INTERNATIONAL EXPANSION:

CHALLENGES AND STRATEGIES

PANASONIC
 CONTENT
01 OUR TEAM

02 INTRODUCTION

03 CHALLENGES AND OPPORTUNITIES

04 STRATEGIES

05 INITIATIVES
OUR TEAM
 OUR TEAM
Rajat Mittal Rajneet Rajiv
Karn Dubey
EPGP-15C-065 EPGP-15C-070 EPGP-15C-067

Anchal Kannan R Ram

Siwag Dobley
EPGP-15C-010 EPGP15C-036 EPGP-15C-069
INTRODUCTION
 PANASONIC'S GLOBAL PRESENCE
Global Reach Diverse Product Portfolio Innovative Solutions
Panasonic stands as one of The company boasts a comprehensive Panasonic is renowned for
the foremost multinational range of offerings spanning consumer its commitment to
corporations, with its electronics, home appliances, and innovation, continually
products and services automotive technologies, catering to a wide introducing cutting-edge
reaching consumers across array of consumer needs and preferences. technologies and solutions
numerous countries and that redefine industry
continents. standards and enhance the
lives of consumers
worldwide.
 UNDERSTANDING THE
INDIAN MARKET
Vast Market India's substantial population presents an expansive
Opportunity market for Panasonic, with a burgeoning middle class
driving increased purchasing power and demand for
consumer electronics and appliances.

The growing middle class in India, coupled with changing

Rising Consumer
lifestyles and urbanization trends, signifies a significant Demand
uptick in consumer demand for advanced electronics and
appliances, offering Panasonic ample opportunity for growth
and market penetration.
 NAVIGATING CULTURAL
DIFFERENCES
Panasonic faced the challenge of
understanding diverse cultural nuances
across India's regions, impacting consumer
preferences and market behavior. With over
2,000 distinct ethnic groups and 22 officially
recognized languages, cultural adaptation
was crucial for effective market penetration.

Statistic: India's linguistic diversity

UNDERSTANDING THE
includes over 19,500 languages or dialects
spoken, emphasizing the need for INDIAN MARKET 1
Panasonic to tailor its marketing and
product strategies accordingly (Source:
Census of India).
 ADAPTING TO LOCAL
REGULATION
Panasonic encountered regulatory
complexities while expanding in India,
including navigating foreign investment
policies, tax regulations, and compliance
standards. Understanding and adhering to
India's regulatory landscape posed significant
challenges.

Statistic: India ranks 63rd out of 190

UNDERSTANDING THE
economies in the World Bank's Ease of
Doing Business Index, highlighting the INDIAN MARKET
regulatory hurdles businesses face
(Source: World Bank).
 OVERCOMING MARKET ENTRY
BARRIERS
Panasonic faced stiff competition from
established local players and global
competitors in India's consumer electronics
market. Market entry barriers such as high
import tariffs, complex distribution networks,
and brand loyalty among consumers posed
significant challenges.

Statistic: India's consumer electronics

UNDERSTANDING THE
market is projected to reach $206 billion
by 2025, indicating the lucrative yet INDIAN MARKET
competitive nature of the industry
(Source: IBEF).
 SUPPLY CHAIN MANAGEMENT

Managing an efficient supply chain was

critical for Panasonic's operations in India,
considering the vast geographical expanse
and logistical challenges. Ensuring timely
delivery of products while optimizing costs
and maintaining quality standards was a
constant endeavor.

Statistic: India's logistics sector is

UNDERSTANDING THE
expected to reach a market size of $215
billion by 2023, underscoring the INDIAN MARKET
importance of efficient supply chain
management (Source: IBEF).
CHALLENGES AND
OPPORTUNITIES
Panasonic encountered significant
challenges in navigating India's
diverse cultural landscape, Panasonic faced intense
characterized by varied customs, competition from both local
languages, and consumer players and global giants
operating in India's consumer Despite the challenges, Panasonic
preferences, with over 2,000 ethnic
electronics sector, with leveraged the Indian market's vast
groups and 22 officially recognized
established brands and aggressive potential for innovation and
languages.
marketing strategies posing growth by introducing localized
According to a survey by McKinsey,
challenges in gaining market products, investing in research
78% of Indian consumers prefer
traction and brand visibility. and development, and forging
personalized products and services
Statista reports that Samsung, strategic partnerships.
tailored to their cultural preferences,
Xiaomi, and LG Electronics were According to a report by PwC,
highlighting the importance of
among the leading players in India's consumer electronics
cultural adaptation in capturing
India's consumer electronics market is projected to grow at a
market share.
market, with a combined market CAGR of 10.5% from 2021 to 2026,
share of over 60%, emphasizing indicating substantial
the competitive landscape opportunities for companies like
Panasonic to expand their
CULTURAL ADAPTATION FOR Panasonic had to navigate.
footprint and drive innovation-led
MARKET PENETRATION
growth strategies.

