Zachary McMahon, Justin Burbick, Hoang Vu, Kyle Linayao, Rohan Mendes

Zachary McMahon, Justin Burbick, Hoang Vu, Kyle

Linayao, Rohan Mendes
Background: Amazon Web Services
● Launched in 2006: 16 regions around the world
● “King of the cloud”: provides 10x more computing
power than the next 14 largest cloud provides
combined
● Revenue in 2016: $12.2 billion , $3.1 billion in profit
● Massive Growth: Revenue increased 47% from 2015
 What particular
problem was Amazon
trying to solve?
Before Amazon Web
Services
 Go Daddy
https://www.youtube.com/watch?v=ri47wy0scmkk
Before Amazon Web Services
● Godaddy.com
● Rent space on a web server and database
● Deploy them yourself
● Install the correct plugins
● Lastly, debug certain issues since code was not production
quality
Problems AWS solves
AWS is a service to provide large computing capacity quicker
and cheaper than a client company building an actual
physical server farm.

● Renting from AWS is cheaper and more effective

● If u buy actual servers to work on they can quickly
become out of date and less effective
Problems AWS solves cont..
● AWS solved a large amount of hard technical problems
● Amazon is non existent without AWS

● Provides cloud computing platforms for adobe, air bnb,

comcast, hdc, johnson and johnson, lyft, netflix, samsung,
spotify etc..
Extra Facts
● The end user never really knows that they are depending
on AWS but in fact we are mostly all depending on it.
● AWS is as big as it’s next four competitors combined
● AWS offers low, pay-as-you-go pricing with no up-front
expenses or long-term commitments
● In 2014, AWS committed to achieving 100% renewable
energy usage
In terms of Strategy, which of Porter's
Five Forces are in play?
Competitive rivalry (strong force)
● High aggressiveness of firms
Bargaining powers of Buyers (strong)
● High quality of information / Low switching costs
Threats of substitute (strong)
● Low cost of substitutes & High availability of substitutes
Bargaining powers of suppliers (moderate)
● Small population of suppliers / Moderate forward integration
& size of suppliers
Threats of New Entrants (weak)
● High cost of brand development & economies of scale
http://panmore.com/amazon-com-inc-five-forces-analysis-recommendations-porter
s-model
 In terms of business
disruption, how did it (will it)
change how businesses or
competitors operate
Compute Database
● Amazon EC2 ● Amazon Aurora
● Amazon EC2 Container Registry ● Amazon RDS
● Amazon EC2 Container Service ● Amazon DynamoDB
● Amazon Lightsail ● Amazon DynamoDB Accelerator (DAX)
● Amazon VPC ● Amazon ElastiCache
● AWS Batch ● Amazon Redshift
● AWS Elastic Beanstalk ● AWS Database Migration Service
● AWS Lambda
● Auto Scaling
● Elastic Load Balancing
Migration Networking & Content Delivery
● AWS Application Discovery Service ● Amazon VPC
● AWS Database Migration Service ● Amazon CloudFront
● AWS Server Migration Service ● Amazon Route 53
● AWS Snowball ● AWS Direct Connect
● AWS Snowball Edge ● Elastic Load Balancing
● AWS Snowmobile
Developer Tools
Artificial Intelligence
● Amazon Lex ● AWS CodeStar
● Amazon Polly ● AWS CodeCommit
● Amazon Rekognition ● AWS CodeBuild
● Amazon Machine Learning ● AWS CodeDeploy
● AWS CodePipeline
● AWS X-Ray
● AWS Command Line Interface
Management Tools Security, Identity & Compliance
● Amazon CloudWatch ● AWS Identity and Access Management
● Amazon EC2 Systems Manager (IAM)
● AWS CloudFormation ● Amazon Inspector
● AWS CloudTrail ● AWS Certificate Manager
● AWS Config ● AWS CloudHSM
● AWS OpsWorks ● AWS Directory Service
● AWS Service Catalog ● Amazon Cloud Directory
● AWS Trusted Advisor ● AWS Key Management Service
● AWS Personal Health Dashboard ● AWS Organizations
● AWS Command Line Interface ● AWS Shield
● AWS Management Console ● AWS WAF
● AWS Managed Services ● AWS Artifact
Analytics Application Services
● Amazon Athena ● AWS Step Functions
● Amazon EMR ● Amazon API Gateway
● Amazon CloudSearch ● Amazon Elastic Transcoder
● Amazon Elasticsearch Service ● Amazon AppStream
● Amazon Kinesis
Messaging
● Amazon Redshift
● Amazon QuickSight ● Amazon Simple Queue Service (SQS)
● AWS Data Pipeline ● Amazon Simple Notification Service
● AWS Glue (SNS)
● Amazon Pinpoint
● Amazon Simple Email Service (SES)
 In terms of business
disruption, how did customer
experience change?
How AWS changed customer experience
Customers:
● Most of these services
are not exposed directly
to end users

● Offers functionality that

other developers use in
their applications
Industry Solutions / Impact on Customer Experience

Websites Backup and Recovery

Reliable, highly scalable, low Durable and cost effective
cost website and application
hosting

Big Data Internet of Things

Build and deploy highly scalable Easily scale to billions of devices
and secure Big Data and trillions of messages
applications fast
 Provide a little known fact
about it or describe how the
innovation can be adapted for
something else/another
industry
 Revenue from AWS is only
8% of the total revenue
generated from Amazon, but
it makes up 52% of its profits
 Today, AWS has more than a 1 million
active customers in 190 countries,
including nearly 2,000 government
agencies, 5,000 schools and over 17,500
nonprofits