Sarika (1) (Repaired)
Sarika (1) (Repaired)
DESCRIPTION
S.NO PAGE.NO
INTRODUCTION
INDUSTRY PROFILE
CHAPTER - 3
COMPANY PROFILE
BIBLIOGRAPHY
QUESTIONNAIRE
CHAPTER – I
INTRODUCTION
EMPLOYEE REWARD SYSTEM
INTRODUCTION
Their purpose is to draw in gifted people, encourage them and retain people
who have improved work with the organization.
Thus we will say that effective reward system attract new workers for
organization and encourage existing workers to perform high levels. Workers
smart work is important to attain the particular goals and smart effort
depends on rewards .
IMPORTANCE:
● Reward system will increase the staff morale within the organization.
● Reward system ensures the reward to the staff with high level skills
and responsibility.
1. Intrinsic reward
Intrinsic reward is an outcome that provides an employee with personal
satisfaction upon effectively performing a job this award is associated with
employees internal satisfaction for their best performance on job it includes
sense of pleasure professional growth person achievement organizations
usually give this reward to employee when the employee is doing well on a
job.
2. Extrinsic reward
This reward is generally financial and tangible one extrinsic rewards are
given by managers to their employees has a direct link with job performance
as most of the employees want time off advancement and recognition. In
other words monetary rewards are the best source of employee motivation
which cater the expectations of individual employees in order to keep them
motivated therefore this way of motivation tends to be short-term and should
be repeated constantly to retain motivation and performance of the
employees by reward system an organization ensure that the employees have
perceptions that they are valuable for the company and management
acknowledges the role they play progress of the company.
3. Financial reward
Direct monetary rewards are financial rewards that includes giving cash
compensation to employees for their direct completion of work or for their
increased efforts wages and salaries commission incentives etc. are the best
examples of financial rewards.
3. Group bonus
1.2 NEED OF THE STUDY
Rewarding them for their hard work and effort emphasizes that you value
them as your employees and that you couldn't have done it without them. It
makes them feel significant, recognized, and cared for. More importantly, it
increases their satisfaction with the job they are tasked to do.
● Reward system ensure the reward to the staff with high level skills and
responsibility.
● This study investigate the reward system and it's importance within
the organization.
The data need for the study is collected from the employees, through
questionnaire. Analysis and interpretation has been done by using the
statistical tools and data presented through tables and charts.
Sample design:
The research design undertaken for the study is descriptive one. It is
Sample size:
50 employees were taken as the sample size by using convenience
sampling method.
Sample Techniques:
Simple Random technique will be used in this study.
Data collection:
The data collected for the study consists of both primary and secondary
Data.
Primary data:
It is the data that is collected for the first time. it is fresh and the
questionnaire.
Secondary data:
Secondary data is the one which is collected by someone else and
already used in some or the other form. Here the secondary data are collected
from books and websites.
3Deeprose (2014) had stated that “while the presence of money may not be
a very good motivator, the absence of it is a strong de-motivator”. In addition,
financial rewards are significant not only in terms of their instrument value as
a medium of exchange, but also a highly tangible means of recognizing an
individual s worth, improving self-esteem, and symbolizing status
and achievement 4 (Armstrong, 1996)
Rewards have two broad types; extrinsic and intrinsic rewards are also called
financial and nonfinancial rewards and these rewards further divided in so
many sub categories. Extrinsic rewards relates to financial rewards or cash
related like formal recognition, fringe benefits, incentive type payments, pay,
promotion and intrinsic relates to nonfinancial or non-cash rewards like
achievement, accomplishment feelings, recognition, job satisfaction and
growth
7(Clifford,1985).
According to 17Andrew & Kent (2004), explained in his research all the
employees revolve around the rewards and recognition so the both aspects
have much importance for employees. Good reward system help to retain
high performers in the firm so rewards must be fulfill the high performer s
feelings 18(Carraher, Gibson, & Buckley, 2006).
19Bishop (1987) explained that pay relates to productivity and reward
system relate to size of the firm.
Monetary and nonmonetary rewards motivate the workers of any
organization and these rewards also resulted in higher growth and
productivity 20(Reio & Callahon, 2004). Organizations in today s
environment seek to determine the reasonable balance between employee
commitment and performance of the organization. The reward and
recognition programs serve as the most contingent factor in keeping
employees self esteem high and passionate.
