Summer Training Project Report on

[Sales Marketing]

Submitted in partial fulfillment for the Award of

Masters of Business Administration (Dual Specialization) Part I
Session 2023-24

Submitted to Submitted by
(CESBM) (KHUSHAL BAKLIWAL)

MAHARSHI DAYANAND SARASWATI UNIVERSITY, AJMER

1
 Declaration
I hereby certify that dissertation on (Sales marketing), submitted in partial fulfillment for the

award of Master of Business Administration (Dual Specialization) at Center for

Entrepreneurship and Small Business Management, Maharshi Dayanand Saraswati

University, Ajmer is an authenticated record of work carried out by me. The matter

embodied in this dissertation has not been submitted for the award of any other degree or

diploma.

Date: 10/06/2024 Signature of the student

(KHUSHAL BAKLIWAL)

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 ACKNOWLEDGEMENT
Through this acknowledgement I express my sincere gratitude towards all those
people who helped me in this project, which has been a learning experience. This
space wouldn’t be enough to extend my warm gratitude towards my project guide
Mr. KHUSHAL BAKLIWAL for efforts in coordinating with my work and
guiding in right direction. I escalate a heartfelt regards to our Institution Head Dr
SANTOSH KUMAR DHANOPIA for giving me the essential hand in concluding
this work. It would be injustice to proceed without acknowledging those vital
supports I received from my beloved classmates and friends, without whom I would
have been half done. I also use this space to offer my sincere love to my parents and
all others who had been there, helping me walk through this work.

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CERTIFICATE OF COMPLETION

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 TABLE OF CONTENTS

S R NO. PARTICULARS PAGE NO.

1. EXECUTIVE SUMMARY 6

2. INTRODUCTION OF TOPIC 7-19

3. COMPANY PROFILE 20-23

4. OBJECTIVES OF STUDY 24

5. SCOPE OF STUDY 25

6. WORK PROFILE 26

7. KEY RESPONSIBILITIES 27

8, KEY FINDINGS 28

9. KEY LEARNING 29-31

10. KEY CHALLENGES 32-34

11. RECOMENDATIONS 35

12. CONCLUSION 36-38

13. REFRENCES 39

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 1. EXECUTIVE SUMMARY
First of all a telephonic interview is conducted for internship. I realised that
interviewer is looking for a dedicated sales and marketing intern during the first few
minutes of the telephonic interview. As l got selected I realised this was a crucial
phase of my life. I was a part of Sales and Marketing Team at CHOGANS HAND
BLOCK PRINT.
First phase of my internship was about getting familiar with the roles and
responsibilities offered by CHOGANS HAND BLOCK PRINT as well as the
Environment (People & Processes) at CHOGANS HAND BLOCK PRINT. After a
few days, I was put into a team of Sales and Marketing domain in which I have to do
sales with different organisations of RAJASTHAN by cold callings for promoting
companies products and services.
I worked on Sales & Marketing, Public Relations, Team Building, Collaboration
with team members. Mainly It was dynamic profile and various tasks were already
planned for me by Mr MUKESH DHANOPIA Sir, that included doing sales with
different organisations of RAJASTHAN by cold callings which gave me the
opportunity to learn various concepts of Marketing theoretically and practically too.
This was a great achievement for me because as I have only theoretical knowledge of
all Marketing concepts but here I gain practical knowledge too.
It was a very exciting journey of six weeks. And I got sample opportunities to learn
and apply my knowledge which I got. It helped me a lot to contribute to the growth
of business. Also along with core learning regarding Sales & Marketing, this
internship improved my creative abilities and marketing skills
At the end, I was very confident that I learnt this new Marketing model in this Sales
& Marketing domain.

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 2. INTRODUCTION OF TOPIC

SALES AND MARKETING

Marketing and sales management deal with an understanding of customer needs. It
includes the response to them through the development, production, and sales of
goods and services and the impact on customers’ needs following the strategic
purposes of the organization.

2.1. What is sales management?

Sales management is the management of activities and processes relating to
effectively planning, coordinating, implementing, controlling, and evaluating an
organisation's sales performance. Sales management is a core business process in
most organisations. Sales managers and those in related roles support a company’s
revenue generation and profits.

Sales management is the process of leading, motivating, and influencing people to

achieve sales objectives. The sales manager manages the entire sales cycle,
including forecasting and budgeting sales revenue, recruitment, selection of sales
personnel, and ensuring everyone receives proper training and performance
evaluations.

