GLOBAL MEDIA CULTURE &
GLOBAL DEMOGRAPGHY
GEC 103_Pp2 Group 4
GLOBAL MEDIA CULTURES & GLOBAL DEMOGRAPHY
WHAT IS GLOBAL MEDIA CULTURE
Is the transmission of ideas, meaning, and characteristics of a group through media. Global
simply means relating to or embracing the world of something or of a group of things. Media is the main
means of mass communication and is the outlets.
Media refers to various means of communication used to disseminate information, entertainment, and
messages to a wide audience. This includes traditional forms of media such as television, radio,
newspapers, and magazines, as well as modern digital media like the internet, social media, and
streaming platforms. Media plays a crucial role in shaping public opinion, influencing culture, and
connecting people across the globe.
Culture encompasses the shared beliefs, values, traditions, customs, arts, and way of life of a particular
group of people or society. It includes elements such as language, religion, art, music, food, and social
practices. Culture is dynamic and evolves over time, influenced by historical events, interactions with
other cultures, and societal changes.
SEPTEMBER 29, 2023
Globalization is the process of increased interconnectedness and interdependence among countries and
regions, facilitated by advances in communication, transportation, and trade. It involves the exchange of
goods, services, information, technology, and culture on a global scale. Globalization has led to the
integration of economies, the flow of ideas and cultures across borders, and the creation of a globalized
world where events in one part of the world can have far-reaching effects elsewhere.
FIVE STAGES OF DEVELOPMENT OF MEDIA
1. Oral communication
2. Script
3. Printing press
4. Electronic media
5. Digital media
ORAL COMMUNICATION
Language allowed humans to communicate and share information.
Language became the most important tool for exploring the world and the
different cultures.
Language help people move and settle down.
SCRIPT
• It allowed humans to communicate over a larger space and for a
much longer duration.
• It allowed the permanent codification of economic, cultural, and
political practice.
PRINTING PRESS
It allowed the continuous production, reproduction, and circulation
of print materials.
ELECTRONIC MEDIA
It includes the telegraph, telephone, radio, film and television.
The wide range of these media continue to open up new
perspectives in economic, political, and cultural processes of
globalization.
DIGITAL MEDIA
It allows the advertisement of products and online business
transactions.
WHAT IS GLOBAL INTEGRATION?
The process with which the local Indian market opens up to
the global economy.
Global integration can involve the processes of product standardization
and technology development centralization.
With the use of radio and TV, as well as the internet global products can
be easily shown to people in getting people's attention.
Cultural products are goods and services such as arts, architectures,
museum’s etc. that showcase the history and information of certain
which belong to the country's cultural heritage.
Only post World War III we saw the spread of a kind of global culture. Increasingly
competing with and replacing parts of local culture. This, because initially this
influence was embraced and welcomed. Fashion, music, literature and the alien way
of living was appealing to many and seen as exciting and enriching. Chewing gum,
blue jeans, comics, rock 'n' roll etc. Culture started to be mainly produced by actively
adopting elements from abroad. At the same time, a global layer emerged - the
amalgamation of local habits and customs from various places. Radio and TV were
major accelerators of this development. Later came the internet.
CULTURAL DIFFERENTIALISM
It views cultural difference as immutable.
CULTURAL CONVERGENCE
It suggests that globalization engenders a growing sameness of culture.
CULTURAL HYBRIDITY
It suggests that globalization spawns an increasing and ongoing mixing of
cultures.
Generally,
Five stages of development of media have greatly influenced the
globalization of culture. From pamphlets of Instagram, Twitter and
Snapchat.
Media has produced and reproduced cultural products around the
globe.
The increase in cultural interactions generated by media results in
outcomes that exhibit the vigor of local cultures influenced by the
globe culture.
GLOBAL DEMOGRAPHY
Introduction:
What is demography?
Demography is the study of human populations.
Human populations exhibit the same fundamental
characteristics as populations of all other organisms
do.
Demographic Transition:
Demographic transition refers to the transition from High birth
and death rates to lower birth and death rates as a country or
a region developed from preindustrial to an industrial
economic system
Stages of demographic transition
There are 5 stages
Stage1
Stage2
Stage3
Stage4
Stage5
> Stage1:
• Birth rate-very high
• Death rate- very high
• Population remains low and stable
Example: Rural communities of
Brazil and Bangladesh
> Stage2:
• Birth rate-very high
• Death rate- Falling rapidly
• Population begins to grow slowly
• Example: Afghanistan
> Stage3:
• Birth Rate-Falling rapidly
• Death Rate-Falling more slowly
Population growth is rapid
Example: India
Stage4:
• Birth Rate-Falling more slowly
• Date rate- Slight fall
• Population growth stabilizes
• Example: China
> Stage5:
• Birth Rate-Slight fall
• Death rate- Stable
• There is a negative population
increase
• Example: Italy and Germany
Factors of demographic transition:
Population size
The size of population is an important determinant of demand for
many products.
When the population is very large even if the country is poor
there could be a sizeable market for those goods which are
regarded luxuries in these countries.
> High population growth also implies an enormous increase in the
labor supply.
The problems of population explosion in the developing
countries also indicate enormous scope for several industries.
Composition of population:
• It is a part of the environment.
The composition of population aims at the determination of
age, group and sex ascertained during a specific period of
years.
It provides the framework against which to interpret the health
stated and behavior of the population.
Growth of population:
• The population growth rate varies widely between nations.
• Although the birth rate has fallen in the developing
countries, the population growth rates are still very high.
• Causes of growth of population include food production,
improved health care services, immigration and high birth
rate.