CMR Institute of Technology

Department of Management Studies and Research Centre

#132, AECS Layout, IT Park Road, Bangalore-560037.
(2018-20 Batch)

CERTIFICATE

This is to certify that TRIVENI P REDDY bearing USN 1CR18MBA35, is a

bonafide student of Master of Business Administration course of the Institute (2018-20).
The Internship report on “A study conducted at “ KALYANI MOTORS PVT LTD ,
BANGALORE ” is prepared by her under the guidance of RAVI KK , in partial fulfillment
of the requirements for the award of the degree of Master of Business Administration of
Visvesvaraya Technological University, , Karnataka.

Signature of Internal Guide

Signature of director Signature of Principal

 Internship Report

A study conducted at “ KALYANI MOTORS PVT LTD ,

BANGALORE ” on
Organizational study
BY
TRIVENI P REDDY
1CR18MBA35

Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY,
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

INTERNAL GUIDE
Mr. RAVI KK EXTERNAL GUIDE
MARKETING EXCUITIVE ANTHONY CRUZ

General Manager
 TABLE OF CONTENT
SL NO TOPIC PAGE NO

1 INDUSTRY PROFIL

2 COMPANY PROFIL

3 MCKINSEY 7’S FRAMEWORK

4 SWOT ANALYSIS

5 ANALYSIS OF FINANCIAL STATEMENT

6 LEARNING EXPERIENCE

7 BIBLIOGRAPHY

MARUTI SUZUKI WORLD

 MARUTI SUZUKI

01
TECHNOLOGY
To improve driving experience and ensure a better future for the coming
generations, Maruti Suzuki believes in green technology.

02
EXPERIENCE
To make every journey an experience and every experience a memory, Maruti
Suzuki puts people at the centre of everything it does.

03
DESIGN
To give more than just a good-looking car, Maruti Suzuki ensure that every
design element serves a purpose. More than design, it’s design in technology.
 INDIAN AUTOMOBILE INDUSTRY

Introduction

The Indian auto industry became the 4th largest in the world with sales increasing
9.5 per cent year-on-year to 4.02 million units (excluding two wheelers) in 2017. It
was the 7th largest manufacturer of commercial vehicles in 2018.
The Two Wheelers segment dominates the market in terms of volume owing to a
growing middle class and a young population. Moreover, the growing interest of
the companies in exploring the rural markets further aided the growth of the
sector.
India is also a prominent auto exporter and has strong export growth
expectations for the near future. Automobile exports grew 14.5 per cent during
FY 2019. It is expected to grow at a CAGR of 3.05 per cent during 2016-2026. In
addition, several initiatives by the Government of India and the major automobile
players in the Indian market are expected to make India a leader in the two-
wheeler and four wheeler market in the world by 2020.

Market Size

Overall domestic automobiles sales increased at 6.71 per cent CAGR between
FY13-19 with 26.27 million vehicles getting sold in FY19 .Domestic automobile
production increased at 6.96 per cent CAGR between FY13-19 with 30.92 million
vehicles manufactured in the country in FY19
In FY19, year-on-year growth in domestic sales among all the categories was
recorded in commercial vehicles at 17.55 per cent followed by 10.27 per cent
year-on-year growth in the sales of three-wheelers.
Premium motorbike sales in India crossed one million units in FY18. During
January-September 2018, BMW registered a growth of 11 per cent year-on-year in
its sales in India at 7,915 units. Mercedes Benz ranked first in sales satisfaction in
the luxury vehicles segment according to J D Power 2018 India sales satisfaction
index (luxury).
Sales of electric two-wheelers are estimated to have crossed 55,000 vehicles in
2017-18.
 Investments

In order to keep up with the growing demand, several auto makers have started
investing heavily in various segments of the industry during the last few months.
The industry has attracted Foreign Direct Investment (FDI) worth US$ 21.38 billion
during the period April 2000 to March 2019, according to data released by
Department for Promotion of Industry and Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile
sector in India are as follows:

