20X AGENCY PRESENTS
The
wor
3in3
k
Frame
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The Framework
Here's h0w:
Stop doing Do this
that! instead! Step 1
Step 2
Step 3
ACT 1 ACT 2 ACT 3
tension/hook release/deliver resolution/next
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Why it Works
Contrarian
Aha! Moment
Hook
Simple How-to
structure instructions
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Act 1: [Tension / Hook]
Stop doing that! Make it Yours:
Script 1:
Stop hiring video editors to make
your life easier!
Script 2:
Stop [insert non-obvious thing] if
you want to [get desirable result]
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Act 2: [Release / Deliver]
Do this instead! Make it Yours:
Script:
editors great
So, what are video
sically the
at? Well, they're ba
video footage
wizards of making
look awesome.
to playing mind
But, when it comes
into the
games and getting
st don't really
audience's heads, mo
.
have that playbook Now, that's
the direct
or's gig.
Imagine this
, if there's
no directo
you're both r,
kinda just
sitting ther
like, e
"Aren't you
gonna stee
r this ship
?"
And you're
just spinnin
g in circle
totally puz s,
zled.
So yeah, th
e director
? A total
game-chan
ger.
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Act 3: [Resolution / Next]
Here's how: Make it Yours:
Script:
Here's the three steps I use to hire
directors that save me time and
money:
Step 1: Start your search with
marketing copywriters
Step 2: Do sample project and see
if you like their results
Step 3: Hire them short-term and
have them hire editors or direct
yours
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The Performance
Act 1 Act 2 Act 3
Exclamatory opening Whatever you share Give enough detail so
with some movement, here, the viewer should the viewer feels "I can
such as a hand gesture be thinking: "that do that"
makes sense"
Choose a "stop" Use the processes you
statement that most Bonus points if you can already have and chunk
viewers will consider to tell a story or paint a it up until it's 3-5 steps.
be a "good" thing vivid picture (3 is best)
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