Tata croma, they help you buy.It is cromas’s motto.. Croma is promoted by
Infiniti Retail Ltd, a 100% subsidiary of Tata Sons. Woolworths, one of
the world‘s leading retailers, provides technical and strategic sourcing
support, ensuring that you buy nothing but the best.
Croma's first store opened on October 9, 2006 at Juhu in Mumbai, and it's
rolling out many more stores across India. So, no matter where you are, if you
want high-quality products, backed by advice you can trust, head for the
nearest Croma.
Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has
launched Croma, a national chain of mega stores of consumer electronics and
durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in
India, while Woolworths provides technical support and strategic sourcing
facilities from its global network.
Croma has stores in 7 places in india, namely gujarat, delhi ncr, pune, mumbai,
chennai, Hyderabad and bengaluru.. The total numbers of stores it has
is approximately 50 across india. croma has also opened croma zip stores in
many airports of the country ex. mumbai. You can shop for 6000 products
across eight categories in a world-class ambience. at croma Friendly, theyll-
trained and knowledgeable store advisors will give you sound and
personalised advice so that you can make informed buying decisions about
any technology or consumer electronics product.
The Croma chain of stores offers, in different cities of India, a wide range of
consumer electronics products across categories and brands. The stores are
spread over 12,000 to 20,000 sq ft and have more than 6,000 products and
180 brands in eight categories: home entertainment, small appliances, white
goods, computers, communication, music, imaging and gaming software.
Definition:
Philip Kotler
Tata Croma is operating in two formats, the Megastore and the Zip store. The
Zip stores are found in airports also. Megastores are large format stores, the
store size ranges from 15000 – 20000sq. ft, is theyll planned and designed for
world class in store experience and backed by robust after sales service.
The stores are in Mumbai, Pune, Bangalore, Chennai, Aurangabad, Delhi NCR,
Hyderabad, Punjab and Gujarat. The stores in Mumbai ranges from
15000-22000 sq.ft in area, in Bangalore the size is 22.000 sq. ft. the Croma Zip
stores has size ranges of 2500 – 6000 sq. ft.
There are total 62 stores consisting of 38 stores in the high streets and 24
stores in the malls spread over 7 cities and 2 states in India. There are 6 Zip
stores; 1 in Santacruz airport, Vashi and Fort in Mumbai, 1 in Delhi airport, 1
in T3 Domestic airline and T3 international airline.
3.2 DISRTIBUTION OF STORES ACROSS INDIA.
MUMBAI 6 8 3(Santacruz
Airpot,Fort,And
Vashi
PUNE 4 2 -
BENGALURU 10 2 -
CHENNAI 4 - -
HYDERABAD 3 - -
AURANGABAD - 1 -
DELHI NCR 9 5 3(Delhi Airport,
T3 domestic and
T3 international)
PUNJAB (Jalandhar 2 - -
and Amristar)
MISSION
VISION
COMPETITION
But the going may not be easy for Tata Croma as there are established players
in the space. For instance, the future group, with its online retail portal
Futurebazaar.com is eyeing on having at least 10% of its total retail sales
from this medium. Probably, they may have bigger plans for that to happen
And other players including eBay, Flipkart etc. may also give a big
competition to the upcoming Tata Croma online store. While eBy needs no
introduction further in terms of its share of the cake, Flipkart, an upstart in
this segment, is gaining much popularity these days owing to its dedicated
services and support. There are others too that have established themselves
quite they’ll in online retailing.
Product
Target segment
Value for money – best products with reasonable pricing, best discounts and
offers, warranties and guaranties,
has generated 657 crore of 2008-09. Croma has generated around 1000
crore revenue at the end of 2009. Tata group has invested around 50
crores capex in year 2009 into croma. Company has recently received
200 crore from Tata group to fund network expansion and other activities.
For year 2010-11, Total revenue for Infiniti Retail’s total revenue stood at
Rs. 1549 Crore. But company has not break even yet, although since the last
five years, Infiniti has managed to grow by over 50% annually
Turnover
Year Revenue
2007-08 Rs 667 Cr
2008-09 Rs 1000 Cr
2009-10 Rs 1021 Cr
2010-11 Rs 1700 Cr
Brand Philosophy
If service wasn’t important, if technology wasn’t complex, if variety wasn’t
confusing , They would have no reason to be in business, they help you buy.
The reason why people could choose croma over other stores are many and a
few stated by company are stated below:
Croma not only gives you a word-class shopping experience, but also backs it
with reat after-sales service.
