Mergers and Acquisitions Playbook July 2021
Mergers and Acquisitions Playbook July 2021
Michael joined CBB in October 2020, excited to work towards our mission to support the capacity and sustainability
of the not for profit sector.
With extensive executive leadership, financial management, governance, and risk management experience in the
not for profit, disability, and aged care sectors, Michael brings a wealth of expertise to CBB. His resume includes
roles such as Director of Business Commercialisation, Disability & Reform at the Department of Human Services; as
well as Group Chief Financial Officer for a large South Australian aged care and retirement organisation. He is
particularly proficient at leading large multi-disciplinary teams through complex and diverse environments, driving
commercial outcomes, and enhancing customer experience.
Michael’s many qualifications equip him with the skills to manage and grow CBB’s business and social impact. He
holds a Bachelor of Accountancy and a Master of Business Administration, during which he received a Golden Key
International Honour Society award. Additionally, Michael has completed the Company Directors Course from the
Australian Institute of Company Directors and is a Fellow Certified Practicing Accountant, a Prosci Certified Change Contact Michael
Practitioner, and a Justice of the Peace in South Australia.
1300 763 505
Continuing his service to the community, Michael has served as non-executive Director and Chair of the Finance &
Audit Committee for Clayton Church Homes since 2019. [email protected]
Michael is passionate about making a difference and is committed to maximising CBB’s impact for our fellow not for cbb.com.au
profits.
Contents
1.0 Key Objective 3.11 Evaluation of Project
Phase 1: Evaluate & price 4.0 Nominate and document Project Office (including any external
Phase 2: Acquire & integrate advisors)
2.0 What to do before any offer is made or received 5.0 Determine Information Flow (how should the organisation make or
receive offers)
2.1 Investment Thesis
5.1 Making Offers
2.2 Review options against established criteria
5.2 Receiving Offers
2.3 Develop Merger & Acquisition Candidate List
6.0 What not to do
2.4 Rate/Rank Candidates
6.1 When making an acquisition
3.0 Governance Model
6.2 If someone makes an offer for your organisation
3.1 Establish a Steering Group to agree on the process
7.0 Evaluation Process and Response Plan (Acquisition)
3.2 Aims of the Steering Group
7.1 Phase 1 - EVALUATE & PRICE
3.3 Cessation of Steering Group
7.2 Phase 2 – ACQUIRE & INTEGRATE
3.4 Decision making approach
8.0 Evaluation Process and Response Plan (Merger/Divestment)
3.5 Membership
8.1 Phase 1 - EVALUATE & PRICE
3.6 Criteria for Members of the Group
8.2 Phase 2 – MERGE & INTEGRATE
3.7 Format of Meetings
9.0 Indicative process timetable
3.8 Chairperson & Minutes
9.1 Buy-side process timetable
3.9 Code of Conduct
9.2 Sell-side process timetable
3.10 Confidentiality
10. Glossary
1.0 Key Objective
Your strategic plan may be accelerated more successfully through Mergers and Acquisitions (M&A). This playbook provides a framework and a disciplined approach to
completing successful M&As. As an overview, the process consists of 2 phases and 10 stages which will be discussed in detail in this playbook:
Cultural fit
3.5 Membership
Members of the group will be the CEO, Executive, and Board representative(s)
Members can have substitutes provided they are well-versed and updated regarding
the process, though the group should aim for continuity of representation.
Non-members cannot attend the meeting unless approved by the CEO.
1
3.8 Chairperson & Minutes
The chair will be the CEO and may be delegated from time to time to the CFO. Minutes will be taken by a nominated member and be distributed by email one week
after the meeting.
3.10 Confidentiality
Communications will be undertaken as stated in the communication strategy. No member of the group should discuss any of the content of the discussions with
external stakeholders or staff of either service.
4.0 Nominate and document Project Office (including any external advisors)
A M&A Project Office will be established reporting to the M&A Team and comprising the following:
Project Director
External Expertise – Legal, Valuation, Real Estate Advisory Services, Financial, Funders, Auditors
CEO, CFO
5.0 Determine Information Flow (how should the organisation make or receive offers)
5.1 Making Offers
All offers would normally be delivered by one of the following methods, to be determined on a case-by-case basis as determined by the Board:
CEO to CEO; or
Chair to Chair; or
External advisor to target company
Confidentiality is paramount
Even the smallest leaks can cause severe embarrassment and can lead to potential value-adding transactions being stalled or falling over.
