SUNISA INFRASTRUCTURE LLP

JOB DESCRIPTION

JD No Employee Code
Employee Name Akash B. Chunchekar Designation Digital Marketing Executive
Department Sales & Marketing Division Marketing
Reporting To Suyog Runwal

Roles and Responsibilities:

1. To Build Plan and implement the Overall Marketing Strategy across Different Platforms
Standards.
2. Budget Management: Prepare and Manage Monthly, Quarterly and Annual Budgets for the
Digital Marketing Department, ensuring efficient and effective use of resources to achieve
marketing goals. Allocate Specific Budgets to Each Marketing Role and Divide The
Marketing Campaigns Over A Period Of Time And Among The Marketing Team
3. Plan & Implement Digital Marketing Activities across a Broad Range of Digital Marketing
Channels (SEO, Web, Social Media, Real Estate Portals, Email, Mobile, Display, Etc.) To
Increase Company And Brand Awareness.
4. Social media management: Manage the company's social media accounts, creating and
publishing engaging content, engaging with followers, and running social media advertising
campaigns to reach the target audience effectively.
5. SEO and SEM: Implement and manage SEO and SEM campaigns to improve search engine
rankings, drive organic and paid traffic to the company's website, and increase leads and
conversions.
6. Content creation: Create high-quality, informative, and engaging content for the company's
website, blog, social media, email marketing, and other digital marketing channels.
7. Website management: Ensure that the company's website is up-to-date, user-friendly, and
optimized for search engines and user experience.
8. Email marketing: Plan and execute email marketing campaigns to promote the company's
open plot projects, generate leads, and nurture customer relationships.
9. Collection and Interpretation of Data from Various Marketing Campaigns and Analysis of
that Data.
10. Identification of Trends and Communication of These Trend Insights to the Respective
Groups.
11. Set Up Conversion And Event Tracking On The Website And Across Various Digital
Platforms.
12. Planning, Executing And Measuring The Conversion Rates From Digital Marketing
Campaigns
13. Identifying Crucial Customer Conversion Points And Drop Off Points That Maximizes User
Funnels
14. Being Up To Date With Emerging Technologies And Use Of Them To Maximize Output
15. Periodic Measurement of Digital Marketing Campaign Performance and Evaluation of the
Performance against Goals and Other Key Performance Indicators.
16. Brainstorming New Digital Marketing Platforms and Ways to Capture Customer Attention.
17. Creating, Proofreading and Editing For Various Digital Marketing Content to Ensure
Consistency in Branding.
18. Creating, Proofreading and Editing For Various Marketing Sources To Ensure Consistency In
Branding
19. Conduct Research on Market Trends, Brand’s Audiences and Competitors, And End-To-End
Consumer Journey to Drive Engagements and Conversions.
20. Prepare Online Newsletters And Promotional Emails And Organize Their Distribution
Through Various Channels.
21. Design and Develop Roadmaps For Partnerships With Agencies, Ad-Tech And Digital
Commerce Platforms And Vendors.
22. Leading Analysis On The Customer/Competitor Lifecycle To Identify Different Consumer
Segmentation/Cohorts, Understand Their Motivations And Develop Targeted Marketing To
Drive.
23. Exhibition, Space Selling, Ad magazine Experience Is Also A Plus.
24. Provide Creative Ideas For Content Marketing And Update Website.
25. Collaborate with Designers to Improve User Experience.
26. Analyze Digital Marketing Analytics Reports And Share Insights With The Team To Develop
Optimization Plans
27. Measure Performance of Digital Marketing Efforts Using a Variety of Web Analytics Tools
(Google Analytics, Web Trends Etc.)
28. Acquire Insight In Online Marketing Trends And Keep Strategies Up-To-Date
29. Maintain Partnerships With Media Agencies And Vendors.
30. Assist the Team in the Development of the Overall Digital Marketing Strategy Technical
Experience.