 Ashok Leyland has planned a capital expenditure of Rs 1,000 crore (US$

155.20 million) to launch 20-25 new models across various commercial
vehicle categories in 2018-19.
 Hyundai is planning to invest US$ 1 billion in India by 2020. SAIC Motor has
also announced to invest US$ 310 million in India.
 Mercedes Benz has increased the manufacturing capacity of its Chakan
Plant to 20,000 units per year, highest for any luxury car manufacturing in
India.
 As of October 2018, Honda Motors Company is planning to set up its third
factory in India for launching hybrid and electric vehicles with the cost of
Rs 9,200 crore (US$ 1.31 billion), its largest investment in India so far.
 In November 2018, Mahindra Electric Mobility opened its electric
technology manufacturing hub in Bangalore with an investment of Rs 100
crore (US$ 14.25 million) which will increase its annual manufacturing
capacity to 25,000 units.

Government Initiatives

The Government of India encourages foreign investment in the automobile sector

and allows 100 per cent FDI under the automatic route.
Some of the recent initiatives taken by the Government of India are -
  The government aims to develop India as a global manufacturing centre
and an R&D hub.
 Under NATRiP, the Government of India is planning to set up R&D centres
at a total cost of US$ 388.5 million to enable the industry to be on par with
global standards
 The Ministry of Heavy Industries, Government of India has shortlisted 11
cities in the country for introduction of electric vehicles (EVs) in their
public transport systems under the FAME (Faster Adoption and
Manufacturing of (Hybrid) and Electric Vehicles in India) scheme. The
government will also set up incubation centre for start-ups working in
electric vehicles space.
 In February 2019, the Government of India approved the FAME-II scheme
with a fund requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-22.

Achievement

Following are the achievements of the government in the past four years:

 Number of vehicles supported under FAME scheme increased from 5,197 in

June 2015 to 192,451 in March 2018. During 2017-18, 47,912 two-wheelers,
2,202 three-wheelers, 185 four-wheelers and 10 light commercial vehicles
were supported under FAME scheme.
 Under National Automotive Testing And R&D Infrastructure Project
(NATRIP), following testing and research centres have been established in
the country since 2015
o International Centre for Automotive Technology (ICAT), Manesar

o National Institute for Automotive Inspection, Maintenance & Training (NIAIMT), Silchar

o National Automotive Testing Tracks (NATRAX), Indore

o Automotive Research Association of India (ARAI), Pune

o Global Automotive Research Centre (GARC), Chennai

 SAMARTH Udyog – Industry 4.0 centres: ‘Demo cum experience’ centres

are being set up in the country for promoting smart and advanced
manufacturing helping SMEs to implement Industry 4.0 (automation and
data exchange in manufacturing technology).
 Road Ahead

The automobile industry is supported by various factors such as availability of

skilled labour at low cost, robust R&D centres and low cost steel production. The
industry also provides great opportunities for investment and direct and indirect
employment to skilled and unskilled labour.

Indian automotive industry (including component manufacturing) is expected to

reach Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026. Two-wheelers are
expected to grow 9 per cent in 2018.

References: Media Reports, Press Releases, Department of Industrial Policy and

Promotion (DIPP), Automotive Component Manufacturers Association of India
(ACMA), Society of Indian Automobile Manufacturers (SIAM), Union Budget 2015-
16, Union Budget 2017-18
 COMPANY PROFIL
MARUTI SUZUKI KALYANI MOTORS PVT LTD

Cars are what Maruti Suzuki builds. Experiences are what it creates.

Experiences fuelled by innovations, forward thinking, and a commitment to bring the very
best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company
has been spearheading a revolution of change. Turning an entire country’s need for driving,
into its love for driving.

However, tastes and demands keep on evolving with each new generation of Indians. This
has not been looked at by Maruti Suzuki as a challenge, but as an inspiration to go beyond
traditional boundaries of car-making. Infusing design and technology is one such step it has
taken to make its cars meet new age expectations smoothly.