Effective sales management requires a thorough understanding of the sales process

and how you can employ different techniques to drive sales. By carefully analysing
key performance indicators (KPIs), optimising your selling approach, and enhancing
your team with the right competencies and tools to succeed, you can turn your sales
department into a profit-generating department.

The process of evolving a sales force, synchronizing sales operations, and executing
sales techniques that assist a business to consistently achieve its sales targets is
called sales management. Precise sales management processes are essential when it
comes to boosting sales performance for any size of the operation or any industry.
the sales management process can be the difference between surviving and
flourishing in an increasingly competitive marketplace.

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 There are three aspects of sales management within the sales process:

 Sales Operations which involves building the sales team. Salespeople need to be
great at selling the company’s product. Set targets, assign territories, establish
goals and counsel them throughout the process.

 Sales Strategy entails defining the sales process. A sales cycle is an essential part of
every business. It is a series of tasks that help a company’s product reach its users.
Therefore, having a sales pipeline, or sales funnel, will make that easier to complete
these tasks. With the standard sales funnel the number of deals in the funnel, the
average size of a deal in the funnel, closure ratio, sales velocity, etc. can
be measured.
 Sales Analysis or reporting is what enables an assessment of the current efforts
vis-a-vis the targets. It involves sales metrics or quantifiable indicators that help
measure each aspect of sales operations
 The Sales and Marketing departments in the organization are
quintessentially linked. While the marketing function of an organization
positions itself to establish the needs of the actual and prospective
customers and also the most important task of product promotion, the
sales department engages in active selling of the company’s products to
customers.

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 2.2. MARKETING MANAGEMENT
Marketing is the process of identifying customers and "creating,
communicating, delivering, and exchanging" goods and services for the
satisfaction and retention of those customers. It is one of the primary
components of business management and commerce.

Marketing is typically conducted by the seller, typically a retailer or

manufacturer. Products can be marketed to other businesses (B2B) or directly to
consumers (B2C)

In this context, marketing can be defined as "the management process that

seeks to maximise returns to shareholders by developing relationships with
valued customers and creating a competitive advantage".

Types of Marketing :-
Where your marketing campaigns live depends entirely on where your
customers spend their time. It's up to you to conduct market research that
determines which types of marketing -- and which mix of tools within each type
-- is best for building your brand. Here are several types of marketing that are
relevant today, some of which have stood the test of time:

 Internet marketing: Inspired by an Excedrin product campaign that took place

online, the very idea of having a presence on the internet for business reasons
is a type of marketing in and of itself.

 Search engine optimization: Abbreviated "SEO," this is the process of

optimizing content on a website so that it appears in search engine results. It's
used by marketers to attract people who perform searches that imply they're
interested in learning about a particular industry.

 Blog marketing: Blogs are no longer exclusive to the individual writer. Brands
now publish blogs to write about their industry and nurture the interest of
potential customers who browse the internet for information.

 Social media marketing: Businesses can use Facebook, Instagram, Twitter,

LinkedIn, and similar social networks to create impressions on their audience
over time.

 Print marketing: As newspapers and magazines get better at understanding

who subscribes to their print material, businesses continue to sponsor articles,
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 photography, and similar content in the publications their customers are
reading.

 Search engine marketing: This type of marketing is a bit different than SEO,
which is described above. Businesses can now pay a search engine to place
links on pages of its index that get high exposure to their audience. (It's a
concept called "pay-per-click" -- I'll show you an example of this in the next
section)

 video marketing: While there were once just commercials, marketers now
put money into creating and publishing all kinds of videos that entertain and
educate their core customers.

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Benefits of Marketing :-

Generating brand awareness: Marketing helps increase the consumers'

acquaintance with brands' motives and products. Marketing helps in bridging a
loyal customer base. Generation of traffic: Different methods of online
marketing helps in the generation of traffic and leads, which increases the
brand's sales in the long run. Increases revenue: Through website optimization,
creating email campaigns and regulating marketing strategies, brands increase
revenue and sales. Developing Trust: It has been observed that brands with
strong marketing campaigns and internet presence aids in building trust, which
leads to increased purchases and loyal consumers. Tracks metrics: Studying the
market and business of a brand, in general, is important when developing
marketing campaigns. Therefore, tracking metrics helps check the brand's
progress and adapt marketing strategies accordingly to optimize sales.

