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15 views

Asisgn Aa

Project q

Uploaded by

Alemu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DEPARTMENT OF MANAGEMENT
“COFFE SHOP BUSINESS PLAN”
ENTREPRENEURSHIP

NAME ID NO
1. ALEMU ABDISA IMIRU…………………………………….16/07059

SUBMITTED TO: GEMECHU


JUN 08, 2024
SABETA, ETHIOPIA
ENTREPRENEURSHIP 2024

Table of content

Content page
1. Executive Summary……………………………………………………………….…………2

2. Business Description…………………………………………………………………………2

3. Market Analysis…………………………………………………………………………...…2

4. Marketing and Sales Strategy………………………………………………………..………2

5. Management and Operations……………………………………………………………..….2

6. Products and Services……………………………………………………………………..…3

7. Financial Projections………………………………………………………………………...3

8. Funding Requirements…………………………………………………………………….…3

9. Risk Analysis……………………………………………………………….…………….….3

10. Conclusion………………………………………………………………….………….…....4

Page | 1
ENTREPRENEURSHIP 2024

1. Executive Summary
The purpose of this business plan is to outline the strategy and financial projections for a new
coffee shop in a prime location in the city. The coffee shop aims to provide high-quality coffee,
exceptional customer service, and a cozy atmosphere for customers to enjoy their coffee and
pastries. The business is projected to be profitable within the first year of operation. The coffee
shop will be owned and operated by a team of experienced cafe owners with a strong track record
of success in the industry.

2. Business Description
The coffee shop will be located in a high-traffic area with a mix of residential and commercial
customers. The target demographic for the coffee shop includes young professionals, students, and
local residents looking for a comfortable place to enjoy a cup of coffee and socialize. The coffee
shop will offer a variety of coffee drinks, pastries, and light snacks, as well as a selection of teas
and other beverages.

3. Market Analysis
The coffee industry is a rapidly growing market, with a high demand for premium coffee products
and specialty coffee shops. The target market for the coffee shop includes coffee lovers who
appreciate quality and are willing to pay a premium for a great cup of coffee. The location of the
coffee shop has been carefully chosen to attract a diverse range of customers, including nearby
office workers, students, and local residents.

4. Marketing and Sales Strategy


The coffee shop will utilize various marketing channels to attract new customers and retain
existing ones. This will include traditional advertising, social media marketing, and local
community engagement. The shop will also focus on offering loyalty programs and promotions to
encourage repeat business. The sales strategy will focus on delivering exceptional customer service
and creating a welcoming environment that encourages customers to return.

5. Management and Operations


The coffee shop will be managed by a team of experienced cafe owners with a strong track record
of success in the industry. The team will be responsible for day-to-day operations, customer
service, and quality control. The shop will be staffed by a team of skilled baristas and customer
service professionals who are passionate about delivering an exceptional coffee experience to
customers.

Page | 2
ENTREPRENEURSHIP 2024

6. Products and Services


The coffee shop will offer a variety of coffee drinks, including espresso, cappuccino, latte, and
cold brew. The shop will also feature a selection of pastries, muffins, and light snacks to
complement the coffee offerings. In addition, the shop will offer a range of teas and other
beverages to cater to customers who prefer non-coffee options.

7. Financial Projections
The coffee shop is projected to generate strong sales and profitability within the first year of
operation. The business plan outlines the initial investment required to start the coffee shop, as
well as the expected revenue and expenses for the first three years of operation. The financial
projections are based on market research and industry benchmarks, and are designed to provide a
conservative estimate of the business's potential to generate profits.

8. Funding Requirements
The coffee shop will require a significant initial investment to cover the costs of leasing the space,
purchasing equipment, and initial marketing expenses. The business plan outlines the funding
requirements for the coffee shop, including the amount of capital needed to start the business and
the potential sources of funding. The business owners are open to exploring a mix of equity
investment, loans, and other financing options to fund the startup costs.

9. Risk Analysis
The coffee shop faces several potential risks, such as competition from existing coffee shops,
changes in consumer preferences, and fluctuations in the cost of coffee beans. The business plan
outlines these risks and describes strategies to mitigate them, such as developing a strong brand
and customer loyalty, staying abreast of industry trends, and maintaining a flexible and adaptable
business model.

Page | 3
ENTREPRENEURSHIP 2024

10. Conclusion
The proposed coffee shop business plan outlines a strong strategy for success in a competitive
market. The business owners are confident in the potential for the shop to become a profitable and
sustainable venture. With a clear vision, strong management team, and a focus on quality and
customer service, the coffee shop is poised for success and growth in the years ahead.

Page | 4

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