FINAL TheLevelofVerbalCommunicationSkillsAmongAccountancyBusinessAndManagementStudents BernardoE BernardoR DonggonV MangogtongA SigbaJ
FINAL TheLevelofVerbalCommunicationSkillsAmongAccountancyBusinessAndManagementStudents BernardoE BernardoR DonggonV MangogtongA SigbaJ
Students
Angeline M. Mangogtong
Ellyjane B. Bernardo
Jordan O. Sigba
Rhejean V. Bernardo
Vincent B. Donggon
National High School– Senior High School Department in Partial Fulfillment of the
May 2024
Approval sheet
Abstract
Bernardo, E., Bernardo, R., Donggon, V., Mangogtong, A., Sigba, J. (2024). "The Level of
Verbal Communication Among Accountancy, Business, and Management Students."
Unpublished Research Paper. Lapuyan National High School, Lapuyan Zamboanga Del Sur,
Philippines.
Verbal communication skills play a pivotal role in conveying ideas, fostering relationships,
and presenting information effectively. This study delves into assessing the level of verbal
communication skills among Accountancy, Business, and Management (ABM) students,
encompassing fluency, clarity, pronunciation, and conversational proficiency. Through the
utilization of descriptive statistics, the research endeavors to unveil the landscape of verbal
communication proficiency within the ABM student cohort. The researchers employed
Random Sampling to identify respondents from ABM 11 and 12 classes at Lapuyan National
High School, distributing a comprehensive questionnaire to gather insights. The study
revealed a weighted mean of 1.92 for verbal communication, indicating a perceived low level
of proficiency among ABM students. However, the analysis concluded that students initially
experienced nervousness when honing their communication skills, yet with practice, their
confidence grew, leading to noticeable improvements in their verbal and interpersonal
abilities. The findings underscore the importance of consistent practice and engagement in
verbal communication for ABM students to enhance their skills and confidence.
Recommendations include encouraging students to actively participate in verbal
communication exercises, engage in conversations, and seek opportunities to refine their
communication skills for personal and professional growth.
This paper would not have been possible without the people who offered their time
and patience in sharing their wisdom and effort in the making of this paper. In line with this,
we express our sincerest gratitude to the following individuals with whom we are truly
indebted.
To our research adviser Mrs. Analie I. Cabanlit, who tirelessly allocated her expertise
in giving us recommendations, ideas, and inspiration in the process of making our paper
possible together with the panelist Mrs. Althea Pearl H. Ruben, and Mr. Raymond Silva
To Sir Veejay L. Lubosan, Ma'am Lenita L. Ellorin, and Ma'am Analie I. Cabanlit for
helping us validate our research instruments. Their expertise and willingness to lend their
To Mrs. Lenita L. Ellorin, for her immeasurable contribution to our paper, her efforts,
insights, guidance, and support drawn in accommodating our data and interpretation, have
To our class adviser, Ma'am Rodelou T. Balucan, for her tireless effort and support
for constantly reminding us to strive and helping us find ways to finish our paper.
To the Principal, Ma’am Gloria P. Lanutan, for allowing us conduct the study on the
school premises, and also for providing the necessary support and resources needed to
In conclusion, we are deeply grateful to every individual mentioned above and to all
This research paper is dedicated with heartfelt gratitude to the parents of the
researchers, Mr. & Mrs. Eilan Bernardo, Mr. & Mrs. Reynold Bernardo, Mr. and Mrs.
Donggon, Mrs. Mangogtong and Mr. & Mrs. Danny Sigba, whose unwavering support and
continuous inspiration have been the guiding light throughout this study. Their provision of
resources and encouragement have been invaluable in the completion of this research.