Watch what you
Stick to the script
say Do not deviate from the agreed communication plan. Innocent statements made outside of the plan can be detrimental to achieving a mutually agreeable outcome.
Do not make decisions based on forecasts. Assets may have values different to those in the accounts of the target and may be supported by additional legal or financial
Be cautious in
information. Be mindful of restrictions placed on forecasts provided which prohibit target management from providing comment.
relying on
forecasts Always test assumptions though due diligence and recreating forecasts through accurate business modelling or valuation techniques.
6.2 If someone makes an offer for your organisation
Be straight
Do not make statements such as “this business is not for sale at any price”. Such statements can be used against Directors. Worst of all, such statements may result in
your clients, staff and community being worse off, as it could deny them a potentially value creating opportunity. Also, always be honest - there are potentially severe
penalties for making statements that are inaccurate; even general comments can be caught.
Business as usual
Be very careful in taking actions that may frustrate or defeat an offer. The decision regarding an appropriate response to an offer rests with the Board.
Also, run the business in the ordinary course without considering the potential transaction because many transactions fall over. Be mindful of any personal or non-
business transactions which may be incurred by the organisation.
A change management plan should be developed based on the findings of due diligence. Following review of the information from due diligence, the Board will decide
whether to proceed or not.
Ultimately, the key success in acquiring another organisation is understanding the maximum price your organisation can pay and then having the discipline not to pay a
penny more. The synergy value can be determined by considering:
Cost savings Financial engineering (improved borrowing capacity or rate reduction)
Revenue enhancements Strategic fit
Process improvements Transaction structure (Funding & Bid Price)
This stage is about planning for ownership - you need to ensure that the integration plan is consistent with the Investment Thesis and the challenges of ownership.
Focus on getting the most important facets of integration right, so you need to work out where it is really required:
Articulate a value-creation road map
Plan to integrate where it matters – nail the short list of critical actions that we need to get right
Build a repeatable integration model
Make integration a core competency
This is also where you should explore and prepare for several alternative futures; examine the outcomes under a variety of operating strategies and economic
conditions with ‘what if’ scenarios.
Board
Market
M&A Team intelligence
CEO, Executive(s), Board Representatives and/or approach
An acquisition or merger brings together two separate work cultures. A change management plan with staff assigned to deliver and monitor the success of the plan’s
implementation is fundamental to the success of a merger or acquisition. The aim of change management is essentially the integration of two cultures and the
maintenance and improvement of work undertaken. The process should involve assessment of existing cultures and staff needs, as well as a plan for on-going
integration and support.
The change management process should begin once a decision is made for a merger or acquisition to take place, and should centre on supporting staff through the
transition. This should continue up to 18 months after the completion of the merger/acquisition. As part of the change management process, it may be beneficial to:
Develop a new organisation chart with clear lines of reporting.
Continue revising and implementing communications plans.
Acknowledge achievements and future plans - this may involve the publication of material or a celebratory event. This is a useful opportunity to outline the
positive aspects of the acquisition to key stakeholders moving forward.
Support your staff: M&A can be difficult for staff, clients and other stakeholders. Therefore, change management strategies will be thoughtful, thorough, and
administered with due sensitivity. Communication should be proactive, occur as soon as possible, and allow for people to voice concerns and issues in a
solutions-focused way.
Assess the policies of each organisation and plan for required policy development. Which policies need to be developed by the new service? Which existing
policies will be taken on by new areas of the organisation?
Provide training in revised or new policies and procedures.
Undertake an alignment of systems.
Develop a consolidated operational plan with clear targets.
Change signage and branding, if necessary.
Evaluate the change management process
Administer staff surveys to measure the performance of the organisation throughout the first 18 months of the integration process. Feedback can be provided
back to senior management and should inform the ongoing integration process.
This includes the process from 18 months to up to three years following the close of
transaction. The following questions may support monitoring and evaluation of this
phase.
Have the goals and objectives of the change management plan been achieved?
What is being done to support continued integration?
Are there staff/service user/other stakeholder concerns that still need to be
addressed?
