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First Term Ss2 Marketing 1

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4K views3 pages

First Term Ss2 Marketing 1

Uploaded by

hopeg0539
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SSS2 FIRST MARKETING LESSON NOTE

SCHEME OF WORK:
WEEK1: TYPES AND FUNCTIONS OF DISTRIBUTION
WEEK 2: TYPES AND FUNCTIONS OF DISTRIBUTION
WEEK 3: TYPES AND FUNCTIONS OF DISTRIBUTION
WEEK 4: TYPES AND FUNCTIONS OF DISTRIBUTION
WEEK 5: TYPES AND FUNCTIONS OF DISTRIBUTION
WEEK 6: MARKETING SSS2 FIRST TERM MID-TERM ASSESSMENT
- TEST
WEEK 7: TRANSPORTATION
WEEK 8: TRANSPORTATION
WEEK 9: TRANSPORTATION
WEEK 10: TRANSPORTATION
WEEK 11 TRANSPORTATION
MARKETING SSS2 FIRST TERM FINAL ASSESSMENT
WEEK 1: Types and Functions of Distribution l

Performance objectives
Students should be able to:
1. State the meaning of distribution.
2. List the types of distribution.

Distribution
A distribution channel can be described "as an organized system of marketing institutions and their
interrelationships that promote the physical flow of goods and services along with a title that confers
ownership from producer to consumer or business user. It also connotes the network of organizations that
creates time, place and possession utilities for consumers and business users.
Examples: movement of textbooks from publishers to bookshops, movement of agricultural products from
farm to the commodity market.

Types of Distribution
The distribution could be grouped into the following;
1. Dual Channel Distribution: This refers to the movement of products through more than one distribution
channel to reach the same target consumers.
Examples are:
(a) Manufacturer---> Wholesaler---> Consumers
(b) Manufacturer---> Wholesaler---> Retailers
2. Reverse Channel Distribution: This relates to the backward movement of goods from users to
producers. This is the situation when consumers are expected to supply certain information before goods
and services could be distributed. For instance, registration of car owner allows manufacturers to send a
proper notification in the event of a recall.
3. Wholesaling Intermediaries: This is a broader term whereby firms sell products primarily to retailers or
to other wholesalers or business users and only in insignificant amounts to the ultimate consumer. These
include agents and brokers who perform important wholesaling activities without taking title to goods
which differentiates it from merchandising.
4. Sakes Channel: This is part of the distribution which involves the buying, selling and transferring title.
The participants in this marketing channel are the manufacturers, retailers, consumers and transportation
company.
5. Facilitating Channel: These include public storage firms, insurance companies, finance companies,
market research firms and several other types of firms also frequently participate as facilitating
organisations in various marketing channels. It is essential that both the sales and facilitating channels
are usually needed to create time, place and possession utilities.

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