mentorship have played a crucial role in facilitating the researcher's journey toward the
culmination of this study. Their expertise and encouragement have been instrumental in the
This paper is also dedicated to the students who may find themselves grappling with
the challenges of decision-making. Furthermore, this paper is also dedicated to the school of
Lapuyan National High School, which has provided a nurturing environment for growth and
Finally, this study is dedicated to the Almighty God, whose boundless strength,
knowledge, wisdom, and protection have sustained the researchers throughout the journey of
completing this paper. May His divine guidance continue to illuminate their path towards
The Problem
Introduction
capacity to participate in meaningful discussion and presentations. These skills are crucial for
Business and Management (ABM) students can improve their prospects for success by
mastering effective verbal communication, as employers value individuals who can express
The aim was to evaluate the verbal communication skills of Accountancy, Business
and Management students and to identify the factors influencing these skills. Good
communication skills are crucial for success in Accountancy, Business and Management
students. Among various communication skills, the ability to express oneself verbally is vital
the ABM students’ proficiency in verbal communication in order to order to provide valuable
The study’s findings are highly significant for the ABM education sector, as well as
for improving the curriculum and implementing intervention that target the enhancement of
verbal communication skills. Understanding the current status of these skills will provide
valuable insight into effectiveness of teaching methods, identifying areas that require
attention or improvement. Consequently, the research seeks to assist in creating customized
and Management (ABM) students. In professional settings like meetings, talks, negotiations,
and collaboration, verbal exchange plays a key role. The capability of ABM students to
endeavors. ABM students' verbal communication aptitude significantly impacts their job
This study aims to evaluate and scrutinize the verbal communication skills of
their existing proficiency is imperative for identifying specific areas that require
Busa (2024) identifies the fear of making mistakes and low self-esteem as
ABM students. Alternatively, Rathee and Rajain (2018) contend that effective
communication skills not only facilitate the exchange of ideas but also foster positive
today's workplace, especially for ABM students who are expected to assume managerial roles
and effectively lead teams. Research conducted by Chung et al. (2020) suggests that ABM
students with proficient verbal communication skills are more likely to prosper in their
professional endeavors. The observed trends in ABM students' verbal communication skills
Management students. The objective of this evaluation is to gauge the level of verbal
Conceptual Framework
The study focuses on examining the level of ABM students to their communication
among Accountancy, Business and Management (ABM) students. This study focuses
The main goal of this study is to assess the communication skills level of ABM students.
1. What is the level of their verbal communication skills among ABM students?
ABM students in Lapuyan National High School. The research design involves the use of a
simple random sampling technique to select sixty-two (62) Grade 11 and 12 students from
the ABM strand. A checklist survey questionnaire will be administered to the chosen
participants, and subsequent data analysis will be conducted. It is important to note that the
study exclusively focuses on evaluating communication skills and does not address unrelated
matters. Therefore, the findings are specifically applicable to the campus environment and
communication skills and identify specific areas that need further development.
Teachers. The investigation supports educators by providing them with insights into the
students, enabling them to pinpoint areas where they can give feedback and refine their
teaching methods.
themes within the domain of communication skills in the ABM program, guiding them
towards addressing significant issues in the field, resulting in more impactful research.
Definition of terms
Verbal communication skills verbal communication is oral communication with words that
Accountancy, Business, and Management (ABM) strand would focus on the basic concepts of
financial management, business management, corporate operations, and all things that are
accounted for.
Chapter 2
The following journal articles and resources, both foreign and local, that serves as a
foundation to support the claim of the present study. The researchers accumulated the
resources both from books in libraries and journals in the internet. The summarized articles
and studies below that are subjected to the enhancement of the present research are as
follows:
posttest scores, signifying crucial educational proficiencies. This method acknowledges vital
enabling the application of learned principles, and offering a distinctive learning encounter
for students. Evidently, students with high self-regard frequently encounter various
better mental and physical health, and decreased antisocial conduct (Reamaen Elevazo et al.,
2023). Conversely, students with low self-regard may grapple with uncertainties regarding
their capabilities, which could obstruct active engagement in the educational process and
development.
According to Malaon (2018), students pursuing the Academic Track in Business and
Management (ABM) are expected to have various essential skills, such as effective
communication. Malaon underscores the significance of proficient communication in the
According to Busa (2024), the presence of anxiety related to making mistakes and
low self-esteem are important factors contributing to speaking challenges among ABM
restricted vocabulary, are considered significant barriers. Similarly, Grade 12 ABM students
have identified a restricted vocabulary and insufficient grammar skills as the main causes of
their speaking difficulties. Miscommunication can occur when the recipient is unable to
comprehend the message or when the intended recipient of the message differs from the
actual recipient, which can lead to misunderstandings when communicating with customers
(UKessays, 2016).
students for higher education and their future vocations (EduBirdie, 2024) reflects the
hurdles that students in this field face. According to Busa, A. Y. B. (2024), difficulties
encountered during their academic pursuits include grappling with comprehension of spoken
concepts, efficient time management, and refining decision-making proficiency, all of which
encounter challenges in articulating ideas clearly and succinctly, expressing their thoughts
effectively, and managing their emotions during communication. These obstacles may
environment.
