Unlocking the power

of Data
and AI
Are you making the most of your data?

June 2023
Copyright © 2023 Accenture. All rights reserved.
Data and AI are It’s time to take the next step on the Data and AI
journey and extract the real value from the data
available to organizations.
AI, leaving many businesses unable to realize
the full value of data.

foundational The typical obstacles that companies

encounter when trying to mature their Data and
Data and AI is now a foundational capability and
critical for the survival and success of any
business. For this capability to mature, data

capabilities AI capabilities center around three main issues:

1) Lack of trust in data accuracy and

transparency and trust in the data is key—and
this demands examining the flaws of current

for the digital completeness

2) Lack of a clearly defined and industry-

data platforms and remediating them at speed.
When the data platform is trusted, secure, easy

business
to use, and reliable, business focus can shift
relevant data model that makes it easy to
from merely solving data issues to using data to
understand and use the data to innovate
innovate and create value.
With the fall of data silos and an accelerated move 3) Lack of a channel to integrate AI insights in a
to cloud platforms, data and AI have become a timely way into business flows and interactions
critical capability for fueling the future of
Most data architectures arose organically, with
businesses.
different areas of the business pushing various
The move to cloud platforms facilitated a massively data sources to the cloud. Taking such a siloed
accelerated improvement in data availability and approach has created multiple “versions” of the
data access. data with different levels of fidelity and
accuracy. In addition, this siloed approach has
Although cloud is now a mainstream technology and
limited the ability of businesses to create a well- https://www.forbes.com/sites/gilpress/2019/06/09/9-
data is seemingly widely available, only 12% of firms
defined and catalogued data model that is indicators-of-the-state-of-artificial-intelligence-ai-may-
report that they’ve advanced their AI maturity 2019/?sh=3ff55cdd577f
required for AI at speed. Finally, integrating AI https://www.accenture.com/us-en/insights/artificial-
enough to achieve superior growth and business intelligence/ai-maturity-
into other applications that improve employee andtransformationc=acn_glb_aimaturityfrompgoogle_13131656
transformation.
and customer interactions has lagged. These &n=psgs_0622&gclid=Cj0KCQiA8aOeBhCWARIsANRFrQEzb0-
IUnISnIlfCalVtuBiaQpp8SJJ-FNS2Hl4kS-
three issues have severely limited the scaling of dZuLH4LC1GMsaAumgEALw_wcB&gclsrc=aw.ds

Copyright © 2023 Accenture. All rights reserved. 2

 Data and AI have become a critical driver
of Total Enterprise Reinvention

Insights at speed Good for Reduced risk Improved experiences

AI can improve the outcomes of the bottom line Al has helped companies Embedding AI into engineering,
multiple business processes. Incorporating AI into operations become more compliant and has operations, and business
New ways to incorporate Data reduces costs and increases enhanced their audit and risk workflows can reinvent and
and AI into daily operations arise revenue. Companies who invest initiatives. Incorporating Data improve customer interactions,
constantly, and it’s critical to be in AI are 40% more likely to see and AI into compliance product development, employee
able to respond and embed share price increases1. processes has reduced risk and experience, and sustainability.
insights at speed. improved compliance across the
enterprise.

Source: 1 The Art of AI Maturity | Accenture

Copyright © 2023 Accenture. All rights reserved. 3

With the exponential growth of ChatGPT and
Generative AI, businesses are more than
ever looking into AI and eager to experiment
with the new technology to understand how
it can augment their operations. Accenture’s
research suggests that up to 40% of business
operations tasks will be impacted by
Generative AI.

Source: Accenture Technology Vision 2023: Generative AI to Usher in a Bold New Future for Business, Merging Physical and Digital
Worlds | Accenture

Copyright © 2023 Accenture. All rights reserved. 4

Why the chasm between data aspiration and
realization remains wide
1 Data is bigger The enterprise data landscape is expanding at a speed
and scale that is hard to fathom.

2 Data is more complex 30% of corporations' data will be synthetic data.

These silos hamper their ability to capture, process, and

3 Data remains siloed extract value from today’s variety of data types and
deliver insights with high agility.

4 Data velocity is faster For AI and ML applications, faster access to operational

data is required.

As companies increasingly seek operational and

5 Data sharing is now critical competitive advantage beyond the limits of their first-
party data, there is a growing need to share data quickly,
safely, and in multiple forms.

Copyright © 2023 Accenture. All rights reserved. 5

While most companies invest in Data and AI,
only 12% have a mature AI capability that
drives value for the business by using the
wealth of available data.
The remaining 88% of companies struggle on
their journey to translate data into
innovation and value for the business.

