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INTRODUCTION OF MARKETING
The term marketing has changed and evolved over a period of the time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. The 2006 and 2007 definitions offered by the American marketing association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: A main objective of marketing is to create customer value. Marketing usually involves an exchange between buyers and sellers. Marketing has an impact on the firm, its suppliers, its customers, and other affected by the firms choices. Marketing frequently involves enduring relationships between buyers, seller and other parties. Processes involved include creating, communicating, delivering, and exchanging offerings. *The Chartered Institute of Marketing define Marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitability. If we look at this definition in more detail Marketing is management responsibility and should not be solely left to junior members of staff .Marketing requires co-ordination, planning, implementation of campaigns and a competent managers with the appropriate skills to ensure success.

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Marketing objectives, goals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. Through effective use of marketing research an organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

Philip kolter defines Marketing as satisfying needs and wants through processes Within this exchange transaction customers will only exchange what they value (money) if they feel that their needs are being fully satisfied; clearly the greater the benefit provided the higher transactional value an organization can charge. P Tailor define marketing as Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands for the customer.

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OVERVIEW OF AUTOMOBILE SECTOR IN INDIA

The Automobile sector is one of the fastest growing manufacturing sectors in India. In the 90s the industry witnessed an average growth rate of above 20 percent. Indian Automobile Industry is characterized by a very high percentage (75 per cent) of two wheeler production, ranking second only to Taiwan. The world leaders in the sector are evincing keen interest in establishing manufacturing facilities for manufacturing and assembling components. A politically stable and vibrant State, Andhra Pradesh is centrally located with the support of seaports, international airports, assured and reliable power supply, abundant water, broad base of auto component manufacturers, highly trained, skilled and disciplined manpower and is therefore, the preferred location for Automobile industries. The interest of the state has been duly noted by Global Auto Majors, who have indicated their interest to consider Andhra Pradesh for establishing manufacturing facility. The Government of Andhra Pradesh invites leaders in the industry to set up manufacturing facilities to manufacture vehicles or vehicle components in the State. The ideal places to locate companies in the Auto Sector are the Hyderabad-Zaheerabad, Visakhapatnam-Kakinada, Krishnapatnam-Tada-Sathiveedu and Vijayawada-Guntur corridors.

The Government is also formulating an Auto Policy, which would give a proper direction to the growth of the sector.

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There are more than 20 auto component manufacturing companies in the State, manufacturing components such as grey-iron castings, precision aluminum castings, leaf springs, oils and lubricants, diesel fuel injection equipment, electronics and auto electronics and auto electrical, front axles, gears, forging, machined components, pressed metal components, pistons, cylinder liners, nozzles, delivery valves, starter motors, alternators, electronic regulators, high pressure die castings, clutch covers, fuel filters ,etc. Most of these components are presently being supplied to Hero Honda, TVS Suzuki, Escorts Yamaha, Bajaj and others. Amaron Batteries are manufactured in Chittoor district. Around 119 components manufacturers have been certified for ISO 9000 quality standards and seven companies achieved the QS 9000 quality standard set by government and motors association.

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ABOUT THE COMPANY

Hero Honda has a reputation of being the most fuel-efficient and the largest selling Indian motorcycle. Its commitment of providing the customer with excellence is self-evident. A rich background of producing high value products at a reasonable price led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. It was this affinity in working cultures of Honda Motor Company of Japan and the Hero Group that resulted in the setting up of Hero Honda Motors Ltd. A relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. Tactical promotions and excellent marketing helped Hero Honda establish itself as an intelligent purchase. Its unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the company. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise.
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Over the years, the Company has received its share of accolades, including the National Productivity Council's Award (1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders.

Its main Models are

Hero Honda

CBZ PLESSURE SPLENDER SUPER SPLENDER SPLENDER PLUS SPLENDER NXG CD 100 CD100ss STREET SMART PASSION PASSION PLUS PASSION PRO GLAMOUR HUNK CD DAWN CD DELUXE

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AMBITION 135 KARIZMA KARIZMA ZMR VISION OF THE COMPANY The Legend of Hero Honda

What started out as a Joint Venture between Hero Group, the worlds largest bicycle manufacturers and the Honda Motor Company of Japan, has today become the Worlds single largest two wheeler Company. Coming into existence on January 19, 1984, Hero Motors Limited gave India nothing less than a revolution on two-wheels, made even more famous by the Fill it Shut it Forget it campaign. Driven by the trust of over 5 million customers, the Hero Honda product range today commands a market share of 48% making it a veritable giant in the industry. Add to that technological excellence, an expensive dealer network, and reliable after sales service, and you have one of the most customer-friendly companies. This is proved by the companys sales over the years: 1985.86 1989.90 1998.99 1999-00 2000-01 2001.2 43,000 units 96,200 units 5,30,600 units 7, 61,210 units 10, 29,555 units 14,25,195 units

