Salesprocess.

io Protocol -
$0-$1m+ In 12 Months Or
Product-Market-Fit Less.
Written By Nick Kozmin
Marketing

Sales
Building Sales Raise Seed
Team Capital

Operations

Yes

Hypothesize
Build Assets
Niche/Person & Sell Solution (1-5
(Report/Research, Send 100 Write Sales Gross Margin
Problem & Write Write Outbound Customers) Using Price Paid Sustains Build Requires Collect Case Customer Is Happy & Document Case
Mock Up, Thesis, Outbound Booked Meetings? Yes Script + Business Model?
Yes No Build Solution Yes Sustains a Profitable Yes
Foundational Messages Inside Sales - 20% Fund Raising? Study Provides Referral? Study
Sales Letter, Messages Presentation Model?
Copy Using Conversion
Funnel)
Research
No No No No
No No

Updated
Updated Script
No Messages 3 No 30+ Pitches?
3 Times?
No Time? < 3 price
Yes
iterations?
Yes
Updated Assets 3 Yes Yes
Yes
Times?
No
No

Build Thesis Video

Sales
Letter/Webinar
Funnel Using
Case Studies

Have Existing
No Yes
Opt-In List?

Install
Autoresponder
Mine And Clean
Prospects

Clean Leads

Write Outbound
Emails

Create VSL
Campaign
Send 100
Outbound
Contacts Per
Day
Update
No Launch Campaign
Campaign Messaging From
Feedback
<1000 Emails
Sent?
No

Yes
>3 Campaign
2% Discovery No Yes
updates?

No 50% open rate?

Yes

Yes
Do Discovery
Call With
2% Disco Rate? No Discovery Script

Yes

Write And
Do Discovery <30% Demo
Yes Practice Sales
Call With Booking Rate?
Script
Discovery Script

No

<30% Demo >10 Disco Calls

No No Yes Pitch
Booking Rate? Completed?

Yes

Write Sales Script

And Practice >20%
Yes
Close Rate?

No

Pitch >20 Pitches? No

No
Yes

Price Sustains >3 Script

>20% Close? Yes Profitable Business No
Model? Updates?

No Yes

No >20 Pitches
Yes

Yes

>3 Script Install Sales

No
Updates? Team

Yes

Hire SDRs With

Webinar
>3 Outbound
No Messaging
Updates?

Yes
Ramp Reps With
Video Training

Reps Achieve 2%
No
Discovery Rate?

Yes

Reps Achieve
No
20% Close Rate?

Yes

Start Paid Traffic

Funnel

Create
Facebook,
Google, LinkedIn
Ad Accounts

Set Up Pixels
And Custom
Conversions

Define
Audiences
Based On Niche
Definition

Create Ads

Launch Ads

Funnel Achieves Write And

2% Conversion Yes Practice Sales
Rate? Script

No Improve
Efficiency Of
Mechanism And
Audience Updated Offer
No Pitch
>5 Times

No No
Yes

Install
20% Close Raise Growth Engage Channel
Ad Updated >5 Yes LTV/CAC >3 Yes Offer Scales? Operations
Rate? Capital Partners
Yes No Manager
Times

No

No >20 Pitches?

Yes

>3 Script
Yes No
Updates?