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MISACT

A marketing information system is designed to support marketing decision-making through four components: the internal reports system, marketing research system, marketing intelligence system, and marketing decision support system. These components exceed those of a management information system by acquiring data from internal files, market research, and intelligence operations. A marketing information system can be implemented across organizations to enhance understanding and implement strategies, and can be combined with other management information systems.

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73 views

MISACT

A marketing information system is designed to support marketing decision-making through four components: the internal reports system, marketing research system, marketing intelligence system, and marketing decision support system. These components exceed those of a management information system by acquiring data from internal files, market research, and intelligence operations. A marketing information system can be implemented across organizations to enhance understanding and implement strategies, and can be combined with other management information systems.

Uploaded by

lrnn05brcln
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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07 Activity 1

Instructions
Watch a video online regarding this topic. Cite the video as reference for your output.

Marketing Information System - Components, Advantages, Limitations, Examples


(Marketing Video 11)
https://www.youtube.com/watch?v=0h0lO46ACfA

From the content of the video, answer these questions:


• How do the concepts/aspects/components from this particular topic improve upon
a management information system?

A marketing information system is a specific sort of management information system


that is designed to support marketing decision-making. A marketing information system
(MIS) is a structured approach that enables the collection, storage, analysis, and distribution
of marketing data to managers. It continuously provides managers with accurate
information, therefore aiding the decision-making process. The Marketing Information
System consists of four components: the Internal Reports System, the Marketing Research
System, the Marketing Intelligence System, and the Marketing Decision Support System. The
internal reporting system consolidates information and data from consumer and product
databases, as well as internal records related to finances, sales, and operations. The
marketing research system offers external market intelligence, which includes competition
pricing and promotion techniques, consumer preferences, and market trends. The marketing
intelligence system examines the market in view of its continuous and ongoing changes.
Moreover, in marketing decision support, the data is evaluated rather than just obtained.
The aforementioned components of a marketing information system exceed those of a
management information system as they acquire their data from the organization's internal
files, market research, and marketing intelligence operations.
• Can the discussed concepts/aspects/components be implemented across all
possible businesses and/or organizations? How?

The video explains that the notion of marketing information systems is indeed
applicable to enterprises and organizations of all types. A marketing information
system enables the growth and advancement of a firm by enhancing its
understanding and outlook. MKIs, in addition to their other activities, facilitate the
implementation of strategies and research, while also serving as a means of data
storage. A proficient Management Knowledge and Information System (MKIS)
possesses the ability to predict an organization's future path, therefore preventing
potential problems before they happen.

• Can these concepts/aspects/components be combined with other types


of management information systems previously discussed? How?

MIS is an acronym commonly used to refer to a management information


system, which is a system designed to provide management with relevant
information. Upon successful integration, Marketing Information Systems will greatly
improve the efficiency of the organization's managerial procedures. Marketing
information systems enable managers to make informed decisions by providing them
with accurate and dependable data.

• Are there possible risks and/or limitations to consider before implementing


these concepts/aspects/components? What are they?

The development of a marketing information system does undoubtedly involve


inherent risks and limits. Initially, doing a comprehensive assessment of the gathered
data over an extended period of time presents challenges. The second issue is that
the collected data sometimes lacks a sequential order. Furthermore, marketing
strategies that depend on Marketing Knowledge Information Systems (MKIS) are not
thoroughly evaluated. Furthermore, the introduction of fresh research results in the
occurrence of delays in the advancement of progress. Finally, the firm may react to
current market situations instead of proactively anticipating future developments.

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