3 - Budgeting For Profit and Control - 1
3 - Budgeting For Profit and Control - 1
Chapter Outline
I. HOW STRATEGIC PLANNING INCREASES COMPETITIVENESS
II. OVERALL PLAN
A. Organization goals
B. Strategic long-range profit plan
C. Master budget (Tactical short-range profit plan): Tying the strategic plan to
the operating plan
III. HUMAN ELEMENT IN BUDGETING
♦ Value of employee participation
IV. DEVELOPING THE MASTER BUDGET: WHERE TO START?
♦ Sales forecasting
1. Sales staff
2. Market researchers
3. Delphi technique
4. Trend analysis
5. Econometric model
V. COMPREHENSIVE ILLUSTRATION
A. Forecasting production
B. Forecasting production costs
1. Direct materials
2. Direct labor
3. Overhead
C. Completing the budgeted cost of goods sold
D. Revising the initial budget
VI. MARKETING AND ADMINISTRATIVE BUDGET
VII. PULLING IT TOGETHER INTO THE INCOME STATEMENT
VIII. KEY RELATIONSHIPS: THE SALES CYCLE
IX. USING CASH FLOW BUDGETS TO ESTIMATE CASH NEEDS
♦ Multiperiod Cash Flows
X. PLANNING FOR THE ASSETS AND LIABILITIES ON THE BUDGETED
BALANCE SHEETS
XI. BIG PICTURE: HOW IT ALL FITS TOGETHER
XII. BUDGETING IN RETAIL AND WHOLESALE ORGANIZATIONS
XIII. BUDGETING IN SERVICE ORGANIZATIONS
XIV. ETHICAL PROBLEMS IN BUDGETING
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Key Concepts
Bible Verse:
“Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost to
see if you have enough money to complete it?” (Luke 14:28)
• By identifying critical success factors and ensuring that they are incorporated into
the strategic plan, companies are able to maintain an edge over competitors.
• Important critical success factors can be exploited to improve the company’s overall
competitiveness.
♦ The budget is a financial plan of the resources needed to carry out activities and meet
financial goals.
• A recent study shows that small businesses rely on budgets to help manage cash
flow, among things (see In-Action item for more information).
• The budgeting process is widely used and necessary for success. The usual problems
with budgeting are the use of budgets as targets and the dysfunctional effects caused
by that use.
• Strategic plans discuss the major capital investments required to maintain present
facilities, increase capacity, diversify products and/or processes, and develop
particular markets.
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• The master budget (also known as the static budget, the budget plan, or the
planning budget) is the financial plan of an organization for the coming year or other
planning period.
• The profit plan is the income statement portion of the master budget.
• The master budget indicates the sales levels, production and cost levels, income, and
cash flows anticipated for the coming year. In addition, these budget data are used to
construct a budgeted balance sheet.
• Budgeting is a dynamic process that ties together goals, plans, decision making, and
employee performance evaluation.
• Exhibit 13.1 shows the master budget and its relationship to other plans, accounting
reports, and management decision-making processes.
• The master budget is derived from the long-range plan in consideration of conditions
expected during the coming period. Such plans are subject to change as the events of
the year unfold.
• Participative budgeting (also called grass roots budgeting) is the use of input from
lower- and middle-management employees for budget preparation.
• Studies have found that managers often provide inaccurate data when asked to give
budget estimates. Managers who believe that the budget will be used as a norm for
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evaluating their performance could provide an estimate that will not be too hard to
achieve.
• Ideally, the budget will motivate people and facilitate their activities so that the
organization can achieve its goals.
• After organization goals, strategies, and long-range plans have been developed,
work begins on the master budget, a detailed budget for the coming fiscal year with
some less-detailed figures for subsequent years.
• The bulk of the work preparing the master budget is usually done in the six months
immediately preceding the beginning of the coming fiscal year.
• Final budget approvals by the chief executive and board of directors are made one
month to six weeks before the beginning of the coming fiscal year.
♦ Beginning with a sales forecast, the firm can plan the activities over which it has more
control. As better information about sales becomes available, it is reasonably easy to adjust
the rest of the budget.
• In most firms, forecasting sales is the most difficult aspect of budgeting because it is
most uncertain.
• If, on the other hand, production is more uncertain than sales because of
unpredictable supply of materials, the firm may want to begin with a raw material and
production forecast.