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2002.3 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

17,78.392 units 20, 87,435 units 24, 12,231 units 26, 88,659 units 29, 98,634 units 32, 89,675 units 36, 23,153 units 39, 12,425 units

Customer satisfaction, a high quality product, the strength of Honda technology and the Hero groups dynamism have developed HTML scale new frontiers and exceed limits. In the words of Mr. Brijmohan Lal Munjal, the Chairman and Managing Director, We will continue to make every effort required for the development of the motorcycle industry, through new product development, technological innovation, investment in equipment and facilities and through efficient management. HISTORICAL REPRESENTATION The following are the historical facts of the company: 1984 Company incorporated. Technical collaboration signed. Foundation stone lay.

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G.H.R.C.C.S.T 1983 - Shareholders agreements signed.

1985 First motorcycle (Model CD 100) produced. 1987

Engine plant started. 1,00,000th Motorcycle produced.

1989 1991

Sleek model introduced.

5,00,000th motorcycle produced. CD-SS model introduced. Economic times Harward business school award for excellent

Governance to Hero Honda Motors Ltd. 1993 1994

Hero group sponsors Hero cup five nations cricket tournament

Splendor model introduced.

1995

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India)

National Award for outstanding contribution to the development of

Indian small scale industry (NSIC Award presented by President of The analyst award 1995 presented to Hero Honda Motors Ltd. on

being ranked 9th amongst the most investor rewarding companies in India. 1996 1997

1000 motorcycle per day production started.

15,00,000th motorcycle produced. Street model introduced. Hero sponsored 6th women world cup cricket tournament.

1998

20,00,000th motorcycle produced. 1st Hero Honda Master Golf championship held at Delhi.

1999

30,00,000th motorcycle produced. CBZ model introduced. 7th World Cup Cricket tournament sponsored at England. Most admired business Baron CEO award conferred upon the

Chairman Brij Mohan Lal Munjal.

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2001

Passion and Joy motorcycle launched. One million motorcycles produced in one single year. 50,00,000th bike produced. Winner of the review-2000-Asias leading companies award National productivity award for the best performance in Sir Jahangir Ghandy medal for industrial peace awarded to Brij

2000.

automobile and tractors.

Mohal Lal by XLRI Jamshedpur. 2002

Declared company of the year by economic times business Chairman Brij Mohan Lal awarded the entrepreneur of the Ambition launched.

award.

year award by Business standard.

2003

Declared company of the year by economic times business Karizma the sports segment bike launched.

award for the second time.

This all says about the golden past of the company and the company is going on to the path of success.

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2005 In this year hero Honda launched their first scooty bike for girl pleasure. Its very good for hero Honda after this the sale of pleasure is high in demand with next 4 to 5 year. 2006 In this year the hunk bike of hero Honda was launched. Its a first Indian motor bike with fuel injection technique. 2008 In this year the manufacturing industry was inaugurated in haridwar. 2009 Hero Honda launched KARIZMA ZMR PGN-FI. 2010 In this year the largest selling bike of hero Honda for the year 2010 PASSION PRO was launched.

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INDUSTRY SCENARIO In the present scenario of automobile industry the major companies are: Manufacturers HERO HONDA BAJAJ AUTO LML TVS YAMAHA ENFIELD Products Motorbikes Scooter+ Motorbikes+ Scooterate Scooter+Motorbike+Scootrate Motorbikes+Scootrate Motorbikes Motorbikes % of market share 75% market share 25% market share 30% market share 15% market share 15% market share 10% market share

According to the recent results company (Hero Honda) registered a sales increased by 24.5% over the past years. Same month TVS also registered increase of 45% while the other companies are not enjoying quiet good increase in sales. While the whole industry registered an increase of about 17% only. So in present scenario the Hero Honda comes as the leader of whole automobile segment while there is immense competition in industry to get the highest market share.

BRAND AMBASSADOR

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The company signed the Indian skipper of cricket team Saurav Ganguly, Virendra Sehvag, Harbhajan Singh, Zaheer Khan & Yuvraj Singh as its brand ambassadors joining the add campaign together to promote Ambition. All of these celebrities are the member of Indian cricket team and very much popular in younger generation. In the last year with the launch of its new premium bike Karizama ZMR Hero Honda signed its new brand ambassador who is a cine star and is also very popular. He is Hritik Roshan.

Service Your Bike

Hero Honda has always taken a lead in terms of defining service standards in two wheeler industry with an aim to provide "Total Customer Satisfaction" for their valuable customers across the country and also internationally. They are constantly endeavoring to improve the quality of our service facilities at their Dealerships. The first and foremost step to achieve this was creating Automated Workshops at their Authorized Dealerships and Service Centers across the country.

