COMMUNICATION AIDS AND

STRATEGIES USING TOOLS OF

TECHNOLOGY

Prof. Ruth N. Maguddayao, Ph.D.,LPT

College of Engineering and Architecture
Cagayan State University
LEARNING OUTCOMES:
At the end of this lesson, you are expected to:
1. Convey ideas through oral, audio-visual, and/or web-based presentations
for different target audiences in local and global settings
2. Demonstrate awareness of audience and context in presenting ideas.
COVERAGE OF LESSON 5
▪ TOPIC 1 MULTIMODAL TEXT

▪ TOPIC 2 CREATING MULTIMODAL MATERIAL

ACTIVATING PRIOR LEARNING
TOPIC 1 MULTIMODAL TEXT
▪ LEARNING OBJECTIVES
At the end of the lesson, you will be able to:
1. Define multimodal text
2. Determine the message conveyed by a multimodal material
WHAT IS MULTIMODAL TEXT?
A text may be defined as multimodal text when it combines two or more
communication systems.
1. Linguistic – refers to spoken and written language through vocabulary,
structure, grammar of oral/written language
2. Visual: refers to moving or still images with the use of colors, layouts,
screen formats, symbols, shot framings, angle, camera movement and
subject movement.
3. Audio: refers to volume, pitch and rhythm of music and sound effects
4. Gestural: refers to movement, facial expression and body language
5. Spatial: refers to proximity, direction, position of layout, organization of
objects in space.
A MULTIMODAL TEXT CAN BE :
▪ Paper eg. books, posters, comics
▪ Digital eg. slide presentations, e-books, blogs, e-posters, web-pages, film, and
video games,
▪ Live eg. performance in an event
▪ Transmedia using combination of different media platforms and formats like book,
comic, magazine, film web series, and video game all working as part of the same
story
For example, an anti-smoking campaign can be
disseminated to its target audience in different ways like a
live performance on stage, a video which can be uploaded
to social media, a recorded material to be aired over the
radio or a poster and slogan to be posted in schools and in
the community
Multimodal texts are materials can be presented using different modes and media.
Mode refers to any of the communication system which help us interpret
meanings like sounds (audio), graphic material and colors (visual), and spoken or
written language (linguistic) while media is the manner of dissemination used.
 In the illustration below, the traffic sign is the medium of communication while the red boarder
and the image inside is the mode.
APPLICATION
ACTIVITY:
Go to this link: https://www.youtube.com/watch?v=8jPtyC-YTLY and watch the
video on anti-discrimination advocacy. Comment on the video based on:
TOPIC 2 MULTIMODAL TEXT
▪ LEARNING OBJECTIVES
At the end of the lesson, you will be able to:
1. Create effective advocacy poster
2. Produce short video for a caise-oriented event
 The manner by which you will create your multimodal text largely depends
on how you will effectively and creatively convey your message through the various
modes which you will use in the and how these multiple modes work together to
convey the story that you intend to communicate. The combination of modes which
you may opt to use greatly depends on the purpose of the text , its subject matter,
audience and mode or media of presentation.

PURPOSE Inform? Inspire? Persuade?

SUBJECT MATTER The actual text you compose
AUDIENCE Fellow students? Parents? Teachers?
MODE Video? Live Presentation? Poster?
GUIDELINES IN CREATING EFFECTIVE
POSTERS AND SHORT VIDEOS
▪ A. Creating an Eye-Catching and Effective Poster
Information is the key!

1. Present the information in a clear, clean and concise way

2. Do not overload your poster with information; it will only confuse
the audience
3. Be smart about how you are going to present information.
TIPS
1. Headlines
▪ Summarize your poster in one headline
▪ Your headline is the first thing that your audience will notice; keep it short and concise
▪ Highlight your poster headline and tagline
2. DETAILS

Source: https://www.dotproperty.com.ph/condo-for-rent-in-sambag-i-cebu_733139
3. CALL-TO-ACTION
This encourages your audience to take the next step after seeing your poster.
Do they need to buy a ticket? Reserve a place? Register early? Can you guess what is
the CTA in the poster below?

http://nordcham.com.ph/may-3-4-2018-viventis-search-asia-philippines-new-era-
digitalisation-innovation-change-industry-4-0/
 4. TYPOGRAPHY HIERARCHY
This refers to the visual placement of text with different font size according to its
importance on the poster. This helps your audience understand the flow of information
easily. Applying hierarchy to the presentation of text in your poster will not only
harmonize its appearance, it will also help convey its message clearer.
5. PHOTOGRAPHY
• Boost the visual appeal of your poster, use stunning and appropriate photographs.
• Ensure that the photo will maximize the space in your poster
• See to it that the photo works well and complement the text

Source: https://piktochart.com/blog/how-to-make-a-poster/
 B. SIMPLE VIDEO PRODUCTION GUIDE
https://www.skeletonproductions.com/insights/corporate-video-production-guide

1. Solidify your Objectives

• Begin with your ultimate objective for your video content
• Decide on SMART video objectives - Specific, Measurable, Achievable, Relevant, Time-bound.

2. Research your Audience

• Understanding your target audience spells a great deal to the success of your video. The content of your video
should be something that appeals to and engages them.
• Understanding your audience is more than knowing their demographics. You also need to identify their most
common problems and the things that they really connect with.

3. Decide on your Core Message

• After setting your objectives and knowing your audience, you need to know what your audience need to do to make
your objectives happen. What do you want them to do, think and feel after watching your video? Once you got an
answer to this question, turn it into something that your audience need to know to make them think, feel and act that
way. This is the core message of your video.

4. Write a Video Production Brief

• Before you start with your pre-production, you need to make your video production brief. This will guide you in the
whole production process to ensure that everything is in place.
• Your video production brief should include:
a. Your video objectives
b. Your target audience
c. What you want your audience to feel, think and do
d. Your video’s core message
e. your deadline
Pre-Production
5. Develop the Creative Approach
• This is the idea or concept of your video content
• Use your insight of your audience to create a unique way of presenting your core message

6. Write a Script
• Your script should be:
a. Natural
b. Engaging and emotive
c. Interesting to your target audience
d. Easy to understand
e. Short but concise
f. Convey your core message

7. Create a Storyboard
• This will help you visualize how your video will be shot
• It contains a series of thumbnails that shows the flow of the video,
illustrating the key scenes — how will the setting look?
Who will be present? What actions will take place?

8. Plan and Schedule the Shoot

• Organize and schedule everything that is related to your video
a. Location – indoor? Outdoor?
b. Crew – director, camera operator, sound and lighting technician
c. Cast
d. Makeup and props
e. Call sheet
Production
9. Shoot the Footage
• Make sure that:
a. Everyone is present
b. The video is well-lit, well-shot and well-framed
c. Enough footage is filmed to make the editing process easier
d. The script and storyboard are closely followed
Post-Production
10. Edit the Video Content
• Choose the best takes to be used in the final video
• Cut the film together according to the script and storyboard

11. Add graphics and Special Effects

• Your graphics should follow the script and storyboard closely so that it blends in flawlessly with the rest of the video
12. Mix Music and Soundtrack
• Your music should:
a. Complement the mood and tone of the video
b. Help you deliver your core message
c. Be appropriate for your target audience
d. Match the pace of the edit

13. Record the Voiceover

• Get a voiceover artist who:
a. has a moving, pleasant-sounding voice
b. can read the script in a way that reinforces your core message