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Pankaj M Madhani*
Blockchain is considered the most trending technology that may significantly impact businesses across the
globe as it streamlines deficiencies of inter- and intra-organizational business processes by making them
immutable, decentralized, secure, transparent, and operational-efficient. The applications of blockchain have
begun to revolutionize different aspects of supply chain and operations management and help in reducing
costs and risks and improving quality, flexibility, speed, and sustainability. Blockchain adds the most value
to supply chains through its extended visibility and product traceability and makes supply chains more
responsive and resilient against market disruptions. The study explores the deployment of blockchain
technology to supply chain operations and differentiates traditional supply chains versus blockchain-enabled
supply chains. It develops various frameworks to highlight the likely improved performance as blockchain
deployment enhances the efficiency and effectiveness of the supply chain and ultimately leads to competitive
advantages.
Introduction
The Covid-19 pandemic has caused massive disruptions in supply chain networks, creating
new challenges for both the short and long term. Supply chain disruptions are not merely
isolated to the supply chain; they have a negative ripple effect on the entire organization.
Covid-19 has illuminated many existing structural problems in supply chain infrastructure
around the visibility and integrity of data. New regulations, changing consumer
preferences, and restricted working have forced supply chain stakeholders to manage their
supply chains more efficiently and effectively. High number of intermediaries and lack of
information management have been the major issues of supply chains contributing to the
failure to cope with the Covid-19 pandemic disruption (Sharma et al., 2020). In a highly
disrupted environment, supply chains need to have dynamic and resilient strategies to
tackle the impact of Covid-19 outbreaks.
Supply chain organizations must ensure they can adapt quickly as problems arise. Most
organizations struggle with a lack of data integrity, data sharing, and data visibility with
suppliers and buyers as they do not have a trustworthy supply chain. Hence, companies
are pushing toward digitization of supply chains by adopting emerging technologies like
blockchain to improve data quality, integrity, and visibility that will allow firms to adapt
* Associate Dean and Professor, IBS Hyderabad (Under IFHE – A Deemed to be University u/s 3 of the UGC Act,
1956), Hyderabad, Telangana, India. E-mail: [email protected]
Supply
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Rights Reserved. 7
to challenges in real-time. Data quality, data integrity, and visibility led to reduced risk,
improved customer confidence, flexibility, sustainability, increased speed, and many other
benefits to supply chain organizations and businesses as a whole.
Blockchain technology is considered the most trending technology that may
significantly impact businesses across the globe as it provides significant breakthroughs in
recent times due to its process efficiencies, transparency, and security features (PwC,
2017). It promises to streamline deficiencies of inter-and intra-organizational business
processes by making them immutable, decentralized, secure, transparent, and operational-
efficient (Falazi et al., 2019). Blockchain technology has the potential to make supply
chains more responsive and more resilient against market disruptions. The research on the
deployment of blockchain technology in supply chains has gained traction (Hofmann
et al., 2017; Cottrill, 2018; Kshetri, 2018; Rubio et al., 2018; Ivanov et al., 2019; and
Panetto et al., 2019) and supports the new proposition that competition is not between
the supply chains, but rather between the deployment of various Information and
Communications Technologies (ICTs) [e.g., blockchain, Internet-of-Things (IoT), Big
Data, etc.] behind the supply chains. Blockchain when integrated with other technologies,
like the IoT, could be used to create a permanent, shareable, actionable record of every
moment of a product’s trip through its supply chain, creating enhanced efficiencies,
improved visibility, and better product traceability, authenticity, and legitimacy. Better
traceability improves transparency in the supply chain. IoT and blockchain can be
juxtaposed to create systems that can create a value chain ensuring transparency and
traceability in supply chains (Borah et al., 2020).
In this context, the study seeks to explore different frameworks of deployment of
blockchain technology to supply chain operations and in the process attempts to
synthesize and determine value creation processes, if any, in supply chain operations. In
the course of the analysis, the following research questions are being addressed:
1. What are the impacts of blockchain deployment in supply chains?
2. How does blockchain deployment in supply chains transform traditional supply chains
to build and sustain competitive advantages?
3. What are the issues inherent in blockchain deployment in supply chains?
Literature Review
Blockchain has recently gained significant attention and hype as a disruptive technology,
as 82% of Fortune 100 companies have explored it (https://medium.com).
