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Brand Positioning of Ufone and WARID

The document discusses brand positioning strategies for Ufone and Warid, two cellular service providers in Pakistan. Ufone is a subsidiary of Pakistan Telecommunication Company and has over 22.5 million customers. Warid is part of the Abu Dhabi Group and positions itself as providing state-of-the-art network services to improve customers' lifestyles. The document recommends that Warid increase awareness, offer more packages, focus on customer relationships, innovate to compete, and choose target customers strategically to strengthen its brand positioning.

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Bilawal Shabbir
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655 views8 pages

Brand Positioning of Ufone and WARID

The document discusses brand positioning strategies for Ufone and Warid, two cellular service providers in Pakistan. Ufone is a subsidiary of Pakistan Telecommunication Company and has over 22.5 million customers. Warid is part of the Abu Dhabi Group and positions itself as providing state-of-the-art network services to improve customers' lifestyles. The document recommends that Warid increase awareness, offer more packages, focus on customer relationships, innovate to compete, and choose target customers strategically to strengthen its brand positioning.

Uploaded by

Bilawal Shabbir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Management

Topic: Brand Positioning

Submitted To: Ghulam Ahmad Rana

Submitted By: Bilawal Shabbir Awais Zahid Waqas Sattar Bilal Nawaz Arham Javed Usman Ali 1210 1211 1205 1201 1215 1220

Course: BBA (hons) E-7 Semester: 6th Date = 21st November 2011

Brand Positioning

VS

UFONE

Introduction: UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January 2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan Telecommunication Company. Presently UFONE is giving network services to 750 cities and giving a hard time to the competitors by launching different packages in a short time period.

Company Background & History:

Pakistan Mobile Communication Limited, Better known as Ufone GSM. Ufone has 22.5 million customers by December 2009. Ufone head office is located at Islamabad, Pakistan, 13-B, F-7 Markaz. Ufone stared operations in2001, as a new cellular mobile service in Pakistan.Ufone invested around $ 65 million to setup its modern technical infrastructure to provide high quality crystal clear voice and fast data transmission.

Brand Positioning of UFONE

WARID
Warid telecom is umbrella band of Abu Dhabi Group. Abu Dhabi Group also has Wateen a sister concern in the telecommunication sector. Wateen is also launched in the Pakistan Warid also has a very quick customer response from its employees to the customer in case of any problem or query. Warid Telecom considers the needs of customers first. Life ka network symbolize as the network is alive, alive in sense of changing according to customer demand, and keep response to customers needs and wants.

Brand Positioning of WARID

The positioning which want to produce in the mind of customers is that Warid is providing voice and data communications services through its state of the art GSM, EDGE and GPRS network with best voice quality and coverage along with most economical billing packages for its subscribers. Warid will provide them high quality and stylish products to improve their life style and make their life easy and beautiful. At initial stage Warid has focused on the consumer class segment only but later on fixing its foots on ground it starts targeting all segments of the cellular sector. To achieve the objective of targeting all segments Warid offer both postpaid (Zahi) and the prepaid (Zem) services to their customers. Under the heads of these two products comes the service package that provides serviceability to all segment of cellular sector.

Recommendation
Here are some recommendations for Warid positioning: Warid should 1. Create awareness among people. 2. Increase packages for Customers. 3. Choose customers correctly. 4. Make innovations to compete with competitors. 5. Increase relationship with customers.

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