By-product of processing
Not all indirect data is purchased from someone else.
Data that has already been processed for a particular use might be re-used
for another purpose.
Example 1: Restaurant Vouchers
The 'Happy Chappy' café owner is making a roaring trade.
Every item a customer orders is added to their bill. At the end of their meal
customers are presented with their bill. So the bill is an example of direct
data which has been processed.
But the owner wants to encourage her best customers to come back again
by offering a discount for those who have spent a lot of money.
So now she uses the bill to decide who to give out discount vouchers to.
Thus the bill has been processed for a different purpose i.e. the voucher
scheme
Example 1: Mobile Phone use
Your mobile phone company keeps data of your phone usage (direct data)
so they can work your bill (processed data).
But then the phone company might analyse the data further to work out
what kind of customer you are. i.e. If you are a heavy user they may offer
you a better contract. Or perhaps you are a very light user and so they may
offer you incentives to use your phone more.
Thus your usage data has been processed for a different purpose.
Summary
Original Data that you have collected yourself using methods such
source data as interviews, questionnaires or observations
Indirect
Data that was collected by someone else and that you are
sources of
now using for another reason
data
Data that you collected and used for a particular reason.
By-product of However, you then found another way that you could make
processing use of that data. The data is used for a purpose different to
the original intention.
Data that is no longer in use is copied, stored away from the
Archived data computer system and the original copy on the computer is
removed.
