Scribd
Upload
20 views

Data Final

Uploaded by

Rachit Bhatt
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
20 views

Data Final

Uploaded by

Rachit Bhatt
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Customer ID Total Amount Spent ($)Number of Purchases Length as Customer (months)

1 200 5 6
2 150 3 4
3 300 7 8
4 100 2 3
5 400 9 12
6 250 6 9
7 50 1 2
8 350 8 10
9 120 4 5
10 180 5 7
11 300 6 11
12 90 3 6
13 270 9 13
14 160 4 8
15 420 7 14
16 380 8 12
17 110 2 4
18 330 6 10
19 140 5 9
20 200 3 5
21 280 7 11
22 70 2 3
23 350 6 9
24 90 3 4
25 260 8 13
26 130 4 7
27 180 5 10
28 320 7 12
29 70 2 2
30 400 9 15
31 220 6 10
32 80 2 3
33 350 7 11
34 120 3 5
35 300 8 14
36 110 2 4
37 260 6 11
38 90 3 6
39 230 7 10
40 180 4 8
41 320 7 12
42 60 2 3
43 290 6 10
44 70 3 4
45 280 8 13
46 120 5 8
47 200 4 6
48 240 9 14
49 150 3 5
50 320 8 12
51 80 2 3
52 350 7 11
53 100 4 6
54 310 6 10
55 50 3 4
56 240 8 13
57 130 5 8
58 220 4 6
59 260 9 14
60 150 3 5
61 290 7 12
62 70 2 3
63 330 8 11
64 100 4 6
65 300 6 10
66 40 1 2
67 280 7 12
68 120 3 4
69 270 8 13
70 110 5 8
71 200 4 6
72 240 9 14
73 150 3 5
74 320 8 12
75 80 2 3
76 350 7 11
77 100 4 6
78 310 6 10
79 50 3 4
80 240 8 13
81 130 5 8
82 220 4 6
83 260 9 14
84 150 3 5
85 290 7 12
86 70 2 3
87 330 8 11
88 100 4 6
89 300 6 10
90 40 1 2
91 280 7 12
92 120 3 4
93 270 8 13
94 110 5 8
95 200 4 6
96 240 9 14
97 150 3 5
98 320 8 12
99 80 2 3
100 350 7 11

sum 20490 520 823


Frequency of Purchases (per month) Recency of Last Purchase (days) Repeat Purchase
83% 15 1
75% 30 0
88% 10 1
67% 45 0
75% 5 1
67% 20 1
50% 60 0
80% 8 1
80% 25 1
71% 12 1
55% 18 1
50% 35 0
69% 7 1
50% 40 0
50% 10 1
67% 5 1
50% 55 0
60% 12 1
56% 28 1
60% 25 0
64% 15 1
67% 50 0
67% 20 1
75% 35 0
62% 10 1
57% 30 1
50% 25 0
58% 10 1
100% 60 0
60% 5 1
60% 20 1
67% 40 0
64% 15 1
60% 30 1
57% 8 1
50% 55 0
55% 20 1
50% 35 0
70% 18 1
50% 25 0
58% 10 1
67% 50 0
60% 20 1
75% 35 0
62% 10 1
63% 28 1
67% 25 0
64% 8 1
60% 30 1
67% 10 1
67% 40 0
64% 15 1
67% 25 0
60% 20 1
75% 35 0
62% 10 1
63% 28 1
67% 25 0
64% 8 1
60% 30 1
58% 10 1
67% 40 0
73% 15 1
67% 25 0
60% 20 1
50% 60 0
58% 10 1
75% 35 0
62% 10 1
63% 28 1
67% 25 0
64% 8 1
60% 30 1
67% 10 1
67% 40 0
64% 15 1
67% 25 0
60% 20 1
75% 35 0
62% 10 1
63% 28 1
67% 25 0
64% 8 1
60% 30 1
58% 10 1
67% 40 0
73% 15 1
67% 25 0
60% 20 1
50% 60 0
58% 10 1
75% 35 0
62% 10 1
63% 28 1
67% 25 0
64% 8 1
60% 30 1
67% 10 1
67% 40 0
64% 15 1

64 2396 63
Average revenue pre purchase 39.40385 (total amt spent/no. of purchase)

avereage customer life span 8.23 length as customer/100

clv = arp *acl 324.2937

so, the estimated Customer Lifetime Value (CLV) for this dataset is approximately $324.294.

You might also like