Copyright © 2023 Accenture. All rights reserved. 6

The differentiator is
the ability to quickly
use changing data
The leaders in extracting value from data
have more mature data capabilities. They
quickly add data to analytics models by
using catalogued structured,
unstructured, and external data. The
winners in the Data and AI race are
focused on getting their data ready for AI.

Source: The state of AI in 2022—and a half decade in review | McKinsey

Copyright © 2023 Accenture. All rights reserved. 7

Storm clouds ahead
While most companies appreciate the value of data
and plan to better use it, the journey to a mature
Data and AI capability is not an easy one.
Reevaluate investments to date. While significant investments have
been made in data platforms, very few platforms are mature enough to
handle a spectrum of business needs, and companies often have
multiple different solutions that operate in silos. Typical challenges such
as siloed data, insufficient error handling, delayed or slow data
ingestion, and limited data validation need to be resolved. Data
platforms need to be consolidated to improve the reliability of data and
reduce the cost to operate.

Clean up and catalog available data to get it ready for AI. Most existing
data platforms have abundant data, but the quality and documentation
of the data is typically insufficient to support AI and generate insights at
speed and scale. Significant effort is required to clean up and catalog
the existing data and set up automated processes to label and catalog
future data sources so data can be added rapidly to new AI models.

Copyright © 2023 Accenture. All rights reserved. 8

Why Harness AI with Accenture and Oracle
Accenture Why Oracle when it comes to
Success of AI relies on (a) the ability to use all types of data to solve broad
and Oracle
when it
Data and AI?
spectrum of business challenges, (b) easy-to-use data technologies for
labeling, data quality check, and synthetic data generation, and (c) delivering
AI insights in business workflows for maximum usage with minimum friction.
comes to
Data and
AI? Use all types of data Apply AI at scale Deliver AI in workflows
Using structured and Oracle offers scalable data At times, the last step of integrating
unstructured data for AI can technologies for data labeling AI into business processes can be
mean more accurate results. and integration as well as a the most challenging part. But with
Oracle is the only end-to-end data science platform where AI and ML services on the same
data platform for integration, raw data can be prepared for cloud along with Oracle business
transaction processing, data specific AI delivery. applications, it becomes easier to
warehousing, data lake, and augment existing application
more, backed by unlimited workflows with AI—bringing AI
deployment options. closer to day-to-day activities for
real business insights.

Copyright © 2023 Accenture. All rights reserved. 9

Use all types Oracle uniquely offers a unified
strategy and set of tools for making
When you add Oracle Autonomous Data
Warehouse to the mix, it provides an added

of data with the most of data, advanced analytics,

and AI.
edge: improving performance even more
while streamlining database activity and
increasing database analyst (DBA) efficiency.
Oracle Nearly half the world’s data runs on Oracle
databases. As more organizations move that
In addition, Oracle offers competitive Object
Storage for collecting and analyzing all types
data—and the workloads that rely on it—to of data including text, images, audio, and
the cloud, it’s vital to ensure that the data is video recording.
used, managed, and secured in the best way.
That’s where Oracle Data Platform provides Oracle Data Platform meets you where you
an all-important advantage. are. Use as many or as few of the services as
you need for your structured and
Oracle Data Platform is a comprehensive unstructured data needs and integrate those
suite of tools, services, and applications that services with your own trusted tools.
help businesses manage their data effectively
Sources:
throughout its life cycle. It covers the whole 9 Indicators Of The State Of Artificial Intelligence (AI) | Forbes
data stack from Oracle, including Oracle The art of AI maturity | Accenture

transactional databases, data lake, data

warehouse, AI/ML services, and more, while
leveraging Oracle Cloud Infrastructure (OCI)
and Oracle Cloud Applications (Fusion ERP,
CRM and HCM) to provide a comprehensive
solution for data management.
Copyright © 2023 Accenture. All rights reserved. 10
Apply AI With the fall of data silos and an
accelerated move to cloud platforms,
Data and AI have become a critical
use by decision makers. For example, supply
chain leaders can consume AI insights such as
demand forecasts, predicted ETA, and outliers in
at scale capability for fueling the future of
businesses.
the SCM planning, transportation, and inventory
workflows for seamless decisions. Furthermore,
with its deep business knowledge in ERP, SCM,
On applying AI at scale, Oracle offers OCI Data CX, and HCM segments, Oracle helps deliver AI
Labeling and OCI Data Science to enrich insights into the diverse SaaS landscape through
business data with annotations, generate powerful data connector technologies including
synthetic data, develop scalable AI models, and Oracle Integration Cloud, Data Integration, and
automate data and ML pipelines. Large-scale Oracle GoldenGate.
customers use OCI Data Labeling monthly to
annotate and enrich thousands of data objects to The combination of these services ensures that
build custom AI models using OCI Vision, AI can be delivered at scale in a more
Language, and Document Understanding. OCI streamlined manner.
Data Science serves over 200 million inference Sources:
calls for over 2,000 customers using over 1,000 9 Indicators Of The State Of Artificial Intelligence (AI) | Forbes
The art of AI maturity | Accenture
ML models.