Automated Workshops

Hero Honda has the largest chain of Automated Workshops providing service to their valuable customers by using latest service technology. Automated Workshops have standard layout, hydro electric motor cycle lifts, dust free engine rooms and use pneumatic tools and equipment to ensure quality repair in customers motorcycle. The workshop environment and usage of pneumatic

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tools increases mechanics efficiency and their motivation to provide quality service. The layouts have been standardized to ensure that there is a transparency of service. The customers can view their motorcycle repair while sitting comfortably watching TV or relaxing in the customer lounge. Workshop Automation has become a mandatory service standard for all Hero Honda Dealers and Service Centers.

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Customer Service
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Hero Honda keeps on taking always-new initiatives to maintain its leadership on service as well as enhance customer satisfaction level on an ongoing basis. Some of the new initiatives related to customer service are as follows: Service Advisors at Dealerships Service plus Scheme for customers Pre Paid Reply Cards Automated Mobile Service Workshops Mega Millennium Camps On the Job Training Programmes Local Mechanics Training There are many more initiatives, which they keep on taking along with their dealers to keep their customers always in their mind on top priority. **Safety- "S4" Concept (Sales, Service, Spare Parts & Safety) ** Hero Honda is also launching very soon a novel concept and a very major initiative - Safety at their S4 Dealerships (Sales, Spare Parts & Safety) Safety Education to motorcycle customers shall be an integral part of Hero Honda's motorcycle delivery process at the showroom. Customers shall be educated on Safe Riding techniques through various audio visual aids. Safety Instructors shall be imparting riding skills as well as education to the customers. Dealers shall also conduct a major programme in their respective towns with the association of local traffic police on a regular basis on safety education and correct riding techniques

OBJECTIVE OF THE STUDY

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The study was done primarily with the following objective in mind.
To study the brands of Hero Honda & consumers perception with its

competitors with reference to Nagpur city.

To know why people buy Hero Honda and why some people prefer other

company brand bike with reference to Nagpur city.

To study the features of different brands that gives a good idea of various

products and services offered by the company. To understand the competitive environment in which the company is operating and is desired to meet customer need and satisfaction. To provide useful information to the company about the product features of various competing companies.

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METHODOLOGY
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The methodology used in conducting the research work on HERO HONDA MOTOR BIKE with major emphasis on its sales and marketing strategies involve the following steps: Methodology is the way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. For this we conducted survey techniques to study the choice of customer, which type of bike they like and what the basic cause behind it. 1. Developing the research plan: In this a plan was developed about how to collect the require information i.e. whom to contact for gathering the relevant data. Data is the foundation of all research. It is the raw material with which a researcher functions. Therefore, it requires great care to select the sources of data. Data, or facts, may be obtained from several sources. Data sources can either be primary or secondary.

A. Primary data:

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Collection of primary data was conducted by questionnaire process in this we get survey of 50 peoples (age group between 20-40 years old) personally for the preparation of the report. For this we also take interview of sales manager of ADITYA AUTO AGENCY NAGPUR Mr. DIGAMBER.

B. Secondary data: The sources from which secondary data was collected: Press releases of the company. Magazines like Business World, Outlook, Auto India, etc.

Websites such as www.herohonda.com, www.google.com. These were the sources from which secondary data has been gathered. Most of the information presented in this report was extracted from the above data sources.

2. Research approach: It means the way by which the information was collected. Visiting the various places of Nagpur, getting the questionnaire filled by 50 individuals.

Beside this, frequent visit to the showrooms of the company was of great help to conduct the analysis and research work. 3. Contact methods:

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Instrument or Data collected Forms: It is the method by which data is gathered. It could be done through various instruments like questionnaires, observations, getting information from the staff members of the agency, contacting to the motor mechanics was sufficient enough to conduct the study. 4. Collection of information: The primary information was collected by face-to-face and direct interviews with the general manager of the agency and some customers. They provide the relevant information regarding the profile of the company as compared to the other company in the Indian market. Most employees suggested visiting companys web site, as it was not possible for them to spare time from their busy schedules. The secondary sources of information were various web sites like www.google.com and www.herohonda.com. 5. Analyzing the information: The data collected was carefully analyzed. The research and analysis of the information has been done on the basis of various sales and marketing strategies adopted by the company during its tenure.

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SCOPE OF THE STUDY

Hero Honda is spreading its wings and widening its business horizon to reach and serve customers at new centers in the year ahead. The company services are backed by a highly motivated and technology driven team to achieve customers need, product expertise and geographic reach. The study is oriented towards the concept of different brands offered by Hero Honda and its competitors to its customers. The company has endeavored to move fast in providing market solution, which maximize customer needs and convenience, using multiple delivery channels in composing the agency network, service centers, lower service cost and increased efficiency.

