OPERATION RESEARCH

Sr.
Question A B C D
No
If slope of objective function Unique Unbound No solution Multiple
1 coincides with slope of constraint Solution ed Solution
then LPP
If each has----------------
constraint is of type ≥ & Unique Solution
Unbound No solution Multiple
2 objective function is max z then Solution ed Solution
given LPP has function
The objective ---------------------
of LPP is 10 Solution
50 75 120
3 Max Z= 3x+2y with optimal
solution
Which ofx=20,y=30 then
the following is not a (2,1) (0,2) (4,5) (3,0)
4 vertex of the feasible region
formed by constraints
In simplex method ,thex+2y≤ 4 , Slack Variable Surplus
variable Artificial Decision
5 which is subtracted to convert Variable Variable Variable
inequalty ≥ into = is known
In maximization LPP ,the as -- cj-zj ≤ 0 cj-zj ≥ 0 cj-zj = 0 zj≤0
6 simplex method is terminated
when all values
To convert given----------------
LPP into Only equality All Only ≤ Only ≥
7 standard form we subtract constraints constraint constraints constraint
surplus variable
To convert given from ------------ No constraint s
LPP into All Only ≤ Only ≥
8 standard form we add artificial constraint constraints constraint
variable to------------
To convert ≥ constraint into Add Surplus s
Subtract Subtract Add Surplus
9 equality we must ------------------variable Surplus Surplus variable &
--In simplex table , the variable Slack Variable
Surplus variable
Artificial & subtract
Non-Basic
10 which is not in the basis is
known as table
In simple -------------------
,the ------- Key row key cj row zj row
11 indicates the variable that will column
enter the basis
In simplex in order
method, to getadd Surplus
we must Slack Both slack Artificial
12 -------- variable if constraint is Variable variable & surplus variable
in
In the form oftable
a simplex equality
of LPP of Profit per unit Gross variable
Net profit Production
13 maximization type,the values of profit cost per
cj-zj
Givenrepresents --------------
transportation problem Total Supply Total Total unit
Number of
14 is said to be balanced if --------- = Total Supply < Supply > Origins=
-----------------
Given transportation problem Demand
Number of Total
Number Total
Total Number
Total of
15 is said to be unbalanced if ------- Origins < of Origins Supply = Supply ≠
--------------
The method to find IBFS in Number
Vogel's of >
Matrix Total
North West Total
Modified
16 which we select the place for Approximation Minima Corner Disribution
transportation which
One disadvantage is at North- Method
of using It does not Method
It leads Rule
It can not Method
It does not
17 West Corner rule method to find take into to be used in give optimal
IBFS of given transportation
A prohibited transportation account
A very cost
large degenera
Zero case of
A very solution
Any Value
18 problem can be handled by negative large
assigning
Solution ofa given
value transportation
which is ------- number
each each positive
each each
19 problem is optimal and unique if opportunity opportuni opportunity opportunity
----------------- cost ≥ 0 ty cost < cost > 0 cost ≤ 0
 If ai represent supply from Balanced Unbalanc Balanced Balanced
20 origin Oi & bj represent demand Transportatio ed Assignmen Assignment
from destinationsupply
If ai represent Dj such that
from n problem
Supply Transport
Demand tOrigin
problem problem
Destination
21 origin Oi & bj represent demand
from destination
If in an assignmentDj such that ,
problem Problem Problem Problem
22 number of salesmen ≠ number has Problem has non- is balanced
of
Interritories then----------------
given assignment problem , degenerate
Number is
Number degenerate
Number Number
23 we add dummy job if ------------of jobs < of jobs > of Origins of Origins <
--------------
Given assignment problem Number
Number ofof Number
Number > Number of Number
Numberof
24 is said to be balanced if ---------- jobs < of origins jobs = of Origins =
-------------
If m represent number of Number of
Unbalanced <
Unbalanc Number of Number
Balancedof
25 machines & n represent number Assignbment ed Balanced Transportati
of workers
If m suchnumber
represent tha m=of
n then problem
Worker Transport
Salesman Assignmen
Machine on
Job
26 machines & n represent number
of workers
Which is thesuch tha m=4,
second n=3
longest path Alternate Feasible Sub- Second
27 in network diagram? Critical Critical
Which calculation is done to find Latest Pass Approxim Backword Forward
28 the earlist occurance time of an ate Pass Pass Pass
event?
What an event do you called, Merge Event Burst Critical Non-
29 which represents start of Event Event Feasible
multiple activities?
What is the imaginary activity? End Activity Dummy Start Event
Critical
30 Activity Activity Activity
What do you called an operation A Node An Event An Activity A Network
31 which has to be performed using
certain
How theresources in Network
Critical path is With Straight With With With Dotted
32 represented in Network Line Zigzag Double Double line
Diagram?
For which activity the floats Non Critical Line
Critical Line Arrow Dummy
Exponentia
33 exist? l
What is value of float considered Zero Infinity Negative Non-Zero
34 for non-critical activity?
What do you called if the Free Float Total Independe Interfering
35 amount of time by which the Float nt Float Float
completion of an
In which type, theactivity
cost ofcan be
rent, Direct Cost Significan Indirect Insignificant
36 overheads, administrative work t Cost Cost Cost
etc.
Whichareactivity/
include?activities is/are All Activities First Ending Alternate
37 the critical activity laying on Activity Activity Activities
critical path?cost, normal cost,
If the crash 12 20 10 5
38 crash duration and normal
duration
For whichofevents
an activity in a time
the slack Real Events Dummy Critical Non-critical
39 is zero? Events Events Events
 If all the activities on any one Continue Add Remove Stop
40 critical path is crashed then Crashing Dummy Dummy Crashing
what
What is is advisible?
the symbolic tm Event
tp Event
tb to
41 representation of Pessimistic
Basics of Game Last step in
Time?
No job is required more urgently Principle Sequenci theory formulation
42 than the other. What this Assumption ng
Principle Assumptio
Game Last of
step in
statement
Transit timeis to
leading
move in
a job
job from Basics of Assumpti theory formulation
43 one machine to another is Sequencing on Assumptio of
negligible. What this
A three machines jobstatement Amin>= Bmax>= Bmax= Bmax<=
44 sequencing problem can be Bmax Amin Amin
Competitio Amin
converted in aimplies
Game Theory two machines
to: Playing Sport Playing n with Contract of
45
Games politics Rivals Game
What is the selection of Row Column
46 minimum value out of Maximin Minima Minimax Maxima
maximum in Column
What do you called if maxima?
the Mean Equation Saddle
47 condition occur Maximin of Min. Point Point Point Point
Row=
What isMinimax of Column?
the minimum number of
48 strategies that a player has to One Two Three Four
play?
What is the loss of the players in
49 Zero Sum Game? High Zero Low Moderate
What do you called the game in Mixed Main Pure
50 which saddle point is available? Fixed Strategy Strategy Strategy Strategy
 SFM