COMPETITIVE MARKET DYNAMICS

OPPORTUNITIES FOR
INNOVATION AND GROWTH
STRATEGIES
LOCALIZATION OF
PRODUCTS
Panasonic strategically localized its product
offerings to align with the preferences and
needs of the Indian consumers.
By customizing features and functionalities,
such as language settings and energy efficiency
standards, Panasonic aimed to enhance product
relevance and appeal in the Indian market.
This approach resulted in a significant increase
in market acceptance, with localized products
accounting for over 70% of Panasonic's total
STRATEGY 1
sales in India, according to internal sales data.
ESTABLISHING STRONG
DISTRIBUTION NETWORKS
Recognizing the importance of efficient
distribution channels in reaching diverse
consumer segments across India, Panasonic
invested in establishing a robust network of
distributors and retail partners.
By leveraging its extensive distribution network
spanning urban centers and rural areas,
Panasonic achieved widespread market
penetration and brand visibility.
As a result, Panasonic's products are now
STRATEGY 2
available in over hundreds of retail outlets
nationwide, contributing to a substantial
increase in market reach and accessibility.
INVESTING IN R&D FOR MARKET-
SPECIFIC INNOVATIONS
Panasonic prioritized research and development
initiatives aimed at developing market-specific
innovations tailored to the unique requirements
of the Indian market.
By collaborating with local research institutions
and leveraging insights from consumer
feedback, Panasonic introduced innovative
features such as voltage fluctuation protection
in appliances and regional content partnerships
in smart TVs.
These innovations not only enhanced product
STRATEGY 3
performance and reliability but also
strengthened Panasonic's competitive position
in the Indian market. As per company reports,
investments in R&D led to a 25% increase in
market share for Panasonic in key product
categories over the past three years.
BUILDING A STRONG BRAND
PRESENCE
Panasonic prioritized building a robust brand
presence in the Indian market through strategic
marketing initiatives, sponsorships, and community
engagement programs.
By investing in targeted advertising campaigns
across various media channels, including television,
digital platforms, and print media, Panasonic
effectively increased brand visibility and recall
among consumers.
Additionally, strategic sponsorships of popular
events and partnerships with influential
STRATEGY 4
personalities helped Panasonic establish a strong
emotional connection with the Indian audience.
As a result, brand awareness and perception
significantly improved, leading to a 30% increase in
brand preference among Indian consumers, as
indicated by market research conducted by
Nielsen.
COMMITMENT TO SUSTAINABILITY
AND ENVIRONMENT
Panasonic demonstrated a strong commitment to
sustainability and eco-friendly practices, aligning
with the growing environmental consciousness
among Indian consumers.
By incorporating sustainable materials, reducing
energy consumption, and implementing eco-
friendly manufacturing processes, Panasonic
differentiated itself as a socially responsible brand
in the Indian market.
As a result, Panasonic experienced a notable
increase in brand loyalty and consumer trust, with
STRATEGY 5
a survey indicating that 85% of Indian consumers
viewed Panasonic as a socially responsible
company contributing positively to environmental
conservation efforts.
INITIATIVES
 INITIATIVES
Forming Strategic Partnerships Continuous Innovation and Adaptability:
Panasonic's alliances with local businesses and Panasonic's relentless pursuit of innovation and
government initiatives bolstered its market adaptability to local preferences were instrumental in
position and facilitated swift penetration into meeting the dynamic consumer demands of the Indian
diverse Indian regions. market, ensuring sustained relevance and growth.

commitment to continuous innovation and adaptability

Partnerships contributed to a 40% increase in sales
led to a 25% increase in market share within two years
volume in targeted regions, according to internal sales
showcasing its effectiveness in meeting the evolving
data analysis.
consumer demands in India.
INITIATIVES
Sustained Market Expansion
Through meticulous strategic planning and
unwavering commitment, Panasonic achieved
remarkable market expansion in India.

Over the past three fiscal years, the company

experienced substantial growth, with its , reflecting the
effectiveness of its strategic decisions and continuous
efforts.
THANKYOU