Blockchain has disrupted many industries like banking, operations, real estate,
insurance, healthcare, electronic health records, copyright, music, renewable energy, and
supply chains and is continuing to impact these sectors due to its decentralized, verified,
and immutable nature. Although the initial focus of blockchain was on cryptocurrencies
and financial-oriented applications (Crosby et al., 2016), the transformative features of
8 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
blockchain motivated non-financial sectors to move toward this “game-changer”
(Johnson, 2018). The applications of blockchain have begun to revolutionize different
aspects of supply chain and operations management for the development of real-time
supply chain capabilities (Saberi et al., 2018; and Oliveira and Handfield, 2019).
Blockchain deployment in the supply chain can help reduce cost and risk and improve
quality, flexibility, speed, and sustainability. Blockchain is not a mere buzzword and can
significantly impact business organizations and is a disruptive technology for Supply
Chain Management (SCM) (Korpela et al., 2017; and Queiroz and Wamba, 2019).
Blockchain provides many positive features that can potentially resolve several SCM
issues (Kshetri, 2018).
Prior research examined blockchain technology potential in SCM related to four main
themes (Pournader et al., 2019): trust (Meng et al., 2018), trade (Mengelkamp et al., 2018),
technology [IoT, Radio-Frequency Identification (RFID)] (Ben-Daya et al., 2019), and
traceability/transparency (Kshetri, 2018). Researchers analyzed adoption behavior and the
usefulness of blockchain technology in the supply chain (Kamble et al., 2018; and
Karamchandani et al., 2020). The potential applications of blockchain to SCM are seen
in improved demand forecasting and inventory management at the planning stage and
product traceability, managing risks and disruptions, and building trust at the
coordination stage (Hofmann et al., 2018; and Saberi et al., 2018). Researchers also
investigated the role of blockchain technology in leveraging a variety of supply chain
operations such as demand forecasting and inventory management, order management,
resilience, risk management, and supply chain distribution (Wu et al., 2017; Martinez
et al., 2019; and Min, 2019). Van Hoek (2020) emphasizes that supply chain companies
need to select a specific supply chain objective that they seek to achieve through
blockchain adoption.
Blockchains add the most value to supply chains through their extended visibility and
product traceability. Companies seeking to implement blockchain into their supply chain
operations for traceability of products include Maersk (Popper and Lohr, 2017),
Provenance (Baker and Steiner, 2015), and Walmart (Kshetri, 2018). Blockchain-based
traceability helps in achieving supply chain coordination and can enhance quality
management and decrease production costs due to increased forecast accuracy (Madhwal
and Panfilov, 2017). Using blockchain for traceability with automated transactions can
also improve inventory management and speed up data reconciliation (Rabah, 2017). As
information is distributed peer-to-peer in real-time using a consensus mechanism, reduced
information asymmetry could reduce the rent-seeking behavior of any of the supply chain players.
With this increased flow of information, suppliers would get a better insight into demand data
allowing them to estimate lead times better and thus mitigate the ‘bullwhip’ effect.
The main issue of data visibility is tackled with the help of blockchain as a check is
put at every stage—from warehouses to the consumer (Awwad et al., 2018; and Francisco
and Swanson, 2018). Blockchains store the data about the location of assets at any point
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 9
in time, the ownership or the custodianship of assets, and their transactional status (Ølnes
et al., 2017). Blockchain can increase supply chain visibility and transparency by preserving
irrefutable and trusted data about past transactions (Wang et al., 2019). Blockchain
enhances supply chain transparency by allowing every partner to access information
concerning the activities within the supply chain, such as providing customers with the
ability to evaluate the products before making a decision. Transparency has been identified
as the enabler for blockchain technology adoption in supply chains (Kamble et al., 2018;
and Wamba et al., 2020).
Global trade tends to involve a variety of stakeholders and supply chain actors. There
is an increase in supply chain complexity because of global supply chain networks
(Lambert and Enz, 2017). Geographically dispersed locations and trade partners often lead
to disconnections and complexity among supply chain partners. The process of moving
goods across borders is heavily regulated; the clearance procedure is mainly processed
manually, adding up to 15 to 50% of the total shipping costs. A blockchain would provide
real-time visibility of shipments directly to customs authorities, significantly improving
the information available for risk analysis, safety, and security control (Engelenburg et al.,
2017; and Kshetri, 2017b). In this context, the blockchain’s role is to provide seamless
networks (Bonino and Vergori, 2017; Wang et al., 2017; and Xu et al., 2017), increased
visibility (Li et al., 2017), and symmetric information to all (Nakasumi, 2017).