♦ Salespeople are in the unique position of being close to the customers, and they may
possess the best information and the best local knowledge in the company about customers’
immediate and near-term needs.
• Salespeople realize that they will be evaluated based, in part, on the budget. As a
result, they have an incentive to bias their sales forecasts.
♦ Market researchers do not have the same incentives that sales personnel have to bias the
budget.
• Market researchers have a different perspective on the market. That is, they can
predict long-term trends in attitudes and the effects of social and economic changes
on the company’s sales, potential markets, and products.
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• Each group member obtains a copy of all forecasts but is unaware of their sources.
• After the differences are discussed, the process is repeated until the forecasts
converge on a single best estimate of the coming year’s sales level.
♦ Trend analysis is a forecasting method that ranges from simple visual extrapolation of
points on a graph to highly sophisticated computerized time series analysis.
• Time series techniques use only past observations of the data series to be forecasted.
• Forecasting techniques based on trend analysis often requires long series of past data
to derive a suitable solution. When used in accounting applications, monthly data are
required to obtain an adequate number of observations.
♦ Econometric models are statistical methods of forecasting economic data using regression
models.
♦ No model removes the uncertainty surrounding sales forecasts. Cost-benefit tests should be
used to determine which methods are most appropriate.
• It is necessary to determine the required inventory level for the beginning and end of
the budget period.
• The basic cost flow equation (also known as the basic inventory formula) can be
adapted for inventories, production, and sales to solve for the required production.
Recall from Chapter 6 the inventory equation:
Beginning balance (BB) + Transfer in (TI) – Transfer out (TO) = Ending balance
(EB).
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• Rearranging the terms, this revised equation states that production equals the sales
demand plus or minus an inventory adjustment.
======================
Demonstration Problem 1
East Mountain Bike expects to sell 25,000 electronic bicycles next year. The management
estimates that the beginning and ending inventory will be 2,000 units and 3,500 units,
respectively.
Required:
Prepare a production budget for next year.
Solution:
======================
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♦ Once the sales and production budgets have been developed and the efforts of the sales and
production groups have been coordinated, the next step is to estimate costs of direct materials,
direct labor, and manufacturing overhead at budgeted levels of production so the budgeted
cost of goods sold can be prepared.
♦ Direct materials purchases needed for the budget period are derived from the equation:
• Another way to solve the required materials purchases is to go through the following
T- account:
Materials Inventory
Estimated beginning inventory Required usage
(converted from production
Required purchases (?) budget)
Estimated ending inventory
======================
Demonstration Problem 2
(Continued from Demonstration Problem 1)
Each electronic bicycle produced at East Mountain Bike requires two major parts (frame and
tires) and an electronic subassembly from its suppliers as inputs. The following information is
available:
Frame Tires Electronic subassembly
Material per bike 1 2 1
Unit cost $900 $30 $420
Beginning inventory 1,100 2,000 950
Ending inventory 2,500 3,200 1,800
Required:
Prepare the direct material budget for next year.
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Solution:
East Mountain Bike
Direct Materials Budget
For the budget year ended December 31
Units to be produced next year (from the production budget above): 26,500
Electronic
Frame Tires subassembly
Direct material needed per bike 1 2 1
Total production needs 26,500 53,000 26,500
Add: Desired ending inventory 2,500 3,200 1,800
Total direct materials needs 29,000 56,200 28,300
Less: Beginning inventory (1,100) (2,000) (950)
Direct materials to be purchased 27,900 54,200 27,350
Unit cost $900 $30 $420
Total cost of direct materials to be purchased $25,110,000 $1,626,000 $11,487,000
Total materials cost $38,223,000
======================
♦ Estimates of direct labor costs often are obtained from engineering and production
management.
Direct labor usage = Required production × Labor hours needed per unit of output.
Direct labor cost = Direct labor usage × Direct labor cost per hour.
♦ Overhead is composed of many different types of costs with varying cost behaviors.
• Budgeting overhead requires an estimate based on production levels, management
discretion, long-range capacity and other corporate policies, and external factors such
as increases in property taxes.
• To simplify the budgeting process, overhead costs are usually divided into fixed and
variable components, with discretionary and semi-fixed costs treated as fixed costs
within the relevant range.
