FUNCTIONS OF MANAGEMENT Edited
FUNCTIONS OF MANAGEMENT Edited
Planning
This is the process of copying with uncertainty by formulating future courses of action to achieve
great things by envisioning a pathway from concept to reality. It is concerned with the future
impact of today’s decisions. It is the fundamental function of management from which the others
stem.
A manager is ready to organise, staff and lead only after goals and plans to reach the objectives
are in place. In the controlling function, the determination of whether or not goals are being
accomplished and standards met is based on the planning function. The planning function
provides the objectives and standards that drive the controlling function
Vision: - This is a non-specific directional and motivational guidance for the entire
organization. Top managers normally provide a vision for the business
Goals refine the mission and address key issue within the organization such as Market
Standing, Innovation, Productivity, Physical and Financial resources. There are expected
to be general, observable, challenging, and untimed.
Objectives are specific statements of anticipated results that further define the
Organisation’s goals. There are expected to be SMART, specific, measurable
Attainable, Relevant and Timed.
Strategy / Tactics These are specific and narrow plans, describing who, what, when,
where, and how activities will take place to accomplish an objective.
Types of planning
Top
Management
Strategic Planning
Middle
Management
Tactical Planning
Lower
Management
Operational Planning
Once the organisation’s strategic goals (long term targets or ends of a firm) and plans of the
organizations are identified, they become the basic planning activities undertaken by tactical
(intermediate) and operational managers.
Tactical planning translates broad strategic goals and plans into specific goals and plans that are
relevant to a definite portion of the organization, for example, a functional area like marketing a
personal. The focus is on the major actions required by a functional area to fulfil its part of the
strategic plan
Operational planning identifies the specific procedures and processes required at lower levels or
the organization. Operational managers usually develop plans for very short period of time and
focus on routine tasks, such as production runs, delivery schedules and personal requirements.
Situation analysis involves analysing the internal and external environment of a business.
It also involves studying the past events of the company, it examines current conditions
and attempts to forecast the future trends (time series analysis)
Alternative goals and courses of action, based on the situational analysis, the planning
process should generate alternative goals that maybe pursued in the future and the
alternative course of action that may be used to achieve these goals.
After the evaluation of the goals and course of action, the planners must now select the
most appropriate feasible goals and courses of action
Implementation
Once the goals and courses of action have been selected the need to be Implemented.
Best plans are useless unless they are implemented properly. Managers and employees
must understand the plan, have the necessary resources to implement it and have the
motivation to do so.
This is a receptive and ongoing process managers continually monitor the actual
performance of their works in relation to the chosen goals and courses of action
They must also create control systems that allow the organization to take corrective
action when the plan is implemented improperly or when the situation changes
Organizing
Organizing is the function of management which follows planning. It is a function in which the
synchronization and combination of human, physical and financial resources takes place. All the
three resources are important to get results. Therefore, organizational function helps in
achievement of results which in fact is important for the functioning of a concern. According to
Chester Barnard, “Organizing is a function by which the concern is able to define the role
positions, the jobs related and the co-ordination between authority and responsibility. The
definition is broken down into two;
Material Organisation: - this is the provision of all the necessary materials to enable an
organisation achieve its plans i.e. capital, human resources, and cash e.t.c.
Human Organisation: - this involves defining the roles and duties of employees of the
organisation. It involves the structuring of a co-ordinated system of authority relationships and
task responsibilities.
Organisational design is concerned with how this structure is built. Within this, there are two
key aspects to be decided.
The way in which authority is distributed through the organisation in order to put the
strategy into effect: this commonly called the infrastructure.
The way in which operations are organised into separate groupings to develop efficiency
and effectiveness in carrying out the strategy: the superstructure.
a) The Chain of Command : refers to the number of different levels in the structure of the
organisation, the chain or lines of hierarchical command also called scalar chain. The chain of
command establishes the vertical graduation of authority and responsibility and the framework
for superior - subordinate relationships in an unbroken line down from the top of the organisation.
The length of the chain of command, from top to bottom, determines whether the organisation is
tall or flat.
The breadth of the structure at each level relative to the previous level, indicates the span of
control of individual managers.