In a cross-border trade, the costs associated with trade documentation processing and
administration could be up to one-fifth of the actual physical transportation costs
(Mearian, 2018a). A simple shipment by Maersk of refrigerated goods from East Africa to
Europe in 2014 was found to have gone through nearly 30 people and organizations,
including more than 200 different interactions and communications among them (IBM,
2017a). This complexity makes it difficult to make efficient transactions, trace products,
and data, and assess the information (Ivanov et al., 2019) and often results in the lack of
information visibility—which can be unethically or illegally exploited (Abeyratne and
Monfared, 2016; and Nakasumi, 2017). Thus, acquiring and maintaining reliable data is
critical and hence acts as a motivational driver for blockchain deployment in the supply
chain. A blockchain-based solution addresses the problems of information asymmetry in
the global supply chain (Nakasumi, 2017) and alleviates issues of transparency, dispute
resolution, compliance, integrity, and stakeholder management (Chang et al., 2019).
Blockchain deployment in global supply chains will enable the promotion of transparency
in international trade finance in the third world economy (Kshetri, 2017b). The
blockchain could address the third world’s corruption problem in international trade due
to its transparency (Collomb and Sok, 2016).
Major supply chains, such as food, pharmaceutical products, and diamond, have become
the hotspots for blockchain initiatives (Wang et al., 2019) as it provides the solution for
traceability (Bumblauskas et al., 2019; and Behnke and Janssen, 2020). Blockchain
deployment in supply chains helps in resolving some of the supply chain problems such
10 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
as risks mitigation related to the governance of contracts and processes, supply chain
information sharing, and product counterfeiting (Reijers et al., 2016; Garrett, 2017; and
Shanley, 2017). The businesses operating in the food and pharmaceutical industries are
facing big financial losses due to a variety of supply chain issues such as counterfeiting,
stolen products, gray market, fraud, and product recalls. Such factors have prompted a
movement of supply chain stakeholders toward more transparency and traceability.
As blockchain promises immutability, transparency, and security; it is a promising
solution for the trust and traceability issues. Minimizing counterfeit products has also
been a goal of some blockchain applications (Fernández-Carames and Fraga-Lamas, 2018).
Blockchain is also used to trace the origin and production process of food ingredients
(Foerstl et al., 2017; and Tian, 2017). Lu and Xu (2017) demonstrate the utility of
blockchain in tracing the origin of products across complex supply chains in the agri-food
industry. Chipotle Mexican Grill deploys blockchain for food safety (Casey and Wong,
2017). Tian (2017) proposes a conceptual framework for an agri-food supply chain
traceability system based on blockchain technology and RFID integration.
Blockchain when integrated with IoT allows pharmaceutical supply chains to monitor
temperature and humidity over the transport of medical products (Bocek et al., 2017).
Mackey and Nayyar (2017) ascertained that a blockchain will enable the tracking of
pharmaceutical raw materials and finished goods, making it easier to detect fakes by
allowing blockchain participants to verify the authenticity of data. De Beers successfully
tracked diamonds by deploying a blockchain platform called “Tracr” to establish
provenance, authenticity, and traceability throughout the entire value chain (Mearian,
2018c). De Beers Group’s “Tracr” initiative seeks to trace diamonds on the blockchain
using ID inscriptions (Van Bockstael, 2018). The initiative proposes an open platform for
all industry players in the diamond value chain. Opening up the system to all players
would allow De Beers to learn more about diamond movements and sales throughout the
world.
The technology can handle crises in manufacturing supply chains like product recalls
that occur after safety and security vulnerabilities are found (Kshetri, 2017a). Lee and
Pilkington (2017) found that blockchain deployment in the consumer electronics supply
chain enhances transparency and process integration as blockchains can affect supply chains
in various ways: tamper-proof history of product manufacturing, handling, and maintenance,
digital identity for ownership and packaging, tendering across the supply chain through
smart contracts and engagement with consumers. Blockchain deployment in the supply
chain also provides benefits of sustainability in the supply chain and execution of smart
contracts (Dolgui et al., 2019). Min (2019) suggests ways to apply blockchain and smart-
contracting to manage supply chain risk in the context of the order fulfillment process.
