COLOR THEORY

Color theory is both the science and the art of using color. It explains how humans perceive color and
the visual effects of how colors mix, match, or contrast with one another. Color theory also includes
the messages that colors convey, as well as the methods used to replicate color.

Colors are organized on a color wheel and classified into three groups in color theory: primary colors,
secondary colors, and tertiary colors.

COLOR WHEEL

Sir Isaac Newton created the first color wheel in 1666, so it predates your kindergarten introduction.
Color harmonies, mixing, and palettes are still developed using it by artists and designers.

Three fundamental colors (red, yellow, and blue), three secondary colors (colors produced when
primary colors are blended), and six tertiary colors make up the color wheel (colors made from
primary and secondary colors, such as blue-green or red-violet).

 Red, yellow, and blue are the primary colors. Primary colors are the three pigment colors that,
according to conventional color theory (used in paint and pigments), cannot be combined or
created by any other colors. These three colours are the source of all other colors.
 Secondary colors include purple, orange, and green. These are the colors that result from
combining the primary colors.


Cool colors are frequently connected with calmness, tranquility, and serenity, whereas warm colors
are typically linked to energy, brightness, and action.

COLOR SCHEMES

A color scheme is a collection of hues used in several design fields, such as fine art, interior design,
and graphic design. One or more of the twelve colors on the color wheel are used in each color
scheme. You may generate countless color palettes to use in any composition by combining various
hues. Using color psychology and color theory, different color combinations can create certain feelings
or tones.
 Monochromatic: Monochromatic designs use just one color, but they do it in a variety of tints, shades,
and tones. The colors in this scheme complement each other naturally, making it highly pleasing to
the eye.

Analogous: Analogous color schemes combine a few similar hues; one is the prevailing hue, while the
others act as its supports. The enhancing and visually appealing hues enhance the color scheme.

Complementary: Complementary color schemes can be as simple as using just two contrasting hues. If
your goal is to grab attention, this plan works nicely.

Triadic: On the color wheel, a color triad is made up of three hues that are equally distant from one
another. Although more intricate than complementary hues, the principles behind these patterns
remain the same

Some common emotions that colors tend to elicit for most individuals:

 Red: danger, importance, love. Red is known as the color of energy—simply looking at

it can increase a person’s pulse, heart rate, and metabolism. It’s an excellent color for
 grabbing a visitor’s attention; try using it to highlight the most important elements on

your page.

 Orange: energy, optimism, fun. Orange has a positive energetic vibe. It’s also associated

with inexpensive products, making it a good color for e-commerce stores if you want to

highlight the best price.

 Yellow: happiness, attention, warmth. Yellow denotes a sunny disposition; when

combined with black, it will quickly command attention. (Think about yellow cabs in

NYC, for example.)

 Green: growth, success, nature. Green is fantastic for products that are close to nature.

It’s also a popular color to use within user interfaces, giving users a signal that an

operation completed successfully.

 Blue: trust, comfort, calmness. Blue represents relaxation and comfort. Brands love this

color because it gives customers an impression of inner security.

 Purple: luxury, creativity, wisdom. Purple is usually linked to royalty as well as luxury

products.

 Black: power, sophistication, mystery. Most brands limit black to text and accents. As a

primary color, black may be prominent on fashion websites to convey a feeling of

luxury.

 White: cleanliness, health, innocence. White usually makes us think of health and

cleanliness. Designers typically choose this color to suggest a product’s safety,

especially for medical equipment and high-tech products.

Color value

A color value is essentially a shade of lightness in color theory. The phrases "lightness"

and "color value" are frequently used synonymously by IT professionals and other

people. Color values are frequently displayed in a chart or graph to aid developers or

others in selecting from a range of precise color tones for use in visual projects.
Hue: The dominating Color Family of the exact hue we're looking at is referred to as a

HUE. White, Black, and Grey are never referred to as hues.

Tint: A pastel can also be used to describe a tint. But to be accurate, according to color

theory, a true tint is any hue or combination of solely white and pure colors.

Tone: According to color theory, a true tone is any hue or combination of just gray and

pure colors. To be exact, Gray is regarded in this definition as truly neutral. To put it

another way, the Gray only contains the colors White and Black.

Shade: Every pure hue or combination of pure colors with only black added is regarded

as an actual shade according to color theory. In other words, it is entirely devoid of

White or Gray.