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Basic Design - MAK

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11 views56 pages

Basic Design - MAK

Uploaded by

mhk2k4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Basic Design

Presentation
By
Muhammad Ali Khan
What is design

?
Elements &
Principles of
design
are the
building blocks
used to create
a work of art
Elements of design

Point
Line
Shape/Plane
Texture
Value
Color
Principles of design
Harmony
Unity
Repetition
Balance
Movement/direction
Rhythm
Scale and proportion
Contrast
Focal point/point of emphasis
Point
A point or dot is the smallest unit
of a line and one that is usually
recognized as being circular.
In a screen-based image, a point is a
visible, single pixel of light
that is square
rather than circular.
Line
A line is an elongated point,
considered the path
of a moving point.
A line is primarily recognized by
length rather than width;

it is longer than it is wide.

Line has many roles to play in


composition & communication
Physical lines
Vertical
Horizontal
Curved
Diagonals
Wavy
Jagged
Spirals
The basic functions of
lines include
Define shapes, edges, forms; create images,
letters, and patterns

Delineate boundaries and define areas within a


composition

Assist in visually organizing a composition

Assist in creating a line of vision

Aid in creative expression

Can establish a linear mode of expression,


a linear style
Shape
A line when it extended
and encloses a
space, passes from each other or
dissects is called shape

Geometric shapes
Organic shapes
Texture

Feeling of a surface

texture add character


to the object
Types of textures

Visual textures / virtual 2D

Physical textures / actual


tactile / 3D
VISUAL TEXTURES
Impression of textures, perceived
but it is not
actually there

ACTUAL TEXTURES
They are physical textures,
they are tactile and real
Tactile/Actual Textures
Visual Texture
Colour
The color theory is supposedly
something simple but you can expand
it and keep expanding it into
something so complicated
that it becomes really hard to grasp
I've been researching color theory
for quite a while now and
there are hundreds of blogs, books
(and chapters in books) and websites
dedicated to color theory but
my aim is to make it simple and easy
to apply and use in everyday
application

And I'm going to start with what I


learned at school
There are three Primary colours
Red, Yellow and Blue
And when you mix two of them
together you get secondary
colours Green, Purple and Orange
Now you could stop here if you wanted to
keep things as simple as possible;
because from this we can learn that
orange stands out against blue
purple stands out against yellow and
green stands out against red
They are considered opposites of each other.
These colours fight against each other on
the canvas which means they intensify
each other
making each other stand out more because
they are fighting.
Color Schemes
Primary color scheme
Secondary color scheme
Tertiary color/intermediary color
scheme
Cool color scheme
Warm color scheme
Analogous color scheme
Complimentary color scheme
Triadic color scheme
TINT, SHADE AND TONE

Tint : when adding white


Shade : when adding black
Tone : when adding both black and
white or any other color

INTENSITY
Dullness and brightness
of the color
Thank you

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