Communication Process and Levels
Communication Process and Levels
-Johannensen
Purposive Communication
• Writing, speaking and presenting to different audiences and for
various purposes.
Sender Encoding
Barrier
Feedback
Channel
Decoding Receiver
Noise
Factors that negatively influence the effectiveness of the
communication and the interpretation of the conversation.
• Examples are when you make any kind of decision – what to eat
or wear. When you think about something – what you want to
do on the weekend or when you think about another person.
• You can also communicate with yourself when you dream at
night.
Five Levels of Communication
• Interpersonal communication is the communication
between two people but can involve more in
informal conversations. Through this kind of
communication we maintain relationships.
• Examples are when you are talking to your friends. A
teacher and student discussing an assignment. A patient
and a doctor discussing a treatment. A manager and a
potential employee during an interview. Any one on one
or informal communication.
Five Levels of Communication
• Small Group communication is communication
within formal or informal groups or teams. It is
group interaction that results in decision making,
problem solving and discussion within an
organization.
• Examples would be a group planning a surprise birthday
party for someone. A team working together on a
project. A focus group discussing the pros and cons of
a new product. A group therapy session.
Five Levels of Communication
•One-to-group communication involves a
speaker who seeks to inform, persuade
or motivate an audience.
• Examples are a teacher and a class of
students. A preacher and a congregation. A
speaker and an assembly of people in the
auditorium.
Five Levels of Communication
• Mass communication is the electronic or print
transmission of messages to the general public.
Outlets called mass media include things like radio,
television, film, and printed materials designed to
reach large audiences.
• A television commercial. A magazine article. Hearing a
song on the radio. Books, Newspapers, Billboards. The
key is that you are reaching a large amount of people
without it being face to face. Feedback is generally
delayed with mass communication.