Q. No. Question Option A Option B Option C Option D

1 Corporation tax does not exist is not the Gordon Fayol Modiglian Walter
assumption of _____ theory. i & Miller
2 Loan affects _____ _____of an Irregular Dividend Regular Conservative
organisation. dividend Paying dividend dividend
3 Dividends are payments which are_______. Compulsory Non- Obligator Occasional
obligatory y
4 Payment of fixed dividend is known as Constant Fluctuating Cash Stock
Payout Dividend Dividend Dividend
5 The policy in which less dividend is paid is Liberal Conservative Stable Fluctuating
dividend dividend dividend dividend
6 XBRL presents solution to _____ problem. Registered Government Communi Loan
company corporation cation
7 The first taxonomy for financial reporting 30th June, 31st July, 26th 15th August,
was released on _____. 2003 2000 January, 2009
8 XBRL is based on____. Marketing XML MCA IDAR
function
9 XML stands for Extensible Extensible Extensible Extensible
mark up marking Marketing Marketing
10 Higher the co-efficient the_____ is the more risky Less risky Moderate Negative
project.
11 The project with _____ co-efficient of Lesser Moderate Higher Zero
variation should be selected.
12 Management's main function is ________. Decision Doing audit Employee To take loan
Making supervisio
13 NPVI is equal to __________. NPV ÷ Initial Initial Cash Initial Initial cash
Cash Outflow Outflow ÷ Cash inflow / Initial
14 NPV method is used when funds are scare Internal Constraint Subseque External
today and in _____ years. nt
15 Co-efficient of variation indicates that Higher the co- Lower the co- Lower the Higher the co-
_________ . efficient, the efficient, the co- efficient, high
16 ____ is the full form of RADR. Risk Adjusted Rate Adjusted Risk Rate
Discount Rate Discounting Automatic Automatic
17 ____ is the Full form of MPS. Market Price Minimum Maximum Mix Price Per
Per share Price Per Price Per Share
18 Accounting Rate of Return is based on ___. Average Average Past Average Life of the
Expected loss cash project
19 If the PI of a project is equal to 1, then NPV =- 1 NPV =1 NPV = NPV = 0
_____. PBP
20 ______ is not an assumption of Gordon The firm is an The firm is all The firm Tax does not
model. all equity debt financed has exist
21 ______ is not an assumption of Modigliani There are no There is no Dividend There is tax
& Miller model. tax transaction policy has applicable
22 Retained earnings are ____________. An indication The same as Not the cumulative
of comoany's the cash in important earnings of the
23 The dividend payout ratio is equal to The dividend dividends per dividends dividends per
_________. yield plus the share divided per share share divided
24 Amalgamation is governed by AS 14 AS 3 AS 21 AS 32

25 In amalgamation, all the asssets and Market value Book value Fair value Realisable
liabilities of the transferor company are value
pooled into the books of transferee
company at
26 Which type of merger involves fusion of Absorption Joint Demerger
two or more companies and the original Amalgamation venture
companies lose their identity and a new
27 company
A financialcomes
ratiointo existence.
which counts net earnings EPS . P/E Dividend Dividend yield
against the total outstanding shares over a pay-out
fixed period of time?
28 MVA stands for ___________. Market value Market of Market Market value
amalgamation value value absorption
29 MVA is considered as ________. Internal External Competito market's
Measure of Measure of rs Measure of
30 Which of the following is not an advantage Economic of Synergy Tax Competitors
of merger? scale benefits growth

31 P/E Ratio = Market price Dividend per Value per Total dividend
per share / share/Average share * / Average
32 Weighted average rate of dividend = Total Dividend per Value per Company's
Dividend share/Average share * rate of
33 Chairman of the Board is _____ Mandatory Non- Compulso Principal
requirement of corporate governance. mandatory ry
34 Dividend Yield Method: Dividend per share Total Dividend per Value per Total dividend
= Dividend share/Average share * / Average
35 ______ is the act of target company's Hostile Reverse Back flip Friendly
management and board of directors
agreeing to be absorbed by an acquiring
company
36 Capital gearing Ratio = Capital having Equity / Debt Debt/Equi Operating
fixed cost of ty Profit/Capital
37 Fair value________ Intrinsic value yield value Normal liquidation
+ yield value/2 rate of value
38 Interest on debentures is Paid out of Paid out of Paid out Paid out of
income profit of loans
39 Under aggressive approach more ……….. Short term Medium term Long term Personal term
Funds are used.
40 What is the merit of debenture issue very Risky More costly limit on No dilution in
raising control
41 What is the merit of preference share No tax benefit Trust cost is Equity Fixed
higher sharehold Dividend
42 Cash credit and overdrafts is considered is 90days 30days 60days 45days
treated as NPA when is remains out of order
43 Interest on loans and advances is an Income Loss Expense Profit

44 NPA stands for . Net Non- Non- Nor

Performing Performing Privilege Performing
45 Which of the following is an internal source Term loans Bank Retained Debentures
of finance? Overdraft earnings

46 Tier II capital includes Statutory Cumulative Paid up Securities

Reserves perpetual share Premium
47 Which of the following is demerit of Equity Dilution of Perpetual Flexibility No charge on
shares control finance assets
48 Which of the following is Merit of Retained Misuse by Possibility of Against Increase in
Earnings management monopoly social reputation
interest
49 Working Capital is _. Current asset Current Current Current Asset
liability asset + Current
50 What is the advantages of Amalgamation? R&D facilities Loss Competito Competitors
are increased rs loss profit
 Bachelor of Management Studies(BMS)Programme
Third YearSemester Vand VIUnder Choice Based Credit, Grading and
Course : TYBMS
SEM : VI
Group A: Finance Electives
Paper :Project Management

Sr.
Question A B C D
No
A __________ may be also be a set of
implem
interrelated task to be excuted over a fixed Schedul
1 Plan entatio Project
period and within certain cost and other e
n
limitation.
______ emerged as a comprehensive
Total
project management technique Project
Quality Manage
2 emphasising the importance of continuous Manage Project
Manage ment
improvement,team work and management ment
ment
through PLC.
In ___organisational structure each Informa networ
3 Formal Matrix
individual is assigned a specific job. l k
______ is the difference between the Paybac
4 present value of cash inflows and the NPV ARR IRR k
present value of cash outflow Period
Feature
s, Feature Feature Constra
Quality, s, s, int,
Five dimensions that must be managed on Cost, priority, Quality, Quality,
5
a project Schedul Cost, Cost, Cost,
e, Schedul Schedul Schedul
custom e, Staff e, Staff e, Staff
er
Resorce requirement in project becomes
40 to 55 to 70 to 80 to
6 constant while the project is in its _____
55% 70% 80% 95%
progress stage.
implem
plannin organisi monitor
7 ___________ is a preparatory step. entatio
g ng ing
n

system Project
_________ ensures that each integrated organisi monitor
8 Integra Plannin
subsystem functions as required ng ing
tion g
 Master
_______ is a head of all schedules and plannin organisi implem
Product
provides manager with all information g ng enting
9 ion
needed to plan and control manufacturing schedul schedul schedul
Schedul
operations. e e e
e

________ negotiation include discussion to

collabor competi informa
10 resolve conflict or discussion to obtain formal
ative tive l
internal resources

______ are internal conditions that helps to strengt weakne opportu

11 Threats
achieve the project objectives hs sses nities

______ are external conditions that help strengt opportu weakne

12 Threats
achieve the project objectives. hs nities sses

______ are attribute of the organisation

strengt opportu weakne
13 that stop achievement of the project Threats
hs nities sses
objective.