Marketing can include activities like:

 Selection of a target audience

 Selection of certain attributes or themes to emphasize in advertising
 Operation of advertising campaigns
 Attendance at trade shows and public events
 Design of products and packaging to be more attractive to buyers
 Selection of the terms of sale, such as price, discounts, warranty, and return
policy
 Product placement in media or with people believed to influence the
buying habits of others
 Contracts with retailers, wholesale distributors, or resellers
 Attempts to create awareness of, loyalty to, and positive feelings about
a brand

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PROCESS OF MARKETING:-
The marketing process is the series of steps businesses follow to promote their
products or services to potential customers. It involves identifying the target
audience, creating a marketing strategy, implementing the plan, and capturing
customer value. Essentially, it's the process of making people aware of what a
business offers and convincing them to buy it.

1. Understanding Customers and Markets

The first step of the strategist marketing process includes understanding
customers and markets. The foundations of this step include
understanding customer wants and needs.

2. Creating a Customer-Driven Marketing Strategy

The following step involves creating a customer-driven marketing strategy.

3.Creating an Integrated Marketing Plan

Once a marketing strategy has been established, it is time to create a

marketing plan. The marketing plan broadly relates to the 4Ps of
marketing: product, price, promotion, and place.

4.Fostering Long-Term Sustainable Customer Relationships

Once marketers have established an integrated marketing plan, they must focus
on building customer relationships.

5.Capturing Value from Customers

Once the first four steps of the marketing process are complete, it is time for the
company to capture value from customers.

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STEPS IN PROCESS OF MARKETING:-

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MARKETING FUNNEL
A marketing funnel is a model of the customer journey. It represents the buying
stages people go through after becoming aware of a business, service, or
product.
The funnel shape illustrates the audience narrowing as the journey progresses
toward purchase.A marketing funnel is a multi-stage process that guides
potential customers from first learning about a product to making a purchase.
Marketing teams often use the AIDA model, which stands for Awareness,
Interest, Desire, and Action, to create targeted strategies that move people
through these stages

Marketing Funnel Stages :

The marketing funnel stages differ by model because businesses create funnels
to suit their needs. For example, business-to-business and business-to-consumer
customer journeys tend to work differently.
To optimize your marketing efforts at each stage of the funnel, here are some tips:

1. Awareness: Focus on creating compelling and targeted content to

increase brand visibility. Utilize social media advertising, influencer
partnerships, and search engine optimization to reach a wider audience.

2. Interest: Provide valuable and engaging content to capture the

interest of potential customers. Offer free resources, host webinars or
workshops, and encourage social media interactions to keep them
engaged with your brand.

3. Consideration: Showcase the unique value proposition of your

product or service. Offer personalized demos, provide detailed product
information, and share customer testimonials to build trust and
credibility.

4. Purchase: Make the purchasing process seamless and convenient.

Optimize your website or app for easy navigation, provide multiple
payment options, and offer incentives such as discounts or free shipping to
encourage conversions.
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MARKETING FUNNEL STAGES :

AWARENESS

CONSIDERATION

DECISION

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 DIFFERENT FORMS OF
MARKETING

B2C marketing
B2C marketing stands for "business to consumer." This means that the target
audience is a direct consumer of the product or service. Depending on the type
of product, the sales cycle for a B2C product can be very short and the decision
making process that consumers go through is not as involved.
Most advertisements that people see are types of B2C marketing. For example,
B2C marketing strategies include:
 A TV advertisement for a candy bar
 Instagram ads for a clothing shop
 Direct mail coupons for a store

B2B marketing
B2B marketing stands for "business to business." This means that the company's
target audience is another company. B2B marketing typically requires a much
longer buying cycle, and is extremely strategic in terms of what customers want
and need. B2B purchases often also have an extremely high purchase intent.
This means that the target audience will be doing a lot of research before
purchasing the final product.
Many B2B strategies are often executed digitally. While there are some
instances in which B2B marketing will make its way towards more traditional
platforms, you will commonly see B2B strategies come to life on digital
channels.
Examples of B2B marketing include:
 Event marketing at trade shows
 Inbound marketing strategies
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Types of traditional marketing :-
Traditional marketing encompasses strategies that have been used since the
invention of marketing itself back in the 1800s. These strategies are much more
overt, and sometimes less targeted. Take a look at the 10 most common
traditional marketing strategies.

1. Outbound marketing
When a marketing strategy is referred to as "outbound," it's focused on how the
message is being delivered. Outbound marketing happens when a company
shares their message out to an audience. Billboard advertisements are a good
example of outbound marketing—in the case of a billboard, the company is
trying to share certain information out to the people driving by.