Blockchain offers significant advantages of immutability, transparency, security, trust,
and computational logic (Hughes et al., 2019) and hence provides trustless environments
with less need for intermediaries (Iansiti and Lakhani, 2017). Blockchain technology is
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 11
called “the trust machine” (Berkley, 2015), as it addresses trust issues and provides a
mechanism so that trust becomes less necessary during transactions (Cole et al., 2019) and
hence makes it most suitable for deployment in supply chains. Potential blockchain
benefits include trust, cost reduction, automation, processing speed, streamlined process,
and disintermediation (Casino et al., 2019). Disintermediation increases speed as well as
trust among stakeholders of the supply chain. The blockchain enables multiple supply chain
stakeholders to transact with one another without requiring an intermediary. This shared
value encourages participation and incentivizes collaborative behaviors among participating
members. Walmart, JD.com, IBM, and Tsinghua University are working on blockchain
deployment for improving food safety and traceability by providing trusted information on
the origin and state of food (Aitken, 2017). Blockchain technologies also allow competing
organizations to become involved in the same network. For instance, IBM Food Trust has
multiple retailers on board (IBM, 2017b; and IBM Food Trust, 2018). Blockchain deployment
enhances cost reductions derived mainly from eliminated process intermediaries and
avoided legal costs or fraud costs (Mearian, 2018a). These benefits motivated many
companies (e.g., Walmart, Glencore, etc.) to integrate blockchain technology into their
supply chains to improve efficiency and performance.
The deployment of blockchain pertains to three main areas: authenticating traded
goods, disintermediation, and lower transaction costs (Nowiñski and Kozma, 2017). Prior
research on the blockchain has also focused on supply chains side issues such as supply
chain architecture prescriptions (Gao et al., 2018), supply chain user attitudes (Kamble
et al., 2019), supply chain sustainability (Gausdal et al., 2018), supply chain resilience (Min,
2019) and supply chain performance (Hald and Kinra, 2019). Gao et al. (2018) propose a
two-layered blockchain-based supply chain system to handle processing and storing issues
of large volumes of “decentralized” supply chain transactions. Hald and Kinra (2019)
discuss the enabling and constraining effects of blockchain on supply chain performance.
Queiroz et al. (2020) study the impact of blockchain on supply chain integration and
challenges due to blockchain adoption. Gausdal et al. (2018) discuss adoption drivers (e.g.
cost reduction, regulation) and barriers (e.g., implementation cost, internet speed,
innovation diffusion) for blockchain-based supply chain systems. Kamble et al. (2019) find
that supply chain managers lean toward blockchain adoption for perceived ease of use and
usefulness.
12 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
tackled by deploying blockchain in the supply chain as it addresses issues such as
counterfeit products, visibility and traceability, and lack of efficiency (Panetta, 2018). The
specific features of blockchain technology (viz., distribution, decentralization, encryption,
immutability, and smart contracts) make it most appropriate for its deployment in the
supply chain. Key characteristics of blockchain technology are explained below:
Decentralization
Due to the decentralization of the blockchain, each node adopts distributed accounting
storage; that is, each node has a general ledger as it represents copies distributed among
numerous computers.
Encryption
Blockchain uses a hash algorithm to encrypt each information processing of the
blockchain. It has a highly secured system as hash algorithms and digital signatures help
in data integrity and avoid manipulation of the blocks as completed transactions are
cryptographically signed, timestamped, and sequentially added to the ledger.
Immutability
Immutability means that data or the information is unchanged and hence cannot be
imitated by other parties in the blockchain. It ensures the reliability, authenticity, and
security of all transactions. The immutability of data is highly dependent upon the coding
of smart contracts in transactions.
Smart Contracts
A smart contract is a digitalized set of agreements between firms in the supply chain
process represented in a code and being self-executed by computers once certain
conditions are met. The smart contract enables organizations to handle large amounts of
transactions automatically while reducing the time and cost invested in it.
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 13
information systems is to incorporate and make accessible information on the status of
orders, inventories, and products outside the firm (Stenger, 2011). This information needs
to come from a credible source and in an adequate format (Wu et al., 2006). In the majority
of supply chains, information flows among the participating firms are hindered by
information systems functioning in disparate technological and operational environments
(Yee and Oh, 2013). Achieving interoperability among these systems requires expensive
integration and standardization efforts, which may not be affordable by all the
participating firms (Kembro and Selvaridis, 2015).
