CVP Analysis
CVP Analysis
Introduction:
Objectives:
Content:
Cost-volume-profit (CVP) analysis is used to determine how changes in costs and volume affect a
company's operating income and net income. In performing this analysis, there are several
assumptions made, including:
CVP analysis requires that all the company's costs, including manufacturing, selling, and
administrative costs, be identified as variable or fixed.
Key calculations when using CVP analysis are the contribution margin and
the contribution margin ratio. The contribution margin represents the amount of income or
profit the company made before deducting its fixed costs. Said another way, it is the amount
of sales dollars available to cover (or contribute to) fixed costs. When calculated as a ratio, it
is the percent of sales dollars available to cover fixed costs. Once fixed costs are covered, the
next dollar of sales results in the company having income.
The contribution margin is sales revenue minus all variable costs. It may be calculated using
dollars or on a per unit basis. If a company has sales of $750,000 and total variable costs of
$450,000, its contribution margin is $300,000. Assuming the company sold 250,000 units
during the year, the per unit sales price is $3 and the total variable cost per unit is $1.80. The
contribution margin per unit is $1.20. The contribution margin ratio is 40%. It can be
calculated using either the contribution margin in dollars or the contribution margin per unit.
To calculate the contribution margin ratio, the contribution margin is divided by the sales or
revenues amount.
Break-even point
The break‐even point represents the level of sales where net income equals zero. In other
words, the point where sales revenue equals total variable costs plus total fixed costs, and
contribution margin equals fixed costs. Using the previous information and given that the
company has fixed costs of $300,000, the break‐even income statement shows zero net
income.
This income statement format is known as the contribution margin income statement and
is used for internal reporting only.
The $1.80 per unit or $450,000 of variable costs represent all variable costs including costs
classified as manufacturing costs, selling expenses, and administrative expenses. Similarly,
the fixed costs represent total manufacturing, selling, and administrative fixed costs.
Break‐even point in dollars. The break‐even point in sales dollars of $750,000 is calculated
by dividing total fixed costs of $300,000 by the contribution margin ratio of 40%.
Another way to calculate break‐even sales dollars is to use the mathematical equation.
In this equation, the variable costs are stated as a percent of sales. If a unit has a $3.00
selling price and variable costs of $1.80, variable costs as a percent of sales is 60% ($1.80 ÷
$3.00). Using fixed costs of $300,000, the break‐even equation is shown below.
The last calculation using the mathematical equation is the same as the break‐even sales
formula using the fixed costs and the contribution margin ratio previously discussed in this
chapter.
Break‐even point in units. The break‐even point in units of 250,000 is calculated by dividing
fixed costs of $300,000 by contribution margin per unit of $1.20.
The break‐even point in units may also be calculated using the mathematical equation where
“X” equals break‐even units.
Again, it should be noted that the last portion of the calculation using the mathematical
equation is the same as the first calculation of break‐even units that used the
contribution margin per unit. Once the break‐even point in units has been calculated, the
break‐even point in sales dollars may be calculated by multiplying the number of break‐even
units by the selling price per unit. This also works in reverse. If the break‐even point in sales
dollars is known, it can be divided by the selling price per unit to determine the break‐even
point in units.
Targeted income
CVP analysis is also used when a company is trying to determine what level of sales is
necessary to reach a specific level of income, also called targeted income. To calculate the
required sales level, the targeted income is added to fixed costs, and the total is divided by
the contribution margin ratio to determine required sales dollars, or the total is divided by
contribution margin per unit to determine the required sales level in units.
Using the data from the previous example, what level of sales would be required if the
company wanted $60,000 of income? The $60,000 of income required is called the targeted
income. The required sales level is $900,000 and the required number of units is 300,000.
Why is the answer $900,000 instead of $810,000 ($750,000 [break‐even sales] plus
$60,000)? Remember that there are additional variable costs incurred every time an
additional unit is sold, and these costs reduce the extra revenues when calculating income.
This calculation of targeted income assumes it is being calculated for a division as it ignores
income taxes. If a targeted net income (income after taxes) is being calculated, then income
taxes would also be added to fixed costs along with targeted net income.
Assuming the company has a 40% income tax rate, its break‐even point in sales is
$1,000,000 and break‐even point in units is 333,333. The amount of income taxes used in the
calculation is $40,000 ([$60,000 net income ÷ (1 – .40 tax rate)] – $60,000).
A summarized contribution margin income statement can be used to prove these calculations.
The margin of safety is a tool to help management understand how far sales could change before
the company would have a net loss. It is computed by subtracting break‐even sales from budgeted or
forecasted sales. To state the margin of safety as a percent, the difference is divided by budgeted
sales. If the Three M's, Inc., has budgeted sales of $800,000, its margin of safety is $50,000
($800,000 budgeted sales – $750,000 break‐even sales) or 6.7% ($50,000 ÷ $750,000), a rather low
margin of safety. If, however, its budgeted sales are $900,000, its margin of safety is $150,000
($900,000 budgeted sales – $750,000 break‐even sales) or 20% ($150,000 ÷ $750,000). The
competition, economy, and assumptions in the sales budget must be reviewed by management to
assess whether 20% is a comfortable margin of safety.
Sensitivity Analysis
A business environment can change quickly, so a business should understand how sensitive its
sales, costs, and income are to changes. CVP analysis using the break‐even formula is often used
for this analysis. For example, marketing suggests a higher quality product would allow the
company., to raise its selling price 10%, from $3.00 to $3.30. To increase the quality would increase
variable costs to $2.00 per unit and fixed costs to $350,000. If the company, followed this scenario,
its break‐even in units would be 269,231.
SAMPLE Problem:
1. CM Approach
CM Ratio = $ 48,000 or $6
$128,000 $16
2. Equation Approach
3. Graphical Approach
- The relationship among revenue, cost, profit and volume are illustrated on a cost
volume profit graph.
UNITS AND SALES DOLLARS NEEDED TO ACHIEVE A TARGET INCOME
2. Equation Approach:
Required Sales in units = $16x - $10x - $48,000 = $6,000
$ 6x = $54,000
x = 9,000 units
Margin of Safety or Safety Margin – difference between actual or expected sales and sales at the
Break-even point
-measures the “cushion” that a particular level provides
Operating Leverage - refers to the extent to which a company’s net income reacts to a given
change in sales.
Therefore NI next period will be: DOL x % change in Sales = 9 x 10% = 90% increase
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