BUSINESS PLAN FOR PAUL VISAN

Strictly Private & Confidential

-- for internal use only --

Confidentiality
This document is only to be issued following the receipt of the Non Disclosure Agreement (NDA). This
document may not be disclosed to any third party without the prior written authorisation by Paul Visan.
This document may only be disclosed to your officers and professional advisers on condition that they too
agree to be bound by the terms of the NDA.

Basis of Information Memorandum

This document has been prepared to provide a guide to the Business implementing its growth strategies and
the detail has been checked and approved by the Directors of the Business. However the Directors of the
Business are not making any Representation or Warranty as to the fairness accuracy or completeness of the
contents of this document.

Potential acquirers, investors or lenders must conduct their own reviews and satisfy themselves in terms of the
Business and its prospects for the future. The Directors accept no liability for any loss or damage whatsoever
which may occur as a result of reliance on the information in this document.

Questions and requests for further information regarding the Business should be made in strictest
confidence to:

Paul Visan
Managing Director
 TABLE OF CONTENTS

1. BUSINESS DETAILS
2. EXECUTIVE SUMMARY
3. BUSINESS OVERVIEW
4. MARKETING ANALYSIS
5. MARKETING
6. OPERATIONS
7. MANAGEMENT TEAM
8. FINANCIAL OVERVIEW
9.CASH FLOW FORECASTING
 BUSINESS DETAILS

Business owner: Paul Visan

Business owner address:

34 Florance Street
__________
London
E16 4JS

Phone: 07375077660
Email: [email protected]

EXECUTIVE SUMMARY

Paul Visan is an individual/sole trader, specializing in construction.

Management Team

Paul Visan : MD

Ownership Structure of Business

Owner(s):
Paul Visan

This Sole trader is a construction of commercial buildings company with a focus on high levels of steel projects
customer support based in Victoria Dock, England. It is managed by its one founding directors and has an annual
turnover of just under £80k, a customer base of around 50 customers and a team of 1 employees. It is growing its
revenue slightly above the industry average and exceeds industry best practice KPIs

The Construction market in the UK is set to grow by 11.5% CAGR over the next 5 years from a base of £746m in
2008. This growth being driven to by factors that fit well with the economic climate
– cost reduction, increased efficiency, scalability and flexibility. In addition, the Construction market is populated
with a wide range of similar product offerings often only differentiated by relatively small technical variables.
Being competitive in this market relies on adding value by additional or peripheral services such as high level of
consultation, design, maintenance, installation.

The opportunity for Paul Visan Sole Trader, lies in providing value-added services that deliver cost reduction,
increased efficiency, scalability and flexibility.
The Sole Trader is in a stable financial position with good recurring business but has yet to reach its full market
potential. With the experience of the current directors and operations team and the recruitment of experiences sales
and marketing personnel it has developed a growth plan that will see its revenue double over the next three years to
around £500k.
 BUSINESS OVERVIEW

Overview: The business specializes in construction, mainly houses renovations.

Product(s) and Service(s):

Paul Visan provides the following products: fixing, fitting, painting, maintenance
and the following services:

 Delivery, installation, maintenance

Unique Selling Points (USP)

 Attractive prices
 Deliver the work on time
 Online Design Tools
 High-Quality work
 Custom-Made

For the largest five vertical markets there are a number of common drivers – cost reduction, efficiency,
scalability and flexibility.

Cost reduction is being sought by migrating customers to low-cost channels like e-services or CRM,
offering pay-as-you-go functionality, reducing up front expenditure/investment and lower training costs.

The benefits of increasing efficiency through management projects are seen as reducing the wastage of
time, expense and business disruption, improved resilience, availability of expert staff, fast
implementation, and lower maintenance.

Scalability and flexibility benefits are seen as stemming from the choice of different designs and
architectures, instant upgrades, accessibility anywhere any time, reduced incremental costs of new
solutions, and ease of installation.

Market Opportunity - Potential Growth Opportunities for Rapid Host

Operationally focused solutions such as CRM, ERP, Exchange and Collaboration provided as managed
applications give opportunities for cost-reduction. scalability at flexibility. In providing turn-key
solutions, a resilient construction environment and the availability of expert staff through end user service
support efficiency gains can also be made.

Technically focused solutions such as Virtual Private construction also provide clear opportunities for cost
reduction, Scalability and Flexibility and have a very good future market potential.
 MARKET ANALYSIS

Target Market Description

The market business is targeting in average customer between 27 to 50, within 30 miles from my home, most of them
are employee.

