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DOU (Tech Architecture, Sample Dashboards Output) - DataToBiz - Dec - 22 - 2023

The document discusses two problems a customer is facing: identifying duplicate complaints on social media and accurately analyzing sentiment in social media posts. It then outlines a technical architecture for ingesting, processing, and analyzing large datasets to address these problems, recommending PowerBI solutions. Sample dashboards visualizing results are also included.

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Shantanu Tyagi
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Download as PDF, TXT or read online on Scribd
10 views

DOU (Tech Architecture, Sample Dashboards Output) - DataToBiz - Dec - 22 - 2023

The document discusses two problems a customer is facing: identifying duplicate complaints on social media and accurately analyzing sentiment in social media posts. It then outlines a technical architecture for ingesting, processing, and analyzing large datasets to address these problems, recommending PowerBI solutions. Sample dashboards visualizing results are also included.

Uploaded by

Shantanu Tyagi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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www.datatobiz.

com F-429, Industrial Area, Phase 8B


CIN - U72900PB2020PTC051668 SAS Nagar, Mohali, India, 160059

Introduction
Our customer is grappling with two primary challenges. Firstly, they're navigating the
complexities of sifting through vast datasets to identify and categorise complaints effectively.
Secondly, they aim to present sentiment analysis derived from diverse sources such as
posts, messages, and comments in a clear and informative manner. Managing large
datasets to pinpoint complaints requires precision and efficiency, while visualising sentiment
analysis demands clarity and comprehensive representation of emotions expressed across
various communication channels.

Problem 1: Identifying Complaints on Social Media


When a consumer posts a complaint on social media and subsequently raises the same
issue in another post, the challenge arises in accurately identifying these instances as
duplicates. The difficulty lies in discerning the similarity amidst potential variations in
wording, context, or expression between the initial and subsequent complaints. This
ambiguity in linguistic diversity, coupled with the potential for nuanced differences in how the
complaint is articulated each time, complicates the precise identification of duplicate
complaints.

● One aspect of this issue could be devising a system that uses Natural Language
Processing (NLP) techniques to identify repeated complaints. This system could
compare the text, context, or specific keywords in new complaints against existing
ones to determine if they're duplicates or iterations of the same issue.
● Another potential solution might involve creating a clustering algorithm that groups
similar complaints together based on their content, allowing for easier identification of
recurring issues.

Problem 2: Sentiment Analysis of Social Media Posts


The task involves evaluating the sentiment expressed within a post, discerning whether it
conveys positivity, negativity, or neutrality. This analysis delves into the underlying emotions,
opinions, or attitudes conveyed by the text. However, accurately gauging sentiment extends
beyond mere polarity, often requiring an understanding of context, tone, and subtleties in
language. The challenge lies in capturing the nuances, potential mixed emotions,
sarcasm, or cultural intricacies within the text to provide a more comprehensive and
accurate sentiment assessment.

● To refine this problem, one could focus on improving the accuracy of sentiment
analysis. This might involve training the sentiment analysis model using a larger
dataset of diverse social media posts to better recognize nuanced sentiments.
● Additionally, considering context is crucial. A post might contain mixed sentiments or
sarcasm, which could be challenging for traditional sentiment analysis models.
Developing a system that can understand context more effectively could enhance the
accuracy of sentiment analysis.

DataToBiz Pvt. Ltd. | Confidential | 1


www.datatobiz.com F-429, Industrial Area, Phase 8B
CIN - U72900PB2020PTC051668 SAS Nagar, Mohali, India, 160059
Technical Architecture
● Data Ingestion: Data arrives in both structured and unstructured formats, often from
Excel or Google Sheets, comprising a mix of organised and unorganised information.
● Preprocessing Layer: Upon ingestion, the data undergoes a preprocessing phase,
where various cleaning, formatting, and transformation operations occur. This step
prepares the data for subsequent analysis and NLP processing.
● Natural Language Processing (NLP): A dedicated NLP layer processes the data,
leveraging algorithms and techniques specialised in understanding and interpreting
human language. This step involves tasks like sentiment analysis, entity recognition,
or topic modelling, extracting meaningful insights from textual content.
● Algorithmic Processing: Within the NLP framework, specific algorithms operate to
further enhance data interpretation. These algorithms may involve tokenization,
part-of-speech tagging, or more advanced techniques to derive deeper insights from
the text.
● Structured Data Conversion: The unstructured data, once processed by the NLP
and algorithmic layers, is converted into structured data. This structured format
enables efficient querying and analysis, providing a foundation for more
comprehensive Business Intelligence (BI) tasks.
● Business Intelligence Tools: Leveraging structured data, Business Intelligence (BI)
tools come into play, enabling queries, analysis, and visualisation. These tools
extract insights, generate reports, and present the processed information in a visually
comprehensible manner, empowering data-driven decision-making.

Recommendation: For these types of data ingestion, analytics, filtration, and


visualisation we strongly recommend PowerBI solutions, as it has more complexity
and can manage big data as well.

DataToBiz Pvt. Ltd. | Confidential | 2


www.datatobiz.com F-429, Industrial Area, Phase 8B
CIN - U72900PB2020PTC051668 SAS Nagar, Mohali, India, 160059

Dashboard 1

Dashboard 2

Note: These images are interactive and clickable.

DataToBiz Pvt. Ltd. | Confidential | 3

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