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Branding and Identity

The document discusses branding and identity. It defines key concepts like brand identity, logo, color, typography, images, monograms, shapes, and taglines. It explains how these visual elements come together to form a coherent brand identity and visual language that distinguishes a brand in the marketplace.

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Ariel Abano
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10 views

Branding and Identity

The document discusses branding and identity. It defines key concepts like brand identity, logo, color, typography, images, monograms, shapes, and taglines. It explains how these visual elements come together to form a coherent brand identity and visual language that distinguishes a brand in the marketplace.

Uploaded by

Ariel Abano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRANDING AND

IDENTITY
RONALIZA MAE ASTILLERO
BRAND IDENTITY
A brand identity is made up of what your brand says,
what your values are, how you communicate your
product, and what you want people to feel when they
interact with your company. Essentially, your brand
identity is the personality of your business and a promise
to your customer.
Brand identity plays a significant role in differentiating
your business from the rest of the competition in the
market. It sets your business apart and helps it stand out
from the rest of similar products or services offered. It
guarantees uniqueness and enables you to stand out to
potential customers in the market.
THE ORIGINS OF
BRANDING
The word brand dates back to Old Norse, the ancient North
Germanic language from which modern Scandinavian languages
derived. Brand originally referred to a piece of burning wood.
It wasn't used as a verb until late Middle English, when it came
to mean "mark permanently with a hot iron." By the
seventeenth century, it referred to a mark of ownership made
by branding.
Watermarks also emerged in the Medieval period
as a way for paper makers, printing houses, and
other guilds to distinguish their products and
property. Later, during the Renaissance period,
artists like Michelangelo introduced a new type of
personal branding: They began actually signing
their names to their work, rather than using
symbols..
BRANDING
Branding is the act of connecting a product (or business)
with a particular name, symbol, or features and ideas to
make it recognizable. Branding is the process of giving a
meaning to specific organization, company, products or
services by creating and shaping a brand in consumers’
minds
IDENTITY
Identity is the visual execution of your
brand strategy. Identity is the tangible
look of the brand based on the strategy
overview you created at the foundation of
your brand.
BRANDING AND IDENTITY INCLUDES:
Logo
Colors
Monograms
TYPOGRAPHY
IMAGES
SHAPES
TAGLINES
Logo
A logo is what identifies your brand using a
particular mark, type design, or both. The most
effective logos tend to be fairly simple—something
viewers will recognize and remember.
Color
Color helps define your brand in a very powerful
way. Not only does it make a strong impression on
the viewer, but it also creates a sense of unity when
used across multiple projects or platforms.
be careful not to go overboard or ignore widely accepted design
standards. Good color use is all about moderation.
Avoid common pitfalls, like colors that vibrate or distract
viewers from your work. For instance, in the image below, the
text clashes with the background, making it difficult to read.
Make sure to include neutrals in your color palette, like black,
gray, white, or off-white
Typography
Text is one of the simpler aspects of identity, but it can be
surprisingly expressive. All it takes is a different font, and
you can subtly (or not so subtly) change the entire feel of
your brand.
Images
Images are a huge part of building a unique identity.
Every photo, graphic, icon, and button is a chance
to showcase your brand and shape the way it's
perceived.
monogram
A monogram is a motif made by overlapping or
combining two or more letters or other graphemes
to form one symbol. Monograms are often made by
combining the initials of an individual or a company,
used as recognizable symbols or logos
Shape
Shape is another part of an overall branding
strategy. Not just the shapes present in your logo,
but the shapes in your web page backgrounds,
layout design, packaging and even your business
cards and other stationery.
Tagline
Taglines, also known as slogans, are
the flagship of brand messaging.
Brand messaging is how you
communicate your brand’s unique
offer.
Putting it all together
Visual identity isn't just a marketing tool.
It's a way of looking at design that
removes a lot of the guesswork. With a
clear vision of your brand, you know
exactly what colors, fonts, and images to
use. You can create consistent works that
viewers will remember.
THANK YOU

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