2. Personalized marketing
Personalized marketing is a strategy in which the company uses historical data
to create a personalized experience for you. This could include direct mail that
uses your name in marketing materials or grocery stores that offer you
coupons for items you regularly purchase.

3. Direct mail
Direct mail is when companies send advertisements to a specific address. This
allows businesses to target a specific area. A good example of direct mail
marketing is a weekly grocery store advertisement.

4. Partner marketing
The partner marketing strategy requires two companies to work together to
create one cohesive message. A common example of this is a company
sponsoring something at another company. For example, a cafe may provide
free WiFi courtesy of Google.

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5. Telemarketing
Telemarketing is when a company reaches out to individuals via phone calls.
This is still a common tactic, but since cell phones and caller ID have become
the norm, the success of this marketing strategy has dwindled.

6. Public relations (PR) marketing

PR marketing is a strategy where you partner with a news source to generate
more buzz around your business. PR marketing is commonly used when a
company launches a new product, has a major change of leadership, or
announces an expansion.
PR marketing might not directly promote a product, but it's a good way of
increasing brand awareness for your business. This is especially relevant in B2B
marketing, because some business buyers will make decisions based on their
understanding of your company's position in the competitive landscape.

7. Word of mouth marketing

Word of mouth marketing is a marketing strategy that relies on existing
customers referring your business to new customers. This is a hard strategy to
control, because it depends on your customers to do the leg work.
A common way to encourage customers to refer friends is to offer some kind of
incentive, such as a discount or bonus for referring your business. This is
commonly seen in small businesses that are client-based, like hair salons or
gyms. This is also starting to happen more for subscription based services such
as meal delivery services.

8. Stealth marketing
Stealth marketing is the act of marketing a good or service to someone without
them realizing they're being marketed to. A good example of this is product
placement in a movie or TV show. You may notice that certain characters in
the show only use a certain type of computer, or only drive a certain type of
car.
This is because those companies paid to be featured.

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9. Brand marketing
Brand marketing is a long-term form of marketing in which the goal is to
become recognizable and establish a good reputation. Brand marketing
encompasses many different facets, from visual branding to tone and voice.
To measure the effectiveness of brand marketing strategies, companies will
track their brand awareness. This metric measures how familiar the average
person is with your brand.

10. Cause marketing

Cause marketing is a strategy in which a company chooses to back a certain
cause as a way of strengthening their brand's core values.

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3. COMPANY PROFILE

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3.1. COMPANY LOGO

3.2. Introduction of company

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Chogan's Hand Block Print is a renowned
manufacturing company based in Jaipur, Rajasthan,
specializing in hand block prints. As part of my
internship, I was assigned to work in the sales and
marketing department of this esteemed organization.
This report highlights my experiences and insights
gained during my internship.

3.3. Company Overview

Chogan's Hand Block Print is a registered company in

Jaipur, established in 2005. The company is known for
its high-quality hand block prints, including
polypropylene twine, which is a key product in their
portfolio. The company's focus is on producing and
marketing hand block prints, catering to both domestic
and international markets.

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3.4. MISION VISION OBJECTIVES

Mission statement:
To offer each and every student the same world-
class service that our client has come to expect of
us. The entire team makes it their prime motto to
see that the educational, as well as career
objectives of our candidates are exceeded Vision
statement:

Vision:
To enhance and increase vocational education in
India and in foreign countries also and so
businesses can work better together and increase
their value.

Objectives:
To provide quality education to students who are
interested to study in foreign universities.

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 4. OBJECTIVES OF STUDY

The primary objectives of my internship were to:

Understand the sales and marketing strategies

employed by Chogan's Hand Block Print.

Assist in the development and implementation of

marketing campaigns.

Analyze the company's current market position and

identify areas for improvement.

Enhance my knowledge of the hand block print industry

and its market trends.

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 5. SCOPE OF THE STUDY

• This study can be used by researchers

for the further analysis and
recommendations
• The company executives can utilize the
project report for the purpose of taking
marketing and company decisions.
• The training students can use the report
to undergo the various aspects of sales
and marketing management.
• This study can be used to get the in depth
view of sales and marketing B2B process
in an organization as CHOGANS HAND
BLOCK PRINT.
• This study can be used to gain
information regarding sales and
marketing policies and compliances.