According to Guevarra, R., & Cimanes, R. (2017), the study looks into the difficulties
well as the strategies they use to handle these challenges. It also investigates the hurdles
students face in oral communication and offers ways to improve it. ABM students often
struggle to understand complex accounting principles, deal with math calculations, manage
time efficiently, gain practical experience, have limited access to technology, and encounter
Students' lack of communication skills can be attributed to their fear of bullying and
concern about being evaluated by others, which prevents them from participating in
interactions. According to Canceran, Donita B. and Malenab, Conchita (2018), they worry
about making errors while speaking and are afraid of facing mockery for any mistakes in
their speech.
Daff (2013) found that students studying accountancy, business, and management
initially felt anxious about practicing their interpersonal skills. However, their confidence
increased over time, and noticeable enhancements were seen in their communication abilities
and outlook. This highlights the importance of educational institutions offering thorough
training programs that address different communication aspects, including verbal, non-
verbal, and written communication, to effectively equip students for their future careers.
According to a study by Kim et al. (2019), students studying Accountancy, Business, and
understanding non-verbal cues. These students struggle to effectively express their thoughts
and ideas through verbal communication, which could affect their future careers. Another
study by Leon Henri, D. D. P. and Jain, B. (2017) suggested that role-play activities can
provide practical experiences to help students develop better communication strategies and
improve their interpersonal skills. Moreover, business writing workshops have been found to
conciseness, and professional tone, as stated in a study by Ballantine, J., & Larres, P.M.
(2021).
comprehension of ideas. Strong communication skills are also crucial for enabling productive
communication skills but also strengthen their critical thinking, problem-solving, and
academic success.
According to a study conducted by Allesa Gherlyn Joy et al. (2018), it was indicated that
senior high school students should possess the capacity to engage in professional
communication, given that they will soon be entering the professional workforce. The skill of
communication is considered supremely vital among all the skills essential for life. Our
capability to communicate serves as a distinguishing factor between humans and other
species on Earth. While some animals have their own means of communication, human
communication abilities are much wider in scope and intricacy. It is therefore imperative for
individuals to consistently improve these skills as they mature, aiming to evolve into more
students studying accountancy, business, and management provides valuable insights into the
that students with strong communication skills tend to excel academically, demonstrating
relationships among peers and professionals in the business and management sectors. These
reinforcing their self-assurance and preparedness for the demands of their prospective
careers.
In conclusion, strong communication abilities are crucial for success in the ABM
industry. However, ABM students may face difficulties in developing these skills and may
not receive enough training to improve them. By including communication skills training in
ABM programs and providing students with chances to practice and improve these skills, the
gap can be bridged, and graduates can be better prepared for successful careers.
The evidence cited demonstrates the impact of communication skills on student success.
Chapter 3
Research Methodology
methodology aims to collect thorough and dependable data, with a focus on elucidating the
research procedures and methods employed by the researcher to offer a systematic approach.
Specifically, it covers the research design, research setting, participants, sampling methods,
Research Design
that individuals or groups attach to a social or human problem. This involves formulating
themes from specific to general, and interpreting the data. The study aims to evaluate the
methodology for gathering data about a specific group or phenomenon. It will be employed
in this study to observe and assess the development of verbal communication skills among
Research Locale
The research will take place at Lapuyan National High School, which was founded on
January 1, 1966, under the supervision of the Department of Education (DepEd) and holds
School ID: 303788. It consists of both Junior High School (JHS) and Senior High School
(SHS) programs, with about one thousand (1,000) students and fifty-six (56) faculty
members. The Junior High School (JHS) offers a Science, Technology, Engineering (STE)
track, while the Senior High School (SHS) offers Academic track with ABM (Accountancy,
Business, and Management) and HUMSS (Humanities and Social Sciences) and the TVL
(Technical, Vocational, and Livelihood) track, which includes Home Economics (HE) and
educational programs and significant student and faculty presence, Lapuyan National High
Research Respondents
The research participants for this investigation encompass students in Grades 11 and
12 who are specifically enrolled in the ABM (Academy for Business Management) program
at Lapuyan National High School during the academic year 2023-2024. ABM is a
administration curriculum, the institution imparts knowledge and skills that are relevant
the field of business management, it is expected that ABM students exhibit proficiency,
professional roles. Thus, the selection of Accountancy, Business and Management (ABM)
students as the subjects of a study on communication skills aims to assess the levels of their
communication proficiency.
communication standards and demands within their area of study. Consequently, utilizing
ABM students as study participants can offer valuable insights into their communication
Sampling Technique
are selected through a lottery process to ensure unbiased representation of the population.