Today, Maruti Suzuki has its eyes set firmly on the possibilities of tomorrow. And everybody
is invited on this journey.
 ABOUT KALYANI

Kalyani Motors, established by an insightful personage Late Sri S

Anantha Raju, began its Maruti Suzuki dealership in Bengaluru in 2006,
as an authorised Sales and Service Dealer. Kalyani Motors believes in
customer satisfaction and constantly aims to enhance its quality
standards to achieve perfection.

In taking forward the legacy, our Managing Director, Mr A Mohan Raju,

has played a key role in the aggressive growth of Kalyani Motors with his
father's guidance. Ablest with exceptional entrepreneurial capabilities,
he put the initiated processes and methodologies into action for
rendering impeccable quality services and establishing lasting customer
relationships. Having many firsts and achievements to his credit, he was
honoured with the prestigious “Business Person of the Year” title in
the Zee Business Dare to Dream awards - 2018.

Our showrooms are located in a convenient location with the state-of-

the-art equipment and are designed to offer a world class ambience to
the customers. Keeping the key focus on quality and customer delight,
we are one of the fastest growing Maruti Suzuki Dealers in South India.
The Service Centres are enabled with skilled personnel,
 who can efficiently attend the repairs for the entire range of Maruti
Suzuki cars sold in Bengaluru. Also, they are well equipped to provide
excellent after sales service with facilities like pickup and drop including
a 24-hour Helpline service.

The success of the Kalyani Motors would not have been possible without
the support of our valuable customers. We take this opportunity to thank
all our customers for showering us with their graceful support. We
commit ourselves to grab every opportunity to contribute excellence and
customer happiness.

MR. A MOHAN RAJU

Chairman & MD - Kalyani Group

 NATURE OF BUSINESS
Kalyani Motors is an automotive dealer that sells new and
pre-owned cars. Kalyani Motors was founded in 2006. Kalyani
Motors' headquarters is located in IVING SCHOOL C, Arkansas,
USA . Kalyani Motors has estimated annual revenue of 4.4M.

AWARDS AND ACHIEVEMENTS

Our longstanding reputation is sure to continue with
strong growth in the future. We have received
innumerable awards that speak for the innovations
introduced by us and the various milestones
achieved.

2014

Kalyani Motors has won "Best Showroom in

Bangalore" award from Brands Academy.

2013
 Dealership Platinum Award for overall performance
2012-13
Workshop Performance Award
Highest growth in wholesale.

2012

Dealership Platinum Award for overall performance

2012-13
Workshop Performance Award
Highest growth in wholesale.

2011

New Initiative - VTS Regional Service Conference,

Bangalore
Lowest pending body repair vehicle, Regional Service
Conference, Bangalore

2010
Spare Parts Award, Lowest average inventory in stock
months (work consumption less than 3 crores).

2009

Highest growth in sales.

Sales Award, highest growth in Alto sales (top 20
cities).
Service Award (Innovative service systems
implementation).
Award for Best New Showroom (category A).
Award for most consistent advertising throughout the
year.
Award for most innovative Ad campaign.
Young Entrepreneur Award.
Award for lowest inventory days.
Award for contribution in making Swift achieve the
1,50,000 milestone.
Highest extended warranty Regional Awards 2008-09.
Award for Spare Parts lowest Inventory days (All India
Level).

2008

Best initiative for manpower retention category, JDP

City, Regional Service Conference
Highest extended warranty Regional Awards,2007-08.
Customer care team, South No.2