A narrow or small span of control limits the number of people who report to a manager. This
enables the manager to supervise them in detail. By contrast, a broad or large span of control is
characterised by less detailed supervision of numerous subordinates.
The factors that will influence the extent of centralisation or decentralisation are;
organisational size,
the geographical separation of different parts of the organisation and
the need to extend activities or services to remote areas.
Formalisation
Formalisation is the extent to which an organisation relies on rules and procedures to direct the behaviour
of employees. Formalisation refers to the presence of formal rules; policies, job descriptions and other
regulations that define acceptable practices and constrain behaviour. The more rules and procedures in
the organisation, the more formalised the organisation's structure is. Some organisations have many rules
and regulations and while others have very few such rules and procedures.
Formal Relationships
Formal organisational structure clearly spells out the job to be performed by each individual, the
authority, responsibility assigned to every individual, the superior- subordinate relationship and the
designation of every individual in the organisation.
Informal Relationships:
This is a network of social and friendly groups in the organisation which is called informal organisational
structure.
a. Informal organisational structure gets created automatically without any intended efforts of
managers.
b. Informal organisational structure is formed by the employees to get psychological satisfaction.
c. Informal organisational structure does not follow any fixed path of flow of authority or
communication.
d. Source of information cannot be known under informal structure as any person can communicate
with anyone in the organisation.
e. The existence of informal organisational structure depends on the formal organisation structure.
Line relationship is where authority flows vertically through the structure - the chain of command. For
instance from the Managing Director to Managers, section Leaders etc. Line relationships are associated
with functional or departmental divisions of work and organisational control. Such relationships may lead
to line organisations.
Functional relationships apply to relationships between people in specialist or advisory positions and the
line managers and their subordinates. Specialists offer a common service to all departments throughout
the organisation but with no direct authority over those who make use of the service. eg the Human
Resources department.
Staff relationships arise from the appointment of personal assistants to senior managers. People in staff
positions have little or no direct authority in their own right but have derived authority from their
superiors for instance the special assistants to the President. They may act as "gatekeepers."
Lateral relationships exist between individuals in different departments or sections and usually
individuals at the same level. Lateral consultations are based on contact and consultations to maintain
coordination for effective organisational performance.
Project Relationships are a combination of line, functional and lateral relationship on matters related to
the project.
The grouping of functions or tasks is referred to as departmentalisation. In order to decide upon the
method of grouping or division of work, the main objectives of the business must be considered. The
main methods of departmentalisation are;
Functional Departmentalisation
This is categorising jobs according to the activity performed i.e. having a separate department for each
function played in the organisation (e.g. Marketing, Production and Human Resources departments).
Advantages
It permits those with similar technical expertise to work in a co-ordinated subunit.
It is easy and logical to decide and usually effective in practice
It follows the principle of specialisation and economies result.
Disadvantages
Management positions need men of wide experience and this is not readily available in a rigid
department system which affords poor training grounds for managers.
Local department concerns and loyalties tend to override strategic organisation concerns.
General
Manager
Geographic Departmentalisation
This is dividing work, based on geographic. Geographic dispersion of resources (for example, mining
companies), facilities (for example, railroads), or customers (for example, chain supermarkets) may
encourage the use of a geographic format to put administrators “closer to the action”. Manufactures of
bulky products tend to divide their work on a territorial basis, with a separate plant to serve each area or
district.
Advantages
Lower cost of operation
Knowledge of local circumstance helps decisions making and aids the creation of customer
goodwill.
Provides a good training ground for managers
Disadvantages
Loss of control and co-ordination by head office.
General
Manager
Product/Service Departmentalisation
This is the group of activities on the basis of product or service. In product departmentalisation, a
production unit is set up for each good and service. Top management can delegate wide authority to a
division or plant which manufactures and sells a product.
General
Manager
Product X Product Y
Departmen Departmen
t t
Disadvantages
Difficult of marinating co-ordination among product areas.
Duplicates services in each division.
Customer Departmentalisation
This is the grouping of activities to reflect a paramount interest in the customer. The customer is key to
the way activities are grouped. The rationale is to better serve the distinctly different needs of the sets of
customers. This may be found in sales departments which have various types of customers e.g. large and
small, or wholesaler and retailers.
Advantages
It caters for customers of different needs and brings benefits of specialisation
Disadvantages
Co-ordination
Costly dispersion of personnel and facilities.
