PRESENTATION www.reallygreatsite.
com
Business HANDMADE SIKAP
Plan ACCESSORIES
Contact
123 Anywhere St., Any City, ST 12345
+123-456-7890
[email protected]
PRODUCT DESCRIPTION
a) Overview of the Product
Handmade accessories are products that are crafted by hand rather
than being mass-produced by machines. They often reflect the
creativity, skill, and personal touch of the artisan who creates them.
Handmade accessories come in a wide variety of styles and
materials, and they can serve both aesthetic and functional
purposes. Handmade accessories are meticulously crafted by skilled
artisans who take pride in their work. These accessories are more
than just adornments; they reflect the rich culture and heritage of
the Philippines. Each piece is created with love, dedication, and a
touch of modern design, making them the ideal choice for those
who appreciate artistry and uniqueness
Target Market
1. Artisan Enthusiasts:
2. Bohemian and Hippie Style
Lovers:
3. Fashion-Forward Individuals:
4. Eco-Conscious Consumers:
5. Gift Shoppers:
e) Marketing Strategy
Creating a marketing strategy for handmade accessories requires a mix of online and
offline tactics to reach our target audience effectively.
We establish a strong online presence, which includes:
1. E-commerce Website: We will create an attractive and user- friendly website to
showcase our products. Optimize it for mobile devices.
2. Social Media: By using platforms like Instagram, Pinterest, and Facebook, we can
visually promote our products. Share high-quality images and engage with our
audience. Utilize relevant hashtags.
3. Email Marketing: Build an email list and send regular newsletters with product updates,
promotions, and stories about your handmade process.
4. Content Marketing: We will write a blog posts, create videos, or info-graphics related
to our accessories, crafting process, or fashion tips.
Aside from online presence, we also have the offline marketing, which
includes:
1. Business Cards and Brochures: Hand these out at events.
2. Networking: Build relationships with other artisans and potential
stockists.
3. Press Releases: Send press releases to local media to get
coverage of our handmade accessory business.
4. Packaging: We will ensure that our packaging is appealing and
branded. A well-packaged product can make a strong impression.
Business
Plan
Thank You