Blockchain can play a key role in ensuring the availability, accessibility, and credibility
of the information necessary for supply chain processes (Casey and Wong, 2017). The
information is verified by the blockchain network for its authenticity and is readily
accessible to all the relevant entities that are part of the network. The blockchain serves
as an independent layer linking participating Enterprise Resource Planning (ERP) systems
and thus enabling the communication of information on a real-time basis. Leading ERP
vendors are making efforts to integrate blockchain with their core ERP and other
enterprise products for seamless information flows among deployment of blockchain in
the supply chain (Bjorlin, 2017; and Bloomberg, 2017). Oracle joined the Hyperledger
Consortium and created a highly advanced and differentiated distributed ledger-based
cloud platform for its enterprise customers (Jacobsen, 2017). Similarly, SAP organized the
SAP Blockchain Consortium with its technology partners and customers to tackle
business challenges related to information sharing and digital verification (SAP ICN,
2019). Blockchain deployment facilitates firms to achieve end-to-end visibility of the
supply chain that otherwise is a challenge in the present supply chain systems without
blockchain (Sithole et al., 2016).
Time Delays
Traditional supply chains are characterized by numerous paper documents and time delays.
Various processes of supply chain, especially for international shipments, involve
numerous third-party intermediaries and paper documents owing to a lack of reliable
information and regulatory compliances (Mearian, 2017).
By including the necessary third-party service providers and government entities as
nodes on blockchain networks, the required information for verification and compliance
processes can be easily communicated, thus eliminating paper documents and time delays
(Sahoo, 2017). IBM and Maersk consortium deployed a pilot project for the international
shipping process to study the utility of blockchain-enabled systems in coordinating
process flows at the delivery points. It involved 30 intermediary entities and 200 pieces
of information exchange. All the concerned entities participated as nodes on the
blockchain platform in the pilot project. The project results indicated significant
improvements in terms of reduced process-span and wastage of perishable goods (Sahoo,
2017; and Mearian 2018a). Encouraged by the results of this pilot project, several other
14 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
firms are following the suit by testing the potential of blockchain-enabled systems to
improve international shipping processes (Ngai, 2018; and Silkchain, 2018). The
consortia led by J.P. Morgan developed and launched the largest blockchain-enabled
payment network, Interbank Information Network (IIN), which can reduce the cross-
border payment settlement processes from weeks to hours, thereby reducing costs
associated with resolving payment delays (Mearian, 2018b).
Major Differences
The differences between traditional supply chains and blockchain-enabled supply chains
are given in Table 1.
1. Information silos due to issues with Seamless information sharing and data
interoperability of IoTs and ERP security with blockchain linking the IoTs
systems of the supply chain partners. and ERP systems of the supply chain
partners.
2. Security concerns in sharing sensitive Cryptographic tools ensure the security of
data. information.
3. Less automation in inter-firm and More scope for automation in inter-firm
intra-firm workflows due to information and intra-firm workflows by using IoTs
security concerns. and smart contracts.
4. Time delays due to cumbersome Instantaneous access to trustable
document verification processes information leads to faster processes
(bills of lading, letter of credit, etc.) verification. Regulatory processes can be
at the supply chain delivery points. expedited by improving confidence in
documentations and hence leads to
reduction in wastage, risk, and insurance
premiums.
5. Lack of platforms that connect the Supply chain platforms enable
supply chain partners and hence require supply chain partners to connect and
the involvement of third-party trade for the required products and
intermediaries in trading products and services using smart contracts.
services.
6. Time delays in cross-border financial Faster cross-border remittance processes
settlements due to longer cross-border with banks and other financial firms
remittance processes of banks. participating in blockchain-enabled
payment platforms.
7. Lack of platforms (for enabling Trustable and secured platforms for
collaborative interactions among engaging in collaborative and confidential
supply chain partners) due to low interactions among the supply chain
trust and security concerns. participants.
8. Less scope for engaging and More scope for engaging and empowering
empowering supply chain partners. supply chain partners.