Environ
_____ analysis enables the government to Social ment feasibili
14 take up new developments which will SWOT Cost Impact ty
benefit everyone. Benefit Assess study
ment

Environ
Social feasibili ment
___________ is also known by the term
15 SWOT Cost ty Impact
"techno - economic study".
Benefit study Assess
ment

_______ study aims to analyse whether the Financi Schedul Technic

Ethical
technology proposed to be adapted is al e al
16 Feasibili
capable of producing the intended goods Feasibili feasibili feasibili
ty
and services. ty ty ty
 The _________ examines the workability of Financi Schedul Technic
Ethical
Project proposal in respect of raising al e al
17 Feasibili
finance to meet the Investment required for Feasibili feasibili feasibili
ty
the Project. ty ty ty

Technic Financi Econom

_____provides with a holistic or well Market
al al ic
18 rounded picture of the markets you are ananlys
Analysi Analysi Analysi
interested in operating in. is
s s s

Financi
The size of the ______ is a key factor in a Deman al Environ
19 Market
marketing analysis. d Analysi ment
s

Technic deman Econom

________ reders to the process of Market
al d ic
20 predicting the future demand for the Firm's ananlys
Analysi forecast Analysi
product. is
s ing s

_____ is comprised of a series of steps that Technic deman Econom

Market
involves the anticipation of demand for a al d ic
21 ananlys
product in future under both controlable Analysi forecast Analysi
is
and non-controllable factors. s ing s

Trend
_____ refers to a method in which experts experts'
Projecti Delphi Survey
22 are requested to provide their opinion 'Opinio
on Method Method
about the product. n Poll
Method

In ______organisation conducts surveys Trend

experts'
with consumers to determine the demand Projecti Delphi survey
23 'Opinio
for their existing products and services and on Method method
n Poll
anticipate the future demand accordingly. Method

Trend
experts'
________ uses time series data on sales Projecti Delphi Survey
24 'Opinio
for forecasting the demand of a product. on Method Method
n Poll
Method
 Trend
In ________ demand is predicted on the Barome
Projecti Delphi Survey
25 basis of past events or key variables tric
on Method Method
occurring in the present. method
Method

Trend Econom
Barome
______ combine statistical tools with Projecti etric delphi
26 tric
economic theories for forecasting. on method method
method
Method s

__________ drawn out by the central as

prefere
well as state government form a very debent Subsidi Seed
27 nce
significant type of funds for implementing ure es Capital
shares
its project

________ are those which do not have any

subsidi seed debent Equity
28 special rights in respect to dividend and
es capital ure shares
capital

________ are those shares which have prefere

seed debent equity
29 priorities in the payment of dividend as well nce
capital ure shares
as in the repayment of capital shares

Preference shareholders receive a _______ quotien

30 fixed double zero
rate of dividend t

In finance, ________is a long term debt prefere fixed

venture denben
31 instrument used by governments and large nce rate
capital ture
companies to obtain funds shares bonds

These bonds carry interest rate which is public deep floating

32 linked to independent reference rates, sector discoun glits rate
independent index commodities etc bonds t bonds bonds
 retaine
Profit left after paying dividend to the prefere
debent venture d
33 shareholders or drawings by the capital nce
ure capital earning
owners shares
s

retaine
floating prefere
_______phenomenon is also known as d venture
34 rate nce
'Ploughing back of profits' earning capital
bond shares
s

Cost benefit analysis provides information present

35 loss amount profit
about_____ to be earned value

paybac risk
____ is simple both in concept and leverag venture
36 k manage
application es capital
period ment

discoun
_________period is the method of project ted averag
37 risk positive
evaluation paybac e
k

account
__________measure the lenght of time Paybac Net Internal
ing rate
38 required to recovered the initial outlay in k present rate of
of
the project period value return
return

A project will be accepted if Net Present negativ only

39 positive zero
Value is _______ e one

maturit challen softwar workflo

Project Management ______ is a formal y model ges e model w
tool developed by PM solutions and used to
40
measure an organizations project
management maturity
 Continu Continu Continu Continu
ous ous ous ous
______ is a method to identify plannin monitor improv working
41 opportunities for streamlining work and g ing ement
reducing waste

risk optimizi manage initial

ng ment
A company that focuses on deliberate and
42 continual process improvement can be said
to be operating in the ______ level

Kaizen Kelen Kaiten Kazam

______ and kanban can be integrated

43 together to allow for continuous improve
through visualization of workflow

level lean lame process

Continuous improvement is a ______

44 improvement technique that helps to
streamline workflow

correlat timeser forecast process

ion ies ing ing
Project managers can reduce project cost
45
and prevent overages using _____ software

functio
project lack of team
Project termination becomes necessary nal
46 manage manage membe
because of _______ support manage
r ment rs
r

manage
Project _____ is the last stage of managing monitor termina
47 lifecycle ment
the project ing tion
style

_____ diagram is also called as cause and Fishbon

48 Bone Fish Line
effect diagram e
 Project management ______ is conducted
integrat approac extincti
49 to measure the deliverables produced by review
ion h on
the project

The close-out report will include an report status executi technic

_________, the final status report, and an ve al
analysis of lessons learned that includes summa resourc
50 ry es
recommendations for improvements to be
implemented in the handling of future
projects.
 Bachelor of Management Studies(BMS)Programme
Third YearSemester Vand VIUnder Choice Based Credit, Grading and
Semester System (REV 18-19)

Course : TYBMS
SEM : VI
Group A:Finance Electives
Paper :International Finance

Sr.
Question A B C D
No
World
World Trade World Traffic World Tariff
1 The full form of WTO is Tourist
Organisation Organization Organization
Foreign Foreign Foreign Organisat
Foreign
2 The full form of FDI is Disbursal Dynamic Direct Date
Investment Investment Investment Investme
speculato
3 Bid quote is for buyer seller hedger
rs
___________ is always lower
4 Ask Bid Mid Spread
than ask.
___________ is always higher
5 Ask Bid Mid Spread
than bid

6 Gold standard introduced in 1913 1914 1876 1944

A firm that purpose to connect
a
7 sellers and buyers of foreign a wholesaler a broker a bank
investor
currency-denominated bank
The currency which varies is Fixed Variable Base Domestic
8
called the currency currency currency Currency
A simultaneous purchase and sale
currency currency currency currency
9 of foreign exchange for two
devalue swap valuation exchange
different dates
opportunity exchnage
10 Holding an inventory have buying cost selling cost
cost rate risk
If the spot rate is 20 and the
11 forward rate is 20.5 then 2 15 14 16 18
months
If AFMisis12 and forward
spot rate
12 rate is 13.what is the 1 month 50 30 70 100
AFM
In the foreign exchange market, currency;
currency; currency; goods;
13 the ________ of one country is financial
currency goods goods
traded for the ________ of instruments
the value of the value of the value of the value
By definition, currency
14 all all one of one
appreciation occurs when
The date of settlement for a currencies currencies currency currency
Clearing Maturity Value
15 foreign exchange transaction is Swap date
date date date
referred to as: Decrease Decrease Increase the Decrease
16 Hedging is used by companies to: the the spread variability of the
Which of the following is not a variability of between expected variability
Tax Translation Transaction Economic
17 type of foreign exchange
exposure exposure exposure exposure
exposure?
If one anticipates that the pound
buying; selling; selling; buying;
18 sterling is going to appreciate
buying buying selling selling
against the US dollar, one might
 The futures The futures The futures The
Which of the following is true of
19 market is market and market is futures
foreign exchange markets?
mainly used
total yearly the
totalforward mainly
amountused
of market
price of
20 The exchange rate is the amount of monetary country’s one
money value of to
fluctuate currency to
fluctuate country’s
fluctuate
are always
21 Exchange rates equate the equate to equate
fixed
earns illegal quantity
causes of imports and
simultaneou rates
it is of
An arbitrageur in foreign
22 profit by differences sly buys called a
exchange is a person who
manipulating in exchange large weakenin
The treasury bonds and notes pay LIBOR rate Coupon Coupon Coupon
23 theinterest rate is classified as monthly interest interest interest
monthly semiannuall annually
The promised payments on Currency of Currency of Currency of Currency
24 theEurobonds will be paid in the denominatio home Australia of local
n country market
FPI is usually a ………….. Market Primary Secondary Tertiory Service
25 transaction. market market market market
FDI is usually a …………. Market Primary Secondary Tertiory Service
26 transaction, market market market market
__________________ is an Swap Option Futures Forward
27 innovation in the euro bond
market .
_____________ is an innovation Derivative Option Futures Swap
28 in euro bond market .
The full form of GDR is Global Global Global Global
29 _______________. Depository Depository Devlopment Devlopm
Receipts Repayment Receipts ent
A eurocurrency is: A bank A bank A bank The
30 deposit in a deposit held deposit in a currency
non- in a country European of
The foreign direct investment Intellectual Human Tangible Intangibl
31 includes Property Resource Good e Goods
As compared to Treasury bonds, More index Less indexed Less active More
32 thetrading of municipal bonds in inflation inflation active
trading market isconsidered as
The three disputes of FDI are Concern Interest Regard Hobby
33 over
Formula basis = Spot price - Spot Spot Spot
34 Future price price/Future price+Future price*Fut
price price ure price
Bond issued simultaneously in Domestic Foreign Global bond Eurobond
35 several global financial centre is Bond Bond
FPI stands Foreign Foreign Foreign Foreign
36 for_________________________ Portfolio Partner Payment Purchase
Investment Investment Investment Investme
FEDAI stands for Foreign Foreign Foreign Foreign
37 ______________________ Exchange Exchange Exchange Exchange
Dealers Department Devlopment Debtors
In NDP Market market condition Primary Secondary Unregulated Regulate
38 will be market market market d market
In NDP Market credit risk is High Low Medium No
39

Euro is the official currency of All the All the Only 12 of Only 19
40 states of states of the states of of the
Europe European European states of
 USD/EUR 0.8868-78 This quote is American European Canadian Indian
41

What is the formula of Accounting Average Average Average Average

42 rate of return method = Annual NPAT Annual NPAT Annual NPAT Annual
/ Average + Average * Average NPAT -
The risk of loss in your purchasing Concentratio Liquidity risk Credit risk Inflation
43 power because the value of your n risk risk
investments does not keep up
The project is financially viable if Positive Negative Zero One
44 NPV is
The risk also called as accounting Transaction Economic Translation Social
45 exposure is risk risk risk risk
The type of security listed in ADR GDR IDR GMR
46 Luxembourg is
In a exchange rate market the Liquid Foreign Local Base
47 currency that is to purchase with currency currency currency currency
another currency is called
Risk management is responsibility Customer Investor Developer Project
48 of the _____________. team
The type of risk in which Channel risk Gobalization State risk Country
49 payments areinterrupted by the risk risk
intervention of
More expansion of foreign direct Money Demand Employment Unemplo
50 investment can boost______ circulation yent
 Group A: Finance Electives
Paper :Innovative financial services

Sr.
No Question A B C D
The term smart money refers to Foreign Internet US Credit
1 currency banking dollars card

commodi
__________ market facilitate the capital money forex
2 ty
trading of foreign exchange. market market market
market
Without With Bill
securitiz
3 Credit Protection is available in ______ Recourse recourse discounti
ation
factoring factoring ng

Non-
Full-service factoring is Recourse Agency factorin
4 recourse
often_________ factoring factoring g
factoring

Un-
5 The _______ bill is properly stamped. Demand Usance Expired
expired
________ is a market for financial
Financial Capital Money
6 assets which have a long or indefinite industry
market market market
maturity.

The
The Indian Partners
NBFC is a company registered under Companie The RBI
7 Contract hip Act
_________. s Act, Act
Act 1932
1956
Docume
which of the following not a type of bill Demand Usance underwr
8 ntary
of exchange bill bill iting bill
bills
firm- manufact custome Firm-
what are the parties involved in
9 customer- urer- r-factor- agent-
factoring
factor agent- agent custome
Negotiable the sales of
bill discounting is governed by compani
10 instrument contract goods
_______________. es act
act act. act
drawer, debtor, drawee, factor,p
11 parties involved in bill discounting are drawee, factor, factor, ayee,
payee client payee drawer
 ____________ refers to the capital bill
venture merchant
12 which is available for financing the new factoring discount
capital banking
business venture ing

_____________requires letter of securitiz underwr

13 forfaiting factoring
credit. ation iting
Small
big
NBFC performs great role for finance in Wholesale Big Scale scale
14 business
_______ sector industries and
houses
Retail
The Negotia
The Indian
NBFC is a company registered under Companie The RBI ble
15 Contract
_________. s Act, Act instrum
Act
1956 ent act
Without With Invoice
Sales Ledger Administration is available forfeitin
16 Recourse recourse discounti
in the following factoring services_____ g
factoring factoring ng

Without With bill

Credit Protection is not available in venture
17 Recourse recourse discounti
______ capital
factoring factoring ng

Commer
The greatest security for a banker is Bill of Mutual property
18 cial
that a________ Exchange fund paper.
Paper

Which of the following is not

19 necessarily a party to a forfaiting Exporter Broker Bank Agent
transaction?

No stamp duties are levied on LC

20 120 100 90 70
backed bills up to _______ days.
hire
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a road towards a high Venture
21 Merchant banking
Leasing purchas
growth economy capital
e

fee
which of the following is not a benefit 100% improves protectiv
22 based
of forfaiting to exporter finance cashflow e tool
income
 Financia
Financial
______ is regarded as the fourth Financial Financial l
23 instrume
element of the financial system. services markets instituti
nts
ons

Chief characteristics of financial

1, 2, 3,
24 services: 1 intangible 2 customer 1, 2, 3 2, 3, 4 1, 3, 4
4
orientation 3 insaperable, 4 dynamism

‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a financial intermediary

hire
who helps to mobilize and transfer Lease Venture Merchan
25 purchas
capital from those who possess it to finance capital t banker
er
those who need it.
A banker to an issue is required to
26 maintain books of accounts for a two three four five
minimum
The _______alsoperiod of _____________
offer certain
specialized services such as advisory underwrite merchant
27 Brokers Banker
services on matters such as merger rs bankers
and amalgamations
The issuing company is expected to pay
28 brokerage within ___________ months two one four three
from the date of allotment.
An ________relieves the company of debentu
Underwrite Sharehold
29 the risk and uncertainty of marketing Banker re
r er
the securities. holder
The primary role of the ________ is to
Underwrite Sharehold
30 purchase securities from the issuer and Banker Broker
r er
resell them to investor.
“immedi
where in a order the client places a “stop
“limit “best rate ate or
31 limit on the securities it is a case of loss
order” order” cancel
__________ order”
order”

corporate loan
which of the following service is not Raising marketi
32 advisory syndicati
provided by merchant bank finance ng
service on
In India Merchant banking along with
management of public issues and loan 2, 3, 4,
33 1, 2, 4, 5 1,2, 3, 5 1, 2, 3, 4
syndication covering activities like1. 5
Project counseling 2. Portfolio
 steps for trading in derivative market 1
research, 2 arranging for requisit
5,4,3,2, 5,4,2,3,
34 margin amount, 3 conducting the 1,2,3,4,5 1,2,3,4,5
1 1
transaction, 4 stock selection, 5
settlement
Companies raise funds for the purposes
of:
1. Financing new projects
2. Expansion of existing units
35 1, 2, 3 2, 3, 4 1,2, 3, 4 1, 3, 4
3. Modernization & diversification of
existing units
4. Organizing long term resources for
working capital purposes
__________ % is the minimum
36 60% 70% 80% 90%
subscription for allotment.
if the share in not alloted th applicant ,
37 then the refund of money has to be 15 20 10 30
done in _____days
Private
Public Rights public
38 securities are not issued under : placeme
issue issue relation
nt

Applicati
Equity funding is preferable especially Fund Finance Capital on
39
when the project is________. intensive intensive intensive intensiv
e

"Prospectus” is the most important

40 document for the Company to come out Private Public company firm
with a ______issue.

the process of securitization starts

homogeno hetrogeni
41 when the originator identifies the pool different uneven
us ous
of _________assets that is suitable

In Hire Purchase System the amount Down First First Last

which has to be paid on entering into Payment Installme Payment Paymen
42 the agreement is known as-------------- nt t
.

The basic structure of land 4 5 6 8

43 administration involves ___main
institutions
 A company with a limited operating It is no It is It has It was
history means that more than generally limited set up
44
2 years old limited in start-up at least
its costs 10 years
The predominant Agencies involved in Sales operation
Hire Other before
Other
providing consumer finance are Finance purchase, non- non-
45
Companies sales banking banking
Finance institutio instituti
Types of smart card Contact Contactle Dual Contactl
Smart ss smart interface ess
cards card, ,contact smart
contact Smart card,
Smart cards contact
46 cards Smart
cards
and
contact
Smart
cards
The term smart money refers to Foreign Internet US Credit
47 currency banking dollars card
Is a process of evaluating risk Financial Merchant Credit Sales
48 associated with the credit instrument rating rating rating rating

ICRA is the India’s second credit rating Investment Informati Indian Investm
agency , What is the full form of I in on ent
49 the ICRA ? informat
ion
Is used to estimate the worthiness of Financial Merchant Credit Sales
50 the credit of the company country or rating rating rating rating
any individual company
 Bachelor of Management Studies(BMS)Programme

Third YearSemester Vand VIUnder Choice Based Credit, Grading and Semester
Course : TYBMS
SEM : VI
Group A: Marketing Electives
Paper :Media Planning and Management

Sr.
Question A B C D
No

In mass communication, there is _______ high

1 presence good chance absence
of direct feedback from receivers. probability

Media is an ________ term as it includes

2 narrow restricted singular umbrella
press, radio, TV, cinema, outdoor etc.
Readership figures are usually _______
than circulation figures because the
3 higher exact same lower
newspaper is read by more than one
person.
The _______ consists of members from Media Readership
National
the INS (Indian Newspaper Society), Research Studies IMRB
4 Readership
AAAI (Advertising Associations of India) Users Council of International
Survey
and ABC (Audit Bureau of Circulation). Council India
The term, _______________ (CPM) is a
Cost Per Click Per Case Per Customer
5 commonly used measurement in
Thousand Million Million Per Minute
advertising.
_____________ is a measure in
advertising media which denotes number Gross Cost per Pay per
6 Opportunity
of times the viewer is most likely to see rating points click click
to see
the advertisement.
Circulation figures are usually _______
7 lower higher more greater
than readership figures.

__________ is the most sophisticated

8 medium when it comes to tracking media Internet Print Television Outdoor
users.
A ___________ is a document provided
program coupon
9 by a newspaper featuring its advertising cost sheet rate card
guide book
rates.
Share of _____ refers to a brand’s
communicat
10 expenditure compared to the overall mind market voice
ion
product category advertising expenditure.
 _______ means using the remote control
11 to switch to another channel as soon as Zipping Zapping Gripping Surfing
the commercial break comes on.

The ________ department is NOT related media client customer

12 creative
to advertising agencies. planning servicing care

If media planners want to market products

13 all-India, they should use _______ national international local regional
newspapers and magazines.
In _____________ segmentation
consumers are divided into sub-groups psychograph
14 demographic geographic economic
based on values, beliefs, lifestyle, ic
attitudes and interests.
_________ exposure may not work in
15 creating awareness or persuading product Multiple Single Numerous Repeated
purchase.
The _____________ measures the sales Category Brand
Sales Product
16 strength of a brand in a particular market Developmen Developme
benchmark Index
area. t Index nt Index
___________ scheduling strategy is used
17 for products which are in demand all Pulsing Bursting Continuity Flighting
through the year.

