Concept of

Communication
Module-I

BC 105

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Agenda
❖ Definition of Communication
❖ Process of Communication
❖ Types of Communication: Verbal (Oral and Written), Nonverbal
❖ Barriers to Communication: Physical, Language and Semantic, Socio-Psychological,
Organizational
❖ Gateway to Effective Communication
❖ 7Cs of Communication

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Why COMMUNICATION?
Effective communication helps in:
• Creating clearer and more persuasive
messages
• Encouraging active listening and open-
mindedness
• Making strong decision and faster problem
solving
• Increasing productivity and steadier workflow
• Making stronger business relationships
• Nurturing teamwork, happiness, and
individuality
• Minimizing communication barriers

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Definition of Communication

Communication is both dynamic and interactive process of sharing

information, feelings and emotions with a common set of symbols which
result in common meaning and understanding.

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 • Contextual
• Systematic
• Dynamic process
• Continuous process
• Inevitable
Characteristics • Relational

of • Interaction
• Transaction
Communication • Symbolic
• Irreversible

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 Message

Encode Decode
Idea Transmit Receive Response
Communication Process
Sender Receiver

Feedback
Types of Communication

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 Types of Communication

Verbal Communication Nonverbal Communication

Oral Written KOPPACT

Communication Communication

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 A communication barrier is any factor that
interferes with the success of the communication
process.

Types of barriers:
Barriers to • Physical barriers
• Language and Semantic barriers
Communication • Socio-Psychological barriers
• Organizational barriers
• Cultural barriers

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 • Climate
• Time and duration
• Distance
• Fatigue
• Environment
Physical Barriers • Disturbance in channel
• Physical distractions
• Physical disability

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Linguistic Barriers

• Inappropriate selection of words

• Pronunciation and accent
• Connotation and denotation
• Faulty organization of ideas
• Poor usage of grammar
• Roundabout verbiage

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 • Frame of reference

Semantic • Use of slangs and jargon

• Idioms and phrases
Barriers • Misleading interpretation

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 • Personality
• Confidence
• Self-worth
• Emotions
• Status

Socio- • Stress
• Distrust
Psychological • Mind set
Barriers • Difference in
perception
• Difference in attitude
• Difference in opinion
• Goals and values
• Cultural difference
• World view

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 • Ethnocentrism
• Stereotyping
Cultural • Language difference
Barriers • Geographical distance
• Conflicting values

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 Turf wars Long lines of communication

Ego involvement
Lack of trust

Lack of communication skills Organizational Competition for power, status

Barriers and rewards

Closed communication Fear of reprisal for honest

climate communication

Top-heavy organizational Differing frames of reference

structure among communicators
 • Don’t judge or evaluate another person’s
statement
• Have empathic understanding
• Prioritize effective listening over speaking
Gateway to • Ask questions
Effective • Share proper feedback
Communication • Focus on non-verbal cues
• Minimize distractions

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7 Cs of Communication

Completeness Clarity Conciseness Correctness

Concreteness Courtesy Consideration

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 Completeness
Provide all necessary information
Answer all questions
Give something extra when desirable
Necessary information revolves around the 5Ws
WHO
WHAT
WHERE
WHEN
WHY
Conciseness
• Avoid verbosity
• Be specific/ relevant
• Eliminate repetition
• Avoid wordy expressions
• Avoid outdated expressions
• Focus on the purpose of the
message
• Cut short long winding
sentences
Consideration
• Keep the end user in mind
• Always use ‘you’ attitude
• Emphasizing pleasant positive facts
• Apply ethics in business communication
• Make fair and true statements
Concreteness
• Creates clear images
• Use facts/figures/data
• Put action into your verbs. Action
verbs are lively and appealing
• Use specific, vivid, definite words
• Meaning should be direct and
explicit
Clarity
• Getting the message across clearly
• Possibility of misunderstanding should
be eliminated
• Choose short, crisp, familiar words or
terms
• Make it easy to read and listen
• Use examples and illustrations whenever
possible
• Avoid technical and business jargons
Courtesy

• Messages should be friendly, sincere,

and pleasant
• Messages should build goodwill,
strengthen relationships
• Be thoughtful, respectful, and
appreciative
• Omit expressions that belittle, hurt or
irritate
• Grant mistakes and apologies in a nice
natural way
• Use tact instead of bluntness
 Correctness
• Accuracy and authenticity of the messages
(in both Content and Style)
• Use of right level of the language:
formal/informal
• Checking accuracy of facts/figures
• Maintaining standard and acceptable
working mechanics (format, style etc.)
• Eliminating errors in typing, grammar
• Be watchful of punctuations, spellings,
capitals,
• Avoid biased language
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