HOW to target

Multistage targeting

1st Stage
• Drive maximum traffic to website from influential
YouTube/Facebook YouTube/Facebook
• Benefit: Connect with customers
2nd Stage
• Influenced people will sign-up
Landing Page Sign-up • User will receive signup email & call, if not then remarket
• Lookalike Audience Creating based on existing customer's base
Educate and send back to sign up page

• Benefit: Most effective for personalised marketing

EDM/CALL
3rd Stage
• Retarget the non-converted lead through Social media/Display
Retargeting

Retargeting
banners

Look-alike
• Build the need: Educate and motivate them based on their
interest and behaviour
• Benefit: Less expensive and more effective
4th Stage
• Drive influenced people to landing page
• Benefit: Generate Leads

Leads

Engagement
 Campaign Structure

People will see ads on Campaign 1: Awareness

NO
Did they click to link? Stop

YES

NO Campaign 2: Remarketing
Did they inquire/register?

YES

Save Audience Lookalike audience Campaign 3: Lead generation