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Recognize the need

Problem definition
Gathering of information

LESSON OUTCOMES Concept generation

Concept selection
CONCEPT SELECTION
• Identify the concept selection methods
• Helps to maintain objectivity throughout the concept phase of the development
• Apply different concept selection methods to select an appropriate concept for a design process

• Discuss the benefits of concept selection process

• Helps to remove any sort of doubt while selecting the most appropriate concept

• Methods:
1. Pugh's Concept Selection Method
2. Weighted Decision Matrix
3. Analytical Hierarchy Process

PUGH'S CONCEPT SELECTION PUGH'S CONCEPT SELECTION METHOD

METHOD Steps:
• Widely accepted method for comparing concepts 1. Choose/develop the criteria for comparison
• The criteria can be identified by examining the customer requirements and generating a
• Ex: Select an appropriate hinge that can use for the door of cabinet type dehydrator corresponding set of engineering requirements and targets
cost of the part, durability, time to produce, and reliability

2. Select the alternatives to be compared

• The alternatives refer to the alternate ideas developed during concept generation
• All concepts should be compared at the same level of generalization and in similar
language
Butt hinge, flush hinge, and barrel hinge are three alternatives selected

PUGH'S CONCEPT SELECTION METHOD

PUGH'S CONCEPT SELECTION METHOD
3. Generate Scores
• Designers should pick one of the design concepts that they think is the most Criterion Butt Hinge Flush Hinge Barrel Hinge
appropriate and call it the datum Cost of production - + D
Durability + S A
The barrel hinge is taken as the datum and the other two hinges are compared
T
with this datum level Time to produce S - U
Reliability - + M
• Now all the other concepts compared to the datum concept as measured by each
of the customer requirements

• For each comparison, the product should be evaluated as being better (+), the
same (S), or worse (-)

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PUGH'S CONCEPT SELECTION METHOD PUGH'S CONCEPT SELECTION METHOD

Criterion Butt Hinge Flush Hinge Barrel Hinge

4. Compute the total score Cost of production - +
• Scores - number of plus scores, minus scores, overall total Durability + S
Time to produce S - D
• The totals should not be treated as absolute in the decision-making process but as Reliability - +
A
the guidance only T
Ʃ+ 1 2
U
Ʃ- 2 1
• If the two top scores are very close or very similar, then they should be examined M
more closely to make a more informed decision ƩS 1 1
Overall -1 +1

For our example, we can clearly see that the overall score for the flush hinge is +1 and that for the butt hinge is -1

WEIGHTED DECISION MATRIX PROCEDURE FOR WEIGHTED DECISION MATRIX

Example: Consider the three different types of hinges (1) butt hinge, (2) flush hinge,
• Ranking competing design concepts with weighting factors and scoring the and (3) barrel hinge – that are used in cabinet type dehydrator. These hinges are
degree to which each design concept meets the criteria required to be produced in bulk.

• Simple tool that can be very useful in making complex decisions (many 1. Identify the Criteria
alternatives and many criteria to be considered) • The more specific the criteria are, the better will be the results of the evaluation
• While it is also desirable to have the criteria that are independent of one
another, it is rarely possible
The criteria are the cost of the part, the time to produce, durability, and reliability.

PROCEDURE FOR WEIGHTED DECISION MATRIX

PROCEDURE FOR WEIGHTED DECISION MATRIX
2. Rank and Weigh the Criteria
• Some criteria are probably more important than the others 3. Choose a Ranking Scale
• In order to evaluate each design concept option, we need to confirm which one
• The relative ranking of the criteria affects the evaluation is better (with respect to each criterion)
• A linear, symmetrical scale is often used
• So find out a way of assigning weights to the criteria so that their relative importance
can be quantified (e.g., cost of the hinge may be more important than reliability)

• Consider the following criteria and the respective weights within parenthesis
(a) Cost of the part (0.50)
(b) Durability (0.30)
(c) Time to produce the part (0.10)
(d) Reliability (0.10)

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PROCEDURE FOR WEIGHTED DECISION MATRIX

4. Calculating the rating for each criterion

This is achieved by multiplying the weightage of the criteria by the score of the 5. Overall score rating
criteria for each of the design concept This is the sum of the ratings of all the criteria for a particular design concept in
step 4.
For example, the overall rating for the butt hinge is 4.0+2.1+ 0.6 +0.6 =7.3

6. The one with the highest score is the best design concept
The Barrel Hinge