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 15
Research Methodology: Developing Various Frameworks
To achieve a competitive advantage over its rivals, an organization must provide value
to its consumers through either cost advantage (by performing activities more
efficiently than competitors) or greater differentiation advantage (by uniquely and
effectively performing activities in comparison to competitors). Supply chain
strategies that can achieve high levels of effectiveness and efficiency are desirable
(Sodhi and Tang, 2017).
16 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
reduction of cost, disintermediation, efficient operations and reduced waste (Gurtu and
Johny, 2019; and Philipp et al., 2019). Using blockchain technology for traceability in
supply chains can bring about operational efficiency in different ways: error elimination,
process streamlining, visibility into the supply chain, and improved order fulfillment
(Hastig and Sodhi, 2020). Traceability can help realize supply chain efficiency by way of
information sharing. Blockchain deployment in the supply chain enhances the efficiency
as it reduces cost in the areas of procurement, logistics, supply network, and inventory
management and hence increases cost efficiency. The blockchain-based supply chain
system does not require a mediator or third-party intermediary for a transaction, leading
to lower transactional costs. Reduced transaction costs have been identified as the enabler
for blockchain technology adoption in the logistics and supply chain (Ølnes et al., 2017).
Blockchain deployment in supply chains not just increases efficiency and decreases cost
but also garners more trust, streamlines the related business process (Queiroz et al., 2020),
improves relationships among all the stakeholders, reduces stock out level, improves
response time, increases competitiveness, and thus enhances effectiveness (Madhani,
2021b). Table 2 summarizes various benefits of blockchain deployment in the supply chain
segregated in terms of efficiency and effectiveness improvement.
1. Higher Efficiency
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 17
Digital Transformation Framework: Enhancing Efficiency and Effectiveness
Traditional supply chains are characterized by limited automation in inter-firm and intra-
firm workflows due to information security concerns. Blockchain deployment is recognized
by firms for its potential to facilitate internal and external process audits by providing
information trails of the transactions (BW Online Bureau, 2018). With blockchain
deployment in supply chains, the scope for automation increases by using IoT and smart
contracts to coordinate inter-firm and intra-firm workflows. Automation through smart
contracts helps in increasing operational efficiency as scripts are executed automatically
with blockchain technology when predetermined terms and conditions are met. By
replacing trade finance (where banks act as financial mediators) with a blockchain
platform, the processing time can be reduced from 7 to 10 days to 1 to 4 hours (Guo and
Liang, 2016).
A blockchain-based platform in a global supply chain could help digitize paper-based
documentation, and establish an immutable, shared record of all transactions among
network participants in real-time. Blockchain technology uses a shared data infrastructure
that updates itself in real-time and can process and settle transactions in minutes using
computer algorithms, with no need for third-party verification. Blockchain facilitates
process automation and enhances process efficiencies (Mearian, 2017; and Kshetri, 2018).
Blockchain deployment in the supply chain enhances supply chain efficiency and
effectiveness due to real-time tracking through traceability, enhanced visibility, reduced
risk with digitalization, cost efficiency, automatic data processing, disintermediation,
decreased response times, and paperwork reduction.
The supply chain digital transformation framework shown in Figure 1 represents four
quadrants. Quadrant-1 (Q1) represents a traditional supply chain with low supply chain
efficiency as well as effectiveness as it has limited process automation. Quadrant-2 (Q2)
represents suboptimal performance due to low supply chain effectiveness. Quadrant-3
(Q3) is characterized by higher supply chain efficiency as well as effectiveness. Quadrant-4
(Q4) represents suboptimal performance due to low supply chain efficiency.
The combination of higher supply chain efficiency as well as effectiveness helps in the
digital transformation of the supply chain. Such digital transformation enhances
productivity and will help supply chain managers in strategic decision making as it
significantly reduces costs and increases effectiveness.
18 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
Figure 1: Digital Transformation Framework: Enhancing Efficiency and Effectiveness
High
Transformed
(Suboptimal)
Supply Chain
Supply Chain Efficiency Q2
(Increased
Automation)
Q3
Traditional DT
Supply Chain (Suboptimal)
(Limited Q4
Automation)
Q1
Low
Low Supply Chain Effectiveness High
Blockchain Features
Consensus Cryptographic Faster
P2P Network Fraud Prevention
Mechanism Validation Settlement
Smart
Distribution Decentralization Encryption Immutability
Contract
Customer Satisfaction,
Network Benefits
Revenue/Net Profit
Enterprise Value
Trust, Loyalty
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 19
resultant supply chain capabilities drive higher efficiency and effectiveness of supply chain
operations (Nandi et al., 2020). As discussed earlier, higher efficiency and effectiveness of
supply chain operations lead to various benefits: minimize costs, improve quality, enhance
customer value, increase sales and profitability, and eventually, lead to higher enterprise
value. The entire supply chain network profits from blockchain-enabled supply chains.