Do staff have on-going development needs? If so, how are they being met?
Have responsibilities been effectively handed over to local management?
Has alignment of systems been achieved?
How will we evaluate our work in this phase?
Evaluation Process and response plan - Summary – Acquire & Integrate Phase (Stages 6 – 10)
M&A Team
Implementation Governance Team
Project Director, GMs, Heads of
6. Project 8. Synergy
7. Cultural Path 9. Structural 10 Review -
Implementation Extraction Integration Lessons learned
Project Director Workforce GM
Operations GM Operations GM
Operations Staff Workforce Team Project Director
Heads of Heads of
Go Communication Strategy
8.0 Evaluation Process and Response Plan (Merger/Divestment)
8.1 Phase 1 - EVALUATE & PRICE
Phase 1 is made up of 5 stages:
1. Development of an Investment Thesis (see 2.1 for more detail)
2. Due Diligence
3. Synergy, Funding and Price
4. Integration Scenario Planning
5. Offer accepted/rejected
Ultimately the key success in merging with another organisation is understanding the synergy value that can be derived from the merger. Is it better than your
organisation’s standalone value? The synergy value can be determined by considering:
Cost savings Transaction structure (Funding & Bid Price)
Revenue enhancements Impact on Balance Sheet (ICR, Debt Service Cover Ratio, Debt/Debt
Process improvements +Equity)
Financial engineering (improved borrowing capacity or rate reduction) NPV
Strategic fit
This stage is about planning for a merger/divestment - you need to ensure that the integration plan is consistent with the Investment Thesis and the challenges of
ownership. Focus on getting the most important facets of integration right, so you need to work out where it is really required:
Articulate a value-creation road map
Plan to integrate where it matters – nail the short list of critical actions that we need to get right
This is also where you should explore and prepare for several alternative futures; examine the outcomes under a variety of operating strategies and economic
conditions with ‘what if’ scenarios.
Board
Market
M&A Team intelligence
CEO, Executive(s), Board Representatives and/or approach
A merger/divestment brings together two separate work cultures. A change management plan with staff assigned to deliver and monitor the success of the plan’s
implementation is fundamental to the success of a merger or divestment. The aim of change management is essentially the integration of two cultures and the
maintenance and improvement of work undertaken. The process should involve assessment of existing cultures and staff needs, as well as a plan for on-going
integration and support.
The change management process should begin once a decision is made for a merger or divestment to take place, and should centre on supporting staff through the
transition. This should continue up to 18 months after the completion of the merger/divestment. As part of the change management process, it may be beneficial to:
Develop a new organisation chart with clear lines of reporting.
Continue revising and implementing communications plans.
Acknowledge achievements and future plans - this may involve the publication of material or a celebratory event. This is a useful opportunity to outline the
positive aspects of the merger to key stakeholders moving forward.
Support your staff: M&A can be difficult for staff, clients and other stakeholders. Therefore, change management strategies will be thoughtful, thorough, and
administered with due sensitivity. Communication should be proactive, occur as soon as possible, and allow for people to voice concerns and issues in a
solutions-focused way.
Assess the policies of each organisation and plan for required policy development. Which policies need to be developed by the new service? Which existing
policies will be taken on by new areas of the organisation?
Provide training in revised or new policies and procedures.
Undertake an alignment of systems.
Develop a consolidated operational plan with clear targets.
Change signage and branding, if necessary.
Evaluate the change management process
Administer staff surveys to measure the performance of the organisation throughout the first 18 months of the integration process. Feedback can be provided
back to senior management and should inform the ongoing integration process.
This includes the process from 18 months to up to three years following the close of
transaction. The following questions may support monitoring and evaluation of this
phase.
Have the goals and objectives of the change management plan been achieved?
What is being done to support continued integration?
Are there staff/service user/other stakeholder concerns that still need to be
addressed?
Do staff have on-going development needs? If so, how are they being met?
Have responsibilities been effectively handed over to local management?
Has alignment of systems been achieved?
How will we evaluate our work in this phase?
