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Strategy Product

A product strategy outlines a company's goals for its product, how those goals will be achieved, and who the product will serve. It also addresses branding and how product strategy and branding impact each other. The document also discusses how creating an excellent product strategy is important for starting a business in Malaysia and increasing sales of Yakgwa Delights honey rice cakes.

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anthonyyapyap8
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26 views1 page

Strategy Product

A product strategy outlines a company's goals for its product, how those goals will be achieved, and who the product will serve. It also addresses branding and how product strategy and branding impact each other. The document also discusses how creating an excellent product strategy is important for starting a business in Malaysia and increasing sales of Yakgwa Delights honey rice cakes.

Uploaded by

anthonyyapyap8
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategy product

A product strategy is a business plan that outlines the company's goals for its product and
how those goals will be achieved. Important considerations like who the product will serve
and how it will benefit the consumer should be addressed in the product strategy. as well as
the goal of the business with the product cycle. Branding and product strategy are linked in
the marketing chain and have an impact on one another. Businesses may get a competitive
edge, stand out from rivals, gain the trust of customers, foster brand loyalty, and differentiate
themselves via the implementation of a solid product strategy and effective branding. Both
are crucial components of a business's endeavors to provide a profitable good or service and
create enduring bonds with customers. The brand product, brand design, and quality are also
included in the product strategy.

Having and creating an excellent product strategy is important to start the business market in
Malaysia to increase the sales of Yakgwa Delights. This type of meal is appropriate for all
age groups, including adults, children, and the elderly. It's because this product is a honey rice
cake, which makes it simpler to consume and store for a longer period of time. Additionally,
most customers will purchase this product regularly. The quality factor must be given top
priority in order to manufacture this type of cuisine. The market's aim needs to adhere to the
principle that quality is paramount and possess a halal food certificate. Yakgwa Delight must
have halal certification from JAKIM in order to guarantee that consumers, particularly
Muslims, would feel confident enough to purchase the product. In order to make sure that the
items produced are consistently in line with the tastes of the clients, Yakgwa Delight must
regularly do market research by soliciting input from current customers. It is essential to use
the eye-catching and imaginative product packaging for this Yakgwa Delights item. This
product will be appealing to all people to buy. Getting more customers, making more money,
and increasing sales all depend on how the product is packaged. In addition to the quality of
the goods, packaging might affect a customer's decision. It is also advised to select product
packaging that is vibrant, made of sturdy materials, and has the option to attach personalized
product stickers.

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