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LIMITATIONS OF THE STUDY

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As said a basic research was conducted at the company to enable the company to assess how far the customers are satisfied with product and services of Hero Honda. During the course of the study the following limitations were observed:

The method will be unsuitable if the number of persons to be surveyed is very less as it will be difficult to draw logical conclusions regarding the satisfaction level of customers. Interpretation of data may vary from individual depending on the individual understanding the product features and services of the company. The method lacks flexibility. In case of inadequate or incomplete information the result may deviate. It is very difficult to check the accuracy of the information provided. Since all the products and services are not widely used by all the customers it is difficult to draw realistic conclusions based on the survey.

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DETAILS OF SOME MAJOR TYPES OF

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HERO HONDA

BIKES

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CBZ

The Hero Honda CBZ (pronounced CeeBeeZee) is the latest offering from Hero Honda for the Indian market. With a 156cc engine, the company claims that the bike has a top speed of 100kph within 5.6 seconds. Though the bike has the largest displacement engine, its top speed doesnt match up to many of its competitors. In all other respects, it is a bit too early to decide whether the CBZ will sell in the same numbers as the Splendor. Though the initial market response has been good, only time will be the final arbiter. Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 156cc Tachometer : Yes Max Power : 12.8b hp@8000 rpm Wheel base: 1,330mm Ground Clearance: 160mm Ignition : Electronic CDI Dry Weight: 140kg Fuel tank Capacity: 12.5itres Battery: 12V Max Torque: 1.26kgm@6500rpm
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Bore x stroke: 63.5mmx49.5mm Max Speed: 120kph Front Tyre size : 3.25x19" Rear Tyre size: 3.50x19"

Splendor A combination of style and economy makes the Splendor is a bike worth investing in. The latest from the Hero Honda factory offers both performance and looks. It has good looks, excellent handling characteristics and a smooth drive over any type of terrain, thanks to the changes in the suspension at front and near as well as the new frame design. All these features contribute to the Splendor being one of the best selling four stroke-two-wheelers in India. It also meets all the current pollution standards. A healthier beat, springy ride and overall low maintenance has aided in the record-breaking sales of this bike.

Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 97.2cc Tachometer : No Max Power : 7.2b hp@8500 rpm Wheel base : 1,230mm Ground Clearance : 159mm Ignition : Electronic Dry Weight : 100.3kg Fuel tank Capacity : 10.5itres
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Battery : 12V F/R suspension : Tel Hydraulic fork R/R suspension : Swing arm and Hydraulic damper Max Speed : 90kph Front Tyre size : 2.75x18" Rear Tyre size : 2.75x18" St re et 10 0 The Street 100 is Hero Motor's latest two-wheeler on offer in the step-through category. The Hero Honda Street 100 is equipped with unique features like cityclutch, which is designed specially for city driving. It has rotary gears, which allow the rider to flip directly from the fourth gear to neutral once the bike has come to a halt, a must for the present stop-and-go traffic. A self-starter button comes as an option. The Street can be purchased with a variety of seat layouts and has options like a water pump, spray can, larger luggage tray, etc. Its major competitor is the much cheaper K4 from Kinetic. Major plus points that justify the higher price are the centrifugal clutch and the rotary gears. However, the liberal use of plastics negates much of the feel good factor and has hindered sales to a large extent. Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 97.2cc Tachometer : N/A Max Power : N/A Wheel base : 1,205mm Ground Clearance : 133mm Ignition : Electronic Dry Weight : 101kg
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Fuel tank Capacity : 11litres Battery : 12V F/R suspension : Telescopic R/R suspension : Swing arm and Hydraulic dampers Max Speed : N/A Front Tyre size : 2.25x17" Rear Tyre size : 2.50x17"

CD100S S The CD100SS is designed for those who live life in the fast lane, rough and tough, for those who would love to take a bike on the stumbling village roads. It shares almost all components with the CD100, except for the additional reinforcement. With larger, reinforced shock absorbers, wider tyres, heavier body weight and engine guard, the Hero Honda CD 100 SS weights slightly more, resulting in some cut down in the fuel economy it offers. Minor problems of the CD100 have been rectified in the SS model. If you wish to ride into the hinterland, this is the bike for you. Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 97.2cc Tachometer : No Max Power : 7.0bhp@8000rpm Wheel base : 1,220mm Ground Clearance : 165mm Ignition : Electronic Dry Weight : 103kg
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Fuel tank Capacity : 10.1litres Battery : 12V F/R suspension : Tel Hydraulic fork R/R suspension : Swing arm and Hydraulic damper Max Speed : 85kph Front Tyre size : 2.57x18" Rear Tyre size : 3.00x18"

Features: Engine Displacement Clutch type Clutch Primary Clutch Secondary Transmission Final Drive Ignition Starting Frame Suspension (Front) Suspension (Rear) Dimensions (LxWxH) Wheel Base Ground Clearance
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4-stroke, single cylinder, air-cooled 97.2cc Manual Multi-plate wet 4-speed constant mesh Roller chain Electronic Kick starter T-Bone type Telescopic hydraulic fork Swing-arm with hydraulic dampers 1885x770x1060mm 1210mm 135 mm

