Milestones To Be Achieved

> Total Revenue Sept Mar Total Revenue

2025 2026
4 Cr. 10 Cr.
> Lunch Web + App
Mar Total Revenue
2025 1 Cr.

Sept. Total Revenue

2024 30,00,000/-

Dec
Total Revenue
2024
60,00,000/-

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Business Model
Generating leads via traditional
and modern marketing methods.

Getting certain percentage Assigned skilled

from clients and professionals to provide
. distributors quality support and
services in-terms of timely
delivery and expectations.

Consultancy and advisory firm

dealing in B2B and B2C model.

2
Business Model (Example Slide)
Gather User Intelligent User switches =
User Acquisition
information Suggestion Referral fee

From: Includes: Based on: Fee types:

Advertising A/c types History Gift Voucher

Email Spending pattern Usage Line of Credit
Distribution partners Credit history Spending habits Cash Back
Demographics & Current market Reward Points
preferences deals/rates

Future Potential: Advertising

Large expected High quality Premium High profit

user base + user data + targeted ads = potential

3
Revenue Model

Pricing – charging certain percentage

from clients & Distributors

Recurring Revenue Frequency -

Monthly & Quarterly

Estimated Yearly Revenue - 100 (No

Candidates) x A (CTC of Candidates) x B
Expected conversion rate to get a (Payouts in %) = ₹ C Revenue
paid client- 30% of total customers

Expected
ARPU- ₹ 30,000
Life-time value of a
customer- ₹ 1,00,000

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Expense Model

Top 3 expenses (like:- 1 month ₹ 1,000

Employee Expense, IT expenses sales cycle to get a Average cost to
& Marketing expenses) Key client. acquire a customer
Expenses needed to generate
revenue.

₹
Now: ₹ 80,000 6 Months
| After: ₹ long will new
funding last.
40,000
Monthly burn rate,
now vs. after funding?
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Growth Strategy

Marketing & Sales Customer Service Product Development

Acquiring Customers Retaining Customers Staying Competitive

› Online marketing like SEO, SMM, › Dedicated customer service › Consumer product advisory board to
deal of the day representative drive consumer features
› Refer a friend › Customer Feedback System in place › Add Android App
› Loyalty discounts › Add iOS App
› Incentive for employees on
increasing sales

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 Go-to-Market Strategy
Provocation Discovery Diagnostic Design Recommendation

Key › What Are We Trying To › What Are The Potential › Where Should We Compete › What Go To Market › What Is Winning Worth?
Accomplish? Markets? And What Must We Deliver? Approach Is Optimal?
Question

Focus › Clarify Desired Outcomes/ › Identify Market Attractiveness › Understanding The › Identify And Assess Market › The Best Channel Approach
Objectives Factors, And ‘As Is’ Situation Opportunity To Create Channel Options
Deferential Advantage

› Review Market Data › Identify Define, & Markets › Asses Addressable Markets W/ › Determine The Optimal Offering & › Develop Recommendation
Inputs/ › Determine Buying Process
› Validate Project Approach Attractiveness Criteria Positioning For Target Markets For Go To Market Approach
Tasks › Design & Schedule work plan and Choice Drivers › Determine Company’s Ability To › Determine Ideal Channel Partner › Market-channel Positioning
› Organize Core & Steering Compete In Attractive Markets Criteria Platform Tested
Teams › Identify Key Buying Influencers & › Identify, Assess And Prioritize › Organizational Alignment
Desired Behavioral Objectives Potential Channel Partners By Assessed
Targets Markets

› Goal Alignment/Valida › Verify The Nature Of The Market › Determine How You Will ‘Win’ › Determine How You Will › Identify How You Will
Outcomes Opportunity ‘Play’ (GTM Model) Measure Results (Metrics)

7
Marketing Strategy
Social Media

Search Engine Email

Optimization Marketing

Website Analytics &

Design Reporting
Marketing
Strategy

Paid
Blog
Advertising

8
Projection Report

600
600 600 600
550
500
Recruitment
Revenue (In thousands)

500 500
450
400 450 Services
350
350
300 315 315
250 300 300 300

200
Loan &
150 200 Financial
150 150 150
100 Services
50 80
50
0
Apr 24 May 24 June 24 July 24 Aug 24 Sept 24 Oct 24 Nov 24 Dec 24

# Revenue projection report till 31st March 2023

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Use of Funds

40%
Product Development Operational Cost
Website + App 20% Salary + Other Expenses
Development
20%

20%
New Resources Marketing
Database Purchasing Social Media and Other
Marketing platform

Relevant Example
› Sales & Marketing, Hire key employees, › Build out/further develop technology, File › Achieve key milestones: 1st client? Breakeven
Founder Salaries patents time? 3x Revenue growth?
10
 THANK YOU
Contact Us

Address: Contact numbers: Email Address:

Rz A-2B, Dabri Palam 011-43306605 [email protected]
Road, Vijay Enclave,
Delhi-110045

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