This approach minimizes the potential for bias in the sample and enables the researcher to
draw conclusions that are applicable to a broader spectrum of ABM students at Lapuyan
Research Instrument
The study will utilize a checklist questionnaire, which, as per Manju Beth (2018),
comprises predetermined criteria for behaviors or qualities, checked by a researcher for their
as the target audience, research objectives, and the context of its application. Researchers
must ensure that the questionnaire is culturally accessible and acceptable to all participants.
The questionnaire for this study will focus on assessing the communication skills of students
in the Accountancy, Business, and Management (ABM) field. Respondents will indicate their
The data collection tool will be structured in a tabular format, with respondents
choosing between the three scale options of "Usually," "Sometimes," and "Seldom."
Adopting this approach will enable the researcher to effectively collect reliable data and
assess the gathered information, thereby enhancing the credibility of the findings.
The procedure begins with the formation of a checklist questionnaire, used for data
collection. Prior to its deployment, the questionnaire undergoes expert validation to ensure its
relevance and reliability. Subsequently, a formal request for permission to conduct the study
within Lapuyan National High School is submitted to the principal. Informed consent is then
obtained from the participants, who are selected through Random Simple Sampling.
During the data collection phase, the researcher explains the significance of the study,
particularly highlighting the focus on the communication skills of Accountancy, Business and
Management (ABM) students. Clarifications are provided to the respondents to ensure their
full understanding of the questionnaire’s purpose and their role in the study. The checklist
questionnaire is administered in a designated room, providing participants approximately 2-4
minutes to complete it. Once completed, the researcher collects the filled-out questionnaires
for tallying to acquire the necessary results. To facilitate appropriate data interpretation,
Statistical Treatment
Management (ABM). The study utilizes weighted mean calculation within the framework of
involves the computation of a weighted mean, which is derived by assigning varying weights
to specific individual values. This approach is utilized to gauge the average communication
Formula:
(∑ FW )
WM¿
N
Where:
F= Frequency
W= Assigned Weight
N= No. of Respondents
Where;
= sum of
= each value
= sample mean
Ethical considerations
This paper attests to the fact that the aim of our research is to determine the
level of the Leadership skills of the ABM students at Lapuyan National high school. The
researchers will send a checklist questionnaire to the respondents to gauge their level of
preference. The extent of the study’s confidentiality, their right to decline or participate in it
and their entitlement to a copy of the results. As evidence of their consent for us to collect the
data and that the researchers are not in any way coercing them.
Chapter 4
This chapter presents the findings, discussion, and interpretation of data gathered,
where the objective is to describe and assess the level of Communication Skills of
Communication Skills
skills
Statements WM SD Interpretation
Verbal communication
1. I am confident in speaking in front of a many 1.98 0.5586 L
people
2. I think before I speak because I am aware of 2.18 0.52866 L
how words may not mean the something to
other people.
3. I restate the essence of the speaker’s message in 2.06 0.508 L
my own words as a way of checking on the
accuracy of what I heard.
4. I listen actively and give feedback when 1.94 0.62387 L
conversing with others.
5. As I communicate to someone, I am looking for 2.45 0.61876 L
cues that my message is being perceive as I
intended it to be received.
6. I adapt my speech according to the audience 2.18 0.49668 L
level of understanding.
7. I use jargon with those who may not understand 2.40 0.55691 L
it.
8. I am capable of giving appropriate verbal 2.06 0.62387 L
feedback, such as nodding to show
understanding or agreement.
9. I make my message as precise and to the point 1.95 0.6121 L
as possible
10. I recognize that how I say something is just as 2.19 0.56796 L
important as what I say
11. Before I communicate verbally, I fully 2.03 0.65205 L
understand who is my receiver is and how my
message might affect his or her reception of my
message
12. I find it easy and comfortable to talk with 2.61 0.63646 A
friends.