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Dry Weight Tyres:Front/Rear Max.Power Max.Speed Fuel Tank Capacity

95 kg 2.50"x18"/2.75"x18" 7.0 PS @ 8000 rpm 85 Kmph 10.1 ltr(1.3 ltr reserve)

A m bi ti o n 13 5

Features:

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Engine Displacement Maximum Power Maximum Speed Gears Frame Tyres: (Front) Tyres: (Rear) Headlight Fuel Efficiency

4 stroke 133 cc 11 BHP / 11.15 PS @ 8000 rpm 100 KMPH 5 Tubular single cradle, diamond type 2.75 X 18 3.00 X 18 Trapezoidal 35 / 35 W 55 KMPL

CD DAWN

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Features:

Engine Displacement Clutch Gear box Frame Battery Head lamp Suspension(front) Suspension(rear) Wheelbase Dimensions (LxWxH) Starting Kerb weight Tyre (front) Tyre (rear) Max power Max torque Bore x Stroke Compression ratio

4-stroke, air-cooled, single cylinder OHC 97.2cc Multiplate wet 4 speed constant mesh Tubular double cradle 12V - 2.5 Ah 35W / 35W - Halogen bulb Telescopic hydraulic shock absorber Swing arm with hydraulic shock absorber 1230 mm 1980x720x1045 mm Kick start 108 kgs 2.75 x 18-4 PR 2.75 x 18-6 PR 7.4 PS @ 8000 rpm 0.79 Kg-m @ 5000 rpm 50.0 x 49.5 mm 8.8: 1

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KARIZMA
ENGINE SPECIFICATIONS Displacement: 223cc Engine: 4 Stroke, SOHC 17 Bhp @ 7000 Maximum Power: rpm 18.35 Nm @ 6000 Maximum Torque: rpm Gears: 5 Speed Clutch: Multiplate Wet Bore: 65.5 Stroke: 66.2 No. of Cylinders: 1 Cylinder NA Configuration: Engine Block NA Material: Tubular Single Chassis Type: Cradle, Diamond Type Cooling Type: Air Cooling Carburetor: NA

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0 to 60:

3.80 sec.

DIMENSIONS Length: 2125.00 mm Width: 755.00 mm Height: 1160.00 mm OTHER SPECIFICATIONS Weight: 150.00 kg Ground Clearance:150.00 mm Fuel Tank: 15.00 ltrs Wheelbase: 1355.00 mm 12V - 7 Ah Electrical System: 188 W Alternator 35W/35W Headlamp: Halogen Horn: NA Wheel Type: Alloys 2.75x18 42P Wheel Size: 100/900x18 56 P mm Tubeless: Sport Red, Vibrant Blue, Colors: Moon Yellow, Force Silver & Black

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Pleasure
Company Segment Hero Honda Motors Ltd. 102 cc Displacement 7 bhp @ 7,000 rpm and torque of 7.85 Nm @ 5,500 rpm. Maximum Power

Striking Features

Broader seats, large luggage space, hook and glove box ensures comfort and convenience for riders. Multi-reflector headlight, trendy tail light cluster and puncture resistant tuff up tube provides safety and visible appearance. Powerful 102 cc, 4 stroke engines that generates 7 bhp of power. Electric self-start as standard fitment. Available in 09 sizzling colors. New attractive graphics.

Color The trendy Pleasure is available in 09 body colors:

Orange Candy Blazing Red Aqua Green Excellent Blue Metallic Monotone Black Dual Tone Black Ebony Green

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Light Purple Force Silver

Price Trendy, modern and stylish with power performance the Hero Honda Pleasure is available for sale with a cool price tag of Rs. 35,950 in Delhi and NCR.

HUNK
Dimensions & Weight Length (mm) Width (mm) Height (mm) Wheelbase (mm) Kerb Weight (kgs) Ground Clearance (mm) 2080 765 1095 1325 145 145

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Engine Model Designation Starting Displacement (cc) Ignition Bore & Stroke Suspension Front Rear Brakes Type Rear Tyres Front Rear Fuel Tank Performance Max. Horsepower (ps/rpm) Max. Torque (kg m/rpm) 10.6 Kw (14.4 Ps ) @ 8500 rpm 12.80 N-m @ 6500 rpm 2.75 X 18 42P 100/90 X 18 - 56P (With Tuff-up Tube) 12.4 Litre Disc: 240 mm Dia Disc - Non Asbestos Type Internal Expanding Shoe Type (130 mm), Non Asbestos Type. Telescopic Hydraulic Shock Absorbers 5 Step Adjustable Gas Reservoir Suspension GRS Air Cooled, 4 - Stroke Single Cylinder OHC Self Start/Kick Start 149.2 Advanced Microprocessor Ignition System (AMI) 57.3 X 57.8 mm