General
Manager
Industrial Home
Products Products
Department Department
Advantages
Similar types of equipment and labour are brought together
Departments are separated by clear-cut technical consideration
Disadvantages
Co-ordination is lost
General
Manager
A matrix organizational structure is a company structure in which the reporting relationships are set up
as a grid, or matrix, rather than in the traditional hierarchy. In other words, employees have dual reporting
relationships - generally to both a functional manager and a product manager.
Advantages
In a matrix organization, instead of choosing between lining up staff along functional, geographic or
product lines, management has both. Staffers report to a functional manager who can help with skills and
help prioritize and review work, and to a product line manager who sets direction on product offerings by
the company. This structure has some advantages:
Resources can be used efficiently, since experts and equipment can be shared across projects.
Products and projects are formally coordinated across functional departments.
Information flows both across and up through the organization.
Employees are in contact with many people, which helps with sharing of information and can
speed the decision process.
Staffers have to work autonomously and do some self-management between their competing
bosses; this can enhance motivation and decision making in employees who enjoy it.
Disadvantages
Employees may have to report to two managers, which adds confusion and may cause conflict.
This usually happens in a balanced matrix organization where both bosses have equal authority
and power.
A conflict may arise between the project manager and the functional manager regarding the
authority and power.
If the priorities are not defined clearly, employees may be confused about their role and
responsibility, especially when they are assigned a task which is different from, or even counter
to, what they were doing.
If any resource is scarce there might be competition to use it, which may cause hostility within
the workplace and could affect the operation.
It is generally perceived that matrix organizations have more managers than required, which
increases overhead costs.
LEADING
Leading involves influencing others toward the attainment of organizational objectives. Effective
leading requires the manager to motivate subordinates, communicate effectively, and effectively
use power. If managers are effective leaders, their subordinates will be enthusiastic about
exerting effort toward the attainment of organizational objectives.
To become effective at leading, managers must first understand their subordinates' personalities,
values, attitudes, and emotions.
Koontz and O’Donnell defined leadership as, “influence, the art or process of influencing people
so that they will strive willingly towards the achievement of group goals.”
According to Grey and Starke, “Leadership is both a process and property. The process of
leadership is the use of non-coercive influence to direct and coordinate the activities of the
members of an organized group towards the accomplishments of group objectives. As a property,
leadership is the set of qualities or characteristics attributed to those who are perceived to
successfully employ such influence.”
2. Leadership uses non-coercive method to direct and coordinate the activities of the members.
7. It is a group activity. Leader influences his followers and followers also exercise influence
over his leader. Leadership interacts.
LEADERSHIP
Definition: the process of inspiring, influencing and guiding others to participate in a common
effort. It is the ability of management to induce subordinates to work towards common group
objectives with confidence and keenness (willingly).
Leadership implies that a leader accepts responsibility for the group objective and this is
essential for trust and cooperation.
POWER the ability to marshal the human, informational and material resources to get things
done. It must be used in organizations because managers must influence those they depend on
and also help to mangers to develop confidence and willingness to support subordinates.
Power affects organisational members in the following three areas
1. Decisions
2. Behaviour
3. Situations
INFLUENCE is the ability to affect ones behaviour, or the effect one has on the way a person
thinks of behaves, works or develops.
Formal leaders Vs Informal Leaders
Formal leadership is the process of influencing other to pursue official organisational objectives.
Formal leaders measure their legitimate power from the formal authority
Informal leadership on the other hand is the process of influencing others to pursue unofficial
objectives that may not serve the interests of the organisation. Informal leaders typically lack
formal authority from the organisation.
A formal leader is a leader who identifies with the job to be done in the organisation and is a
valuable asset to the organisation.
Despite the lack of formal legitimate authority the informal leader is a significant figure that
should be taken seriously by the organisation. An informal leader is capable of bringing the
whole organisation to its knees in cases of very cohesive work groups.
TYPES OF LEADERS
There are 6 common types of leaders
1. Charismatic Leader: this is a leader who gains influence mainly from the strength of
personality/trait. Eg a football captain, Nelson Mandela, Hitler etc. the problem with this
type of leadership is that very few people can aspire for such leadership as few people
posses such exceptional qualities. Personal traits or qualities of leadership cannot be
acquired by training they are inherent and can only be modified.
