Scribd
Upload
28 views

SEO

The document discusses search engine optimization (SEO) techniques including on-page SEO like keywords, meta titles, descriptions and images as well as off-page SEO like backlinks. It covers SEO tools, keyword research, white hat and black hat SEO practices.

Uploaded by

nisha999negi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
28 views

SEO

The document discusses search engine optimization (SEO) techniques including on-page SEO like keywords, meta titles, descriptions and images as well as off-page SEO like backlinks. It covers SEO tools, keyword research, white hat and black hat SEO practices.

Uploaded by

nisha999negi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 3

SEO

search engine-
google 1998,
yahoo 1994,
bing 2009

optimization- organic

SERVE- jis page par result aata hai

snippet- 17 snippet in one page(17)


organic- 10
paid- 7
(map-3)
Crawling- google scan the content
Indexing- Index mai website ko add karna

SEOquake
Googlebot- "spider"
Algorithms-

Method of SEO:
white hat seo- ethical
black hat seo- against gudelines
gray hat seo-

KEYWORD RESEARCH AND DEVELOPMENT

which keyword is best.


data about customer intentions.
seo web page ka hota hai.
single page ke liye 4-5max keyword only.

Goal to fine keyword:


- relevant
- high traffice
- less competitive

Short tail- upto 3 word


long tail- above 3 places(good at start). searches kam and ranking slow.

-search suggestion box.

1)Note down all keywords


2) Then filter them.

LSI- Latent Semantic Indexing- LSI keywords are conceptually related terms that
search engines use to deeply understand content on a web page.

TOOLS-
1) google keyword planner
2) ubersuggest
3) semrush
4) google trends
seo difficulty- keyword competition,
0-30: low competition (3 month for ranking)
30-60 - Medium - 6 Month
60-100 - High - around 1 year

Kaun sa select karna hai?


<60 sd
search volume 1000+

(tools jain)

Google Trends

WHITE SEO:
on page & off page
phle on page fir off page.

On Page Optimization- content, HTML code, Structure of a website

1. H1 Heading- use only one time


2. Meta title- Blue line(google ko page ki info deta hai)
3.meta disc.- uske niche (155-160 character)
keyword meta tile and discription mai hona chaiye.
4. Unique Content-
duplichecker website to check the contentcopy.
5. Alt text- googl read karta hai.ation-
6. Image optimization- use min size of image
7. Bold and italic-
8. Hyperlink or anchor text
9. Content is more than HTML coding-
10. Sitemap- index of the website(aioseo- enable sitemap/xml.sitemap website)
11. robot.txt- opposite of sitemap( aioseo- tools- enable, * on user agent, rule:
disallow, path mai domain ke baad ka link paste karna hai)
12. Canonical issue- 301 redirection(only on coding)
13. broker link/ 404 found

All in one SEO plugin

inspect, wappalyzer extension,


Website showcase of rating: All In One Schema Rich Snippets plugin

DA- Domain Authority (shoul be more than 25)- moz website sign up - mozbar
extension-
-how to increase DA
1) Domage age should old
2) on page seo compplete
3) traffic should stay
PA- Page Authority

Back linking------------------

seokhazana wwebsite

a)do follow B) no follow


pinterest
reddit
targetsview
classifi ads

LIVE CHAT IN WEBSITE


tawk to website

GOOGLE SEARCH CONSOLE


- Performer
- Issue & Error
- Indexing
- Instant Indexing
-
Google search console- Domain- overview- HTML- copy code and paste on header

- BACKUP OF WEBSITE: All in oneWPmigration, updraftpus for autometic


https://theseoperfect.com/

You might also like