QUALITY POLICY
Quality has been of paramount importance to us. We deal with only genuine
components to ensure highest standards in quality and reliability. Our quality policy
has been designed in tune with customer requirements. Our quality strategy is to
maintain the reputation of the company by constantly meeting and exceeding
customer expectations on every occasion. We ensure that all quality specifications
are agreed to and clarified by both customers and suppliers before proceeding
further with the procurement process and ensure delivery of defect free quality
products always on time.
We always commit ourselves for every order equally to ensure total product quality
and reduce variation. We strive hard to constantly improve our quality, cost, delivery
and service levels towards obtaining customer satisfaction.
WHY KALYANI MOTORS
Embracing the provisions of dynamic markets, Kalyani Group of companies has
forged ahead unremittingly since the year 2006. The group ventured into the
automobile industry with the setting up of Kalyani Motors, in Bengaluru initially, and
has been hitherto recognised for its excellence and notable achievements.
With a fruitful and successful relationship with Maruti Suzuki, Kalyani Motors
revolutionised the automobile industry in India, gathering many accolades for its
expansion in various cities like Ramanagar, Channapatna, Kanakapura & now
Hyderabad.
As a "Platinum Dealer" for six consecutive years, Kalyani Motors is the authorised
sales & service dealer for Maruti Suzuki range of automobiles in Bangalore, with the
estimates for the current year turnover standing at over Rs. 13.5 Billion. Kalyani
Motors has many firsts and achievements to its credit. The aggressive growth of the
company owes to steadfast processes and methodologies for rendering impeccable
quality services and establishing lasting customer relationships.
Kalyani Motors has a team of over 3467 employees, with nearly 400 sales personnel
and 450 technical force, and has sold more than 95,000 cars within a short span of
10 years. Carrying on the legacy and aspiring higher, Kalyani Motors has now grown
big and has successfully created a strong presence in Bengaluru with the 9 State-
of-the-art showrooms, 10 Service Centres, 5 True Value outlets, 10 Bodyshops, 2
Maruti Driving Schools and recently entered into the premium segment through
Nexa outlets in JPNagar & RRNagar-Mysore Rd; and in Hyderabad, with the 1 state-
of-the-art showroom, 2 Service Centres, 2 Bodyshops, 1 True Value outlet and
India’s largest 200th Nexa outlet in Nagole, Hyderabad. Also, the future holds 3
more outlets in Bangalore and 5 more at Hyderabad.
The collective, dedicated and consorted efforts of ‘Team Kalyani’ have been
instrumental in Kalyani Motors winning accolades and establishing a strong and
satisfied customer base. The state-of-art service centre fulfils our penchant for
delivering the best to our customers. Our ever-friendly and ever-helpful sales
personnel are known for their alacrity and ensure that every visit to Kalyani Motors
is pleasant and memorable.
VISION
To create & sustain a pool of highly delighted customers by rendering excellent
service at Kalyani Motors and to become the top-most dealer of Maruti Suzuki.
LINEUP SERVICES
o New Cars
o Maruti Finance
o Maruti Insurance
o Extended Warranty
o Used Cars-True Value
o Car Service
o Body Repair
o Auto Card Loyalty Programme
o Maruti Driving School

MISSION

o We aspire to fulfil our customers' needs for mobility, comfort, style and value for money.
o Earning the admiration of all our customers and delighting them by providing services of
superior quality.
o Providing a one-stop destination for our customers.

OUR OBJECTIVES ARE

o Anticipate & address the customer need.

o Maintain customer satisfaction index above 95%.
o To achieve growth of service provision
 Maruti Suzuki SWOT Analysis, Competitors & USP

SWOT analysis of Maruti Suzuki analyses the brand/company with its strengths,
weaknesses, opportunities & threats. Maruti Suzuki is one of the leading brands in the
automobiles sector. The table below also lists the top Maruti Suzuki competitors and
elaborates Maruti Suzuki segmentation, targeting, positioning & USP.

Maruti Suzuki

Parent
Company Suzuki Motor Corporation

Category Sedans, Hatchbacks, SUV’s

Sector Automobiles

Tagline/
Slogan Way of life; Count on us

Maruti has car models in every segment with a wide price range to choose from,
USP apart from being the most reliable name in Indian automobile market
 Maruti STP

