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CP2 Report Presentation Requirements EXE101 SU24

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Ho Minh Phuong (K17 HCM)
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79 views3 pages

CP2 Report Presentation Requirements EXE101 SU24

Uploaded by

Ho Minh Phuong (K17 HCM)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CP2 Report & Presentation Requirements

EXE101_SU24
Thanhntl2

Paper Report (150 points | 5-10 pages)

1. Understanding Industry (Market)


1.1. Name your industry
1.2. Porter’s Five Forces Analysis of your Industry
1.2.1. Competitive Rivalry
1.2.2. Threat of New Entrants
1.2.3. Threats of Substitution
1.2.4. Buyer Power
1.2.5. Supplier Power
1.3. Analysis of Porter’s Five Forces’ Result
1.4. Expert Interviews (2 experts)
1.4.1. Notes taken during interviews
1.4.2. Profile of interviewees
2. Understanding Competition
2.1. State your start-up & product/service idea
2.2. S.W.O.T Analysis of your Start-up
2.2.1. Strengths
2.2.2. Weaknesses
2.2.3. Threats
2.2.4. Opportunities
2.3. Analysis of S.W.O.T
3. Understanding Buyers
3.1. Buyer Personas (Demographics)
3.1.1. Define your buyer personas
3.2. Real Surveys (100 people)
3.2.1. Question types used
3.2.2. Conclusions based on survey result
4. Actionables
4.1. Market pains & Solutions:
4.1.1. Layout how the team is going to use this market
research in developing your product/service to solve
problems for customers
4.2. Market Fit:
4.2.1. Layout any product/service’s improvements/adjustments
the team would like to make based on this market
research
5. References Page(s)
5.1. Follow APA 7th edition

Paper Format

● Font Size: 11-12 (body text), 12-24 (title, sections)


● Font: Business Appropriate
● Double Spaced, 1-inch margins
● Citing: APA 7th edition
● Page count does not include graphics (photos, charts, etc.) or
References page(s)
In-person Presentation (50 points | 10-15 minutes)

1. Industry Summarised
1.1. Porter’s Five Forces Analysis
1.2. Expert’s Interview Results
2. Competition Summarised
2.1. S.W.O.T Analysis
3. Buyers Summarised
3.1. Buyer Personas
3.2. Surveys Method & Conclusions
4. Actionables Summarised
4.1. Market pains & Solutions:
4.1.1. Layout how the team is going to use this market
research in developing your product/service to solve
problems for customers
4.2. Market Fit:
4.2.1. Layout any product/service’s improvements/adjustments
the team would like to make based on this market
research

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