2. Traditional Leader: t this is a leader who gains his or her influence from customs and
traditions. The position is assured by birth. E.g. Chief Mpezeni, litunga, Prince Charles,
Queen Elizabeth etc. only a few can aspire for this kind of leadership as one can only
become one by being both in the line of royalty
3. Situational Leader: this is a leader whose influence can only be effective by being in the
right place at the right time. This leadership is of a temporal value to the organisation.
4. Appointed Leader: this is a leader who gains influence directly from his or her position
in the organisational hierarchy. This is a bureaucratic type of leadership where legitimate
power springs from the position within the hierarchy. The problem is that although the
powers of the position may be defined the job –holder may not be able to implement
them because of weak personality, lack of training or other factors.
5. Functional Leader: this is a leader who secures the leadership position by what s/he
does rather than what they are. They have to adopt their behaviour to meet the competing
needs of a particular situation.
6. Principle Centred Leader: this leader is influenced by moral and ethical principles
involving considerations of equity, justice, integrity, honesty, fairness and trust.
The advantage is that self-starters are to do things as they see fit (at their own pace)
without the leader’s interference
The main drawback is that group members may drift aimlessly away from intended
objectives in the absence of the leader.
Trait theory of leadership highlights the personality traits of a successful leader. It is the oldest
theory of leadership. According to theory the personal traits or characteristics of a leader makes
him different from the followers. The researchers have taken great pains to find out various traits
of leadership.
Lead by example
Should make it his job to be known to all (it is more important to be recognised than to be
popular).
Should Build a Team; create and promote effective team works which have common
goals, provides clarity of objectives and strategies for different team members (Team
Build).
Should have self regulation; impose controls on one self and suspends judgment and
seeks information before making decisions.
Should have confidence and trust in oneself and others
Should have Political Skill: Understands and manages, differing and sometimes
conflicting goals/behaviour of different goals and stakeholders
Social skills ability to manage relationships with others
Social entrepreneur – effective leaders persist in accomplishing goals even in the face of
set backs and failures.
He should also have persuasion,
Knowledge
Skill
Technology
Courage
Memory
Imagination
Determination
It suffers from the following weaknesses:
1. Personality traits of successful leaders are too many. There is no final list of those
traits. Every researcher has added new traits to the long list. Some of the traits are also
possessed by those who are not leaders.
2. There is no solid method to measure these traits. Psychological traits are still more
difficult to measure.
3. Leaders cannot be distinctly different from the followers. Leader cannot necessarily be
more intelligent than the followers. In certain cases followers are more intelligent than
their leaders.
7. The theory does not make distinction between the traits of leadership and those for
sustaining it.
The successful leader therefore can be considered to be perceptible and flexible and able to act
appropriately, i.e. in one situation he is strong, and in other he is permissive. It is worth noting
also that the formal status of an individual does not indicate the ability he has to influence others,
as such ability is rather a combination of his position and his personality.
Controlling
Controlling is the process of measuring performance and taking action to ensure desired results.
Controls let managers know whether their goals and plans are on target and what future
actions to take.
Control systems provide managers with information and feedback on employee
performance.
Controls enhance physical security and help minimize workplace disruptions.
– Basic corrective action to locate and to correct the source of the deviation.
– Corrective Actions
Change strategy, structure, compensation scheme, or training programs; redesign jobs; or fire
employees
Types of Controls
1. Feedforward controls …
Also known as preventive control. The rationale of feed forward control is to foresee
potential problems and prevent them from occurring. Code of conduct, criterion for
selection, opening bank account, quality of inputs…
Employed before a work activity begins.
Ensures that:
– Objectives are clear.
– Proper directions are established.
– Right resources are available.
Focuses on quality of resources.
2. Concurrent controls …
It focuses on problems as they arise during the work process. Problems are identified as they
occur and corrective action can be taken before final results are attained. E.g verification of
payment by mgt, authorization of outgoing mail…, quality checks in between production
schedules…
Monitor ongoing operations to make sure they are being done according to plan.
3. Feedback controls …
Controlling takes place after a process is complete. E.g customer feedback, performance
appraisal