Segment Complete automobile segment including sedans & SUV’s

Target Group Indian urban and semi-urban middle class and upper middle class

Positioning Maruti is India’s No.1 automobile brand with strong legacy

Product Portfolio

1.Maruti 800
2. Maruti A Star
3. Maruti Alto
4. Maruti Eeco
5. Maruti Grand Vitara
6. Maruti Gypsy King
7. Maruti Omni
8. Maruti Swift
9. Maruti Swift Dzire
10.Maruti SX4
11.Maruti Wagon R
12.Maruti Zen Estilo
The above mentioned brands are the prominent products under the Maruti
Suzuki product portfolio.
 Maruti SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats

(SWOT) Analysis of Maruti Suzuki. Strengths are:
1. Maruti Suzuki is the largest passenger car company in India,
accounting for around 45% market share
2. Over 12,000 people are employed with Maruti
3. Good advertising, product portfolio, self-competing brands
4. Largest distribution network of dealers and after sales service
centres
5. Strong brand value and strong presence in the second hand
car market
6. Having different revenue streams like Maruti finance, Maruti
Insurance and Maruti driving schools
7. Over 700,000 units sold in India annually including 50,000
exports
8. Maruti Suzuki launched NEXA showrooms to cater to its
premium cars market
9. The company has been recognized by several awards in the
Strengths automobile segment in India

Here are the weaknesses in the Maruti Suzuki SWOT Analysis:

1. Inability to penetrate into the international market
2. Employee management, strikes, worker wage problems have
Weaknesses affected Maruti's brand image in the past

Following are the Opportunities in Maruti Suzuki SWOT

Analysis:
1. Developing hybrid cars and fuel efficient cars for the future
can be an opportunity for Maruti Suzuki
2. Maruti can target tapping emerging markets across the world
and building a global brand
3. Fast growing automobile market and increased purchasing
Opportunities power

Threats The threats in the SWOT Analysis of Maruti Suzuki are as

mentioned:
1. Government policies for the automobile sector across the
world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands and
cheaper brands can hurt Maruti Suzuki's business
4. Substitute modes of public transport like buses, metro trains
etc
 Maruti Suzuki Competition

Below are the top 12 Maruti Suzuki competitors:

1. Honda Motors
2. Toyota Motor Corporation
3. Nissan Motors
4. Hyundai Motors
5. Fiat
6. Mitsubishi Motors
7. Chevrolet
8. Tata Motors
9. Skoda Auto
10. Volkswagen
Competitors 11. Ford Motor Company
12. Volvo

The brandguide table above concludes the Maruti Suzuki SWOT analysis along with its
marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the
same category, sector or industry.
 ANALYSIS OF FINANCIAL STATEMENT

KALYANI MOTORS PRIVATE LIMITED

OVERVIEW
Kalyani Motors Private Limited is an unlisted private company. The company operates as an
automotive retailer.

Products & Services: Cars, SUVs, Vans, Trucks, Sedans, Breaks, Tires, Accessories, As well as
offers auto Financing, Maintenance, Repair services.

Kalyani Motors Private Limited was incorporated on 18 October, 2006. The company has 3
directors and no reported key management personnel. The registered office of the company
is at # 24/1, 25/1, Near Nayandahalli Signal,, 100 Feet Ring Road-Mysore Road Junction,,
Bangalore, Karnataka.

The total paid-up capital is INR 36.01 cr. The last reported AGM (Annual General Meeting) of
the company, per our records, was held on 29 September, 2018. Also, as per our records, its
last balance sheet was prepared for the period ending on 31 March, 2018
REGISTERED DETAILS

CIN
U50102KA2006PTC040750
INCORPORATION DATE / AGE
18 October, 2006 / 13 yrs
LAST REPORTED AGM DATE
29 September, 2018

AUTHORIZED CAPITAL
INR 4000.0 Lacs
PAIDUP CAPITAL
INR 3601.0 Lacs
INDUSTRY*
Trading

TYPE
Unlisted Private Company
CATEGORY
Company limited by Shares
SUBCATEGORY
Non-govt company

EMAIL ADDRESS
Login for email address. This is to prevent spam.

