STRATEGY TO CREATE

EMAIL MARKETING CAMPAIGNS 2021

EMAIL MARKETING CAMPAIGNS 2021

What Is an Email Marketing Campaign? ............... 1

Select an attractive subject line .............. 2

Create your email list .............. 3

Identify your target email list ............... 4

Prepare professional content ............... 5

Try A/B testing ............... 6

Monitor your metrics ................ 7

Email marketing rules and regulations? ..................8

Email Marketing tools ..................9

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A complete guide to creating effective

email marketing campaigns
Using email marketing is one of the important techniques for any marketer to grow
his business.
For an effective marketing strategy, you have to design a successful email
marketing campaign, it will attract your audience’s attention.
Otherwise, you will lose your opportunity to lead generation and will waste both of
your time and effort.

What Is an Email Marketing Campaign?

It is an email sent for your prospected customers in order to increase their awareness
to market your services or products.
The successful marketing campaign will encourage your leads to take an action.
In this era, there is a wide usage of customers for emails where 90% of adults and
74% of teenagers still use email regularly, so it is a good tool for entrepreneurs to
build a relationship with your prospected customers.
Here there some steps that help you to create a successful email marketing strategy:
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1- Select an attractive subject line:

Most customers pay attention to the subject line before opening the email.
For effective marketing strategy tactics, you should focus on the subject line,
otherwise, they will ignore your email.
If you want your email campaign to succeed, so It is necessary to avoid writing the
subject line as typical as the title of your content, this will entice them to go through
the content to find more.

Another method to grab your customer’s attention is to add emoji to your subject line
but it depends on the content of the email, sometimes it is not valid to use it.
Moreover, including the people’s names in the subject line can encourage them to be
more engaged.
It is better to avoid spam words to ensure your customer will receive your email
campaign in the inbox.
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2- Create your email list:

Encourage the visitor of your website to subscribe, but think now how to get their
emails to us it at your email campaign?
So you have to give them something in return for free to motivate them, something as
daily newsletters, or interesting updates every day, checklist, eBook, White paper.
Here you try to know to find a way to convince visitors to add their email, it will
improve your marketing strategy and support your email campaigns.

Moreover, you will design your valuable content based on it.

For a good marketing campaign, you have to know how to use Call To Action to
entice people to sign up.
Once you get a ton of new subscribers, you won’t have enough time to respond
individually.
As a result, you will find a complicated following-up, the trick here in using email
automation.
You can make a schedule to automatically send weekly or monthly based on your
marketing campaign.
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3- Identify your target email list:

Now you have a list of prospected customers; so you could build successful
marketing campaigns, by converting visitors to your website into subscribers.
But what will you do if you know that more than 70% of your visitors won’t
subscribe?!!
The solution is Exit-intent popups that prompt them with a targeted campaign at the
moment they are about to leave the website.

4- Set your goals:

To build a good marketing strategy, and successful email marketing campaigns, you
have to determine which results you want to achieve?
There are some steps you should follow:
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For the beginner subscribers:

1. In order to build a strong relationship with them, tell your new subscribers about
your products.
2. Strengthen engagement with your content by organizing a webinar or free online
sessions.
3. Motivate inactive subscribers to take an action with your product.

For the current subscribers:

1. Provide them with a valuable thing.
2. To achieve your target, you have to segment your subscribers, to know more
about the process listen to our podcast.

5- Prepare professional content:

For best email campaigns, you need to focus on factors, encourage them to CTA
(Call to action) and use follow-up email to know your customer engagement.
There is a good tricky called “sending welcome email” to increase your customer
expectation regarding your product.
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6- Try A/B testing:

It is a simple test for different versions of your emails with different groups of readers
to see which one does better.
Professional email marketing campaigns don’t rely on expectation, but you have to
actually what your customer needs to see.

For example, is there a difference in user response to images of products in use

versus products on their own?
Again we have to focus on the power of the subject line.
Besides that, there is an important thing, the schedule of sending emails, determine
the day and the week.

Moreover, an effective email marketing campaign must contain CTA at the end of
your email, the purpose of reading your email content not just to enjoy but generate
more leads.
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7- Monitor your metrics:

Over a couple of months to see what your subscribers’ behavior is. During running the
email campaign, take notes, and write your expectations.
Study the collected notes well, to know what suitable for your customers and what is
not working well with them. Therefore, you will get a successful result of your
marketing campaign.

When should I send a welcome email and

why?
It needs no delay, just prepare it in a good form then send it, because it introduces
your new brand, tell your customer your plan, so it is better to have long contains
more details about your service or product.
Don’t expect instant results but build a strong relationship first, then posts value.

Think on behalf of the customer, do your email campaign grab the attention of your
customer?
What are the offers he needs?
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What do you need to know about new email

marketing rules and regulations?
Email is the best chance for direct contact between marketers and customers.
If you perfect use Email marketing, it will help to grow your business.
According to Statista reports, about 306.4 billion e-mails were estimated to have
been sent and received each day in 2020, which is expected to increase to over 376.4
billion daily e-mails by 2025.

However, you have to know exactly the email rules and regulations before launching
your email campaign to avoid breaking anti-spam laws.
In the latest articles about email marketing campaigns, we mentioned the steps for a
successful email campaign and the process for an effective email campaign.
But here you could find the most email rules and regulations you have to follow if you
want to accelerate your business globally and ensure the best marketing strategy and
avoid significant fines.
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Understand the meaning of email marketing

laws:
First of all, you have to identify your target audiences, are your email marketing
campaign globally or locally?
the answer to this question will limit the e-mail marketing rules you need to follow.
Also, kindly note that email laws and regulations are targeted at spammers and are
designed to prevent them from acquiring people’s email addresses without their
permission and spamming them.
However, the connection between marketers and customers differentiates from one
country to another, because the email regulations and laws are different also.

Email Marketing tools:

1- Mailchimp 2- Mailerlite
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Thank you
for reading

WWW.Farinasmarketing.com [email protected]