13. I find it easy and comfortable to talk with co- 2.18 0.6408 L
workers
14. I am confident when giving a presentation to 2 0.60055 L
different audience.
15. I am confident in pronouncing and using words 2.12 0.58629 L
correctly.
OVERALL TOTAL 1.92 0.0493 L
Legend: WM =weighted mean, SD = standard deviation, I = Interpretation; 4.21-5.00= Very high 3.41 4.20=
High, 2.61-3.40= Average, 1.82-2.60= Low, 0-1.00= Very Low
As indicated in the table, Statement that has only one (1) response interpreted as
Average, it is average in terms of; I find it easy and comfortable to talk with friends, item
twelve (12). These items receive average scale score in the range of 2.61, suggesting that the
students can only be confident and comfortable in their verbal communication when they are
interpreted as low. They were low in terms of, item one (1), “I am confident in speaking in
front of a many people” Item (2), “I think before I speak because I am aware of how words
may not mean the something to other people.” Items (4), “I listen actively and give feedback
when conversing with others.” Items (5), “As I communicate to someone, I am looking for
cues that my message is being perceive as I intended it to be received.” Items (6), “I adapt
my speech according to the audience level of understanding.” Items (7), “I use jargon with
those who may not understand it.” Items (8), “I am capable of giving appropriate verbal
message as precise and to the point as possible.” items (10), “I recognize that how I say
something is just as important as what I say” Items (11), “Before I communicate verbally, I
fully understand who is my receiver is and how my message might effects his or her
reception of my message” Items (13), “I find it easy and comfortable to talk with co-
Items (15), “I am confident in pronouncing and using words correctly”. The assessment of
these items yielded a score within the range of 2.18-1.94, signaling that student majoring in
encounter in articulating their thoughts, conveying their ideas, or expressing their emotions
effectively to others. This inadequacy may manifest in different forms, such as difficulties in
weighted mean of 1.92. This indicates the necessity for students to actively improve their
verbal communication in order to enhance their capacity for effective self-expression and to
This aligns with the findings of other research (Busa, A. Y. B., 2024), which indicate
that fear of making mistakes and low self-confidence is responsible for speaking challenges
among ABM students. Inadequate grammar and pronunciation abilities, along with a
Chapter 5
This chapter provides an overview of the findings, as well as the conclusion and
implication derived from the analyzed data. It also includes the recommendations that the
Summary of Findings
The research aimed to assess the degree of verbal communication skills among 62
respondents from the Accountancy, Business, and Management (ABM) strand in grade 11
and 12. To do this, the researcher developed a questionnaire with 15 items are gauge the level
of this skills.
The investigation presents the results of the data collected from the study on the verbal
terms of verbal communication is low supported by the weighted mean of 1.92 and with the
Conclusion
students majoring in accountancy, business, and management (ABM). The initial findings
1.92. This implies that enhancing verbal communication skills requires commitment and
regular practice. It is recommended that students be patient with their development and be
provided with ongoing support and opportunities for enhancement. This conclusion is
consistent with Daff's (2013) study, which revealed that students in the field of accountancy,
interpersonal skills. However, with continued practice, their confidence grew, leading to
Recommendation
Based on the findings and conclusion of the study researcher recommend the
following.
1. Teachers and principal should encourage and motivate student participation in class
discussions and group work or a group discussion that can help them to grow in their verbal
communication, as this will help them develop their communication and teamwork skills
and; provide professional development opportunities for teachers and school administrators
to learn more about effective communication skills and techniques to teach students how to
communicate effectively. This will help them model and reinforce these skills with their
students.
2.Students should practice communicating with others like participating in your class
discussion, work in a group discussion as much as possible to build their confidence and
skills. Seek guidance from teachers, counselors and family to help you boost your confidence
on communicating other
3.Parents should encourage and motivate your child to engage in group discussion
and activities at school. Doing so will provide opportunities for them to enhance their
communication abilities and develop self-assurance and; discuss with your child's teacher or
coach about how you can support your child in enhancing their communication skills. They
might offer valuable advice or recommend specific techniques and resources to aid in this
process.
4.Future researchers should conduct further studies to explore more the level of
communication skills, such as active listening, critical thinking, and public speaking, on
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Appendix 1
Appendix 2