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 6. WORK PROFILE
During my internship, I had the privilege of observing and
learning the various stages involved in Chogans Hand Block
Print. The process typically includes the following steps:

1. Designing: Skilled craftsmen create intricate designs using

hand-drawn sketches or digital tools. These designs are then
transferred onto wooden blocks meticulously carved with
precision.

2. Block Preparation: Wooden blocks are prepared by

soaking them in oil to prevent them from drying out and
enhance the printing process. The blocks are then
meticulously cleaned to ensure clear and crisp impressions.

3. Printing: The textile fabric is stretched on a printing table,

and the artisan applies natural dyes to the wooden block. The
block is gently pressed onto the fabric repeatedly, creating a
series of beautifully patterned impressions. This requires
precision and expertise to achieve consistent results.

4. Drying and Finishing: After printing, the fabric is left to

dry naturally or through a controlled process. Once dried, it
goes through several finishing treatments like washing,
ironing, or steaming to enhance the color fastness and
durability of the print.

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 7. Key Responsibilities
During my internship, I was responsible for;

1. Conducting market research to identify trends and

opportunities.

2. Assisting in the creation of marketing materials, such

as brochures and social media content.

3. Developing and implementing sales strategies to

increase product visibility.

4. Collaborating with the design team to create new

product designs and patterns.

5. Analyzing sales data to identify areas for

improvement and optimize marketing efforts.

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 8. Key Findings

Increasing demand for unique and sustainable

products. Key trends include the rise of eco-friendly
products, the importance of social media marketing,
and the need for targeted advertising.

1. Product Portfolio:
Chogan's Hand Block Print offers a diverse range of
products, including polypropylene twine, which is a
key product in their portfolio. The company's focus
on quality and sustainability has helped them
establish a strong reputation in the market.

2. Marketing Strategies: The company employs a

multi-channel approach to marketing, including
social media, print media, and trade shows. They
also participate in various craft fairs and exhibitions
to showcase their products.

3. Sales Strategies: The sales team focuses on building

relationships with customers, providing excellent
customer service, and offering competitive pricing.
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 9. KEY LEARNINGS
During my internship at Chogan's Hand Block Print, I
developed several specific skills:
1. Block Printing Techniques:
I learned various block printing techniques, including the
use of different types of blocks, such as Rekh, Datta, Gadh,
Jaal, and Butti, to create intricate designs on fabrics.

2. Design Development:
I developed skills in designing and developing products
using block printing, including trend-driven colorway and
fabric development for textile collections.

3. Quality Control:
I learned the importance of quality control in block
printing, ensuring that the final products meet high
standards of quality and authenticity.

4. Communication and Collaboration:

I developed effective communication and collaboration
skills by working with artisans, designers, and other
professionals in the industry, including navigating
language barriers and cultural differences.
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5. Market Research and Analysis:
I gained experience in conducting market research and
analyzing trends to identify opportunities for growth and
improvement in the block printing industry.

6. Product Management:
I learned the basics of product management, including
product development, quality control, and market
research, particularly in the context of upcycled accessories
collections.

7. Grant Writing and Research:

I developed skills in grant writing and research, focusing
on topics such as waste water treatment for fabric dyeing
and printing, artisan upcycling projects, and health and
environmental issues.

8. Visual Merchandizing and Customer Service:

I gained experience in visual merchandizing and customer
service, including managing the retail boutique and
providing excellent customer service.

9. Ethnography and Storytelling:

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I learned the importance of documenting and sharing the
story of fair trade and artisan heritage crafts through social
media, photography, and videos, highlighting the cultural
significance and history of block printing.

Business Development: I developed skills in business

development, including market research, product
development, and strategic planning, which helped me
understand the business side of the block printing
industry.
These skills not only enhanced my understanding of the
block printing industry but also provided a solid
foundation for my future career in the field.

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 10. Key challenges
1. Authenticity and Quality:
Ensuring the authenticity and quality of block
printing textiles from Rajasthan can be challenging
due to the risk of encountering counterfeit or low-
quality items. Designers need to establish reliable
contacts with reputable artisans and suppliers who
produce genuine and high-quality products.
2. Communication and Language Barriers:
Language barriers can pose challenges when
communicating with artisans in Rajasthan. Designers
need to find a reliable translator or interpreter who
can bridge the language gap to effectively convey
design specifications and address any concerns.

3. Cultural Sensitivity:
Designers must be sensitive to cultural nuances,
traditions, and design techniques to ensure that the
textiles they source respect the cultural significance
and authenticity of the craft. This requires thorough
research and understanding of the region's
traditional block printing practices.

