Behaviorism
Behaviorism
about?
• Behavioral psychology is the
study of external behavior
Behaviorism
• Behavior is objective and
observable, where as what goes on
in one’s mind can never really be
known or measured (the mind is a
“black box”)
• Behavior is the response of an
organism to stimuli
-Watson 1924
Unconditioned
Unconditioned Neutral
Response Conditioned Conditioned
Stimulus Stimulus
Stimulus Response
Examples of Classical
Conditioning
• Kids who often get strep throat, after much
swabbing of their throat, begin to gag as
soon as they see the doctor with the swab.
• Hearing a teacher, roommate,
boyfriend/girlfriend say to you, “We need to
talk”. Upon hearing this phrase your stomach
“flutters”.
• The point is, we learn to associate a
stimulus with a response, and eventually our
body does this automatically in the presence
of the stimulus. Our response is
involuntary.
Critiques of
More Critiques …
Behaviorism
• External rewards may diminish intrinsic motivation
• Behaviorism doesn’t account for
–Studies where participants work on an interesting anything that isn’t an observable
task (ex: puzzles) - experimental group is given a
reward when finished while the control group is behavior
not. – There has to be more going on than
– After initial period, during a non-rewarded time what is observable - doesn’t there?
participants are given a choice between • Behaviorism only accounts for
continuing to work on the task or switching to
another activity. Typical result is that participants learning through direct experience
in the experimental group spend less time on the with the environment (not
activity than the control group. This is taken as observational learning)
indicating that reward reduces intrinsic
motivation. Pizza Hut used to give away free pizza
to kids who read a certain number of pages. This
practice was discontinued as it actually eroded
students intrinsic motivation to read!
Check yourself…
• Can you come up with classroom
examples of:
– Classical Conditioning (use all the
right labels)
– Operant Conditioning (again, use all
the right labels)
– Positive and Negative
Reinforcement
– Punishment