After information technology & outsourcing, retail is going to be the next big
thing. Experts are predicting a gigantic shift from unorganized to organized
retail. So, Indian retail is sitting at the threshold of a complete
metamorphosis.
Currently organized retail is only 3 to 6 per cent whereas the total retail
turnover in india was 250 million dollars last year.
But organized retail is growing at a speed of 40 per cent. The pie is large
enough.’’ At croma the buyer is spoiled for choice, with nearly 6,000 products
and 180 brands to choose from.
OPPORTUNITIES:
THREATS:
THREATS theyre the players in the market which had already invested huge
in retailing and theyre having a good market share already..threats theyre also
the local dealers and distributors which theyre blooming because of personal
factors like loyalty etc.
Croma is growing in terms of size, reach and turnover. Croma’s growth rate
so far is more than 50 per cent In terms of turnover and it has aggressive plan
for the coming years.
Challenges
The biggest threats to the local industry going forward are supply-related
issues pertaining to distribution and infrastructure, as well as demand issues
due to competition from imported goods. The lack of well developed
distribution networks makes it especially challenging to penetrate the fastest
growing rural areas economically.
In addition, regular power cuts and poor road linkages make systematic
production, assembly and delivery problematic.
The industrial sector grew in moderation during FY08 at 8.5% on the back of a
comparatively higher growth of 11.5% during the previous fiscal.
The country‘s real GDP grew by 9% during FY08; a tad lower than 9.6% in the
previous fiscal.
Data interpretation
From this above data the respond are mostly the female one with 85.7%
where else the male respond are less compare to female .
Age of the respondent
Data interpretation
From the above data the responder are mostly to be the age of 18-25 with the
95.2% and less respond is from the age of 36-45 age with the 4.8% only .
Marital status
4.3 Table :
Option No. of Respondent Percentage
Unmarried 18 85.7%
Married 3 14.3%
Total 21 100%
Data interpretation
From this above data the respond are mostly the Unmarried one with 85.7%
where else the married respond are less compare to unmarried.
Educational background
4.4 Table
Data interpretation
From the above data the respondents 42.9% is the Under graduate and
28.6%of intermediate where else the post graduate and others respond are
very less percentage compare to under graduate and intermediate.
Are you working
4.5 Table :
Option No. of respondent Percentage
Yes 14 66.7%
No 7 33.3%
Total 21 100%
Data interpretation
From this above data the respondent are mostly Yes one of 66.7% and where
else are No is the 33.3% of the respondent.
How much experience do you have
4.6 Table :
Option No. of respondent Percentage
1 – 2 Years 16 76.2%
3 – 4Years 5 23.8%
5 – 10Years 0 0%
10 – 20Years 0 0%
Total 21 100%
Data interpretation
The above table showing that 76.2% of the respond are 1-2 years and
23.8%of the respond 3 -4 years.
Are you being appreciated for every six months
4.7 Table :
Option No. of respondent Percentage
Yes 11 52.4%
No 1 4.8%
Sometimes 9 42.9%
Total 21 100%
Data interpretation
From the above data the respondent 52.4% of emplyoee’s being appreciated
for every six months. And 4.8% of employee’s are not being appreciated.
Is the reward system of your organization being followed by genuinely
4.8 Table :
Option No. of Respondent Percentage
Yes 11 52.4%
No 4 19%
May be 6 28.6%
Total 21 100%
Data interpretation
From this above data the respondent 52.4% of the employee’s feel genuine
and 28.6% of the employee’s feel genuine ly and remaining employee’s feel
not genuine in the organization
Spending special time with seniors leadership team outside the plant is
motivating
4.9 Table :
Option No. of respondent Percentage
Strongly agree 5 23.8%
Agree 9 42.9%
Neutral 6 28.6%
Strongly disagree 0 0%
Disagree 1 4.8%
Total 21 100%
Data interpretation
From this above data the respond most of the employees’s i.e. 42.9% are
agree with spending time with senior leadership. And 23.8% of the
employee’s are strongly agree. The 28.6% of employee’s are neutrally and
remaining 4.8%, 0% are disagree and strongly disagree.
My supervisor cares about me as a team member
4.10 Table :
Option No. of respondent Percentage
Strongly agree 5 23.8%
Agree 9 42.9%
Neutral 6 28.6%
Strongly disagree 1 4.8%
Disagree 0 0%
Total 21 100%
Data interpretation
From the above data the respondent most of the employee’s i.e. 42.9% are
agree with cares me as a team member. And 23.8% of the employee’s are
strongly agree. The 28.6% of employee’s are neutrally cares and remaining
4.8%, 0% are disagree and strongly disagree.