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KARIZMA ZMR
Type 4 Strokes, Single Cylinder, OHC, Oil-Cooled, PGM-FI

Displacement 223cc Maximum Power 13.15 KW (17.6 BHP) at 7000 rpm Maximum Torque 18.35 NM at 6000 rpm Maximum Speed 126 kmph Acceleration 0-60 kmph in 3.7 seconds Bore X Stroke 65.5 X 66.2mm Compression Ratio 9.0:1 Fuel Metering PGM-FI, Programmable Fuel Injection Starting Self Start Ignition DC FTIS (Full Transistorized Igntion System) Engine Oil Capacity 1.35 Litres Engine Oil Grade SAE 10 W 30 SJ Grade (JASO MA

Grade)
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Transmission

Clutch Multiplate Wet

Gear Box 5 Speed Constant Mesh Chassis Type Tubular Single Cradle, Diamond Type Suspension

Front Telescopic Hydraulic Shock Absorbers

Rear 5 Step Adjustable iGRS System Chassis Tubular Single Cradle Diamond Type Brakes

Front Disc 276mm

Rear Disc 240mm Wheels and Tyres

Front Rim 18X1.85 Rear Rim 18X2.15 Tyres Front 80/100X18 Tubeless

Rear 100/90X18 Tubeless Dimensions

Length 2110mm Width 805mm Height 1175mm Wheelbase 1350mm Ground Clearance 159mm Turning radius 2.5 meters Kerb weight 159kgs

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Engine Engine Type Air Cooled, 4 Stroke Single Cylinder OHC Displacement 97.20 CC Maximum Power 5.74 KW (7.8 PS) @ 7500 rpm Maxiumum Torque 8.04 NM (0.82 Kgm-m) @ 4500 rpm Bore and Stroke 50.0 x 49.5 Start Type Electric Start / Kick Start Dimension Height 1075 mm Width 725 mm Length 1980 mm Kerb Weight 116 Kg (Kick) / 119 kg (Self) Wheelbase 1235 mm Ground Clearance 155 mm Turning Circle Radius 1.9 mtrs Tyres & Wheels Tyres Front 2.75 x 18 - 42 P / 4 PR Tyres Rear 3.00 x 18 - 48 P / 6 PR Brakes

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Brakes Front Internal Expanding Shoe Type (130 mm) 240 mm dia Disc Brakes Rear Internal Expanding Shoe Type (130 mm) Others Ignition DC, Digital CDI Transmission 4 Speed Constant Mesh Clutch Wet Multi Plate Type Chassis Type Tubular Double Cradle Type Head Lamp Trapezoidal Multi Reflector 35 / 35 W Halogen Bulb Tail Lamp MFR - 5 / 12 W Battery 12 V, 3.0 AH Headlamp 12v-35W / 35W Halogen Bulb

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ANALYSIS

FACTS & FIGURES Sale of Hero Honda in Rural area and urban area In the survey of rural as well as urban area it is found that in rural area the sale of Hero Honda is less but in urban area it gives very exiting result. This may be because of the conditions of roads there.

Area Urban Area Rural Area

% of Respondents 72 28

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28%

72%
Urban Area Rural Area

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PARTICULER AREAS OF RESPONDENTS All the respondents were from different areas. The samples were taken from the mentioned areas for the survey. It was observed that the people of main town like to use Hero Honda as they like all features of it. And is according to there pocket Areas Dhantoli Dharmpeth Koradi Hingna Other % of respondents 42 12 26 14 6

6% 14% 42%

26% 12%
D h a n to li D h a r m p e th K o r a d i H i n g n a O th e r

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FAMILY INCOME OF RESPONDENTS The income distribution of the families of respondents shows that the bike, which was considered earlier to be out of range for middle class families is now becoming very fast an article for them. Family income (Rs.) 5000-10000 10000-15000 15000-20000 Above 20000 % of Responses 10 46 36 08

8%

10%

36%

46%

5000-10000 10000-15000 15000-20000 Above 20000

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PERSONS WHO KNOW TO DRIVE BIKE Almost every person know how to drive a Bike (In my Survey) Response Driving known Driving not know % Of respondents 96 04

4%

96% Driving known Driving not know

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FACTOR PROMPT TO BUY HERO HONDA It should be stated that the performance is the most important factor followed by look. The possible combination and corresponding number of respondents are shown in the table below. Features Performance Look Availability Price Maintenance Brand image After sale service % of respondents 36 22 10 2 8 10 12

10% 8%

12%

36%

2%

10%
Performance Price After sale service Look Maintenance Availability Brand image

22%

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HOW THE RESPONDENT DID COME TO KNOW ABOUT THE BIKE? The best media of advertisement (according to which the respondents came to know about the bike) is the ads on television. Friends & magazine are the other sources. Only 2 % of them came to know through hoardings. Medium of Advertisement Television Magazine Friends Hoardings Others % of Respondents 46 14 36 02 02

2% 36% 2% 46%

Television 14% Magazine Friends Hordings Others

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PURCHASE OF BIKE Almost 75% of the respondents say that they have purchased the bike by cash. Only 25% of the respondents say that they have purchased their bike through bank loans.