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4. Supply Chain and Logistics:
Managing the supply chain and logistics of sourcing
block printing textiles from Rajasthan can be
complex. Coordinating production timelines,
ensuring timely delivery, and handling international
shipping and customs procedures are essential
considerations.

5. Fair Trade and Ethical Practices:

Ensuring fair trade and ethical practices can be a
challenge, particularly when sourcing from small-
scale artisans in rural areas. Designers need to
conduct due diligence to verify that the artisans they
work with are paid fair wages, operate under safe
working conditions, and are not exploited.

6. Scaling Production:
Scaling up production to meet market demand
while maintaining the authenticity and quality of
block printing textiles can be challenging due to the
traditional process being time-consuming and labor-
intensive. Designers need to carefully manage
production timelines, collaborate with multiple
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 artisans if necessary, and find ways to balance
efficiency with preserving the integrity of the craft.

7. Intellectual Property Protection:

Protecting the intellectual property associated with
block printing designs can be a challenge. Designers
need to ensure that their unique designs are not
replicated or copied without permission. Registering
trademarks or copyrights, documenting design
specifications, and establishing clear contractual
agreements with artisans and suppliers can help
protect intellectual property rights.
These challenges require designers to build strong
relationships with artisans, conduct thorough
research, maintain open communication channels,
and adhere to ethical and sustainable sourcing
practices to successfully navigate these challenges
and create meaningful collaborations with artisans.

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 11.Recommendations
Based on my internship experience, I recommend
the following:

1. Expand Online Presence:

Increase the company's online visibility by creating a
strong e-commerce platform and engaging in
targeted social media marketing.

2. Diversify Product Portfolio:

Consider expanding the product portfolio to include
complementary products, such as hand block
printed fabrics and accessories.
3. Enhance Customer Service:
Implement a customer relationship management
(CRM) system to better manage customer
interactions and improve customer satisfaction.

4. Participate in More Trade Shows:

Participate in more trade shows and craft fairs to
increase brand visibility and attract new customers.

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 12.Conclusion
My internship at Chogan's Hand Block Print provided
valuable insights into the sales and marketing
strategies employed by the company. The
experience has helped me develop a deeper
understanding of the hand block print industry and
its market trends. I believe that the company has a
strong foundation for growth and success, and I
hope that my recommendations will contribute to its
continued success.

The internship at Chogan's Hand Block Print significantly

contributed to my understanding of the block printing
industry in several ways:

1. Hands-on Experience:
The internship provided me with hands-on experience in
the block printing process, allowing me to understand the
intricacies of the craft and the techniques involved in
creating high-quality block prints.

2. Understanding of Traditional Techniques:

36
 I gained a deeper appreciation for the traditional
techniques and methods used in block printing, including
the various types of blocks and the process of printing on
fabrics.

3. Cultural Sensitivity:
The internship helped me develop cultural sensitivity by
exposing me to the rich cultural heritage associated with
block printing in Rajasthan. This understanding is crucial
for ensuring that the textiles sourced respect the cultural
significance and authenticity of the craft.

4. Communication and Language Barriers:

I learned to navigate communication and language
barriers by working with artisans who may not be fluent in
English. This experience taught me the importance of
finding reliable translators or interpreters to facilitate
effective communication.
5. Supply Chain and Logistics:
I gained insight into the complexities of managing the
supply chain and logistics of sourcing block printing
textiles from Rajasthan. This includes coordinating
production timelines, ensuring timely delivery, and
handling international shipping and customs procedures.

6. Fair Trade and Ethical Practices:

37
 The internship emphasized the importance of fair trade
and ethical practices in sourcing block printing textiles.
This involves conducting due diligence to verify that
artisans are paid fair wages, operate under safe working
conditions, and are not exploited.

7. Intellectual Property Protection:

I learned the importance of protecting intellectual
property associated with block printing designs. This
includes registering trademarks or copyrights,
documenting design specifications, and establishing clear
contractual agreements with artisans and suppliers.

8. Networking Opportunities:
The internship provided opportunities to network with
professionals in the industry, including artisans, designers,
and suppliers. This helped me build relationships and gain
insights into the industry from various perspectives.
Overall, the internship at Chogan's Hand Block Print
significantly enhanced my understanding of the block
printing industry, its cultural significance, and the
challenges involved in sourcing high-quality textiles.

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 13.REFRENCES

https://www.wikipedia.org/
http://www.google.com/
http://economictimes.indiatimes.com
https://www.business-standard.com

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THANK YOU

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