Digital Marketing Institute Membership Tool

Digital Content Schedule: Max Reach Sports (Summer Campaign

Content Item Title
Grand Slam Tech!
Morning Workout Routines
Women's Summer Sports Fashions
Premier League Preview
The Locker Room
Triathlon Central!

NOTES:
This template provides an example outline for planning/scheduling digital content supporting a number of channels.
You can fill in a row for each individual content item that you are planning. Each heading/box provides key details to plan, u
The headings/fields are quite comprehensive, but may not be necessary for every content item. Some fields can be left blan

You can also break this template down further to add tracking for individual weeks and months.
The next sheet (Content Delivery-Sample) is for tracking the delivery of content, whereas the above is for scheduling/planni
The business named here, "Max Reach Sports", is an online retailer of sports goods, equipment and sports/leisure clothing.
Based on the sample, you can see how the content schedule will operate in practice and base your own schedule on it, as yo

© 2018 Digital Marketing Institute

The contents of this document are copyright to the Digital Marketing Institute, unless otherwise stated. We encourage you to download this document for your professional u
g Institute Membership Tool
chedule: Max Reach Sports (Summer Campaign)
Description/Brief
A breakdown of the space-age tech that goes into international rugby gear/jerseys
Tips on good morning exercise routines
The latest in hot styles, whether you're in the gym, on the golf course just out and about
A discussion on the upcoming Premier League season
A guide to the newest range of men's training shoes from the hottest brands
Interview with the country's top 3 Iron Men, previewing the best races this season

e outline for planning/scheduling digital content supporting a number of channels.

idual content item that you are planning. Each heading/box provides key details to plan, update and track your ongoing work on each c
prehensive, but may not be necessary for every content item. Some fields can be left blank where appropriate.

down further to add tracking for individual weeks and months.

Sample) is for tracking the delivery of content, whereas the above is for scheduling/planning content.
each Sports", is an online retailer of sports goods, equipment and sports/leisure clothing. * This is a hypothetical company, for demons
how the content schedule will operate in practice and base your own schedule on it, as you complete and edit the fields and build it ou

the Digital Marketing Institute, unless otherwise stated. We encourage you to download this document for your professional use, however we request that it be retained in its original format,
 Content Type/Format Target Delivery Date
Article 4-Apr
Article 23-May
VIDEO INTERVIEW 23-May
PODCAST 25-May
Article 26-May
VIDEO INTERVIEW 6-Jun

and track your ongoing work on each content item.

e appropriate.

s a hypothetical company, for demonstration purposes only.

plete and edit the fields and build it out over time.

ver we request that it be retained in its original format, including all Digital Marketing Institute logos/branding.
 Channels Budget Size
Website (Blog), Email Newsletter €300 1500 words
Website (Blog), Email Newsletter €200 1200 words
Website, Social (YouTube, Facebook, Instagram) €4,000 10 minutes
Website (Audio) €500 30 minutes
Website (Blog), Email Newsletter €150 1000 words
Website, Social (YouTube, Facebook, Instagram) €5,000 15 minutes

Institute logos/branding.
 Audience/Persona
Rugby fans, male and female
Young professionals, fitness enthusiasts
Women, aged 20-50
Football fans, primarily young men
Active runners, both men and women
Men and women, aged 18-45, fitness enthusiasts
 Keywords (for SEO purposes)
Rugby, international, jersey
Exercise, morning exercise, fitness
Fashion, women's fashion, summer fashion
Soccer, football, Premier League
Running, exercise, footwear, running shoes
Triathlon, triathlon suits, wetsuit
Digital Content Schedule: BLANK
Content Item Title

NOTES:
You can use this template to plan/schedule content for your own company, specifically digital content supporting a numbe
Follow the plan and structure from the previous sample sheets, and complete this template for your own content.
You can fill in a row for each individual content item that you are planning. Each heading/box provides key details to plan, u
Choose which fields to use, according to your needs for each content item. The headings/fields are quite comprehensive, bu
edule: BLANK
Description/Brief Content Type/Format
Article

Article

VIDEO INTERVIEW

PODCAST

dule content for your own company, specifically digital content supporting a number of channels.
previous sample sheets, and complete this template for your own content.
content item that you are planning. Each heading/box provides key details to plan, update and track your ongoing work on each conten
o your needs for each content item. The headings/fields are quite comprehensive, but all of them may not be necessary for every conte
 Target Delivery Date Channels Budget
€300

€300

€3,000

€500

your ongoing work on each content item.

y not be necessary for every content item. Some fields can be left blank where appropriate.
 Size Audience/Persona
500

1000

10 min

30 min
Keywords (for SEO purposes)