Purchase Type Cash Purchase Hire Purchase

% of Respondents 75 25

25%

75%

Cash Purchase

Hire Purchase

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DECISION INFLUENCED BY Maximum no. of the Respondents has taken decision to buy the bike on their own. After that their friends and parents influenced them. Influencer Parents Self Friends Relatives Others % of Respondents 16 54 18 08 04

4% 8% 16% 18%

54%

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BIKES PREVIOUSLY USED

More than 40% are using Hero Honda Splendor bikes, and about 50% like to drive passion & very little have chosen other type of hero Honda bikes. Previously Used Splendor Passion Others % of Respondents 42 50 08

8%

50% 42%

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RATING OF BIKES

42% of the respondents have rated as the best bike they have used, but it is facing a stiff competition from Pulsar & Fierro. Bikes Splendor Passion Ambition Pulsar Fierro Others % rating by Respondents 38 22 06 18 10 06

10%

6% 38%

18% 6% 22%

Splendor

Passion

Ambition

Pulsar

Fierro

Others

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Findings: The Indian two wheeler industry today offers more than 70 models to a buyer. And manufacturers are launching new models every day More than 20 models were launched in the last year. Top this up with a variety of promises ranging from free gifts and financial schemes to the attractive looking models and jingles in the advertisement. In this whirlwind of speed and confusion maze, choosing the right pair of wheels can be a trying experience for the common man. In such a situation, the buyer has to first narrow down his search to a given category of two wheeler. A lady doctor may decide to look only at gearless

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scooters while a collegian with a rich father may only look at premium bikes. What next? Which bike should I buy? A bike with more power better looks more reliability error! Lesser problems per vehicle for a given model could be a good enough reason to go for the model..? Yes! But, within my selected category of premium bikes So which premium bike has lesser problems? Do new launches have more problems than older ones? Naa! Does PPM score depend on who manufactured the vehicle? See for yourself! Manufacturer-wise PP100V scores in Survey

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Sr.No. 1 2 3 4 5 6 7

Vehicle Honda LML Kinetic TVS Bajaj Yamaha

PP100V 146 165 183 196 196 223

Hero Honda 176

Executive bikes scored less problems than economy bikeshowever simpler machines like scooters have the fewest problems This year we classified motorcycles by the market as premium, executive and economy... Amongst the bikes, we found the number of problems were lowest in executive bikes and highest in economy bikes.

Executive bikes (179 PP100V), then premium bikes (209 PP100V) and last were economy bike (230 PP100V).

Maximum

Problems

found

in

engine

and

transmissions:

46% of the problems reported by customers were problems like high fuel consumption, starting trouble, erratic / rough gear shifting, noisy / loose drive chain etc. All these problems are related to the engine & transmission. Another

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12% of the problems were attributed to miscellaneous aspects like battery discharged, stand hard to operate, etc. Perhaps this is the most complex part of the two wheelers and hence poses maximum challenge to the quality control guys in the manufacturing units.

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ENGINE Trouble... Splendor the largest selling executive bike from Hero Honda has reported the lowest number of problems with ENGINE (37 PP100V) closely followed by the newly launched geared scooter Eterno (38 PP100V) from Honda. Simplicity is the beauty TRANSMISSION WOES: Gearless scooters/scooterettes have lowest number of TRANSMISSION problems, complains who fulfilled the promised performance and how much? Sr.No. 1 2 3 4 5 6 7 Manufacturer Honda LML Hero Honda Bajaj Auto TVS Yamaha Kinetic % models above category average 100 100 67 43 33 33 25

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SCOPE AND COVERAGE: Manufacturers and their Models: Sr.No. 1 2 3 4 *Hero Honda f 5 6 Ambition CD-100 / SS / Dawn CD-Dawn /KARISMA 7 *Kinetic Engineering 8 *LML 9 Freedom Boss Splendor / Passion Manufacturer * Bajaj Boxer Caliber 115 Pulsar 150 / 180 Spirit List of models studied

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*TVS 10 11 *Yamaha 12 13 14 Aggregates and features covered: Overall Satisfaction Overall quality Instrument Panel / Dash Board Locks Control knobs / Switches Handle Lights Body Transmission Engine Wheels Riding Crux / Crux R Enticer Libero Max 100 R / DLX / DC Victor

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FINDINGS

It is clear from the report that the Hero Honda Motors is facing cutthroat competition; hence the companys manager has to be fast and smart so as to understand the customers needs. They have to come up with various new techniques or schemes to be able to cater to different categories of people.