More than 10,000 customers run their

businesses on Oracle’s SaaS applications, so
Oracle enables delivering AI insights in
conjunction with business processes for ease of

Copyright © 2023 Accenture. All rights reserved. 11

Deliver AI in Data science services and business
applications need to work together
with AI to automatically assign new account
combinations and help match transactions with more
than 99% accuracy.
seamlessly for real business impact.
workflows In the absence of such integrated
delivery, AI will be narrow and available
AI can be powerful in consuming and organizing all
forms of business data. Document Understanding AI
automates invoices and other documents uploaded
to Oracle NetSuite to help automate business
only to few, limiting its value. transactions.
Oracle, with its leading business applications Businesses run on executive dashboards because
portfolio and more than 40 years of experience in they help organizations monitor and proactively
helping its customers to run a broad spectrum of address disruptions. AI deliveries such as anomaly
businesses, delivers AI in business workflows for detection, forecasting, sentiment analysis, and image
maximum impact with minimum friction. detection in Oracle Analytics Cloud help business
Furthermore, Oracle pioneers in bringing the best-of- users consume AI insights where they make their
breed AI with partnerships including NVIDIA and business-critical decisions.
Anaconda.
Data quality is fundamental to AI’s success, and
Companies seek more forecasting capabilities to Oracle’s SaaS applications collect a broad spectrum
gain an edge over the competition. With AI, of business data. Anomaly Detection, classification,
businesses can generate forecasts by using historical and outlier detection AI help in organizing data and
sales, promotions, product attributes, holidays, and identifying data quality issues to help route them to
other extraneous factors to achieve improved the right personnel for remediation.
accuracy and reliability. Oracle delivers AI-based
finance and sales forecasts to Enterprise OCI Data Science helps several healthcare ISVs,
Performance Management (EPM) customers. including Ronin, which empowers clinicians with an
oncology solution by delivering health record
Automating back-office tasks with AI improves summation, comparative insights, and decision
business efficiency and customer experiences. support to treat patients individually instead of by a
Oracle automates general ledger account set of averages.
management in EPM Account Reconciliation Cloud
Copyright © 2023 Accenture. All rights reserved. 12
 Data is a strategic asset
Enterprises must treat data as a form of capital and invest in
its acquisition, growth, refinement, safeguarding, and
deployment.
Data and AI have
become a critical
driver of Total Extricate data from functional silos
Data must be analyzed together in one place to unlock its
value. This can be done through cloud computing or a
Enterprise Reinvention distributed computing strategy like data mesh

Foundational models can create exponential impact

Foundational models can be fine-tuned to solve specific
industry problems and embed data intelligence into business
flows and across the enterprise to enable the Total Enterprise
Reinvention.

Copyright © 2023 Accenture. All rights reserved. 13

Accenture offers a
full spectrum of
services to help
companies unlock
the value of dormant
data
We work with you to help your business capture the full
value of data, using our experience of over 100 Data and
AI projects in nearly every industry with an unparalleled
ecosystem of alliance partners.
Accenture can help put cloud to work for your business
with solutions from one of our leading providers, Oracle.

Copyright © 2023 Accenture. All rights reserved. 14

About Accenture Snejina Alexieva
Accenture Oracle, Business
Accenture is a leading global professional services company that helps the world’s leading Group, Data and AI Lead
businesses, governments and other organizations build their digital core, optimize their operations, [email protected]
accelerate revenue growth and enhance citizen services—creating tangible value at speed and
scale. We are a talent and innovation led company with 738,000 people serving clients in more
than 120 countries. Technology is at the core of change today, and we are one of the world’s Andrea Cesarini
leaders in helping drive that change, with strong ecosystem relationships. We combine our
strength in technology with unmatched industry experience, functional expertise and global delivery Accenture Oracle, Business Group,
capability. We are uniquely able to deliver tangible outcomes because of our broad range of Europe Lead and Global CTO
services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X [email protected]
and Accenture Song. These capabilities, together with our culture of shared success and
commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting
relationships. We measure our success by the 360° value we create for our clients, each other, our
shareholders, partners and communities. Visit us at www.accenture.com.
Viji Krishnamurthy, Ph.D.
Sr. Director, Product Management,
OCI AI and Data Science
[email protected]

About Oracle
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