You are feeling that your work is valued and appreciated
4.11 Table :
Option No. of respondent Percentage
Yes 14 70%
No 6 30%
Total 20 100%
Data interpretation
From the above data most of the respondent 70% of the employee’s work is
valued and appreciated. And 30% of employee’s are not valued and
appreciated.
You feel support and guidance of your superiors is important for you to get
rewards
4.12 Table :
Option No. of respondent Percentage
Strongly agree 3 15%
Agree 11 55%
Neutral 5 25%
Strongly disagree 1 5%
Disagree 0 0%
Total 20 100%
Data interpretation
From this above data most of the employee’s 55% are agree with the feel
support and guidance in rewards. And 15% of employee’s are strongly agree
feel support and guidance. The 25% of employee’s are neutrally and
remaining 5% , 0% are not feel support and guidance strongly disagree and
disagree.
It is important to you recognized to be for your work
4.13 Table :
Option No. of respondent Percentage
Strongly agree 9 42.9%
Agree 5 23.8%
Neutral 4 19%
Strongly disagree 1 4.8%
Disagree 2 9.5%
Total 21 100%
Data interpretation
From the above data most of the employee’s i.e. 42.9% are strongly agree with
work. And 23.8% of employee’s are agree. The 19% of employee’s are
neutrally agreed and remaining 9.5% , 4.8% are disagree and strongly
disagree.
How did you came to know about any new rewards being introduced in the
organization
4.14 Table :
Option No. of respondent Percentage
Through superior 9 42.9%
Co-workers 5 23.8%
Through websites 5 23.8%
When necessary comes 2 9.5%
Total 21 100%
Data interpretation
From this above data we identify that, most of the employee’s get to know
about the new introduced reward system through superior rather than
co-worker, websites.
Rewards provided by your organization are satisfactory
4.15 Table :
Option No. of respondent Percentage
Strongly disagree 2 9.5%
Disagree 3 14.3%
Neutral 6 28.6%
Agree 8 38.1%
Strongly agree 2 9.5%
Total 21 100%
Data interpretation
From the above data most of the employee’s i.e. 38.1% are agree with the
rewards. And 9.5% of employee’s are strongly agreed. The 28.6% of
employee’s are neutrally agreed and remaining 14.3% , 9.5% are disagree and
strongly disagreed.
Did you get any rewards for your performance in your organization
4.16 Table :
Option No. of respondent Percentage
Yes 17 81%
No 4 19%
Total 21 100%
Data interpretation
From the above data we have known that, most of the employee’s gets
rewards for their performance. Few employees doesn’t receive any rewards.
Which type of rewards do you prefer more
4.17 Table :
Option No. of respondent Percentage
Monetary 10 47.6%
Non-monetary 4 19%
Both 7 33.3%
Total 21 100%
Data interpretation
From the above data we found that, most of the employee’s prefer monetary
rewards are 47.6% compared to non-monetary rewards are 19% .
The 33.3% of employee’s are both.
What is the motivation level of you through these rewards provided by your
organization
4.18 Table :
Option No. of respondent Percentage
0-25% 5 23.8%
25-50% 7 33.3%
50-70% 7 33.3%
75-100% 2 9.5%
Total 21 100%
Data interpretation
From the above data, we have known that, motivation has high level through
reward system with 33.3% of employee’s 50-70% and 25-50% .
How often are the employees rewarded
4.19 Table :
Option No. of respondent Percentage
Monthly 10 50%
Quarterly 4 20%
Half yearly 4 20%
Yearly 2 10%
Total 20 100%
Data interpretation
From the above data most of the 50% employee’s are monthly rewarded And
20% of employee’s are quarterly and half yearly rewarded. And remaining
10% of employee’s are yearly rewarded.
What kind of reward policy is implemented in your organization
4.20 Table :
Option No. of respondent Percentage
Formal 17 81%
Informal 4 19%
Total 21 100%
Data interpretation
From the above data most of the 81% of employee’s are reward policy is
implemented in formal in their organiztion. .And remaining 19% of
employee’s are reward policy is implemented in informal in their
organization.
Are the employee suggestions considered while reviewing the reward
programme
4.21 Table :
Option No. of respondent Percentage
Yes 13 61.9%
No 8 38.1%
Total 21 100%
Data interpretation
From the above data most of the employee’s 61.9% are yes is considered the
reward programme. And remaining 38.1% of employee’s are no is considered
the reward programme.
