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Sampling Methods

The document discusses different sampling methods for research including probability sampling techniques like simple random sampling, systematic sampling, and stratified random sampling as well as non-probability sampling techniques such as convenience sampling, judgmental sampling, snowball sampling, and quota sampling.

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xellee sheth
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17 views

Sampling Methods

The document discusses different sampling methods for research including probability sampling techniques like simple random sampling, systematic sampling, and stratified random sampling as well as non-probability sampling techniques such as convenience sampling, judgmental sampling, snowball sampling, and quota sampling.

Uploaded by

xellee sheth
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Sampling Methods • Systematic Sampling

- Researchers use the systematic sampling


method to choose the sample members of a
❖ Probability sampling population at regular intervals.
(Random Sampling) - It requires the selection of a starting point
o a sampling technique where a researcher sets a for the sample and sample size that can be
selection of a few criteria and chooses members repeated at regular intervals.
of a population randomly. - This type of sampling method has a
o All the members have an equal opportunity to be predefined range, and hence this sampling
a part of the sample with this selection parameter. technique is the least time-consuming.
Ex. a researcher intends to collect a
systematic sample of 500 people in a
o Types of Probability Sampling: population of 5000. He/she numbers each
• Simple Random Sampling element of the population from 1-5000
and chooses every 10th individual to be a
- It is a reliable method of obtaining part of the sample (Total population/
information where every single member of a Sample Size = 5000/500 = 10).
population is chosen randomly, merely by
chance. • Stratified Random Sampling
- Each individual has the same probability of - a method in which the researcher divides the
being chosen to be a part of a sample. population into smaller groups that don’t
overlap but represent the entire population.
- While sampling, these groups can be
organized, and then draw a sample from
each group separately

• Cluster Sampling
- A method where the researchers divide the
entire population into sections or clusters ❖ Non-probability sampling
that represent a population. (Non-random Sampling)
- Clusters are identified and included in a o In a non-probability sample, individuals are
sample based on demographic parameters selected based on nonrandom criteria,
like age, sex, loca tion, etc . o and not every individual has a chance of being
included.
o This sampling method is not a fixed or
predefined selection process.
o This makes it difficult for all elements of a
population to have equal opportunities to be
included in a sample.

o Types of Non-probability Sampling:


• Convenience sampling
- This method is dependent
on the ease of access to
subjects such as
surveying customers at a
mall or passers-by on a
busy street.
- It is usually termed as convenience
sampling, because of the researcher’s ease
of carrying it out and getting in touch with
the subjects.
• Judgmental or Purposive sampling
- Are formed by the discretion of the
researcher.
- Researchers purely consider the purpose of
the study, along with the understanding of
the target audience.
- The selection criteria
will be: “Are you
interested in doing your
masters in …?” and
those who respond with
a “No” are excluded
from the sample.

• Snowball sampling
- is a sampling method that researchers apply
when the subjects are difficult to trace.
- For example, it will be extremely
challenging to survey shelterless people or
illegal immigrants
Ex. Researchers also
implement this sampling
method in situations where
the topic is highly sensitive
and not openly discussed—
for example, surveys to
gather information about
HIV Aids.

• Quota sampling
- the selection of members in this sampling
technique happens based on a pre-set
standard.
- In this case, as a sample is formed based on
specific attributes, the created sample will
have the same qualities found in the total
population.
- It is a rapid method of collecting samples.

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