1. Conceive and develop efficient and intuitive marketing strategies in the real estate domain
2. Conduct market research and analysis to evaluate trends, brand awareness and competition
ventures.
3. Write and Strategize content copy for diverse marketing distributions (brochures, press
releases, website material etc.).
4. Organize and oversee advertising/communication campaigns (social media, Print, BTL, TV
etc.), exhibitions and promotional events.
5. Creating Content and Social Media Strategy for Organic growth on social media.
Proofreading and editing content.
6. Maintain relationships with media vendors and publishers to ensure collaboration in
promotional activities.
7. Monitor progress of campaigns using various metrics and submit reports of performance.
8. Collaborate with managers in preparing budgets and monitoring expenses.
9. Monitor performance of agencies against Service Level Agreements (SLAs) & evaluate after
post every event.
10. Strong in Advertising, PR, understand designing & outdoor advertising, branding & retail
promotions, corporate Communications, Digital, events; good presentation &
communication skills.
11. Deploying successful marketing campaigns from ideation to execution
12. Experiment with a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, event management, publicity, social media, lead
generation campaigns, copywriting, performance analysis.
13. Produce valuable and engaging content for our website and blog that attracts and converts
our target groups.
14. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely
15. Oversee and approve marketing material, from website banners to hard copy brochures and
case studies
16. Measure and report on the performance of marketing campaigns, gain insight and assess
against goals
17. Analyze consumer behavior and adjust email and advertising campaigns accordingly
18. Develop A Business Strategy To Ensure Area Sales Growth.
19. Develop and implement media strategies.
20. Manage and coordinate all advertising, Events and Promotional activities.
21. Proactively seek media opportunities that support the organisation’s campaign objectives.
22. Create and maintain media contact lists.
23. Manage the day – to day activities of the media.
24. Develop appropriate strategies to ensure that campaigns reach target audiences as
effectively as possible
25. Identify the most appropriate mediums for creating awareness and brand building.
26. Conduct market research (Hoarding, Print, Radio, Online) and make report to determine
media Rates and their benefits.
27. Presenting proposals, including cost schedules.
28. Recommending the most appropriate types of media to use, as well as the most effective
time spans and locations.
29. Working with colleagues, other departments and media either in-house or in a specialist
agency.
30. Maintaining good contacts with media
31. Proofreading advertisement content before release
32. Evaluating the effectiveness of campaigns in order to inform future campaigns.
33. Planning, advertising, public relations, organising events, sponsorship and research.
34. Sourcing advertising opportunities and placing adverts in the press.
35. Managing the production of marketing materials, including brochures, leaflets, posters,
flyers, newsletters, e-newsletters and DVDs, etc.
36. Organising and attending events
37. Sourcing and securing sponsorship.
38. Responsible for overseeing communications to the media, including preparing articles,
press kits, press releases, and other.
39. Act as primary contact with media agencies.
40. Ensure strong negotiation: To negotiate with media for new adds in co-ordination with
Purchase department.
 41. To update release of advertisement to the Sales department.
42. To plan and update daily activities social media (facebook, twitter, Linked-In) for strong
brand building.
43. To plan & execute various scoial activities (CSR) to create a goodwill in the society.
44. To run SMS and E-mail campaign on various special occasions
45. Monitor, review and report on all media activity and results
46. Co-ordinating the launch programme to external customers as well as employees
47. Organising events such as product launches, exhibitions and photo shoots
48. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct
mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art
designers, copywriters, media buyers and printers
49. Liaising with legal and compliance personnel, ensuring the designs and messages meet the
company brand and regulatory guidelines
50. Looking at the pricing of products and analysing the potential profitability
51. Managing the budget for advertising and promotional items
52. Provided effective assistance to the team of digital campaign managers and optimized
search engine usage to increase customer leads

WEEKLY

1. To check & verify the bills of media, check as per budget allocated.
2. To coordinate with agency & media for release of advertisements and payments.
3. To submit the weekly report to superiors with suggestion to improve
4. To check media Account records on weekly basis and submit to Purchase department
5. To check the impact of last week activity on the web media.
6. Check the impact of article on blog & media.

MONTHLY

1. To take monthly report & prepare evaluation report of media

2. To evaluate the loop hole in system for improvement.
3. To provide plan for next month media plan.
4. Make reporting pattern to improve the productivity & reduce the time consumption.
5. To provide suggestion to the management for improving the Media Activity.
6. Making all strategy’s to carry out all the activity of Media.
7. Make sure we are always in media as a form of PR.
8. Carry out cross checking of all the bills submitted within a month.
9. Preparing new marketing material for up-coming project.
10. Getting participation in new competition to get awards to improve the brand value.
1. Executing the Work Allotted as and when assigned by Management.
A. Key Deliverables/ Performance Measures:
1. Achieving Sales Targets
2. Identifying Market Trends
3. Coordination with Co-Staff
4. Operational Guidance
5. Expanding Customer Network
6. Building Customer Relationships.
7. Team Building and Leading
B. Key Challenges:
1. Uncertain Decisions
2. Quality Issues
3. Timeline on the Completion Date
4. Resources
C. Management Reporting:
1. Weekly Report Submission (WRS)
2. Monthly Report Submission (MRS)
D. Corporate Discipline:
1. Attending Training & Development Programs
2. Obeying Organization Policy and Discipline.
E. Minimum Qualification Required:
1. Bachelor’s Degree in Business, Marketing or Related Field Preferred/ Any Post Graduate
F. Minimum Experience Required:

8 to 10 Years of Experience in Real Estate Sales

 G. Mandatory Skills Required:
1. Proven Track record of success in Sales and Meeting Sales Targets
2. Excellent Communication, Listening and Interpersonal Skills
3. Strong Negotiation and Inter personnel Skills
4. Strategic Planning, Motivational, Customer Handling and Management Skills
5. Good Selling and Targeting Oriented Skills
6. To work under pressure Situations
7. Market Study & Banking in terms of Loan Funding
8. Technically Sound
H. Computer Skills Required:
1. MS Office, Auto Cad (preferable)

*Note: Will have to perform multi-tasking as and when required by the Management and perform
various other duties as directed

Pay Scale:

35000/- to 60000/-

Acceptance:

I have read and understand the above Job Responsibilities for the Position of Sales Manager at
Sunisa Infrastructure LLP.

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Authorized Signatory Employee Signature

Date: Date: