1.

THE BUSINESS

I.1 BUSINESS MODEL AND VALUE DESCRIPTION

Cuppa Fate is a full service coffee shop that offers high quality products at a very
reasonable price. Cuppa Fate aims to be the place to meet with friends, students, and
working adults that enjoy a nice, quite, and relaxing atmosphere. Millennials are more social
and mobile than previous generations and prefer to have coffee with friends in a trendy, and
instagram-able place like Cuppa Fate. By providing a Free Wifi, it aims to become a favorite
among students and local professionals. We offer affordable and accessible menu items and
entertainment as measured by their inherently natural value, at an affordable price that will
encourage regular visits. With our simple yet sophisticated menu, Cuppa Fate prides itself in
pouring up a delicious cup of coffee while providing great customer service.

I.2 PRODUCTS AND SERVICES

Cuppa Fate will do everything in its power to create an environment for all it’s customer
that allows the stress of their daily struggles to fade away through the combination of kind
customer service, a welcoming atmosphere, and a commitment to quality products.
Cuppa Fate will offer services options such as; dine-in, take-out, drive-thru, and delivery
around the town area.
The following are the products that Cuppa Fate will produce:
DRINKS:
• Cappuccino
• Espresso
• Americano
• Latte
• Iced Coffee
• Hot Chocolate
• Brewed Coffee
FOODS:
• Cookies
• Sandwich
• Doughnuts
• Cupcakes
• Cakes
• Cinnamon rolls

I.3 MARKET STRUCTURE AND ANALYSIS

Cuppa Fate is a monopolistically competitive market structure. This is because it has a lot
of competitors and the target market is easily accessible. Coffee business is high in
competition. There are so many coffee shops with different on taste, quality, and ambience
to be factors by customer’s choice. Therefore, Cuppa Fate should emphasize on taste,
quality, and figure of the shop to follow sales point. Giving more value when compared with
customer’s money is assured by containing quality products, which attributes at a lower cost
than competitors. Cuppa Fate should focus attention on quality products, deeply understand
customer insight and approach their customer needs.
 1.3.1 TARGET MARKET AND CUSTOMER BASE

Cuppa Fate’s primary target market will be students, professionals, and tourists. Both
groups are heavy consumers of coffee and snacks. The group might dine out frequently
three times or more per week. A majority of the customers will be person’s who enjoy a
relaxing atmosphere, conversation, and who wants to read while enjoying their cup of
coffee.
The local customer base consist of approximately 2,700 customers, at least 800 customers
per week.

Customers Percentage
Students 35%
Professionals 30%
Tourists 15%
Residents 25%

1.3.2 MARKET SIZE AND POTENTIAL

The entire Brgy. Poblacion, Cataingan, Masbate have a population of 7,600 and our target market will
be 2,700 students, professionals, residents, and tourists. The target population makes up to 35.5% of
the overall population of Poblacion, Cataingan.

1.3.3 COMPETITOR ANALYSIS

Cuppa Fate has two main competitors in the area namely;; Minimu Coffee, and Kapetan Coffee.

 Minimu Coffee
Location: Magsaysay Extension Street, Poblacion, Cataingan, Masbate
Contact: 09199077575
Description:
Minimu Coffee is a home -based coffee shop that brings minimalism into the joys of simple
things.
Best seller:
Americano – P80.00
Café Latte – P80.00
 Kapetan Coffee
Location: Crossing, Poblacion, Cataingan, Masbate
Contact: 09988870252
Description:
Minimu Coffee is a place to stay, relax and have warm conversations. It can also be a place
to be if you want to work remotely, catch-up with friends or a family get-together.
Best seller:
Latte – P85.00
Salter Caramel Latte – P80.00
1.3.4 COMPETITIVE ADVANTAGE

Cuppa Fate will be sited as unique coffee shop that not only offers the best tasting coffee and pastries
but also provides home-like, cozy and comfortable environment, which established common
establishments lack.

Here are several advantages of Cuppa Fate over it’s competitors:

 Cuppa Fate consistently serve quality products with exceptional customer service and
focus.
 Cuppa Fate has several service options such as dine-in, take-out, drive-thru, and delivery
around the town area.
 We have comfortable chairs dimmed light and quiet relaxing music that will help the
customers to relax from the daily stresses.
 Cuppa Fate is a tech-friendly place where we offer Free Wifi, multiple outlets for laptops
and tablets for the students and professionals.
 We have a small library for the book lovers at the same time, coffee lovers.

1.4 MARKETING AND DISTRIBUTION

1.4.1 MARKETING AND COMMUNICATION

Cuppa Fate is a unique coffee shop where its customers can not only enjoy a cup of delicious coffee, but
also spend their time in an ambient surroundings. We offer quality products with affordable prices and
entertainment that will encourage regular visits.

To build up customer base, we will advertise Cuppa Fate through posting banners and giving flyers
during launch period. We will also have social media pages to promote our business, where all about
Cuppa Fate will be posted to make people know, like, and trust our business.

1.4.2 DISTRIBUTION

Cuppa Fate will occupy 500 square meters area located in front of Cataingan National High School. It is
very convenient for our possible customers because it is located along the national road where they can
spot our shop easily.

1.4.3 SALES
The target number of customers per day is about 120.

Customers Number Amount Percentage

Students 35 3,300 29.3%
Residents 25 3,800 20.8%
Professionals 25 4,200 20.8%
Take-outs/ Drive-thru 20 2,800 16.66%
Delivery 15 1,700 12.5%

The total amount of daily income from 120 customers is P15,800 and the projected income for a year is
P5,767,000.

1.5 PRODUCTION PROCESS AND DEVELOPMENT

Cuppa Fate will occupy 500 square meters area in Poblacion, Cataingan, Masbate. It is located in
front of Cataingan National High School. Cuppa Fate be divided into different areas, where
customers can partake in different activities we offer without bothering other customers. The
interior design of the shop will focus on projecting a relaxed atmosphere.
The production process of Cuppa Fate’s products will be made by our trained staffs and best cooks.
Projected Layout of the shop:

1.6 THE SUPPLIERS AND RAW MATERIALS

Cuppa Fate’s raw materials that will be used in making delicious coffee and pastries will be imported
from the most known seller and producer of coffee solutions here in the Philippines.
The following are the suppliers of our business:
1. Company Name: Allegro Beverage Corporation (ABC)
Owner: Leo de Leon
Contact: 09288333000
Location: 3803 Dayap, Corner Cuenca St., Makati, 1235 Metro Manila, Philippines.
Description:
Allegro Beverage Corporation is the country’s preferred coffee solutions providers. We
are the exclusive distributor of industry-preferred espresso machines, brewers, coffee
 beans, syrups, sauces and teas from around the world. At ABC, we deliver “Wow”service
to give you and your customers peace of mind and a professional coffee experience.
2. Company Name: Equilibrium Intertrade Corporation
Owner: Ms. Cherry Cruz
Contact: 09288623041
Location: The Place Building, National Highway, Tunasan, Muntinlupa, Metro Manila,
Philippines
Description:
Equilibrium Intertrade is one of the leading suppliers of various coffee shops in the
Philippines. A one-to-shop for your coffee and tea requirements. Truly world-class
products and value-added services that offer total make solutions to the discriminating
taste of the Filipinos.
1.7 COMPANY STRUCTURE AND ORGANIZATIONAL STRUCTURE

GENERAL MANAGER/OWNER

STORE MANAGER

ACCOUNTANT

COOKS/BAKER CASHIER BARISTA

DISHWASHER WAITER

CLEANER DELIVERY RIDER

JOB TITLE JOB DESCRIPTION JOB SPECIFICATION JOB QUALIFICATIONS

STORE MANAGER Responsible for the  Leads and  A college
day-to-day operations delegates task graduate with
of the business. and a degree in
responsibilities Bachelor of
to the Science in
employees. Business
 Manage Administration
 facilities, Major in
equipments, Management.
and other basic  With good
operation communication
process. skills and high
level of
patience and
understanding.
ACCOUNTANT Records the account  Prepares  BS in
and any financial budget Accounting
transactions of the forecasts Finance or
business.  Tracking relevant
payments to degree holder.
internal and  Work
external experience as
stakeholders. an accountant
 Manage all for at least a
accounting year.
transactions.
CASHIER Collects payments from  Balancing the  High School
the customers. cash register, graduate
making change,  Experienced
recording cashier for at
purchases. least a year.
 Accomodates
and assists
customers.
COOKS/BAKER Responsible for  The one who  3 years at least
cooking foods served in cooked or experience as a
the shop. baked our baker, pastry
pastries chef or similar
products. role.
 They are  Familiarity with
responsible all professional
also to keep kitchen
the kitchen equipments.
clean and in a  Understands
sanitary, food safety
working order. practices.
BARISTA Responsible for making  They are the  High School
quality beverages with one who create graduate
friendly, individualized our coffee  Strong ability
attention towards each drinks. to multi-task
customers.  Responsible  Skilled at Latte
for cleaning art, multiple
bar counter espresso
and coffee machines, and
 machines. customer
service.
 Experienced
for at least 3
years
WAITER/SERVER They’re responsible for  Greet  High School
ensuring diners have a customers and graduate
positive experience in present menus.  Excellent
our shop. Assists and  Take notes and interpersonal
welcoming the serve skills
customers, and serving food/drinks  Has a high level
tables their requested orders. of patience and
order. attentiveness
for customers.
CLEANER/BUS PERSON Responsible for the  Clears dishes  High school
cleanliness of the shop. and wipes graduate
down the  Fast and can
tables. multi-task
 Cleans the
tables after the
customer left.
 Maintain the
cleanliness of
the shop.

1.7.1 MANAGEMENT

Cuppa Fate is committed to provide a friendly, comfortable atmosphere, where the customers can
receive quality products, services and entertainment at a reasonable price. Our management team is
consists of active, accommodating and knowledgeable management staffs that are united with the same
goal which is to bring satisfaction to our customers while fulfilling their duties and responsibilities.

The Management team consists of a General Manager/Owner, a Store Manager, an accountant, a

cashier, two baristas, two cooks, five waiters, three cleaners/bus person and two delivery riders.

Overall management will be the responsibility of the owner. The owner, Glophebie Faith Almodiel is a
licensed Civil Engineer. She lives in Estampar, Cataingan, Masbate but she’s currently staying at her own
house in Poblacion, Cataingan, Masbate near her coffee shop. She has been a coffee lover since then,
that’s why she decided to have her own coffee shop years after she become an engineer as her sideline
business.

1.7.2 LEGAL STATUS

The management will apply from the local government unit concerned pursuant to Executive Order No.
71 and 72, for the approval of plans for coffee shop establishments of the following:

 Department of Trade and Industry

 Mayor and Business Permit
  Barangay Clearance
 Bureau of Internal Revenue
 Social Security System
 Fire Permit
 Sanitation Permit

1.7.3 PARTNERS AND SPONSORS

Cuppa Fate is a sole proprietorship business owned by Glophebie Faith Almodiel, a licensed Civil
Engineer. The business will be funded by the owner using her own salary and savings as an engineer.
However, the owner considers her family as her partners and sponsors of the business because they
offer financial support if ever the business ran into difficulties.

1.8 RISKS

RISKS SOLUTIONS
1. Disfunction of machineries (coffee machines) Make sure that the equipments or machineries
are annually inspected before buying and using it.
2. Workplace injuries Employees must undergo sufficient training in
order to perform their job as safely as possible,
reducing potential harm to themselves as well as
customers.
3. Fire hazards Dispose of waste properly, specially flammable
materials. Make sure that the shop has been
inspected by the fire officers.
4. Possible drinks and foods contamination Ensure to uphold a clean kitchen and food
preparation area. Ensure foods and drinks is
heated or cooked properly. And make sure that
the ingredients is safe to be consumed.

1.9 SWOT ANALYSIS

STRENGTHS WEAKNESSES
1. High quality products 1. Weak financial reserves
2. Excellent ambience and service 2. Small local economy
OPPORTUNITIES THREATS
1. Improve the overall customer service 1. Competitors offering similar products
2. Increase product line 2. Costly supplier

S1+W1 – To produce high quality products, we need to have a large amount of funds to buy quality
equipments and ingredients to make best quality products.

S2+W2 – Although we only have a small local economy, our business opt to give our potential customer
the service they deserve.

O1+T1 – We will do our best to improve our customer service to be better than our competitors.
O1+T2 – Along with coffee, we can expand our product range by giving snacks, and other such goods to
our customers. It’ll not only be an addition to our products but also bring some extra income, which help
us to afford costly suppliers.

S1+T1 – With our high quality products, we will be better than our competitors in every aspects.

S2+T2 – Despite the costly suppliers we have, Cuppa Fate will make its best effort to provide our
customers an excellent service in our relaxing environment.

W1+O1 – If ever our business has a weak financial funds, still we will to our do our best to provide
extraordinary service to our customers they deserve.

W2+O2 – Despite having small local economy, Cuppa Fate plan to increase product line for the
betterment of the business.

1.10 PRICE BREAKDOWN

Cuppa Fate will offer variety of choices to our customers. We plan on serving the highest quality of
coffee to the customers. Cuppa Fate will offer its customers the finest hot and cold beverages,
specializing in specialty coffees. In addition, Cuppa Fate will also offer soft and fresh-baked pastries at a
reasonable price.

BEVERAGES REGULAR SIZE (12oz.) LARGE SIZE(20oz.)

Americano P70.00 P100.00
Cappuccino P75.00 P90.00
Espresso P70.00 P85.00
Latte P65.00 P85.00
Hot Chocolate P70.00 P95.00
Brewed Coffee P50.00 P70.00

PASTRIES PRICES
Cookies P15.OO
Doughnuts P25.00
Cupcakes P25.00
Chocolate Cake P50.00/ slice
Mocha Cake P50.00/ slice
Strawberry Cake P50.00/ slice
Cinnamon rolls P100.00

2.1 PERSONAL MOTIVATION

My personal motivation is my family. I am willing to do everything for them. Ultimately, I am doing this
for them. I want to spoil and give them everything that they didn’t experience before. Whenever things
get tough, I will just think of them to keep myself motivated.

2.2 EXPERIENCE
 Cuppa Fate will be the first business that the owner will produce since she just decided to establish this
as her sideline business while she’s working as an engineer. Hopefully, soon she will have more business
if Cuppa Fate will gain more profits.

2.3 PERSONAL ROLE

Cuppa Fate’s owner, Glophebie Faith Almodiel, is also a general manager. The one who manage the
business’ overall operations. She’s responsible for improving efficiency and increasing department
profits and oversee several elements in the business, including hiring staffs.

2.4 REFERENCE

October 25,2027
Angenina Thea Du
Cayt Printing Services
Cagara, Baleno, Masbate
Dear Ms. DU,

Felicitations! It is with pride and honor that I recommend to you the best coffee shop I have ever been
to. The Cuppa Fate located at Poblacion, Cataingan, Masbate. Cuppa Fate provides an excellent
unwinding ambience and cozy atmosphere that’ll enable an individual to seize the feels of sipping their
coffee. Furthermore, their coffees are of great quality that are reasonably priced and the pastries are so
good that you can’t just get over with just a bite. Their staffs are well-diligent and display courtesy to
each customer. The place is such a perfect haven to relax, read a book and free our anxious minds. I
certainly will go back there over and over again. As satisfied as I am with the quality coffee and service, I
recommend to you the Cuppa Fate. If you have questions, feel free to send me an email.

Sincerely,

Marienila Mae Escala

CEO, MVenaria

2.5 CURRICULUM VITAE

CUPPA FATE WORKER’S RESUME

NAME: GLOPHEBIE FAITH ALMODIEL

DATE OF BIRTH: June 12,2003
ADDRESS: ESTAMPAR, CATAINGAN, MASBATE
EMAIL: [email protected]
CONTACT #: 09075801622

EXPERIENCE:

I worked as