MICROSOFT

EXCEL
 Wealth Creation
1000
910.7
900 866.3
Market Capitalisation (Rs. Billion)

800
700
600 545.4
500
400 346.2
300
200
128.5
100 35.2 41.2
0
1996 1997 1998 1999 2000 2001 2002
Wealth creation of nearly Rs.90,000 crores in the past 6 years

The figure above clearly shows the meteoric rise of E-Commerce in Market
Capitalisation by Retail stores in the new Millenium. It is all because of online
shopping sites such as e-bay, FLIPKART, Amazon, etc.

How has technology most helped your business

80%
70%
60%
50%
40%
30%
20%
10%
0%
on d e y ng ) r
ti ee e nc ti vit eti RM the
ica Sp ni uc rk ( C O
un
nve od M
a
en
t
m
m Co Pr m
Co a ge
ed an
a nc M
h ip
En nsh
a tio
R el
er
om
st
Cu

This is a survey conducted to find out how E-Commerce has impacted

businesses in India. It clearly shows increase of an average of 70% in all the
categories of change, thus, emphasising on the fact of the Rise and Rise of E-
Commerce, and its Main Player, FLIPKART, in India.
DATA ANALYSIS AND FINDING
This chapter aims obtain the objective of the study by critically
analysing the qualitative data through thoroughly examining the
interviewee's responses and beliefs. This has been achieved through
evaluating the most relevant responses by the participants. The data
has been analysed and discussed by comparing the comments made
by the respondents with the literature review keeping in mind the
research objective of the study. Thus, the rationale of this analysis is
based on the personal answers provided by the respondents .An
appropriately designed questionnaire was used to collect the primary
data for the study. The data for 100 respondents was organized
systematically in tables and graphs and then was subjected to
analysis using appropriate statistical tools. The results of the analysis
are presented in the following section in order to assess the
customer perception towards online shopping on Flipkart.com in
India. Here for analysing, we are considering two factors. That is:
 Demographical factors
 Behavioural factors
Demography
1. Age Group:

Table : Age wise respondents

Age Group 15-25 25-35 35-45 45 & Above
No. of Respondents 63 24 12 1

Graph : Age wise respondents

Age Group
1
12

24

63

15-25 25-35 35-45 45 & Above

Analysis and Interpretation:

Below figure shows that 63% respondents are between 15-25 years
old, 24% respondents are between 25-35 years old, 12%respondents
between 35-45 years old, and 1% respondents are between 45&
above, Overall result shows that between all of the respondents who
has age between 15 to 36 years (63%+24%=87%) people are more
familiar to shop online on my target population.
 2. Gender of Respondents:

Table : Gender wise respondents

Gender Male Female
Responses 58 42

Graph : Gender wise respondents

Gender

42

58

Male Female

Analysis and Interpretation:

According to demography profile, in this study 58% male and 42%
female respondents are part of my Target population and they help
me to fulfil my questionnaire from different area of Bangalore city.
From these groups total respondents are 100. So, according to the
survey result, the male respondents are more and can be told that
they interested to shop online than female, even though both of
them shop online.
 3. Occupation:

Table : Occupation wise respondents

Occupation Business Housewife Salaried Student
Responses 8 7 46 39

Graph : Occupation wise respondents

Occupation
7
8

39

46

Business Housewife Salaried Student

Analysis and Interpretation:

In this survey, 46% of the respondents are salaried and 39% are
students. So, they both together made majority of respondent's
percentage (85%). 8% are business persons and 7%are House wife.
Salaried persons and students will always look for new technologies
and new services which make them more comfort.
 SALE OF COPMUTER ITEMS

Table:
ITEMS SALES PERCENTAGE
UPS 98911 25.53%
HDD 72000 18.58%
RAM 45000 11.62%
KEYBOARD 6500 1.68%
MONITOR 35000 9.03%
CPU 130000 33.56%
TOTAL 387411 100.00%

PIE CHART:

SALES
UPS
CPU 26%
34%

HDD
MONITOR 19%
9%
KEYBOARD RAM
2% 12%

UPS HDD RAM KEYBOARD MONITOR CPU

 PIVOT TABLE

MONTH WISE TOTAL SALES:

Months Sum of SALES
JANUARY 127911
FEBRUARY 70500
MARCH 189000
Grand Total 387411

PRODUCT WISE TOTAL SALES:

Product Sum of Sales
CPU 130000
HDD 72000
KEYBOARD 6500
MONITOR 35000
RAM 45000
UPS 98911
Grand Total 387411