Customers are becoming more wise day by day and they are now willing to know all the in and out of the things happening around them. This has led to increased customer awareness.

I can analyze that if the brand is reputed that doesnt win the customers delight unless its provided same value-added features or else we can say competitive advantage.

For gaining a competitive advantage it has to continuously compare the product and services with the competitors and find the weak area of the rivals for gaining competitive advantage.

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Surveys revealed that awareness of Hero Honda Motors is low among its target segment for creativity awareness. The company has to take some keen step for promotional activity.

The company should regularly send the sales person who has good communication skill to the customers so that they should be aware about the product and services in market and know the quality of the services offered by the company.

MANAGERS INTERVIEW OF ADITYA AUTO AGENCY, NAGPUR Mr. Digamber is a selling manager of ADITYA AUTO AGENCY, NAGPUR. He is only man who manages the two agency of Nagpur; one only for girls where only scooty is sale, which is locked on V.I.P road and another one which is locked in dhantoli (yashwant stadium). When I had gone for meet him I had ask some question to him. These are following..

1. What is your total sale of bike for the year 2010-2011? Ans. 20620 units.

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2. Which type of bike sale most in year 2010-2011? Ans. Passion pro than pleasure. 3. What about youre selling for karizma zmr? Ans. Its not well because the demand of karizma zmr white color is high but supply is low. Cause of this the sale of karizma zmr is not really acceptable.

4. How much selling you will accept for the 2011-2012? Ans. I am not sure but whatever the situation will come in 2011 I try to accede my total sale figure as compare with previous year selling.

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RECOMMENDATION

While Hero Honda has strong foothold in the industry, the company should look into the areas of weakness. In this connection, it is suggested that the company can look into the following areas:

In order to expand its business it should introduce innovative schemes for young generations, better financial schemes, etc. The company should expand its service centers. The must move towards the rural areas to expand its sale.

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CONCLUSION

After analyzing the interpretation and finding the following conclusion were made
After taking the interview and questioner method we reach at conclusion, hero Honda motor bike is the largest selling bike in Nagpur. The product and the service which is provided by the company are satisfied by the consumer.

Customer are likely to prefer hero Honda bike because the mileage of hero Honda bike. Hero honda bike is giving very tough competition to its competitors like Bajaj, Tvs etc.

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BIBLIOGRAPHY

BOOKS: Name of the book Author Name of the book Author :- Marketing research : - Dr. C.B.Mamoria :- Marketing research : - Mr. Kothari.

MAGAZINES, JOURNALS AND NEWSPAPERS: Journals published by Hero Honda, Annual Report Auto India, Business World

INTERNET:
www.herohonda.com www.google.com

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ANNEXURE

Date: _____________ Questionnaire for the survey of Motorbikes.

1. Name __________________________________________________

2. Address

_____________________________________________ _____________________________________________

3. Phone No.

___________________

Mobile No. ___________________ 4. Age 18 22 years 28 32 years [ ] [ ] 23 27 years above 32 years [ ] [ ]

5. Do you have any bike in your house? Yes [ ] No [ ]

6. If yes, Name and Company of the bike. ________________________________________________________.

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7. If No, Do you have any plan to buy it in next 6 months? Yes [ ] No [ ]

8. If Yes, Name and Company of the Bike. ________________________________________________________. 9. Which Bike does you like most? ________________________________________________________. 10. Rank the Motorbike manufacturing company. 1. 2. 3. 4. Hero Honda Yamaha Bajaj L.M.L. [ ] [ ] [ ] [ ]

11.Do you remember any advertisement of Hero Honda? ________________________________________________________.

12.What should the price range in your opinion? Splendor + ___________________ Sufficient [ ] Sufficient Sufficient [ ] [ ] [ ] [ ]

CBZ Karizma

CD Dawn ___________________ Passion + ___________________ ___________________ Sufficient ___________________ Sufficient

13.Any new facilities or any improvement that you want. ________________________________________________________

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___________________________________________________________ _____________________________________________________. 14. Give remark to your old Bike Company. Good Excellent [ ] Very Good [ ] Out standing Dont have a Bike [ ] [ ] [ ]

15 Give remark to Hero Honda. Good Excellent Thanks Surveyed by: Checked by: [ ] Very Good [ ] Out standing Dont have a Bike [ ] [ ] [ ]

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BOOKS: Name of the book Author Name of the book Author :- Marketing research : - Dr. C.B.Mamoria :- Marketing research : - Mr. Kothari.

MAGAZINES, JOURNALS AND NEWSPAPERS: Journals published by Hero Honda, Annual Report Auto India, Business World

INTERNET:
www.herohonda.com www.google.com

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