Computing Resources
As blockchain technology is immature, it creates technical challenges, including
scalability, usability, and interoperability (Swan, 2015; Yli-Huumo et al., 2016; and Casino
et al., 2019). Blockchain requires significantly more computing resources, and the
scalability of these resources is a significant concern. Typical ERP tools and systems used
in many organizations do not support blockchain and hence it needs to be compatible.
The cost of blockchain technology is very high because the proof-of-work algorithm used
20 The IUP Journal of Supply Chain Management, Vol. 18, No. 4, 2021
requires significant computing power to process transactions (ESC, 2017). Blockchains
also require a high level of energy consumption to maintain the network (Hoy, 2017; and
Kshetri, 2017b). The lack of commitment from the top or middle management also creates
problems as their support is essential for blockchain technology.
Irreversibility of Transactions
As blockchain transactions and “blocks” are irreversible, it can become a problem when
there is a need to change data. The smart contract cannot be easily changed and hence
the code behind the contract must be perfect. Smart contract payments are irreversible,
so if a mistake happens, these cannot be reversed (Patel et al., 2017).
High Cost
Blockchain requires hardware and software, with maintenance, to sustain it. The cost
associated with additional investments increases with larger implementation
(Marsal-Llacuna, 2018). New technology will be costly for the organization and the system
partners, not only for the technology but supporting people and process infrastructure
(Mougayar, 2016). Blockchain is not a standalone technology as it depends upon
qualitative data collection technologies. These include IoT, Big Data, and RFID. Adopting
IoT with blockchain will have added benefits like accurate information acquisition,
real-time information delivery, removal of unnecessary intermediation, and building a
trusted environment in the supply chain network. The successful adoption of blockchain
heavily depends upon real-time and accurate data collection from multiple sources and
requires massive data warehouses from several entities in the network, thus making
blockchain deployment expensive.
Conclusion
Today’s supply chains are dealing with a turbulent business environment that is becoming
increasingly complex, competitive, and uncertain due to changing and unpredictable
customer demand. There is a need to effectively leverage blockchain technology in the
supply chain as such digital technology significantly helps organizations in reducing time,
cost, and administrative work, thereby enabling managers to focus more on strategic tasks
for enhancing overall efficiency and effectiveness. The study recognizes various attributes
Supply Chain Transformation with Blockchain Deployment: Enhancing Efficiency and Effectiveness 21
of blockchain technology (i.e., distribution, decentralization, encryption, immutability,
and smart contract) as important enablers to reduce cost, enhance visibility,
transparency, and speed, create value, increase efficiency and effectiveness and improve
the service level for sustainable supply chain performance. Consistent with the research
objectives, this study undertakes a qualitative approach and explores how the
deployment of blockchain in the supply chain transforms various operations by
enhancing operational efficiency and effectiveness. The study develops various
frameworks such as the business value-added framework and digital transformation
framework to highlight the digital transformation of the supply chain on blockchain
deployment. The blockchain-enabled supply chain operations develop various supply
chain capabilities and enhance the efficiency and effectiveness of the supply chain and
ultimately lead to competitive advantages.
The study has identified challenges for blockchain deployment in the supply chain.
The findings of this study are not limited to food or pharmaceutical industries’ supply
chains as it would be generalizable to other supply chains/industries, which often possess
similar characteristics. While this study provides considerable theoretical and practical
contributions, some limitations of the study also provide opportunities for further
investigation. The study proposes various theoretical frameworks for the deployment of
blockchain in the supply chain that could be tested through quantitative research in the
future. The study also emphasizes that the focus of blockchain deployment in the supply
chain is on reducing costs, working smarter, and doing things right the first time. The
study is unique in that it sheds light on both dimensions of supply chain performance,
i.e., efficiency and effectiveness, and provides a structured approach that can help
organizations in the adoption of blockchain across the various SCM processes.
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