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Ch-01 MKT MGT

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Shahariar Dewan
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28 views15 pages

Ch-01 MKT MGT

Uploaded by

Shahariar Dewan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MARKETING

MANAGEMENT

Chapter-01
01.Marketing Management:

Marketing management as the art and science of


choosing target markets and getting, keeping and
growing customer through creating, delivering and
communicating customer value.
02.What is Marketed?
Marketer market Ten Main types of entities:
■ Goods
■ Service
■ Events
■ Experience
■ Persons
■ Place
■ Properties
■ Organization
■ ideas
03.Who Marketer:
If two parties are seeking to sale something to each other, we call them
both Marketer.

04.Classification of Demand:
1. Negative demand
2. Nonexistent demand
3. Latent demand
4. Declining demand
5. Irregular demand
6. Full demand
7. Overfull demand
8. Unwholesome demand.
05. Market:
Actual or potential buyer of a product or service is
called Market.

Market as a collection of buyer or sellers who


transact over a particular product or product
class.
06. Five Basic Market:
.
Resource
Markert

Manufacturing Consumer
Market Government market
Market

Intermediary
Market
07.Relation Between Industry and Market

communication

Goods and service


industry Market
Money

information
08. Key customer Market:

■ Customer Market
■ Business Market
■ Global Market
■ Non profit and government market.
09. Core Marketing concept:
■ Need: Need are basic human requirements. Such as air,
food, water, cloth, shelter.
■ Want: Need become want when they might satisfied the
need.
■ Demand: Demand are want of specific product that are
blocked by ability to pay.
10. Marketing Philosophies:

■ Production concept
■ Product concept
■ Selling concept
■ Marketing concept
11. Holistic Marketing:
Holistic marketing refers to the marketing strategy that consider the
whole of a business. Under this approach, a business with different
department come together. As a result, department collaborate
interconnected marketing activities.

Holistic marketing create a united and positive business image.


12. Holistic Marketing Dimewnsion:

.
Internal Integrated
marketing marketing

Holistic
marketing

Performance Relationship
marketing Marketing
13. Four “P” components of Marketing Mix.

1. Product
2. Price
3. Promotion
4. place
14. Marketing Management task:

1. Developing marketing strategy and plan


2. Capturing marketing insight
3. Connecting with customers
4. Building strong brand
5. Creating value
6. Developing value
7. Communicating value
8. Conducting marketing responsibility for Long-term success.
Thanks Everybody

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