Television advertising offers great scope last minute

18 creativity flexibility low cost
for __________. changes
Each Every The field of
Media is a
Which of the following statements is medium medium has media has
19 narrow
TRUE? possesses uniform remained
term
unique reach the same
___________ scheduling strategy
20 involves alternating periods of advertising Bursting Flighting Pulsing Continuity
with periods of no advertising at all.

The selection of the right medium avoids

21 cost benefit exposure wastage reach
___________ in advertising.
have
know
watch knowledge
The media planner’s task is challenging everything read every
22 television of
because they must ________. about radio newspaper
continuously traditional
stations
as well as
Research &
Which of these is an advertising employee product community
23 Developmen
objective? promotion launch welfare
t
 Newspapers and magazines that enjoy
24 prestige and status are able to charge meagre less more lower
advertisers _________.

The life of media like print and handbills

25 long short high big
is extremely _______.

For a multi-linguistic country like India,

26 ______ used in ads is an important language images pictures graphics
consideration.
In the case of television and radio
27 advertising, _________ is the basis for size time distance colour
cost calculation.

______ analysis is the common way to

28 AIDA SWOT PESTLE Case rate
understand environmental analysis.

Benchmarking buying plan is a _______

29 Absolute Relative Balanced Simplified
matter.

30 _______ measures television viewership. ABC TRP TAM AIR

Deal management is _______ in a multi -

31 Simplified Complicated Involved Deviation
campaign

Post buy deals with the question of Accountabil

32 Performance Results Profits
_________. ity

Day - part purchase pattern is checked if

33 Disputes Deviation Conflict Factual
any ________ has taken place.

________ method is slightly modified Media Inflation Case rate to yardstick

34
version of the status quo method budget adjusted advertising method
________ method is identical to the A-S
method expect that the budgeting is Media Inflation Case rate to Breakeven
35
linked to the number of cases or units sold budget adjusted advertising planning
and not to sales revenue.
________ relates to the rate at which new sales Buyer Forgetting
36 Competition
buyers enter the market. turnover Turnover rate
 In order to reduce or remove forgetting Aggressive Comparative Heavy Retentive
37
rate, advertiser adopt _______. advertising advertising advertising advertising

_______ refers to a particular group of

Customer Market
38 people that an advertisement is intended Target group Population
Group group
to reach.
It is characterized by alternating periods
39 of high media weight followed by periods Pulsing Continuity Flighting Teaser
of no advertising.

_______ include the people who saw the

40 Reach Frequency Circulation Metrics
ad once for more time.

41 TV viewership in India has________. Increased Decreased Multiplied balance

________ is the feedback on viewers of

42 TVR TRP TAM AIR
different TV programmes.

43 Viewership gets_______ at minute. Evaluated Computed Discounted compared

Reach of newspaper is seen

44 Readership Distribution Circulation viewership
through_________

bonus
45 Costly brands enjoy higher__________. Visibility Patronage Screening
percentage
________refers to the number of a
targeted audience or readership is Average Frequency
46 Frequency Reach
expanded to the media vehicle during a frequency distribution
given period
Cumulative reach is also known Duplicated Unduplicate natural Target
47
as________. audience d audience audience audience

We can define _________ as the

48 percentage of the audience who had GI TRP SOV AOTS
viewed a certain program or timeslot.
__________ is defined as TRP of the
Program AD
49 program divided by the reach of the Stickiness peoplemeter
reach viewership
program.
 _________ is a specialised measurement
50 RAM TAM ABC PPM
service focused on the FM radio industry
 Bachelor of Management Studies(BMS)Programme
Third YearSemester Vand VI Under Choice Based Credit, Grading and Semester System (REV 18-19)

Course : TYBMS
SEM : VI
Group A: Marketing Electives
Paper : Retail Management

Sr.
Question A B C D
No
marketer see the process of retailing as a necessary part of distribution marketing production purchasing
1 their overall _________ strategy.
the__________ has direct link with the manufacturer and retailer wholesaler distributor intermediari
2 buy product and goods directly from him. es
retailer make purchase from various manufacturer or follow on customer arrangement customer
wholesaler thus each one of them offering wide variety of sales satisfaction of varieties inquiries
product or services , this role is known as _________
3
___________ retail sector is holding the larger share of the unorganized organized small large
4 retail market.
for __________ retailers a store physical layout is an non-store store based public based private
5 important component in creating a retail experience that based based
will attract customer.
___________ will bring about multi-brand selling in the area interactive virtual consolidation franchising
6 of retailing. marketing shopping
_________ often reffered to as in-house brand or store private labels virtual multiservice franchising
7 brand that are owned by retailers themselves. shopping retail
retailing of various product by carrying out operations form store non-store e-tailing online
8 store is known as ___________ retailing retailing
retailing done without conventional store-based location is non-store store based direct indirect
9 called as _____________ retailing. based
___________ store are having narrow product line with speciality super market general store local store
10 deep variety, viz. apparel stores,book stores etc.
a __________ is a large, self-service retail food store kiraana store hyper market super market speciality
11 offering groceries, meat as well as some non-food items , store
such as health store
a __________ amd beauty
stock aproducts
particularand general
type of merchandise convenience speciality off prise super
12 market
___________ stock items , ranging from groceries, kiraana store departmental hyper market super
hardware, and sports euipment to furniture and appliances store market
13 to computers and electronics
under this ___________ a large retail store offering wide departmental speciality super market discount
14 variety of products under one roof separated by different store store store
department.
buying decision process starts with ______________. recognition purchase evaluation of post
15 of needs decision alternative purchase
decision.
 buying decision process ends with______________ . recognition post purchase evaluation
16 of needs purchase decision of
___________ is the person who senses the need to buy a influencer decision
buyer decider alternatives
user
17 product.
__________ is the person who take a final decision to buy a influencer buyer decider user
18 product.
____________ is generated more sales as compare to cash market consumer market sales installment
19 sales. research credit
examining the product is related recognition search buys the purchase
20 to___________________step in buying process. of needs information product decision
nowdays companies evolve from product or campaign market price customer sales
21 centric to ____________ centric increasing the lifetime
value of the
customer customer
relation shipbase.
management is a comprehensive set activity process mangement information
22 of ____________ and technologies for managing the
relationship with
__________ potential
is concern withcurrent customer
tracking of demographic dataof point of sale in store CRM consumer customer
23 customer along with their preferences and making this data analytics loyalty
available at the
__________ store and enterprise
management automateslevel
and integrates the point of sale frequent campaign program
CRM
24 planing, execution, assessment, and refinement of possibly shopper
tens to hundreds
__________ is theofelement
highly segmented
that definecompaign that run
the rules and formalization program
span of centralization unity of
25 guidelines developed by management. control command
two or more outlets that have common ownership and convenience discount departmental corporate
26 control, centralized buying and merchandising operation store store store chain
and similar line ofare
_____________ merchandise are considered
the association as
of independent corporate retailers co- super market department
27 retailers. chain operatives al store
________ management is concerned with the finance legal marketing accounting
28 acquisition financing and management of assets with managemen managemen managemen manageme
best buyers are those buyers who know what the focused impulse target legal
29 requirement are and how to fulfill them buyers buyers buyers manageme
______ manager role is to plan, manage and integrate Divisional Assistance Group Dapartmen
30 buying for an entire merchandise division merchandis store manager t Manager
____ manager role is to manage a number of Divisional Assistance Group Dapartmen
31 department managers in different merchandise merchandis store manager t Manager
is the planning and control of the merchandise merchandis reviewing analysis the creating
32 Inventory of the retailer firm e planning past sales changes the sales
is the projection of achievable sales revenue based on merchandis sales determining understan
33 historical sales data e planning forecast the d the
the purpose of the concept of open to buy is one fold twofold unfold threefold
34
EOM stands for end of earn oof end of end of
35 month month monsoon material
which plan gives the precise items and quantities that model stock range plan assortment open to
36 need to be e purchased for merchandise line plan plan buy plan
category management is considered as the new science old science current past
37 of retailing of retailing science of science of
this form of pricing is a variation of multiple pricing price multi unit everyday leader
38 where various products are bundled together and sold bundling pricing low pricing pricing
 ____ with the vendors often goes a long way in sharing of sharing of sharing of informatio
39 creating a sense of responsibility and involvement information ideas values n
____ means establishing merchandise prices to drive predatory skimming odd pricing premium
40 competition away from market place pricing pricing pricing
________ is a function of the aesthetics within the exterior interior in store marketer
41 store store design store design design
the ________ is the place where customers take a retail store retail design store layout store
42 decision on the purchase of the products offered by manager
________ is the person ultimately responsible for the store operation accountant worker
43 date today operations or management of a retail store manager manager
the first and the foremost responsibility of the retail employees employer people manager
44 store manager is the management of ________
________ is the responsibility of store manager managemen handling the handling the taking a
45 t of accounts HR decision
New phenomena which has emerged over the last flagship retail design retail retail store
46 decade is the concept of ________ store innovation
________ refers to the design of an environment via atmospheric good signage scent
47 visual communications lighting colours music and lighting
________ system helps create a sense of excitement in good colours music scent
48 the store lighting
many ________ decisions are based on emotions and buying selling transfering manufactu
smell has a large impact on our emotions ring
49
________ act has been enacted to regulate the payment of industrial consumer essential
50 payment of wages to workers employed in certain wages act dispute act protection commoditi
 Bachelor of Management Studies(BMS)Programme
Third YearSemester Vand VI Under Choice Based Credit, Grading and Semester

