Lecture 1 - Introduction
Lecture 1 - Introduction
Since 2004
Hanoi, 02/2023
Outline
● Data Mining
○ Why Data Mining?
○ What is Data Mining?
○ Knowledge Discovery Process
○ Applications of Data Mining
● Web Mining
○ What is Web Mining
○ Types of Web Mining
Source: https://www.shithot.co.uk/every-minute-2022/
Web Mining
Applications:
● document clustering or categorization
● topic identification / tracking
● concept discovery
● focused crawling
● content-based personalization
● intelligent search tools
Duc-Trong Le INT 6132 - Web Mining 21
Applications:
● User and customer behavior modeling
● Website optimization
● E-customer relationship management
● Web marketing
● Targeted advertising
● Recommender systems
Applications:
● Document retrieval and ranking (e.g.,
Google)
● Discovery of “hubs” and “authorities”
● Discovery of Web communities
● Social network analysis
Summary
● Data Mining
○ Why Data Mining?
○ What is Data Mining?
○ Knowledge Discovery Process
○ Applications of Data Mining
● Web Mining
○ What is Web Mining
○ Types of Web Mining