How is the company benefited from the rewards
4.22 Table :
Option No. of respondent Percentage
Improved performance 13 61.9%
Reduced absenteeism 3 14.3%
Other 5 23.8%
Total 21 100%
Data interpretation
From the above data most of the 61.9%of employee’s company’s are
benefited by improved performance. And 14.3%of employee’s company’s are
benefited by reduced absenteeism. And remaining 23.8% of employee’s
company’s are benefited by the othe rewards.
What is the satisfaction level of you through these rewards provided by your
organization
4.23 Table :
Optoin No. of respondent Percentage
0-25% 3 14.3%
25-50% 7 33.3%
50-70% 7 33.3%
75-100% 3 14.3%
Option 2 1 4.8%
Total 21 100%
Data interpretation
From the above data the responds are mostly 33.3% of employee’s 50-70%
and 25-50% is satisfaction level. And 14.3% of employee’s are 75-100% and
0-25%is less satisfaction level.
CHAPTER IV
FINDINGS, SUGGESTIONS AND
CONCLUSIONS
FINDINGS:
5.2 SUGGESTIONS:
5.3 CONCLUSION:
Employee reward system are an effective technique to ensure that your staff
stays motivated in undertaking their daily work.
Rewards makes the employees comfortable that developed the level of job
satisfaction and employee performance. Rewards directly effects the
emotions and feelings of the employees and there is direct correlation
between extrinsic reward and employee performance. Reward system plays a
key role as they determine the employer employee relationship. The reward
system defines
what the employers what the employers is willing to give which has a direct
impact on what employees are willing to contribute in exchange.
The key to make this reward system to be a successful one is to make sure
employees understand the difference, the advantage and the importance of
both financial and non-financial rewards. Financial reward such as cash,
bonuses may motivate the employee temporarily but non-financial rewards
stay in the employee’s mind forever. Not only have these kinds of rewards
made them feel valued but also increases their morale and their motivation.
BIBLIOGRAPHY
• http://www.aupc.info/wp-content/uploads/2015/01/V7I2-8.pdf
• http://www.irbrp.com/static/documents/June/2009/22.Reena.pdf
• http://psrcentre.org/images/extraimages/26.%20113535.pdf
•
http://www.washington.edu/admin/hr/roles/mgr/ee-recognition/award-ide
as
QUESTIONNAIRE
1. Gender
a) Male
b) Female
2. Age
a) 18 – 25
b) 25 – 35
c) 36 – 45
d) 50 Above
3. Marital status
a) Unmarried
b) Mariried
4. Educational background
a) Intermediate
b) Under graduate
c) Post graduate
d) Others
a) Yes
b)No
a) 1 – 2 years
b) 3 – 4 years
c) 5 – 10 years
d) 10 – 20 years
7. Are you being appreciated for every six months
a) yes
b) No
c) Sometimes
a) Yes
b) No
c) May be
9. Spending special time with senior leadership team outside the plant
is motivating
a) Strongly agree
b) Agree
c) Neutral
d) Strongly disagree
e) Disagree
10. My supervisor cares about me as a team member
a) Strongly agree
b) Agree
c) Neutral
d) Strongly disagree
e) Disagree
11. You are feeling that your work is valued and appreciated
a) Yes
b) No
12. You feel support and guidance o f your superiors is important for you
to get rewards
a) Strongly agree
b) Agree
c) Neutral
d) Strongly disagree
e) Disagree
13. It is important to you to be recognized for your work
a) Strongly agree
b) Agree
c) Neutral
d) Strongly disagree
e) Disagree
14. How did you came to know about any new rewards and being introduce
in the organization
a) Through superior
b) Co-workers
c) Through websites
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
16. Did you get any rewards for your performance in your organization
a) Yes
b) No
a) Monetary
b) Non-monetary
c) Both
18. What is the motivation level of you through this rewards provided by
your organization
a) 0 – 25%
b) 25 – 50%
c) 50 – 70%
d) 75 – 100%
19. How often are the employees rewarded
a) Monthly
b) Quarterly
c) Half yearly
d) Yearly
a) Formal
b) Informal
a) Yes
b) No
22. How is the company benefited from the rewards
a) Improved performance
b) Reduced absenteeism
c) Others
23. What is the satisfaction level of you through these rewards provided by
your organization
a) 0 – 25%
b) 25 – 50%
c) 50 – 70%
d) 75 – 100%