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Marketing Management - Unit 12 - End-Term Assessment

The document is a quiz for a marketing management course. It contains 17 multiple choice questions testing concepts like the 4 Ps of marketing, the consumer buying process, and components of the promotion mix.

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Avanish Bajpai
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59 views5 pages

Marketing Management - Unit 12 - End-Term Assessment

The document is a quiz for a marketing management course. It contains 17 multiple choice questions testing concepts like the 4 Ps of marketing, the consumer buying process, and components of the promotion mix.

Uploaded by

Avanish Bajpai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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(https://swayam.gov.in) (https://swayam.gov.in/nc_details/IIMB)

[email protected]

IIMB (https://swayam.gov.in/explorer?ncCode=IIMB) » Marketing Management (course)

Course outline

Week 0 ()

Week 1 ()

Week 2 ()

Week 3 ()

Graded Assessment ()

Feedback ()

Week 4 ()

Week 5 ()

Week 6 ()

Week 7 ()

Week 8 ()

End-term Assessment ()

Quiz: END TERM EXAM _2024 (assessment?name=297)


END TERM EXAM _2024
Assignment not submitted Due date: 2024-04-08, 23:59 IST.

1) What are the four types of products generally classified into? 1 point

Convenience, shopping, specialty, unsought goods

Basic, luxury, niche, exclusive items

Fast-moving, slow-moving, seasonal, trendy products

Essential, optional, premium, discounted goods

2) What is the length of a production line related to? 3 points

Number of product series in the product range

the sum of all products in the production line


the number of variants offered per product

How closely related are the different product series

3) Which step in the communication process involves identifying the target audience? 1 point

Encoding

Decoding

Message

Determining objectives

4) What is the marketplace where organizations purchase raw materials known as? 1 point

Consumer market

Business market

Retail market

Wholesale market

5) What is the core of the offer made by a firm? 1 point

Price

Promotion
Product

Place

6) Which factor does not influence consumer behavior? 1 point

Personal factors

Cultural factors

Economic factors

Social factors

How
7) many stages are there in the business buying process? 1 point

8) Which type of buying situation involves routine repurchase? 1 point

Straight rebuy

Modified rebuy

New task

Impulse buy

9) What are the components of the promotion mix? 2 points

Advertising, sales promotion, personal selling, publicity

Pricing, distribution, product, branding

Market research, customer service, packaging, sales

Networking, financing, negotiation, transportation

10) Which step in the communication process involves selecting the channels to reach 2 points
the target audience?

Designing the message

Establishing the budget

Measuring results
Selecting the channels

11) What is the term for the set of all products a seller offers for sale? 2 points

Product assortment

Product mix

Product variety

Product range

12) Which type of goods are purchased with minimal effort by consumers? 2 points

Shopping goods

Convenience goods

Specialty goods

Unsought goods

13) What is the study of how individuals and groups make purchase decisions to satisfy2 points
their needs and wants?

Market research

Consumer behavior

Product analysis

Pricing strategy

14) Which type of buying situation involves a completely new purchase decision? 2 points

Straight rebuy

Modified rebuy

New task

Routine task

15) Which market segmentation factor focuses on the size of the companies that 2 points
should be served?
Location

Usage rate

Size

Purchase situation

16) What is the primary purpose of promotion in marketing? 3 points

To increase production efficiency

To communicate product or service information to consumers

To reduce distribution costs

To enhance employee satisfaction

17) What are the components of the Macro Model of Communication? 3 points

Initiator, influencer, decision maker, buyer

Sender, encoding, message, media, decoding, receiver, feedback, response

Core, basic, expected, augmented, potential product

Wholesaler, distributor, retailer, consumer

You may submit any number of times before the due date. The final submission will be
considered for grading.
Submit Answers

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