Course : TYBMS
SEM : VI
Group A: Marketing Electives
Paper : International Marketing
Sr.
Question A B C D
No.
1 Direct exporting ensures_____________. low profit high profit normal equal
margin margin profit profit
margin margin
2 Quota system is a type of tariff non-tariff revenue non-
______________barrier revenue
3 Franchising is a form of ______________. exporting lincensing merger strategic
alliance
4 In merger, two companies come together and only one both new old
__________survives. company company
formed formed
5 Customs regulations are tariff non-tariff economic social
____________barriers.
6 Regionalism in trade should be replaced multilater free trade trading free
by_____________. alism blocs agreement

7 OPEC is an organization of software steal oil comment

_______________countries. producing producing producing producing
8 ______________marketing is highly Local National State Internatio
competitive nal

9 ____________is an easy and quick method for Franchise Joint Licensing Exporting
entering international market. venture

10 ____________is a powerful trade bloc of the OPEC NAFTA SAARC EU

world, operating since 1994.

11 Global factors affect ____________trade. internatio local domestic state

nal

12 Geocentric orientation firms adopt a local national worldwide state

__________approach to marketing and its
operations.
13 An indirect exporter will have less more equal zero
___________burden of overheads as compared
to direct exporter.
14 _____________is a kind of outsourcing. Joint Contract Merger Franchise
Venture Manufactu
ring
15 NTBs restrictions are also invisible visible protective qualitative
called__________tariffs
16 The SAARC member countries framed EU ASEAN SAPTA NAFTA
_______________.

17 The NAFTA agreement was singed 1994 1992 1991 1990

in_____________.

18 ____________in international trade means Trading licensing Joint Contract

agreement between group of countries in blocs venture Manufactu
geographic region. ring
19 _____________orientation does not equate Ethnocent Regiocentr Geocentric Polycentric
superiority with nationality. ric ic

20 In_______________the exporter's primary direct indirect Licensing Contract

responsibility is confined to producing the goods exporting exporting Manufactu
to be exported. ring

21 _______________is another form of licensing. Joint Contract Merger Franchisin

Venture Manufactu g
ring
22 The study of political system is simple easy extensive difficult
_____________and complex.

23 Language is the basis of ________ and social internal interaction reaction

communication among people.

24 Legal environment is the result of governme public social customer

_____________intervention in the economic nt
and business spheres.
25 Traditions,custom,culture,precedent and usage civil law common theocratic foreign
are used as based for______________. law law law

26 The US anti-dumping act of 1921 1931 1923 1991

____________referred dumping as unfair
competition
27 Culture was defined by listing its five basic system economic colour beliefs
elements: Value,ritual,symbols,_________and
thought processes.
28 Overseas marketing research involves easy simple short lengthy
___________and time consuming procedure
with many steps.
29 Pricing research involves prediction of the quality quantity availability possibility
___________ demanded at various prices.

30 _____________is a major and critical step in collection determinin determinin presentati

the international marketing research procedure. of data g research g areas of on of
objectives study research
31 ______ is Dual Adaptation Strategy. Both Both Both price Both price
product product and and
and and message qualities
32 What is the other name of Family Brand Name? Umbrella Local Quality Mnc Brand
Brand Brand Brand
33 WEB Marketing means _________ Internet National Financial Social
Marketing Marketing Marketing Marketing

34 Which country does not permit marketing France Germany Japan India
techniques like
unconditional lifetime guarantees?
35 What are trade fairs and exhibitions useful for? outing shopping getting a giving
fair dealpublicity
to
36 What is Probe Pricing strategy? When When When When
exporter importer importer exporter
has has has does not
37 ________ helps in protecting the product. Packaging Labelling Augmenta Innovation
tion

38 __________ is Situation Analysis. Marketing Advertisin Financial Review of

Scheme g policy Plan Current
Business
39 Reducing or removing unnecessary and Product Stretching Product Deepening
unprofitable products is known as . line up Line Pru the
expansion Product
40 The firm introduces more items to its product Line Streching Line Line filling
line to plug certain gaps in its current range of Pruningdown contractio
offers__________. n
41 Under pricing goods and services are Skimming Discounte Premium Predatory
priced at such a low level that other firms d
cannot compete and they are forced to leave
42 is a technique in which both supervisor MIS MBO ROI PERT
and subordinate jointly set the objective.