Specific Segment of Market to be Targeted

We are targeting most of the people who are working, have a rented home or they own a property

Competitive Landscape

Set out below are the names of the business's key competitors with a summary of what they do and why they are key
competitors.

Summary of the competitor's

Competitor name Why are they a competitor?
business
SKANSKA Because of over 10 years in the
They deliver projects with efficiency,
CONSTRUCTIO industry are officially the best the
imagination, and assurance, creating
N LTD market through high-performing
sustainable, flexible spaces to meet the
teams offering unequalled budget,
evolving needs of future generations.
business acumen, and confidence.
 MARKETING

Pricing Plan

Price: The business pricing strategy would be based on the quality of the services, delivering the great experience and
quick for our customers

Level of pricing compared to competitors: We aren't focused to deliver only fast, or good service, we want to deliver a
unique connection with the customers, build confidence, trust and lasting relationships.

Sales and Marketing Techniques

We will use the following marketing techniques:

 Direct sales
 Outdoor advertising
 Print advertising
 Online marketing

Sales Processes

We anticipate using the following sales processes:

 Online
 Phone selling

The UK Construction and Internet Services Market

The UK construction market for core packages such as dedicated, co-location and virtual private
construction is well populated with large companies and is a price competitive market. From competitor
research it seems clear that here is no easy or accepted categorisation of companies within the internet
services market. Companies describe the nature of their business in a variety of ways and, whilst this
categorization of their services may differ, there is often overlap in types of services offered
Some basic distinctions can be drawn between companies by a review of their work on web-sites. Whilst
other companies use similar format to deliver the services the market focus may vary. At a product level
one such distinction is between consumer and business services. Within the business services sector a
further one is between non-managed and managed services.

Despite these distinctions it is often the case that mid-size and large companies compete across these
categories. Mid-size and small companies therefore may often find themselves competing with larger
companies able to secure significant economies of scale. Being competitive may therefore relies on
adding value by additional or peripheral services such as consultancy and high levels of installation
service.

Over the past few years the construction market has seen consolidation and it is anticipated that this will
continue.
 OPERATIONS

Employees Required

Employee role Number Duties

Providing the best and accurate
Customer Service Customer Service
customer service
Driver Driver
Fast and connected to the customers
__________ __________
__________

Licences Required

 Premises Licence
 Transportation Licence
 Site Licence

Insurance Required

 Public liability insurance

 Product liability insurance
 Professional indemnity insurance
 Environmental liability insurance
 Employers liability insurance

Equipment or Machinery Required

 Van
 Office equipment

 Tools

Types of Suppliers Required

 Utility Warehouse suppliers

 Abroad Suppliers Tools
 Hire Crane Suppliers
 Other expenses Suppliers
 MANAGEMENT TEAM

Skills and Experience of Business Owners

Paul Visan
Role: MD
Skills and experience: Patience, customers service, will be responsible for the performance of the company within his
experience
 FINANCIAL OVERVIEW

Financial Requirements:

Total funding required: £45,000.00 Investment categories:

 Staff
 Premises
 Goods
 Services

Paul Visan sole trader is well positioned to convert this opportunity into significant growth with its
existing product range and high service levels but has identified a need to increase its market
visibility. It has therefore created a plan to develop its sales and marketing structure which will
capitalise on this opportunity and double its revenue over the next three years. Core to this plan is
investment in three target growth areas with low cost of sale that provide low risk and potential
high return. This will increase its currently low visibility with its customers and in the market
place, develop new sales channels and increase large customer sales.
With 75% of revenue currently generated through solid and predictable monthly recurring business,
and cash providing 4x cover of its monthly overheads the company is in a stable financial position.
It is able to support its growth plans with its current borrowing and need to anticipate further loan.
The Construction market in the UK is set to grow by 11.5% CAGR over the next 5 years from a
base of £746m in 2008. This growth being driven to by factors that fit well with the economic
climate
– cost reduction, increased efficiency, scalability and flexibility. In addition, the Construction
market is populated with a wide range of similar product offerings often only differentiated by
relatively small technical variables. Being competitive in this market relies on adding value by
additional or peripheral services such as high level of consultation, design, maintenance,
installation.

Below we anticipated a forecast of full 5 year financial in Appendix A.

APPENDIX A – 5 YEAR FINANCIAL FORECAST