♦ The total manufacturing costs can be determined by adding materials, labor, and overhead
together. Exhibit 13.6 shows the calculation for the budgeted statement of cost of goods sold.
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Budgeting for Profit and Control
• Another way to determine the estimated cost of goods sold is to go through the
finished goods T-account:
• This part of the budgeting effort can be extremely complex for manufacturing
companies. It can be very difficult to coordinate production schedules among
numerous plants; it is also difficult to coordinate production schedules with sales
forecasts.
♦ The budget usually undergoes a good deal of coordinating and revising before it is
considered final.
• Not part of the budget is really formally adopted until the board of directors finally
approves the master budget.
♦ Budgeting marketing and administrative costs is very difficult because managers have
discretion about how much money is spent and the timing of the expenditures.
• An easy and inexpensive way is to start with a previous period’s actual or budgeted
amounts and make adjustments for inflation, changes in operations, and similar
changes between periods.
♦ The budgeting process culminates in the projected operating profits reported in the
budgeted income statement, as shown in Exhibit 13.8.
• The budgeted income statement also includes estimated federal and other income
taxes.
• The process will be repeated to see if sales revenue can be increased, or costs cut,
until the desired financial results can be reached.
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======================
Demonstration Problem 3
Emerson Manufacturing Company produces two products: Model S and Model Z. The
following income statement shows this year’s operating results.
Revenue:
Model S $300,000
Model Z 200,000 $500,000
Cost of goods sold:
Model S $150,000
Model Z 120,000 (270,000)
Gross margin $230,000
Operating costs:
Marketing $60,000
Distribution 50,000
Depreciation 21,000
Administration 30,000 (161,000)
Operating income $69,000
Emerson’s management is in the process of preparing next year’s budget. The following
information is under consideration.
1. The selling price of Model S is expected to remain the same, but the units sold will
increase by 6 percent
2. The selling price and units of Model Z will increase by 5 percent and 10 percent,
respectively.
3. As indicated by the suppliers of key components, the cost of each unit sold will
increase by 3 percent.
4. Marketing costs are expected to increase by $20,000.
5. Distribution costs remain the same fixed percentage of total sales revenue.
6. Depreciation costs remain unchanged.
7. A new administrative aide will be hired part time for $25,000.
8. There is no beginning or ending inventory.
Required:
Prepare a budgeted income statement for next year.
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Solution:
Emerson Manufacturing Company
Budgeted Income Statement
For the budget year ended December 31
Revenue:
Model S $318,000a
Model Z 231,000b $549,000
Cost of goods sold:
Model S $154,500c
Model Z 123,600d (278,100)
Gross margin $270,900
Operating costs:
Marketing $80,000e
Distribution 54,900f
Depreciation 21,000
Administration 55,000g (210,900)
Operating income $60,000
a
$300,000 × 1.06 = $318,000.
b
$200,000 × 1.05 × 1.10 = $231,000.
c
$150,000 × 1.03 = $154,500.
d
$120,000 × 1.03 = $123,600.
e
$60,000 + $20,000 = $80,000.
f
$50,000 ÷ $500,000 = 0.1; $549,000 × 0.1 = $54,900.
g
$30,000 + $25,000 = $55,000.
♦ The master budget is rooted in some key relations among sales, accounts receivable, and
cash flows in the sales cycle. That is,
BB and EB refer to beginning and ending balances, respectively. All sales are assumed to be
on account.
• If an amount in the sales cycle is unknown, the basic accounting equation (BB + TI
– TO = EB) can be used to find it.
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• Preparing a cash budget requires that all revenues, costs, and other transactions be
examined in terms of their effects on cash.
• Cash receipts come from the collection of accounts receivable, cash sales, sale of
assets, borrowing, issuing stock, and other cash-generating activities.
• Cash disbursements are used to pay for materials purchases, manufacturing and
other operations, federal income taxes, and stockholder dividends.
• A more detailed analysis looks at multiperiod cash receipts (Exhibit 13.10) and cash
disbursements (Exhibit 13.11) to ensure that the company will not run out of cash
during the year.
=====================
Demonstration Problem 4
The management at Emerson Manufacturing Company is studying the cash inflow pattern in
preparation for its cash budget. The following information is available.
April $40,000
May 45,000
June 50,000
Required:
Prepare a multiperiod schedule of cash collections for the second quarter of next year.