43 organization structure is newer type Geographi Network Divisional Matrix

in which there is less hierarchy , more c
decentralisation and more flexiblility.
44 It enables customer feedback and educate Service Service Service Service
employees about new recognitio Communic Benchm Role
______________challenges. ation model
45 Focuses on giving standardized product and Multi Transactio Global Multi
treating world as one ______________single domestic nal Strategy Domain
market.
46 Strategic control includes aspect. audit fuctional observatio evaluation
n

47 MBO stands for . Muti Managem Manageria Marketing

dimension ent by l Behavior By
Objective Objective Objective Objective
48 Service culture develops when employees of Customer - Self - Profit - Negligible
organization are Centri oriented oriented
motivated to take a approach.
49 It develops plans to target growth on a global Multi Global DomesticTransnatio
level for sale of products and domestic Strategy Strateg nal
services___________. strategy Strategy
50 Which of the following is not a promotional tool? Advertisin Trade fair Skimming Sales
g & Promotion
Exhibition
 Bachelor of Management Studies(BMS)Programme
Third YearSemester Vand VI Under Choice Based Credit, Grading and Semester
System (REV 18-19)
Course : TYBMS
SEM : VI
Group A: Marketing Electives
Paper : Brand Management

Question
Option Option Option Option
Q.
A B C D
No.
1 To create a strong customer loyalty, Brands
help in building a strong level of _________ identity image recall trust

2 Branding is assembling of various marketing

recogniti attractiv
mix medium into a whole so as to give you an identity goodwill
on eness
...
3 Brand management begins with having a
knowled target target raw
thorough of the term “brand”
ge market audience suppliers
4 Effective brand management builds loyal
maintain combinin satisfact
customers through brand association. positive
ing g ory
5 Brands can reduce the in product confusio
costs expense risks
decisions ns
6 When consumers are with brand
happy bored loyalty satisfied
they will continue buying it.
7 attributes are those descriptive
features that characterize a product or service. brand product goods service

8 Unique selling Proposition gives consumers a

how
compelling reason answering ________ they what why when
much
should buy it.
9 Brands are bundles of benefits,
functiona systemat outstand
emotional benefits and self-expressive benefits similar
l ical ing
10 ____________defines what the brand thinks Brand Brand
Brand Brand
about the consumer, as per the consumer. positioni relations
attitude Image
ng hip
11 can increase the visibility and
Promotio Advertis Co-
market share of both the products. Banners
ns ements branding
12 Post tests are recommended to evaluate the
impact of each promotion and the contribution campaig compani
motive program
of the promotion toward achieving the n es
objective.
13 Promotion is one of the Ps in the product marketin brand
IMC
… mix g mix building
14 Personal selling is a person to person process
by which the seller learns about the
want desire sale contact
prospective buyer's wants and seeks to satisfy
them by making a ..
15 Customers are more comfortable to provide
employe wholesal
personal information to their favorite brands retailer
e er
..
16 At the heart of a great brand is always a great visualise advertise
thinker product
.. r r
17 Value pricing strategy is a strategy that
uncover the right blend of product ,
informati variratio
produce cost and product prices that fully quantity quality
on ns
satisfies the needs and wants of consumers
and profits of marketer.
18 Brand elements need to the consumers
attention in order to become memorable . attract catch aware grab

19 Selecting a brand for a new product is uniquene

name position strategy
certainly an art and a science ss
20 Logos can be easily adapted over time to temporar contemp functiona systemat
achieve a more look y ary l ic
24 When the parent brand includes a new product
Line Brand Category
within a category it already serves is Brand
extensio extensio extensio
usage
n n n
25 ___________ includes all products original, Brand
Brand Brand Brand
line extensions and category extensions sold extensio
mix variants line
under a specific brand. n
26 The strategy used by TATA to name its Blanket
Individu Flavored Combine
products is known as family
al names names d names
names
27 _____ includes two aspects of a brand – its Brand Brand
Brand Brand
associations and its personality. positioni relations
attitude image
ng hip
28 When a seller forms a set of brand lines and Brand
Brand Brand Brand
makes it available to buyers, it is known as extensio
mix variants line
n
29 Customer equity perspective focuses on Bottom High High
Supply
line quality quantity
chain
financial employe employe
partners
values es es
30 A's list to BRAND measures Awareness,
Aptitude Alternati
Associations, _______ Attachment & Activity. Assistanc Attitude
s ves
31 _________ includes two visual signals of a Repetitio Brand Relevanc Recogniti
brand – its character (e.g. Amul girl, n symbol e on
32 ______ is the starting point of all brands. Differenti Apperica Equalisat Specalis
ation tion ion ation
32 The internalisation theme used while designing
Custome Employe
holistic marketing activities focuses on Products Retailers
rs es
34 Brand product matrix guides ______ of several Preparati Productio Develop Maintena
marketing tactics on n ment nce
35 Generally, top most level of hierarchy consists
One Two Eight Ten
of ______ brand.
36 As strategy, brand-extension capitalise the Brand Brand Brand Brand
_____ service Assets market firm
37 _____ becomes an essential part of any Concept
Liberalis Privatisa Globalisa
business. ualisatio
ation tion tion
n
38 A family_____ is used in more than one
Brand Brand
product category but is not necessarily the Brand Branding
Identity essence
name of the company or firm.
39 ___ is an organizing structure of brand
Brand Brand
portfolio that specifies the brand roles and Brand Brand
architect hierarch
relationship among the brands and different Identity essence
ure y
product market context.
40 _________is just one method of marketing Advertisi Marketin Commun
Branding
communication. ng g icating
41 A ______ is used in more than one product
Family Individu Corporat Cause
category but is not necessarily the name of the
brand al brand e brand brand
company.
42 The brand can be modified through the Custome
Producer Supplier Retailer
Involvement of __________ r
43 _____ is a combination of the single brand and Individu Multiple Hybrid Product
branded house strategies. al brand brand brand brand
44 A well-integrated marketing program helps to Investm
Profit Purchase Service
achieve better return on _______ ent
45 ___________ ensures the smooth running of Brand
Brand Brand Brand
an organisation architect
equity matrix value
ure
46 Brand attachment is the degree of loyalty the
Product Brand Market Producer
customer feels toward the ______
47 Depth of branding strategy is based on the
Cardinal Ordinal General Special
_________ principle
48 _______ involvement is best seen in service Custome Wholesal
Suppliers Retailers
sector. rs ers
49 In the era of ______revolution, consumers are
Commun Informati Globalisa
well aware of various brands available in the Research
ication on tion
market.
50 ________ marketing affects positively the Consume
Green Product Gray
health of people and the ecological envirnment. r
Marketin marketin marketin
marketin
g g g
g