L5 Variables
L5 Variables
Anwar Alhenshiri
What do you think?
LO: To describe and explain the difference between reliability and validity.
Put simply:
LO: To describe and explain the difference between reliability and validity.
So why is reliability and validity so important?
We also expect that the study actually represent what people do in their
everyday lives, not just in a laboratory.
LO: To describe and explain the difference between reliability and validity.
Reliability
Some important information about reliability:
Reliable = repeatable. If you can repeat something and get the same or
similar results, you could say that it is reliable. It is consistent across time.
Experiments – Lab experiments tend to be the most reliable because you
can control your variables and standardise procedures.
Interviews & Questionnaires – If the same person answers same questions in
the same way then it would be reliable.
Observations – Observers watches the same people at the same time and
get the same/similar results. (We will look at this in more detail).
(Interobserver reliability)
Quantitative methods (data in numbers) tends to be more reliable than
qualitative methods (data in words).
LO: To describe and explain the difference between reliability and validity.
Validity
Some important information about validity:
Validity = results reflect ‘real world’ behaviour. E.g. real thoughts, feelings,
actions, opinions.
Sampling methods – Stratified sampling is most likely to accurately reflect
your target population.
Experimental designs – Independent groups design can be made valid by
using random allocation.
Repeated measures design can be made more valid by using
counterbalancing.
LO: To describe and explain the difference between reliability and validity.
APPLY IT – Research Methods
A questionnaire was designed by a group of students to
investigate attitudes towards social media.
a. Trueness of a study
b. Consistency
c. Results represent real life
d. Observation.
LO: To describe and explain the difference between reliability and validity.
Q2. Case studies are high in validity because:
LO: To describe and explain the difference between reliability and validity.