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Solution:
a
$40,000 × 40% = $16,000.
b
$40,000 × 55% = $22,000.
c
$45,000 × 40% = $18,000.
d
$45,000 × 55% = $24,750.
e
$50,000 × 40% = $20,000.
======================
• Decision making in these areas is, for the most part, the treasurer’s function.
• Exhibit 13.12 presents budgeted balance sheets at the beginning and end of the
budget period.
♦ A model of the budgeting process for a manufacturing firm is presented in Exhibit 13.13.
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Budgeting for Profit and Control
Once the amount of services is forecast, the firm develops its budget for personnel.
The firm faces a trade-off between not having the staff to do the work and having
costly staff who are underemployed.
• Managers and employees provide much of the information for the budget. Their
performance then is compared with the budget they help develop.
• Part of the problem is the form of the merit pay schedule that creates strong
incentives right around the target.
• The company must recognize the trade-off between encouraging unbiased reporting
by local managers and the use of this information in performance evaluation and
reward.
• While the conflict cannot be avoided, managers who are aware of the potential
problems are in a position to take steps to mitigate the consequences.
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• Local managers can be asked to provide three forecasts of prices and quantities: a
best estimate, an optimistic estimate (an estimate so high that there is only a 10
percent or less chance that conditions will be better than the optimistic estimate), and
a pessimistic estimate (an estimate so low that there is only a 10 percent or less
chance that conditions will be worse than the pessimistic estimate). Nine possible
scenarios can be defined by selling prices and sales quantity combinations.
Matching
A. Budget G. Organization goals
B. Cash budget H. Participative budgeting
C. Critical success factors I. Production budget
D. Delphi technique J. Profit plan
E. Econometric models K. Strategic long-range plan
F. Master budget L. Trend analysis
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_____ 1. A statement of cash on hand at the start of the budget period, expected cash
receipts, expected cash disbursements, and the resulting cash balance at the end of the budget
period.
_____ 5. The financial plan of an organization for the coming year or other planning period.
_____ 6. The use of input from lower- and middle-management employees for budget
preparation.
_____ 8. A forecasting method that ranges from simple visual extrapolation of points on a
graph to highly sophisticated computerized time series analysis.
_____ 10. A financial plan of the resources needed to carry out activities and meet financial
goals.
_____ 11. A statement detailing steps to take to achieve a company’s organization goals.
_____ 12. The production plan of resources needed to meet current sales demand and ensure
that inventory levels are sufficient for future sales.
Answers: B, G, C, D, F, H, J, L, E, A, K, I
Multiple Choice
1. Which of the following statements is correct?
a. Critical success factors are strengths of a company that enable it to outperform
competitors.
b. The strategic long-range profit plan is a statement detailing steps to take to achieve a
company’s budget.
c. The master budget is a long-range financial plan of an organization.
d. Budgeting is a static process.
a. Delphi technique.
b. Trend analysis.
c. Econometric models.
d. All of the above.
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3. Jim is preparing the production budget for his company. He estimates that 21,000 units
have to be produced to meet the sales forecast of 18,000 units and the desired ending
inventory of 4,000 units. How many units should be in the beginning inventory?
a. 750 units.
b. 800 units.
c. 1,000 units.
d. 1,200 units.
4. For next year, 21,000 units of finished goods have to be produced, each consuming 3
units of materials at $6. The expected beginning and ending materials inventories are
8,000 units and 12,000 units, respectively. How much is expected to be spent for
materials purchases next year?
a. $360,000.
b. $372,000.
c. $390,000.
d. $402,000.
5. For next year, 21,000 units of finished goods have to be produced, each requiring 1.5
hours of labor. The prevailing hourly rate is expected to be $12 per hour. What is the
direct labor cost for next year?
a. $332,000.
b. $356,000.
c. $378,000.
d. $412,000.
April $400,000
May 450,000
June 500,000
How much cash will be collected in May?
a. $360,000.
b. $400,000.
c. $420,000.
d. $480,000.
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April $180,000
May 250,000
June 300,000
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Budgeting for Profit and Control
Answers
1. a LO1
2. d LO3
3. c LO4
4. d LO4
6. b LO4
7. b LO5
8. b LO5
9. c LO7
10. d LO8
11. b LO2
12. c LO3
Reflection:
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