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Nptel Week 1 - 2

This document contains 15 multiple choice questions about business intelligence and analytics topics such as data mining, data warehousing, descriptive analytics, and data preprocessing. The questions cover concepts like transforming data into valuable insights, extracting patterns from data, and facilitating management decision making.

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37 views4 pages

Nptel Week 1 - 2

This document contains 15 multiple choice questions about business intelligence and analytics topics such as data mining, data warehousing, descriptive analytics, and data preprocessing. The questions cover concepts like transforming data into valuable insights, extracting patterns from data, and facilitating management decision making.

Uploaded by

deepankarweb2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS INTELLIGENCE AND ANALYTICS

ASSIGNMENT WEEK 1:

Total marks = (15 Qns * 1 mark = 15 marks)

1. What concept does the phrase "turning data tombs into 'golden nuggets' of knowledge"
signify with respect to data mining? (1 mark)

a) The transformation of extensive data reserves into valuable insights and knowledge.
b) The replacement of conventional data repositories with intuitive decision-making
tools.
c) The extraction of specific data sets for expert systems' utilization.
d) The integration of data archives with cutting-edge data mining technologies.
Answer: a) The transformation of extensive data reserves into valuable insights
and knowledge.

2. Which step involves the extraction of data patterns using intelligent methods? (1 mark)

a) Data cleaning
b) Data integration
c) Data selection
d) Data mining
Answer: d) Data mining

3. What is the primary purpose of data mining in the context of the data age? (1 mark)

a) Storing and organizing massive amounts of data


b) Creating social networks and communities
c) Uncovering valuable information from vast data and converting it into organized
knowledge
d) Supporting scientific experiments and observations
Answer: C) Uncovering valuable information from vast data and converting it
into organized knowledge

4. Which technology contributed substantially to the evolution and wide acceptance of


relational technology for efficient storage, retrieval, and management of large amounts
of data? (1 mark)

a) Advanced indexing and accessing methods


b) Online transaction processing (OLTP)
c) Hierarchical database systems
d) Object-oriented database models

Answer: B) Online transaction processing (OLTP)

5. What does the architecture of a data warehouse primarily aim to facilitate? (1 mark)
a) Data cleaning and integration
b) Advanced query optimization
c) Management decision making
d) Real-time data processing

Answer: C) Management decision making

6. What is the primary advantage of using data warehouse systems for OLAP? (1 mark)

a) Providing detailed transactional views to users


b) Performing daily transaction analysis
c) Presenting data at different levels of abstraction
d) Enabling real-time data updates and modifications
Answer: c) Presenting data at different levels of abstraction

7. What defines outliers in a dataset? (1 mark)

a) Objects that conform to the general behaviour or model of the data.


b) Data objects that are commonly discarded as exceptions.
c) Data that adhere strictly to statistical or distance measures.
d) Objects that deviate from the general behaviour or model of the data.
Answer: d) Objects that deviate from the general behaviour or model of the data.

8. How does data mining benefit from scalable database technologies? (1 mark)

a) It diminishes efficiency and scalability on large datasets


b) It relies solely on traditional database systems
c) It enables high efficiency and scalability on large datasets
d) It limits scalability to small datasets for efficiency
Answer: c) It enables high efficiency and scalability on large datasets

9. What distinguishes Descriptive Analytics from other types of analytics? (1 mark)

a) It focuses on predicting future outcomes.


b) It identifies patterns and trends from past data.
c) It prescribes actions based on analyzed data.
d) It evaluates data in real-time for immediate decisions.
Answer: b) It identifies patterns and trends from past data.

10. Which phase in the knowledge discovery process involves the removal of noise and
inconsistent data? (1 mark)

a) Data integration
b) Data transformation
c) Data cleaning
d) Data selection
Answer: c) Data cleaning
11. In the context of data preprocessing, what is the purpose of data transformation?
(1 mark)

a) To retrieve relevant data from the database


b) To remove noise and inconsistent data
c) To prepare data for mining by performing summary or aggregation operations
d) To evaluate interesting patterns based on specific measures
Answer: C) To prepare data for mining by performing summary or aggregation
operations

12. What is the fundamental characteristic of a relational database? (1 mark)

a) It consists of a collection of tables with unique names.


b) It uses graphs or networked structures to store data.
c) It primarily stores multimedia data and text data.
d) It represents the database as a set of entities and their relationships.
Answer: A) It consists of a collection of tables with unique names.

13. Which of the following can be called as a major driver of Data Mining? (1 mark)

a) Decline of open-source technologies


b) Declining growth in Manufacturing sector globally
c) Penetration of MOOC platforms
d) Rise of transaction processing systems/ERPs

Answer: D) Rise of transaction processing systems/ERPs

14. What does the "long tail" phenomenon refer to in business? (1 mark)
a) A marketing strategy focused on a narrow customer base
b) The distribution of sales that extends to less common products returning
substantial profits
c) A strategy to increase product diversity without considering market demand
d) A method to minimize inventory costs in retail businesses

Answer: B) The distribution of sales that extends to less common products


returning substantial profits

15. What can you infer from the following graph? (1 mark)
a) Less travelled destinations are growing more popular with each passing year
b) Top travel destinations are becoming more popular with each passing year
c) The growth of ICT evidently played an important role in making least popular places
more popular
d) The growth of social media evidently played an important role in making least popular
places more popular

Answer: a) Less travelled destinations are growing more popular with each passing
year

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