WEBSITE
http://www.kalyanimotors.com/

REGISTERED ADDRESS
# 24/1, 25/1, Near Nayandahalli Signal,
100 Feet Ring Road-Mysore Road Junction,
Bangalore - 560039
Karnataka
FINANCIAL HIGHLIGHTS
Provided here are the financial indicators for financial year ending on 31 March, 2017.
Actual numbers and more financial data, updated until 31 March, 2018* are included
in purchased financial report.View Sample Report.

Operating Revenue Over INR 500 cr

EBITDA 6.72 %

Networth 42.58 %

Debt/Equity Ratio 2.80

Return on Equity 5.59 %

* Company has reported to have approved financials for 31 March, 2018. However, in case,
they are not yet filed with MCA, then last filed financials shall be provided instead.
DIRECTORS

The company has 3 directors and no reported key management personnel.

The longest serving directors currently on board are Anantharaju Mohan Raju,
Veeraraghavaraju Narayanamma and Roopa Narayan Raju who were appointed on 18
October, 2006. They have been on the board for more than 12 years.
Anantharaju Mohan Raju has the largest number of other directorships with a seat at a
total of 7 companies. In total, the company is connected to 6 other companies through its
directors.

18 October, 2006

ANANTHARAJU MOHAN RAJU

Managing Director

18 October, 2006

VEERARAGHAVARAJU NARAYANAMMA
Director

18 October, 2006

ROOPA NARAYAN RAJU

Director
FINANCIAL REPORT

Provided here are the financial indicators for financial year ending on 31 March, 2017. Actual
numbers and more financial data, updated until 31 March, 2018* are included in purchased
financial report. View Sample Report

Operating Revenue Over INR 500 cr

EBITDA 6.72 %

Networth 42.58 %

Debt/Equity Ratio 2.80

Return on Equity 5.59 %

Total Assets 30.74 %

Fixed Assets 27.02 %

Current Assets 36.37 %

Current Liabilities 34.00 %

Trade Receivables 67.82 %

Trade Payables 33.36 %

Current Ratio 0.84

 LIST OF VEHICLES IN maruti suzuki

Maruti Suzuki offers 16 car models in India, including 4 new car models in SUV/MUV category,
1 in Sedan category, 8 in Hatchback category, 1 in Compact Sedan category, 2 in Minivan/Van
category.Maruti Suzuki car price starts at Rs 3.03 Lakhs, the top line model costs Rs 8.86
Lakhs.

Car Models (Maruti)

 Maruti 800
 Maruti A-Star
 Maruti Alto 800
 Maruti Alto K10
 Maruti Eeco
 Maruti Ertiga
 Maruti Grand Vitara
 Maruti Gypsy
 Maruti Kizashi
 Maruti Omni
 Maruti Ritz
 Maruti Swift
 Maruti Swift Dzire
 Maruti SX4
 Maruti Wagon R
Maruti Zen Estilo

Network Details OF KALYANI MOTORS PVT LTD

 About Maruti Suzuki
The country’s largest car manufacturer, Maruti Suzuki India Limited (MSIL) is also
the largest in South Asia. Maruti started production in India in 1983 with its first
car- the Maruti 800. The company spread its wings throughout the country and is
one of the few publicly listed automotive companies in India. MSIL is the biggest
player in the Indian passenger car market with more than 50 percent market
share.

Maruti Suzuki introduced its premium Nexa dealership in the country in 2015. The
Nexa outlet sells the premium Maruti badged cars with a more customer-centric
approach. Maruti Suzuki is a dominating player in the A and B segment backed by
popular selling models like Alto, Wagon R, Baleno, Swift, Dzire and more. The
Ertiga has been a popular name in the MPV segment while the Vitara Brezza is a
popular choice in the compact SUV space.

Two major car manufacturers, namely - Toyota Motor Corporation (Toyota) and
Suzuki Motor Corporation (Suzuki) have entered into a cross-badging agreement.
The partnership is aimed at bringing together Toyota’s strength in electrification
and Suzuki’s strength in technologies for compact vehicles. The end result is
aimed at achieving widespread popularization of electrified vehicles.
TYPES OF VEHICLES