Evaluation Process and response plan - Summary – Merge & Integrate Phase (Stages 6 – 10)
M&A Team
Implementation Governance Team
Project Director, GMs, Heads of
6. Project 8. Synergy
7. Cultural Path 9. Structural 10 Review -
Implementation Extraction Integration Lessons learned
Project Director Workforce GM
Operations GM Operations GM
Operations Staff Workforce Team Project Director
Heads of Heads of
Go Communication Strategy
9. Indicative process timetable
9.1 Buy-side process timetable
Receive Information Access data room Submit binding offer Negotiate Final commercial
Assess opportunity
Memorandum (IM) Perform financial transaction and legal
in line with
Conduct site visits due diligence documentation negotiations
organisation’s
Corporate structure Perform legal due Enter exclusivity Execute
evaluative criteria
and tax review diligence arrangements documentation
Sign confidentiality
Submit NBIO Assess synergies and Perform top-op due Prepare for
agreement
perform operational diligence integration
Appoint financial
due diligence
and legal advisors
Perform business
valuation and
modelling
Attend management
presentations
9.2 Sell-side process timetable
Month 1-2 Month 3-4 Month 5-6 Month 6-8 Month 9 Month 10
Legal due diligence Process, timetable, Position the Receive indicative Receive final offers
Assess opportunity
Refine business and strategy opportunity with offers, compare, from shortlisted
using organisation’s
systems Prepare Information buyers and negotiate bidders
evaluative criteria
Review processes Memorandum (IM) Prepare Shortlist bidders: Grant exclusivity on
Soft market
Corporate structure Agree buyers list management Management a short basis if
soundings
and tax review Financial vendor presentation presentation necessary
Develop go-to-
due diligence Prepare Issue vendor due Final due diligence
market strategy
Data room management to diligence (if Final commercial
preparation present best case required) and legal
Issue IM to market Site visits negotiations
under conducted
confidentiality Support due
diligence and SPA
process
10. Glossary
Bid Price
The highest price at which the acquirer is prepared to pay.
Debt Service Cover
The debt service coverage ratio (also known as "debt coverage ratio") is the ratio of cash available for debt servicing to interest, principal, and lease payments. It is used
in the measurement of an entity's ability to produce enough cash to cover its debt payments. The higher this ratio is, the easier it is to obtain a loan.
Due Diligence
A comprehensive appraisal of a business undertaken by a prospective buyer, especially to establish its assets and liabilities and evaluate its commercial potential.
Interest Cover Ratio (ICR)
The interest coverage ratio is used to determine how easily a company can pay interest expenses on outstanding debt. The ratio is calculated by dividing a company's
earnings before interest, taxes, and depreciation/amortisation (EBITDA) by the company's interest expenses for the same period. The lower the ratio, the more the
company is burdened by debt expense. When a company's interest coverage ratio is only 1.5 or lower, its ability to meet interest expenses may be questionable.
Integration Scenario Planning
Planning for ownership. Exploration and preparation for several alternative futures – examination of outcomes under a variety of operating strategies and economic
conditions, and application of ‘what if’ scenarios.
Investment Thesis
A statement of how a particular deal will create value for the merged company. The most compelling investment thesis is one that explains why and how an acquisition
stands to improve the existing core business.
Mergers and Acquisitions (M&A)
Transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined. As an aspect of strategic
management, M&A can allow enterprises to grow, shrink, and change the nature of their business or competitive position.
Net Present Value (NPV)
The net present value is a measurement of the profitability of an undertaking that is calculated by subtracting the present values (PV) of cash outflows (including initial
cost) from the present values of cash inflows over a period of time.
Offer
An offer is when one party expresses interest to buy or sell an asset from another party. The offering price is often the highest the buyer will pay to purchase an asset,
and the lowest that the seller will accept.
Payback
The length of time it takes to recover the initial cost of a project, without regard to the time value of money.
Return on Investment (ROI)
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount
of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the
result is expressed as a percentage or a ratio.
Synergy Extraction
The concept that the value and performance of two companies combined will be greater than the sum of the separate individual parts. Synergy, or the potential
financial benefit achieved through the combining of companies, is often a driving force behind a merger. The expected synergy achieved through M&A can be
attributed to various factors, such as increased revenues, combined talent and technology, or cost reduction.
Synergy Funding
Leveraging the combined balance sheet strengths of the two combined entities to fund growth, debt, equity, or hybrid.